Snapchat Fields

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Dimensions (50)

Account

NinjaCat System ID: snapchat:DIM_ACCOUNT

Data Type: text

Aggregates To: DIM_ACCOUNT

Ad Deleted

API Name: AdDeleted

NinjaCat System ID: snapchat:DIM_AdDeleted

Data Type: text

Ad ID

API Name: AdId

NinjaCat System ID: snapchat:DIM_AdId

Data Type: text

Ad Name

API Name: AdName

NinjaCat System ID: snapchat:DIM_AdName

Data Type: text

AdSquads Daily Budget

API Name: AdSquadsDailyBudget

NinjaCat System ID: snapchat:DIM_AdSquadsDailyBudget

Data Type: decimal

Display As: currency

AdSquads End Time

API Name: AdSquadsEndTime

NinjaCat System ID: snapchat:DIM_AdSquadsEndTime

Data Type: text

Ad Squads ID

API Name: AdSquadsId

NinjaCat System ID: snapchat:DIM_AdSquadsId

Data Type: text

AdSquads Lifetime Spend Cap

API Name: AdSquadsLifetimeSpendCap

NinjaCat System ID: snapchat:DIM_AdSquadsLifetimeSpendCap

Data Type: decimal

Display As: currency

Ad Squads Name

API Name: AdSquadsName

NinjaCat System ID: snapchat:DIM_AdSquadsName

Data Type: text

AdSquads Start Time

API Name: AdSquadsStartTime

NinjaCat System ID: snapchat:DIM_AdSquadsStartTime

Data Type: text

AdSquads Status

API Name: AdSquadsStatus

NinjaCat System ID: snapchat:DIM_AdSquadsStatus

Data Type: text

AdSquads Type

API Name: AdSquadsType

NinjaCat System ID: snapchat:DIM_AdSquadsType

Data Type: text

Ad Status

API Name: AdStatus

NinjaCat System ID: snapchat:DIM_AdStatus

Data Type: text

Ad Type

API Name: AdType

NinjaCat System ID: snapchat:DIM_AdType

Data Type: text

Age

API Name: age

NinjaCat System ID: snapchat:DIM_age

Data Type: text

Attribution Window: Action Report Time

NinjaCat System ID: snapchat:DIM_ACTION_ATTRIBUTION_WINDOWS_action_report_time

Data Type: text

Attribution Window: Swipe Up

NinjaCat System ID: snapchat:DIM_ACTION_ATTRIBUTION_WINDOWS_swipe_up_attribution_window

Data Type: text

Attribution Window: View

NinjaCat System ID: snapchat:DIM_ACTION_ATTRIBUTION_WINDOWS_view_attribution_window

Data Type: text

Campaign Daily Budget

API Name: CampaignDailyBudget

NinjaCat System ID: snapchat:DIM_CampaignDailyBudget

Data Type: decimal

Display As: currency

Campaign End Time

API Name: CampaignEndTime

NinjaCat System ID: snapchat:DIM_CampaignEndTime

Data Type: text

Campaign ID

API Name: CampaignId

NinjaCat System ID: snapchat:DIM_CampaignId

Data Type: text

Campaign Lifetime Spend Cap

API Name: CampaignLifetimeSpendCap

NinjaCat System ID: snapchat:DIM_CampaignLifetimeSpendCap

Data Type: decimal

Display As: currency

Campaign Name

API Name: CampaignName

NinjaCat System ID: snapchat:DIM_CampaignName

Data Type: text

Aggregates To: DIM_CAMPAIGN_NAME

Campaign Objective

API Name: CampaignObjective

NinjaCat System ID: snapchat:DIM_CampaignObjective

Data Type: text

Campaign Start Time

API Name: CampaignStartTime

NinjaCat System ID: snapchat:DIM_CampaignStartTime

Data Type: text

Campaign Status

API Name: CampaignStatus

NinjaCat System ID: snapchat:DIM_CampaignStatus

Data Type: text

Conversion Id

API Name: nc_conversion_id

NinjaCat System ID: snapchat:DIM_conversion_id

Data Type: text

Conversion Name

API Name: nc_conversion_name

NinjaCat System ID: snapchat:DIM_conversion_name

Data Type: text

Country

API Name: country

NinjaCat System ID: snapchat:DIM_country

Data Type: text

Creative Id

API Name: CreativeId

NinjaCat System ID: snapchat:DIM_CreativeId

Data Type: text

Currency

NinjaCat System ID: snapchat:DIM_CURRENCY

Data Type: text

Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: snapchat:DIM_DATA_SOURCE

Data Type: text

Aggregates To: DIM_DATA_SOURCE

Date

API Name: date

NinjaCat System ID: snapchat:DIM_date

Data Type: date

Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: snapchat:DIM_DAY_OF_MONTH

Data Type: integer

Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: snapchat:DIM_DAY_OF_WEEK

Data Type: text

Display As: day_of_week

Aggregates To: DIM_DAY_OF_WEEK

Device Make

API Name: make

NinjaCat System ID: snapchat:DIM_make

Data Type: text

Device Operating System

API Name: os

NinjaCat System ID: snapchat:DIM_os

Data Type: text

DMA

API Name: dma

NinjaCat System ID: snapchat:DIM_dma

Data Type: text

External Id

NinjaCat System ID: snapchat:DIM_EXTERNAL_ID

Data Type: text

Aggregates To: DIM_EXTERNAL_ID

Gender

API Name: gender

NinjaCat System ID: snapchat:DIM_gender

Data Type: text

Interest Category Id

API Name: interest_category_id

NinjaCat System ID: snapchat:DIM_interest_category_id

Data Type: text

Interest Category Name

API Name: interest_category_name

NinjaCat System ID: snapchat:DIM_interest_category_name

Data Type: text

Month Of Year

NinjaCat System ID: snapchat:DIM_MONTH_OF_YEAR

Data Type: text

Display As: date_month_of_year

Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: snapchat:DIM_NETWORK

Data Type: text

Display As: title_case

Aggregates To: DIM_NETWORK

Quarter

NinjaCat System ID: snapchat:DIM_QUARTER

Data Type: text

Display As: quarter

Aggregates To: DIM_QUARTER

Region

API Name: region

NinjaCat System ID: snapchat:DIM_region

Data Type: text

Row

NinjaCat System ID: snapchat:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

System Account ID

NinjaCat System ID: snapchat:DIM_ACCOUNT_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: snapchat:DIM_WEEK_OF_YEAR

Data Type: text

Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: snapchat:DIM_Year

Data Type: text

Aggregates To: DIM_YEAR

Metrics (117)

Android Installs

API Name: android_installs

NinjaCat System ID: snapchat:MET_android_installs

Data Type: integer

Attachment Avg View Time

API Name: attachment_avg_view_time_millis

NinjaCat System ID: snapchat:MET_attachment_avg_view_time_millis

Data Type: text

Display As: time_from_milliseconds

Attachment Frequency

API Name: attachment_frequency

NinjaCat System ID: snapchat:MET_attachment_frequency

Data Type: decimal

Display As: float

Attachment Quartile 1

API Name: attachment_quartile_1

NinjaCat System ID: snapchat:MET_attachment_quartile_1

Data Type: integer

Attachment Quartile 2

API Name: attachment_quartile_2

NinjaCat System ID: snapchat:MET_attachment_quartile_2

Data Type: integer

Attachment Quartile 3

API Name: attachment_quartile_3

NinjaCat System ID: snapchat:MET_attachment_quartile_3

Data Type: integer

Attachment Total View Time

API Name: attachment_total_view_time_millis

NinjaCat System ID: snapchat:MET_attachment_total_view_time_millis

Data Type: text

Display As: time_from_milliseconds

Attachment Uniques

API Name: attachment_uniques

NinjaCat System ID: snapchat:MET_attachment_uniques

Data Type: integer

Attachment Video Views

API Name: attachment_video_views

NinjaCat System ID: snapchat:MET_attachment_video_views

Data Type: integer

Attachment View Completion

API Name: attachment_view_completion

NinjaCat System ID: snapchat:MET_attachment_view_completion

Data Type: integer

Avg Position Screen Time

API Name: avg_position_screen_time_millis

NinjaCat System ID: snapchat:MET_avg_position_screen_time_millis

Data Type: text

Display As: time_from_milliseconds

Avg Screen Time

API Name: avg_screen_time_millis

NinjaCat System ID: snapchat:MET_avg_screen_time_millis

Data Type: text

Display As: time_from_milliseconds

Avg View Time

Deprecated: 2024-11-07T01:28:37.866Z

API Name: avg_view_time_millis

NinjaCat System ID: snapchat:MET_avg_view_time_millis

Data Type: integer

Conversion Achievement Unlocked

API Name: conversion_achievement_unlocked

NinjaCat System ID: snapchat:MET_conversion_achievement_unlocked

Data Type: integer

Conversion Achievement Unlocked Value

API Name: conversion_achievement_unlocked_value

NinjaCat System ID: snapchat:MET_conversion_achievement_unlocked_value

Data Type: decimal

Display As: currency

Conversion Ad Click

API Name: conversion_ad_click

NinjaCat System ID: snapchat:MET_conversion_ad_click

Data Type: integer

Conversion Ad Click Value

API Name: conversion_ad_click_value

NinjaCat System ID: snapchat:MET_conversion_ad_click_value

Data Type: decimal

Display As: currency

Conversion Add Billing

API Name: conversion_add_billing

NinjaCat System ID: snapchat:MET_conversion_add_billing

Data Type: integer

Conversion Add Billing Value

API Name: conversion_add_billing_value

NinjaCat System ID: snapchat:MET_conversion_add_billing_value

Data Type: decimal

Display As: currency

Conversion Add Cart

API Name: conversion_add_cart

NinjaCat System ID: snapchat:MET_conversion_add_cart

Data Type: integer

Conversion Add Cart Value

API Name: conversion_add_cart_value

NinjaCat System ID: snapchat:MET_conversion_add_cart_value

Data Type: decimal

Display As: currency

Conversion Add To Wishlist

API Name: conversion_add_to_wishlist

NinjaCat System ID: snapchat:MET_conversion_add_to_wishlist

Data Type: integer

Conversion Add To Wishlist Value

API Name: conversion_add_to_wishlist_value

NinjaCat System ID: snapchat:MET_conversion_add_to_wishlist_value

Data Type: decimal

Display As: currency

Conversion Ad View

API Name: conversion_ad_view

NinjaCat System ID: snapchat:MET_conversion_ad_view

Data Type: integer

Conversion Ad View Value

API Name: conversion_ad_view_value

NinjaCat System ID: snapchat:MET_conversion_ad_view_value

Data Type: decimal

Display As: currency

Conversion App Opens

API Name: conversion_app_opens

NinjaCat System ID: snapchat:MET_conversion_app_opens

Data Type: integer

Conversion App Opens Value

API Name: conversion_app_opens_value

NinjaCat System ID: snapchat:MET_conversion_app_opens_value

Data Type: decimal

Display As: currency

Conversion Complete Tutorial

API Name: conversion_complete_tutorial

NinjaCat System ID: snapchat:MET_conversion_complete_tutorial

Data Type: integer

Conversion Complete Tutorial Value

API Name: conversion_complete_tutorial_value

NinjaCat System ID: snapchat:MET_conversion_complete_tutorial_value

Data Type: decimal

Display As: currency

Conversion Invite

API Name: conversion_invite

NinjaCat System ID: snapchat:MET_conversion_invite

Data Type: integer

Conversion Invite Value

API Name: conversion_invite_value

NinjaCat System ID: snapchat:MET_conversion_invite_value

Data Type: decimal

Display As: currency

Conversion Level Completes

API Name: conversion_level_completes

NinjaCat System ID: snapchat:MET_conversion_level_completes

Data Type: integer

Conversion Level Completes Value

API Name: conversion_level_completes_value

NinjaCat System ID: snapchat:MET_conversion_level_completes_value

Data Type: decimal

Display As: currency

Conversion List View

API Name: conversion_list_view

NinjaCat System ID: snapchat:MET_conversion_list_view

Data Type: integer

Conversion List View Value

API Name: conversion_list_view_value

NinjaCat System ID: snapchat:MET_conversion_list_view_value

Data Type: decimal

Display As: currency

Conversion Login

API Name: conversion_login

NinjaCat System ID: snapchat:MET_conversion_login

Data Type: integer

Conversion Login Value

API Name: conversion_login_value

NinjaCat System ID: snapchat:MET_conversion_login_value

Data Type: decimal

Display As: currency

Conversion Page Views

API Name: conversion_page_views

NinjaCat System ID: snapchat:MET_conversion_page_views

Data Type: integer

Conversion Page Views Value

API Name: conversion_page_views_value

NinjaCat System ID: snapchat:MET_conversion_page_views_value

Data Type: decimal

Display As: currency

Conversion Purchases

API Name: conversion_purchases

NinjaCat System ID: snapchat:MET_conversion_purchases

Data Type: integer

Conversion Purchases Value

API Name: conversion_purchases_value

NinjaCat System ID: snapchat:MET_conversion_purchases_value

Data Type: decimal

Display As: currency

Conversion Rate

API Name: conversion_rate

NinjaCat System ID: snapchat:MET_conversion_rate

Data Type: integer

Conversion Rate Value

API Name: conversion_rate_value

NinjaCat System ID: snapchat:MET_conversion_rate_value

Data Type: decimal

Display As: currency

Conversion Reserve

API Name: conversion_reserve

NinjaCat System ID: snapchat:MET_conversion_reserve

Data Type: integer

Conversion Reserve Value

API Name: conversion_reserve_value

NinjaCat System ID: snapchat:MET_conversion_reserve_value

Data Type: decimal

Display As: currency

Conversions

NinjaCat System ID: snapchat:MET_conversions

Data Type: integer

Aggregates To: MET_CONVERSIONS

Formula: snapchat:MET_conversion_purchases + snapchat:MET_conversion_save + snapchat:MET_conversion_start_checkout + snapchat:MET_conversion_add_cart + snapchat:MET_conversion_view_content + snapchat:MET_conversion_add_billing + snapchat:MET_conversion_sign_ups + snapchat:MET_conversion_searches + snapchat:MET_conversion_level_completes + snapchat:MET_conversion_app_opens + snapchat:MET_conversion_page_views + snapchat:MET_conversion_subscribe + snapchat:MET_conversion_ad_click + snapchat:MET_conversion_ad_view + snapchat:MET_conversion_complete_tutorial + snapchat:MET_conversion_invite + snapchat:MET_conversion_login + snapchat:MET_conversion_share + snapchat:MET_conversion_reserve + snapchat:MET_conversion_achievement_unlocked + snapchat:MET_conversion_add_to_wishlist + snapchat:MET_conversion_spend_credits + snapchat:MET_conversion_rate + snapchat:MET_conversion_start_trial + snapchat:MET_conversion_list_view + snapchat:MET_conversion_visit + snapchat:MET_custom_event_1 + snapchat:MET_custom_event_2 + snapchat:MET_custom_event_3 + snapchat:MET_custom_event_4 + snapchat:MET_custom_event_5

Conversion Save

API Name: conversion_save

NinjaCat System ID: snapchat:MET_conversion_save

Data Type: integer

Conversion Save Value

API Name: conversion_save_value

NinjaCat System ID: snapchat:MET_conversion_save_value

Data Type: decimal

Display As: currency

Conversions Count

API Name: nc_conversion_count

NinjaCat System ID: snapchat:MET_conversions_count

Data Type: integer

Conversion Searches

API Name: conversion_searches

NinjaCat System ID: snapchat:MET_conversion_searches

Data Type: integer

Conversion Searches Value

API Name: conversion_searches_value

NinjaCat System ID: snapchat:MET_conversion_searches_value

Data Type: decimal

Display As: currency

Conversion Share

API Name: conversion_share

NinjaCat System ID: snapchat:MET_conversion_share

Data Type: integer

Conversion Share Value

API Name: conversion_share_value

NinjaCat System ID: snapchat:MET_conversion_share_value

Data Type: decimal

Display As: currency

Conversion Sign Ups

API Name: conversion_sign_ups

NinjaCat System ID: snapchat:MET_conversion_sign_ups

Data Type: integer

Conversion Sign Ups Value

API Name: conversion_sign_ups_value

NinjaCat System ID: snapchat:MET_conversion_sign_ups_value

Data Type: decimal

Display As: currency

Conversion Spend Credits

API Name: conversion_spend_credits

NinjaCat System ID: snapchat:MET_conversion_spend_credits

Data Type: integer

Conversion Spend Credits Value

API Name: conversion_spend_credits_value

NinjaCat System ID: snapchat:MET_conversion_spend_credits_value

Data Type: decimal

Display As: currency

Conversions Revenue

API Name: nc_conversion_value

NinjaCat System ID: snapchat:MET_conversions_value

Data Type: decimal

Display As: currency

Conversion Start Checkout

API Name: conversion_start_checkout

NinjaCat System ID: snapchat:MET_conversion_start_checkout

Data Type: integer

Conversion Start Checkout Value

API Name: conversion_start_checkout_value

NinjaCat System ID: snapchat:MET_conversion_start_checkout_value

Data Type: decimal

Display As: currency

Conversion Start Trial

API Name: conversion_start_trial

NinjaCat System ID: snapchat:MET_conversion_start_trial

Data Type: integer

Conversion Start Trial Value

API Name: conversion_start_trial_value

NinjaCat System ID: snapchat:MET_conversion_start_trial_value

Data Type: decimal

Display As: currency

Conversion Subscribe

API Name: conversion_subscribe

NinjaCat System ID: snapchat:MET_conversion_subscribe

Data Type: integer

Conversion Subscribe Value

API Name: conversion_subscribe_value

NinjaCat System ID: snapchat:MET_conversion_subscribe_value

Data Type: decimal

Display As: currency

Conversion View Content

API Name: conversion_view_content

NinjaCat System ID: snapchat:MET_conversion_view_content

Data Type: integer

Conversion View Content Value

API Name: conversion_view_content_value

NinjaCat System ID: snapchat:MET_conversion_view_content_value

Data Type: decimal

Display As: currency

Conversion Visit

API Name: conversion_visit

NinjaCat System ID: snapchat:MET_conversion_visit

Data Type: integer

Conversion Visit Value

API Name: conversion_visit_value

NinjaCat System ID: snapchat:MET_conversion_visit_value

Data Type: decimal

Display As: currency

Count (Unique Dimensions)

NinjaCat System ID: snapchat:MET_COUNT_NC

Data Type: integer

Aggregates To: MET_COUNT_NC

CPM

NinjaCat System ID: snapchat:MET_cpm

Data Type: decimal

Display As: currency

Aggregates To: MET_CPM

Formula: 1000 * snapchat:MET_spend / snapchat:MET_impressions

CPV

NinjaCat System ID: snapchat:MET_cpv

Data Type: decimal

Display As: currency

Aggregates To: MET_CPV

Formula: (snapchat:MET_spend / snapchat:MET_video_views)

Custom Event 1

API Name: custom_event_1

NinjaCat System ID: snapchat:MET_custom_event_1

Data Type: integer

Custom Event 1 Value

API Name: custom_event_1_value

NinjaCat System ID: snapchat:MET_custom_event_1_value

Data Type: decimal

Display As: currency

Custom Event 2

API Name: custom_event_2

NinjaCat System ID: snapchat:MET_custom_event_2

Data Type: integer

Custom Event 2 Value

API Name: custom_event_2_value

NinjaCat System ID: snapchat:MET_custom_event_2_value

Data Type: decimal

Display As: currency

Custom Event 3

API Name: custom_event_3

NinjaCat System ID: snapchat:MET_custom_event_3

Data Type: integer

Custom Event 3 Value

API Name: custom_event_3_value

NinjaCat System ID: snapchat:MET_custom_event_3_value

Data Type: decimal

Display As: currency

Custom Event 4

API Name: custom_event_4

NinjaCat System ID: snapchat:MET_custom_event_4

Data Type: integer

Custom Event 4 Value

API Name: custom_event_4_value

NinjaCat System ID: snapchat:MET_custom_event_4_value

Data Type: decimal

Display As: currency

Custom Event 5

API Name: custom_event_5

NinjaCat System ID: snapchat:MET_custom_event_5

Data Type: integer

Custom Event 5 Value

API Name: custom_event_5_value

NinjaCat System ID: snapchat:MET_custom_event_5_value

Data Type: decimal

Display As: currency

Earned Impressions

API Name: earned_impressions

NinjaCat System ID: snapchat:MET_earned_impressions

Data Type: integer

eCPI

NinjaCat System ID: snapchat:MET_eCPI

Data Type: integer

Formula: snapchat:MET_spend / snapchat:MET_total_installs

eCPSU

NinjaCat System ID: snapchat:MET_eCPSU

Data Type: decimal

Display As: float

Formula: snapchat:MET_spend / snapchat:MET_swipes

Frequency

NinjaCat System ID: snapchat:MET_frequency

Data Type: decimal

Display As: float

Formula: (snapchat:MET_impressions / snapchat:MET_uniques)

Impressions

API Name: impressions

NinjaCat System ID: snapchat:MET_impressions

Data Type: integer

Aggregates To: MET_IMPRESSIONS

Ios Installs

API Name: ios_installs

NinjaCat System ID: snapchat:MET_ios_installs

Data Type: integer

Native Leads

API Name: native_leads

NinjaCat System ID: snapchat:MET_native_leads

Data Type: integer

Paid Impressions

API Name: paid_impressions

NinjaCat System ID: snapchat:MET_paid_impressions

Data Type: integer

Play Time

API Name: play_time_millis

NinjaCat System ID: snapchat:MET_play_time_millis

Data Type: text

Display As: time_from_milliseconds

Position Frequency

API Name: position_frequency

NinjaCat System ID: snapchat:MET_position_frequency

Data Type: integer

Position Impressions

API Name: position_impressions

NinjaCat System ID: snapchat:MET_position_impressions

Data Type: integer

Position Screen Time

API Name: position_screen_time_millis

NinjaCat System ID: snapchat:MET_position_screen_time_millis

Data Type: text

Display As: time_from_milliseconds

Position Swipe Up Percent

API Name: position_swipe_up_percent

NinjaCat System ID: snapchat:MET_position_swipe_up_percent

Data Type: decimal

Display As: percent

Position Uniques

API Name: position_uniques

NinjaCat System ID: snapchat:MET_position_uniques

Data Type: integer

Profile Clicks

API Name: profile_clicks

NinjaCat System ID: snapchat:MET_profile_clicks

Data Type: integer

Quartile 1

API Name: quartile_1

NinjaCat System ID: snapchat:MET_quartile_1

Data Type: integer

Quartile 2

API Name: quartile_2

NinjaCat System ID: snapchat:MET_quartile_2

Data Type: integer

Quartile 3

API Name: quartile_3

NinjaCat System ID: snapchat:MET_quartile_3

Data Type: integer

Revenue

NinjaCat System ID: snapchat:MET_revenue

Data Type: decimal

Display As: currency

Formula: snapchat:MET_conversion_purchases_value + snapchat:MET_conversion_save_value + snapchat:MET_conversion_start_checkout_value + snapchat:MET_conversion_add_cart_value + snapchat:MET_conversion_view_content_value + snapchat:MET_conversion_add_billing_value + snapchat:MET_conversion_sign_ups_value + snapchat:MET_conversion_searches_value + snapchat:MET_conversion_level_completes_value + snapchat:MET_conversion_app_opens_value + snapchat:MET_conversion_page_views_value + snapchat:MET_conversion_subscribe_value + snapchat:MET_conversion_ad_click_value + snapchat:MET_conversion_ad_view_value + snapchat:MET_conversion_complete_tutorial_value + snapchat:MET_conversion_invite_value + snapchat:MET_conversion_login_value + snapchat:MET_conversion_share_value + snapchat:MET_conversion_reserve_value + snapchat:MET_conversion_achievement_unlocked_value + snapchat:MET_conversion_add_to_wishlist_value + snapchat:MET_conversion_spend_credits_value + snapchat:MET_conversion_rate_value + snapchat:MET_conversion_start_trial_value + snapchat:MET_conversion_list_view_value + snapchat:MET_conversion_visit_value + snapchat:MET_custom_event_1_value + snapchat:MET_custom_event_2_value + snapchat:MET_custom_event_3_value + snapchat:MET_custom_event_4_value + snapchat:MET_custom_event_5_value

Saves

API Name: saves

NinjaCat System ID: snapchat:MET_saves

Data Type: integer

Screen Time

API Name: screen_time_millis

NinjaCat System ID: snapchat:MET_screen_time_millis

Data Type: text

Display As: time_from_milliseconds

API Name: shares

NinjaCat System ID: snapchat:MET_shares

Data Type: integer

Spend

API Name: spend

NinjaCat System ID: snapchat:MET_spend

Data Type: decimal

Display As: currency

Aggregates To: MET_COST

Story Completes

API Name: story_completes

NinjaCat System ID: snapchat:MET_story_completes

Data Type: integer

Story Opens

API Name: story_opens

NinjaCat System ID: snapchat:MET_story_opens

Data Type: integer

Swipes

API Name: swipes

NinjaCat System ID: snapchat:MET_swipes

Data Type: integer

Swipe Up Percent

NinjaCat System ID: snapchat:MET_swipe_up_rate

Data Type: decimal

Display As: percent

Formula: (snapchat:MET_swipes / snapchat:MET_impressions)

Swipe Up Percent

Deprecated: 2024-11-07T01:28:37.866Z

NinjaCat System ID: snapchat:MET_swipe_up_percent

Data Type: decimal

Display As: percent

Formula: snapchat:MET_swipe_up_rate

Total Installs

API Name: total_installs

NinjaCat System ID: snapchat:MET_total_installs

Data Type: integer

Uniques

API Name: uniques

NinjaCat System ID: snapchat:MET_uniques

Data Type: integer

Is Unique: True

Video Views

API Name: video_views

NinjaCat System ID: snapchat:MET_video_views

Data Type: integer

Video Views 15s

API Name: video_views_15s

NinjaCat System ID: snapchat:MET_video_views_15s

Data Type: integer

Video Views Time Based

API Name: video_views_time_based

NinjaCat System ID: snapchat:MET_video_views_time_based

Data Type: integer

View Completion

API Name: view_completion

NinjaCat System ID: snapchat:MET_view_completion

Data Type: integer

View Time

API Name: view_time_millis

NinjaCat System ID: snapchat:MET_view_time_millis

Data Type: text

Display As: time_from_milliseconds

VTR

NinjaCat System ID: snapchat:MET_vtr

Data Type: decimal

Display As: percent

Aggregates To: MET_VTR

Formula: snapchat:MET_video_views / snapchat:MET_impressions

Updated 4 months ago