Thinknear Fields

Dimensions (33)

Account

NinjaCat System ID: thinknear:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Address

API Name: address
NinjaCat System ID: thinknear:DIM_address
Data Type: text

Advertiser ID

API Name: advertiserID
NinjaCat System ID: thinknear:DIM_advertiserID
Data Type: text
Aggregates To: DIM_ADVERTISER_ID

Advertiser Name

API Name: advertiserName
NinjaCat System ID: thinknear:DIM_advertiserName
Data Type: text

Attribution Window

NinjaCat System ID: thinknear:DIM_ATTRIBUTION_WINDOW_attributionWindow
Data Type: text

Campaign Group

NinjaCat System ID: thinknear:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

City

API Name: city
NinjaCat System ID: thinknear:DIM_city
Data Type: text
Aggregates To: DIM_CITY

Client Name

API Name: clientName
NinjaCat System ID: thinknear:DIM_clientName
Data Type: text

Country Code

API Name: country_code
NinjaCat System ID: thinknear:DIM_country_code
Data Type: text

Creative Name

API Name: creativeName
NinjaCat System ID: thinknear:DIM_creativeName
Data Type: text

Currency

NinjaCat System ID: thinknear:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: thinknear:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: date
NinjaCat System ID: thinknear:DIM_date
Data Type: date
Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: thinknear:DIM_DAY_OF_MONTH
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: thinknear:DIM_DAY_OF_WEEK
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

DMA Nielson

API Name: dma_nielson
NinjaCat System ID: thinknear:DIM_dma_nielson
Data Type: text

End Date

API Name: endDate
NinjaCat System ID: thinknear:DIM_endDate
Data Type: date
Aggregates To: DIM_END_DATE

External Id

NinjaCat System ID: thinknear:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

IO ID

API Name: IOID
NinjaCat System ID: thinknear:DIM_IOID
Data Type: text

IO Name

API Name: IOName
NinjaCat System ID: thinknear:DIM_IOName
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Line Item ID

API Name: lineItemID
NinjaCat System ID: thinknear:DIM_LineItemID
Data Type: text

Line Item Name

API Name: lineItemName
NinjaCat System ID: thinknear:DIM_LineItemName
Data Type: text

Location Name

API Name: locationName
NinjaCat System ID: thinknear:DIM_locationName
Data Type: text

Month Of Year

NinjaCat System ID: thinknear:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: thinknear:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Quarter

NinjaCat System ID: thinknear:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Row

NinjaCat System ID: thinknear:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Start Date

API Name: startDate
NinjaCat System ID: thinknear:DIM_startDate
Data Type: date
Aggregates To: DIM_START_DATE

State

API Name: state
NinjaCat System ID: thinknear:DIM_state
Data Type: text
Aggregates To: DIM_STATE

System Account ID

NinjaCat System ID: thinknear:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: thinknear:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: thinknear:DIM_Year
Data Type: text
Aggregates To: DIM_YEAR

Zip Code

API Name: zip_code
NinjaCat System ID: thinknear:DIM_zip_code
Data Type: text

Metrics (22)

Call Conversions

API Name: call_conversions
NinjaCat System ID: thinknear:MET_call_conversions
Data Type: integer

Clicks

API Name: clicks
NinjaCat System ID: thinknear:MET_clicks
Data Type: integer
Aggregates To: MET_CLICKS

Conversions

API Name: conversions
NinjaCat System ID: thinknear:MET_conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS

Conv. Rate

NinjaCat System ID: thinknear:MET_conversion_rate
Data Type: decimal
Display As: percent
Aggregates To: MET_CONVERSION_RATE
Formula: thinknear:MET_conversions / thinknear:MET_ActionLeadingToConv

Count (Unique Dimensions)

NinjaCat System ID: thinknear:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

CPM

NinjaCat System ID: thinknear:MET_cpm
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: (1000 * thinknear:MET_spend / thinknear:MET_impressions)

CTR

NinjaCat System ID: thinknear:MET_ctr
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: thinknear:MET_clicks / thinknear:MET_impressions

Drive Conversions

API Name: drive_conversions
NinjaCat System ID: thinknear:MET_drive_conversions
Data Type: integer

Impressions

API Name: impressions
NinjaCat System ID: thinknear:MET_impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Other Conversions

API Name: other_conversions
NinjaCat System ID: thinknear:MET_other_conversions
Data Type: integer

PCCR

NinjaCat System ID: thinknear:MET_pccr
Data Type: integer
Formula: thinknear:MET_conversions / thinknear:MET_clicks

Scheduled Impressions

API Name: scheduled_impressions
NinjaCat System ID: thinknear:MET_scheduled_impressions
Data Type: integer

Spend

API Name: spend
NinjaCat System ID: thinknear:MET_spend
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Under 100 Meter Total

API Name: under_100_meter_total
NinjaCat System ID: thinknear:MET_under_100_meter_total
Data Type: integer

Under 100 Meter Unique

API Name: under_100_meter_unique
NinjaCat System ID: thinknear:MET_under_100_meter_unique
Data Type: integer

Under 200 Meter Total

API Name: under_200_meter_total
NinjaCat System ID: thinknear:MET_under_200_meter_total
Data Type: integer

Under 200 Meter Unique

API Name: under_200_meter_unique
NinjaCat System ID: thinknear:MET_under_200_meter_unique
Data Type: integer

Under 33 Meter Total

API Name: under_33_meter_total
NinjaCat System ID: thinknear:MET_under_33_meter_total
Data Type: integer

Under 33 Meter Unique

API Name: under_33_meter_unique
NinjaCat System ID: thinknear:MET_under_33_meter_unique
Data Type: integer

Under 50 Meter Total

API Name: under_50_meter_total
NinjaCat System ID: thinknear:MET_under_50_meter_total
Data Type: integer

Under 50 Meter Unique

API Name: under_50_meter_unique
NinjaCat System ID: thinknear:MET_under_50_meter_unique
Data Type: integer

URL Conversions

API Name: url_conversions
NinjaCat System ID: thinknear:MET_url_conversions
Data Type: integer