AdRoll Fields
Dimensions (16)
API Name: Campaign
NinjaCat System ID: adroll:DIM_Campaign
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME
NinjaCat System ID: adroll:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS
NinjaCat System ID: adroll:DIM_DAY_OF_WEEK
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH
NinjaCat System ID: adroll:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR
NinjaCat System ID: adroll:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK
NinjaCat System ID: adroll:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER
NinjaCat System ID: adroll:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID
NinjaCat System ID: adroll:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY
Metrics (15)
API Name: assist_revenue
NinjaCat System ID: adroll:MET_assist_revenue
Data Type: decimal
Display As: currency
API Name: click_revenue
NinjaCat System ID: adroll:MET_click_revenue
Data Type: decimal
Display As: currency
API Name: clicks
NinjaCat System ID: adroll:MET_clicks
Data Type: integer
Aggregates To: MET_CLICKS
API Name: click_throughs
NinjaCat System ID: adroll:MET_click_throughs
Data Type: integer
NinjaCat System ID: adroll:MET_Conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS
Formula: (adroll:MET_click_throughs + adroll:MET_view_throughs)
API Name: cost
NinjaCat System ID: adroll:MET_cost
Data Type: decimal
Display As: currency
Aggregates To: MET_COST
NinjaCat System ID: adroll:MET_AverageCPA
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA
Formula: (adroll:MET_cost / (adroll:MET_click_throughs + adroll:MET_view_throughs))
NinjaCat System ID: adroll:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC
NinjaCat System ID: adroll:MET_AverageCpc
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: (adroll:MET_cost / adroll:MET_clicks)
NinjaCat System ID: adroll:MET_AverageCpm
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: (1000 * adroll:MET_cost / adroll:MET_impressions)
NinjaCat System ID: adroll:MET_Ctr
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: (adroll:MET_clicks / adroll:MET_impressions)
API Name: impressions
NinjaCat System ID: adroll:MET_impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS
API Name: view_revenue
NinjaCat System ID: adroll:MET_view_revenue
Data Type: decimal
Display As: currency
Updated 6 months ago