AdRoll Fields

Dimensions (16)

Account

NinjaCat System ID: adroll:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Ad

API Name: Ad
NinjaCat System ID: adroll:DIM_Ad
Data Type: text
Aggregates To: DIM_AD_NAME,DIM_AD

Campaign

API Name: Campaign
NinjaCat System ID: adroll:DIM_Campaign
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Campaign Group

NinjaCat System ID: adroll:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

Currency

NinjaCat System ID: adroll:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: adroll:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: Date
NinjaCat System ID: adroll:DIM_Date
Data Type: date
Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: adroll:DIM_DAY_OF_WEEK
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

External Id

NinjaCat System ID: adroll:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Month Of Year

NinjaCat System ID: adroll:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: adroll:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Quarter

NinjaCat System ID: adroll:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Row

NinjaCat System ID: adroll:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

System Account ID

NinjaCat System ID: adroll:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: adroll:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: adroll:DIM_YEAR
Data Type: text
Aggregates To: DIM_YEAR

Metrics (15)

Assist Revenue

API Name: assist_revenue
NinjaCat System ID: adroll:MET_assist_revenue
Data Type: decimal
Display As: currency

Assists

API Name: assists
NinjaCat System ID: adroll:MET_assists
Data Type: integer

Click Revenue

API Name: click_revenue
NinjaCat System ID: adroll:MET_click_revenue
Data Type: decimal
Display As: currency

Clicks

API Name: clicks
NinjaCat System ID: adroll:MET_clicks
Data Type: integer
Aggregates To: MET_CLICKS

Click-through Conversions

API Name: click_throughs
NinjaCat System ID: adroll:MET_click_throughs
Data Type: integer

Conversions

NinjaCat System ID: adroll:MET_Conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS
Formula: (adroll:MET_click_throughs + adroll:MET_view_throughs)

Cost

API Name: cost
NinjaCat System ID: adroll:MET_cost
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Cost / Conv.

NinjaCat System ID: adroll:MET_AverageCPA
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA
Formula: (adroll:MET_cost / (adroll:MET_click_throughs + adroll:MET_view_throughs))

Count (Unique Dimensions)

NinjaCat System ID: adroll:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: adroll:MET_AverageCpc
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: (adroll:MET_cost / adroll:MET_clicks)

CPM

NinjaCat System ID: adroll:MET_AverageCpm
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: (1000 * adroll:MET_cost / adroll:MET_impressions)

CTR

NinjaCat System ID: adroll:MET_Ctr
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: (adroll:MET_clicks / adroll:MET_impressions)

Impressions

API Name: impressions
NinjaCat System ID: adroll:MET_impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

View Revenue

API Name: view_revenue
NinjaCat System ID: adroll:MET_view_revenue
Data Type: decimal
Display As: currency

View-through Conversions

API Name: view_throughs
NinjaCat System ID: adroll:MET_view_throughs
Data Type: integer