StackAdapt Fields

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Dimensions (40)

Ad Type

API Name: records.nodes.ad.__typename

NinjaCat System ID: stackadapt:DIM_Ad_Type

Data Type: text

Advertiser

API Name: records.nodes.campaign.advertiser.name

NinjaCat System ID: stackadapt:DIM_Advertiser

Data Type: text

Aggregates To: DIM_ACCOUNT

Advertiser ID

API Name: records.nodes.campaign.advertiser.id

NinjaCat System ID: stackadapt:DIM_Advertiser_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Audience Segment

Deprecated: 2025-01-22T16:45:41.075Z

API Name: Split into interestSegments, demographicSegments, and customSegments

NinjaCat System ID: stackadapt:DIM_Audience_Segment

Data Type: text

Campaign Group

API Name: records.nodes.campaign.campaignGroup.name

NinjaCat System ID: stackadapt:DIM_Campaign_Group

Data Type: text

Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign Group ID

API Name: records.nodes.campaign.campaignGroup.id

NinjaCat System ID: stackadapt:DIM_Campaign_Group_ID

Data Type: text

Campaign Group Name

API Name: custom(campaign_group_name)

NinjaCat System ID: stackadapt:DIM_CG_Name

Data Type: text

Campaign ID

API Name: records.nodes.campaign.id

NinjaCat System ID: stackadapt:DIM_Campaign_ID

Data Type: text

Campaign Name

API Name: records.nodes.campaign.name

NinjaCat System ID: stackadapt:DIM_Campaign_Name

Data Type: text

Aggregates To: DIM_CAMPAIGN_NAME

Campaign Type

API Name: records.nodes.campaign.__typename

NinjaCat System ID: stackadapt:DIM_Campaign_Type

Data Type: text

Click URL

API Name: records.nodes.ad.|||CtvAd|||DisplayAd|||NativeAd|||VideoAd.clickUrl

NinjaCat System ID: stackadapt:DIM_Click_URL

Data Type: text

Conversion Device

API Name: records.nodes.attributes.deviceType

NinjaCat System ID: stackadapt:DIM_Conversion_Device

Data Type: text

Aggregates To: DIM_DEVICE_TYPE

Conversion Domain

API Name: nodes.domain

NinjaCat System ID: stackadapt:DIM_Conversion_Domain

Data Type: text

Conversion Event Type (Shopify)

API Name: nodes.conversionPixel.shopifyEventType

NinjaCat System ID: stackadapt:DIM_Conversion_Shopify_Type

Data Type: text

Conversion ID

API Name: nodes.conversionPixel.id

NinjaCat System ID: stackadapt:DIM_Conversion_Tracker_ID

Data Type: text

Conversion Key

API Name: nodes.conversionPixel.uniqueKey

NinjaCat System ID: stackadapt:DIM_Conversion_Key

Data Type: text

ConversionName

API Name: nodes.conversionPixel.name

NinjaCat System ID: stackadapt:DIM_Conversion_Tracker_Name

Data Type: text

Conversion Type

API Name: nodes.conversionPixel.conversionType

NinjaCat System ID: stackadapt:DIM_Conversion_Tracker_Type

Data Type: text

Creative File Name (Image)

API Name: records.nodes.ad.|||DisplayAd|||DoohAd|||NativeAd.creativesConnection.nodes.||DisplayCreative||DoohCreative||.|||ImageCreative.fileName

NinjaCat System ID: stackadapt:DIM_Image_Creative_File_Name

Data Type: text

Creative File Name (Video)

API Name: records.nodes.ad.|||CtvAd|||DoohAd|||VideoAd.creativesConnection.nodes.|| ||DoohCreative||.|||UploadedVideo.fileName

NinjaCat System ID: stackadapt:DIM_Video_Creative_File_Name

Data Type: text

Creative Height (Image)

API Name: records.nodes.ad.|||DisplayAd|||DoohAd|||NativeAd.creativesConnection.nodes.||DisplayCreative||DoohCreative||.|||ImageCreative.height

NinjaCat System ID: stackadapt:DIM_Image_Creative_Height

Data Type: text

Creative Height (Video)

API Name: records.nodes.ad.|||CtvAd|||DoohAd|||VideoAd.creativesConnection.nodes.|| ||DoohCreative||.|||UploadedVideo.height

NinjaCat System ID: stackadapt:DIM_Video_Creative_Height

Data Type: text

Creative ID (Image)

API Name: records.nodes.ad.|||DisplayAd|||DoohAd|||NativeAd.creativesConnection.nodes.||DisplayCreative||DoohCreative||.|||ImageCreative.id

NinjaCat System ID: stackadapt:DIM_Image_Creative_ID

Data Type: text

Creative ID (Video)

API Name: records.nodes.ad.|||CtvAd|||DoohAd|||VideoAd.creativesConnection.nodes.|| ||DoohCreative||.|||UploadedVideo.id

NinjaCat System ID: stackadapt:DIM_Video_Creative_ID

Data Type: text

Creative Image Preview

API Name: records.nodes.ad.|||DisplayAd|||DoohAd|||NativeAd.creativesConnection.nodes.||DisplayCreative||DoohCreative||.|||ImageCreative.s3Url

NinjaCat System ID: stackadapt:DIM_Image_Creative_Image

Data Type: text

Display As: image

Creative Size (Image)

API Name: custom(image_creative_size)

NinjaCat System ID: stackadapt:DIM_Image_Creative_Size

Data Type: text

Creative Size (Video)

API Name: custom(video_creative_size)

NinjaCat System ID: stackadapt:DIM_Video_Creative_Size

Data Type: text

Creative URL (Image)

API Name: records.nodes.ad.|||DisplayAd|||DoohAd|||NativeAd.creativesConnection.nodes.||DisplayCreative||DoohCreative||.|||ImageCreative.s3Url

NinjaCat System ID: stackadapt:DIM_Image_Creative_URL

Data Type: text

Creative URL (Video)

API Name: records.nodes.ad.|||CtvAd|||DoohAd|||VideoAd.creativesConnection.nodes.|| ||DoohCreative||.|||UploadedVideo.s3Url

NinjaCat System ID: stackadapt:DIM_Video_Creative_URL

Data Type: text

Creative Video Thumbnail

API Name: records.nodes.ad.|||CtvAd|||DoohAd|||VideoAd.creativesConnection.nodes.|| ||DoohCreative||.|||UploadedVideo.thumbS3Url

NinjaCat System ID: stackadapt:DIM_Video_Creative_Image

Data Type: text

Display As: image

Creative Width (Image)

API Name: records.nodes.ad.|||DisplayAd|||DoohAd|||NativeAd.creativesConnection.nodes.||DisplayCreative||DoohCreative||.|||ImageCreative.width

NinjaCat System ID: stackadapt:DIM_Image_Creative_Width

Data Type: text

Creative Width (Video)

API Name: records.nodes.ad.|||CtvAd|||DoohAd|||VideoAd.creativesConnection.nodes.|| ||DoohCreative||.|||UploadedVideo.width

NinjaCat System ID: stackadapt:DIM_Video_Creative_Width

Data Type: text

Date

API Name: records.nodes.granularity.startTime

NinjaCat System ID: stackadapt:DIM_Date

Data Type: date

Aggregates To: DIM_DATE

Deal ID

API Name: records.nodes.campaign.advertiser.dealIds

NinjaCat System ID: stackadapt:DIM_Deal_ID

Data Type: text

Domain

API Name: records.nodes.attributes.app.domain

NinjaCat System ID: stackadapt:DIM_Domain

Data Type: text

Product Name

API Name: records.nodes.campaign.ads.nodes.brandname

NinjaCat System ID: stackadapt:DIM_Product_Name

Data Type: text

Row

NinjaCat System ID: stackadapt:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

Visited City

API Name: records.nodes.attributes.city

NinjaCat System ID: stackadapt:DIM_Visited_City

Data Type: text

Aggregates To: DIM_CITY

Visited Region

API Name: records.nodes.attributes.region.name

NinjaCat System ID: stackadapt:DIM_Visited_Region

Data Type: text

Aggregates To: DIM_STATE_PROVINCE

Visited Zip

API Name: records.nodes.attributes.zipCode

NinjaCat System ID: stackadapt:DIM_Visited_Zip

Data Type: text

Aggregates To: DIM_POSTAL_CODE

Metrics (34)

100% Audio Completion Rate

NinjaCat System ID: stackadapt:MET_100_Audio_Completion_Rate

Data Type: decimal

Display As: percent

Formula: (stackadapt:MET_100%_Audio_Completions / stackadapt:MET_Audio_Starts)

100% Audio Completions

API Name: records.nodes.metrics.audioCompletions

NinjaCat System ID: stackadapt:MET_100_Audio_Completions

Data Type: integer

100% Video Completion Rate

NinjaCat System ID: stackadapt:MET_100_Video_Completion_Rate

Data Type: decimal

Display As: percent

Formula: (stackadapt:MET_100%_Video_Completions / stackadapt:MET_Video_Starts)

100% Video Completions

API Name: records.nodes.metrics.videoCompletions

NinjaCat System ID: stackadapt:MET_100_Video_Completions

Data Type: integer

25% AC

API Name: records.nodes.metrics.audioQ1Playbacks

NinjaCat System ID: stackadapt:MET_25_AC

Data Type: integer

25% VC

API Name: records.nodes.metrics.videoQ1Playbacks

NinjaCat System ID: stackadapt:MET_25_VC

Data Type: integer

50% AC

API Name: records.nodes.metrics.audioQ2Playbacks

NinjaCat System ID: stackadapt:MET_50_AC

Data Type: integer

50% VC

API Name: records.nodes.metrics.videoQ2Playbacks

NinjaCat System ID: stackadapt:MET_50_VC

Data Type: integer

75% AC

API Name: records.nodes.metrics.audioQ3Playbacks

NinjaCat System ID: stackadapt:MET_75_AC

Data Type: integer

75% VC

API Name: records.nodes.metrics.videoQ2Playbacks

NinjaCat System ID: stackadapt:MET_75_VC

Data Type: integer

Audio Starts

API Name: records.nodes.metrics.audioStarts

NinjaCat System ID: stackadapt:MET_Audio_Starts

Data Type: integer

Average Impression Time

API Name: records.nodes.metrics.averageImpressionTime

NinjaCat System ID: stackadapt:MET_Average_Impression_Time

Data Type: decimal

Display As: float

Average Time on Site

API Name: records.nodes.metrics.atos

NinjaCat System ID: stackadapt:MET_Average_Time_on_Site

Data Type: decimal

Display As: float

Click Conversions

API Name: records.nodes.metrics.clickConversions

NinjaCat System ID: stackadapt:MET_Click_Conversions

Data Type: decimal

Display As: integer

Clicks

API Name: records.nodes.metrics.clicks

NinjaCat System ID: stackadapt:MET_Clicks

Data Type: decimal

Display As: integer

Aggregates To: MET_CLICKS

Click Secondary Conversions

API Name: records.nodes.metrics.clickSecondaryConversions

NinjaCat System ID: stackadapt:MET_Click_Secondary_Conversions

Data Type: decimal

Display As: integer

Click-to-Conversion Time

API Name: nodes.clickToConversionTime

NinjaCat System ID: stackadapt:MET_Conversion_Click_to_Conversion_Time

Data Type: integer

Conversion Clicks

API Name: nodes.clickCount

NinjaCat System ID: stackadapt:MET_Conversion_Clicks

Data Type: integer

Conversion Impressions

API Name: nodes.impressionCount

NinjaCat System ID: stackadapt:MET_Conversion_Impressions

Data Type: integer

Conversion Impression Time

NinjaCat System ID: stackadapt:MET_Conversion_Impression_Time

Data Type: decimal

Display As: integer

Formula: (stackadapt:MET_Average_Impression_Time * stackadapt:Impressions / stackadapt:Conversions)

Conversion Revenue

API Name: records.nodes.metrics.conversionRevenue

NinjaCat System ID: stackadapt:MET_Conversion_Revenue

Data Type: decimal

Display As: currency

Conversions

API Name: records.nodes.metrics.conversions

NinjaCat System ID: stackadapt:MET_Conversions

Data Type: decimal

Display As: integer

Aggregates To: MET_CONVERSIONS

Cost

API Name: records.nodes.metrics.cost

NinjaCat System ID: stackadapt:MET_Cost

Data Type: decimal

Display As: currency

Aggregates To: MET_COST

Cost Per Conversion

NinjaCat System ID: stackadapt:MET_Cost_Per_Conversion

Data Type: decimal

Display As: currency

Aggregates To: MET_COST_PER_CONVERSION

Formula: (stackadapt:MET_Cost / stackadapt:MET_Conversions)

CPC

NinjaCat System ID: stackadapt:MET_CPC

Data Type: decimal

Display As: currency

Aggregates To: MET_CPC

Formula: (stackadapt:MET_Cost / stackadapt:MET_Clicks)

CTR

NinjaCat System ID: stackadapt:MET_CTR

Data Type: decimal

Display As: percent

Aggregates To: MET_CTR

Formula: (stackadapt:MET_Clicks / stackadapt:MET_Impressions)

Frequency

API Name: records.nodes.metrics.frequency

NinjaCat System ID: stackadapt:MET_Frequency

Data Type: decimal

Display As: float

Impression Conversions

API Name: records.nodes.metrics.impressionConversions

NinjaCat System ID: stackadapt:MET_Impression_Conversions

Data Type: decimal

Display As: integer

Aggregates To: MET_CONVERSIONS

Impressions

API Name: records.nodes.metrics.impressions

NinjaCat System ID: stackadapt:MET_Impressions

Data Type: decimal

Display As: integer

Aggregates To: MET_IMPRESSIONS

Impression Secondary Conversions

API Name: records.nodes.metrics.impressionSecondaryConversions

NinjaCat System ID: stackadapt:MET_Impression_Secondary_Conversions

Data Type: decimal

Display As: integer

Aggregates To: MET_CONVERSIONS

Impression-to-Conversion Time

API Name: nodes.impressionToConversionTime

NinjaCat System ID: stackadapt:MET_Conversion_Impression_to_Conversion_Time

Data Type: decimal

Display As: float

Secondary Conversions

API Name: records.nodes.metrics.secondaryConversions

NinjaCat System ID: stackadapt:MET_Secondary_Conversions

Data Type: decimal

Display As: integer

Aggregates To: MET_CONVERSIONS

Unique Impressions

API Name: records.nodes.metrics.uniqueImpressions

NinjaCat System ID: stackadapt:MET_Unique_Impressions

Data Type: decimal

Display As: integer

Video Starts

API Name: records.nodes.metrics.videoStarts

NinjaCat System ID: stackadapt:MET_Video_Starts

Data Type: decimal

Display As: integer

Updated about 2 months ago