Unbounce Fields

Dimensions (32)

Account

NinjaCat System ID: unbounce:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Champion

API Name: champion
NinjaCat System ID: unbounce:DIM_champion
Data Type: text

Currency

NinjaCat System ID: unbounce:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: unbounce:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: date
NinjaCat System ID: unbounce:DIM_date
Data Type: date
Aggregates To: DIM_DATE

Date/Time of Submit

API Name: lead_date
NinjaCat System ID: unbounce:DIM_lead_date
Data Type: datetime
Display As: date_time

Day Of Month

NinjaCat System ID: unbounce:DIM_DAY_OF_MONTH
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: unbounce:DIM_DAY_OF_WEEK
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

Domain

API Name: domain
NinjaCat System ID: unbounce:DIM_domain
Data Type: text

External Id

NinjaCat System ID: unbounce:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Form Field: Age

API Name: leads_age
NinjaCat System ID: unbounce:DIM_age
Data Type: text

Form Field: Email

API Name: leads_email
NinjaCat System ID: unbounce:DIM_email
Data Type: text

Form Field: First Name

API Name: leads_first_name
NinjaCat System ID: unbounce:DIM_first_name
Data Type: text

Form Field: Last Name

API Name: leads_last_name
NinjaCat System ID: unbounce:DIM_last_name
Data Type: text

Form Field: Phone Number

API Name: leads_phone_number
NinjaCat System ID: unbounce:DIM_phone_number
Data Type: text

Form Field: Zip

API Name: leads_zip
NinjaCat System ID: unbounce:DIM_zip
Data Type: text

Form Info

API Name: form_data
NinjaCat System ID: unbounce:DIM_form_data
Data Type: text
Display As: unbounce_form_data

lead id

API Name: lead_id
NinjaCat System ID: unbounce:DIM_lead_id
Data Type: text

Loser

API Name: loser
NinjaCat System ID: unbounce:DIM_loser
Data Type: text

Month Of Year

NinjaCat System ID: unbounce:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: unbounce:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Page Group Name

API Name: page_group_name
NinjaCat System ID: unbounce:DIM_page_group_name
Data Type: text

Page ID

API Name: id
NinjaCat System ID: unbounce:DIM_page_id
Data Type: text

Page Name

API Name: name
NinjaCat System ID: unbounce:DIM_page_name
Data Type: text

Page Url

API Name: url
NinjaCat System ID: unbounce:DIM_page_url
Data Type: text

Quarter

NinjaCat System ID: unbounce:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Row

NinjaCat System ID: unbounce:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Status

API Name: state
NinjaCat System ID: unbounce:DIM_status
Data Type: text

System Account ID

NinjaCat System ID: unbounce:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: unbounce:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Winner

API Name: winner
NinjaCat System ID: unbounce:DIM_winner
Data Type: text

Year

NinjaCat System ID: unbounce:DIM_Year
Data Type: text
Aggregates To: DIM_YEAR

Metrics (7)

Clicks

API Name: clicks
NinjaCat System ID: unbounce:MET_clicks
Data Type: integer
Aggregates To: MET_CLICKS

Conversions

API Name: conversions
NinjaCat System ID: unbounce:MET_conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS

Conv. Rate

NinjaCat System ID: unbounce:MET_conversion_rate
Data Type: decimal
Display As: percent
Aggregates To: MET_CONVERSION_RATE
Formula: unbounce:MET_ActionLeadingToConv / unbounce:MET_visitors

Count (Unique Dimensions)

NinjaCat System ID: unbounce:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

Form Submits

API Name: form_submits
NinjaCat System ID: unbounce:MET_form_submits
Data Type: integer

Visitors

API Name: visitors
NinjaCat System ID: unbounce:MET_visitors
Data Type: integer
Aggregates To: MET_VISITORS

Visits

API Name: visits
NinjaCat System ID: unbounce:MET_visits
Data Type: integer
Aggregates To: MET_VISITS