Provider Details

The integration pulls two large compatibility reports (Audience & Content). This means all possible fields for various platforms are included in each of those.

Audience Report

Provides a daily breakdown of a profile’s activity.

• Data Characteristics:
  • Aggregates daily metrics (e.g., engagement count, comments, shares) across multiple platform(s) depending on the advertiser network created.
  • Designed to handle both organic and paid metrics.
  • Can include multiple posts per day, with the possibility of having both paid and organic numbers for the same day.
• Platform Specifics:
• Facebook profiles tend to have all the main fields (date, engagement counts, comment counts, share counts) along with specific fields like organic reach and paid reach.
• Other platforms (Twitter, LinkedIn, Instagram) might not have the same detailed breakdown, especially regarding reach types.

Content Report

Lists all posts (content) and related insights for each post.

• Data Characteristics:
  • Focuses on post-level details rather than a daily summary.
  • Lacks explicit “source” fields that tell you whether a post is organic or paid.
    • Due to Facebook having dimensions related to organic and/or paid, we are able to make the assumption based on the logic to infer the source
      • Organic reach present: Assume an organic post.
      • Paid reach present: Assume a paid post.
      • Both zero/missing: The source is unknown
    • All other platforms, excluding Facebook will show as unknown

Adding the Data Source

1. Go to the Setup Settings

2. Follow the instructions in the article How to Connect a Direct Data Network Connection to begin the process of making the Network connection

3. Fill in the required fields on the Network Settings page with the requested credentials

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In some cases, there are programmatic ways to find the requested credentials. Ultimately you may have to contact the data source provider to obtain the credentials. We try to advise or help direct you to the credentials when we can.

Connecting Advertiser Specific Integration Data to a NinjaCat Account

1. Follow the instructions in the article How to Add a Single Data Connection to a NinjaCat Account to begin the process of making the client-specific data connection

2. Fill in the required fields on the Connect Data Source page by using the provided drop-down menus or by typing in the requested credentials or information

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If you need to connect multiple instances of the same data source to one account follow the steps in the article How To Add Multiple Instances of a Single Data Source