What's New for the week of July 13th, 2026?

Simpli.fi: Ad Name Dimension for Zip 4 Performance By Campaign By Day (DT-2454)

Simpli.fi reporting now supports an Ad Name dimension on the Zip 4 Performance By Campaign By Day dataset. You can add Ad Name as a column or grouping to break out performance for each individual ad, rather than viewing metrics only at the campaign level.

How to use it

Open or create a report or dataset using the Zip 4 Performance By Campaign By Day Simpli.fi data source.
In the dimension selector, find and add Ad Name (simplifi:DIM_ad) as a column or grouping.
Your report will now display a separate row for each ad within each campaign, segmented by date and zip+4.

Important: row count expansion

Adding the Ad Name dimension increases the number of rows returned. Because each campaign's metrics are split across its individual ads, you can expect approximately 1.8× more rows compared to campaign-level reporting. Plan accordingly when setting row limits or exporting data.

What's New for the week of June 9th, 2026?

Agent Preferences & Account-Level Knowledge Files (AI-1286)

Agent Preferences are now generally available. A dedicated Agent Preferences card appears on every Account Command Center, allowing users to attach Agent Instructions and Knowledge Files directly to an account. When a user @-mentions that account in any AI Agent conversation, the agent automatically picks up those preferences and appends them to its working context — no per-agent configuration required. This makes it straightforward to scale account-specific context (brand guidelines, SLA rules, advertising KPIs) across your entire client portfolio without bloating individual agent configurations. Learn more about Agent Preferences.