Simpli.fi Fields

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Dimensions (66)

Account

NinjaCat System ID: simplifi:DIM_ACCOUNT

Data Type: text

Aggregates To: DIM_ACCOUNT

NinjaCat System ID: simplifi:DIM_Ad_Html

Data Type: text

Display As: simplifi_ad

Ad Id

API Name: Ad Id

NinjaCat System ID: simplifi:DIM_ad_id

Data Type: text

Aggregates To: DIM_AD_ID

Ad Image URL

API Name: Ad Image

NinjaCat System ID: simplifi:DIM_ad_image

Data Type: text

Ad Name

API Name: Ad

NinjaCat System ID: simplifi:DIM_ad

Data Type: text

Aggregates To: DIM_AD_NAME

Ad Size

API Name: Ad Size

NinjaCat System ID: simplifi:DIM_adSize

Data Type: text

Ad Target Url

API Name: Ad Target Url

NinjaCat System ID: simplifi:DIM_ad_target_url

Data Type: text

App Name

API Name: App Name

NinjaCat System ID: simplifi:DIM_appName

Data Type: text

App URL

API Name: App URL

NinjaCat System ID: simplifi:DIM_appUrl

Data Type: text

Campaign

API Name: Campaign

NinjaCat System ID: simplifi:DIM_campaign

Data Type: text

Aggregates To: DIM_CAMPAIGN_NAME

Campaign Custom Id

API Name: Campaign Custom Id

NinjaCat System ID: simplifi:DIM_campaign_custom_id

Data Type: text

Campaign Group

API Name: Campaign Group

NinjaCat System ID: simplifi:DIM_campaignGroup

Data Type: text

Campaign Group

NinjaCat System ID: simplifi:DIM_CampaignGroup

Data Type: text

Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign Id

API Name: Campaign Id

NinjaCat System ID: simplifi:DIM_campaign_id

Data Type: text

Aggregates To: DIM_CAMPAIGN_ID

Campaign Name

API Name: Campaign Name

NinjaCat System ID: simplifi:DIM_campaignName

Data Type: text

Campaign Status

API Name: Campaign Status

NinjaCat System ID: simplifi:DIM_campaignStatus

Data Type: text

Aggregates To: DIM_CAMPAIGN_STATUS

Campaign Type

API Name: Campaign Campaign Type

NinjaCat System ID: simplifi:DIM_campaignType

Data Type: text

Aggregates To: DIM_CAMPAIGN_TYPE

City

API Name: Geography City

NinjaCat System ID: simplifi:DIM_city

Data Type: text

Aggregates To: DIM_CITY

Client Id

API Name: Client Id

NinjaCat System ID: simplifi:DIM_client_id

Data Type: text

Client Name

API Name: Client Name

NinjaCat System ID: simplifi:DIM_clientName

Data Type: text

Company Id

API Name: Company ID

NinjaCat System ID: simplifi:DIM_companyId

Data Type: text

Company Name

API Name: Company Name

NinjaCat System ID: simplifi:DIM_companyName

Data Type: text

Context

API Name: Context Context Name

NinjaCat System ID: simplifi:DIM_context

Data Type: text

Conversion Geo Fence Id

API Name: Geography Conversion Geo Fence ID

NinjaCat System ID: simplifi:DIM_conversionGeoFenceId

Data Type: text

Conversion Geo Fence Name

API Name: Geography Conversion Geo Fence Name

NinjaCat System ID: simplifi:DIM_conversionGeoFenceName

Data Type: text

Country

API Name: Geography Country

NinjaCat System ID: simplifi:DIM_country

Data Type: text

Display As: country

Aggregates To: DIM_COUNTRIES,DIM_COUNTRY

Currency

NinjaCat System ID: simplifi:DIM_CURRENCY

Data Type: text

Aggregates To: DIM_CURRENCY

Daily Estimated Budget

API Name: Campaign Daily Estimated Budget

NinjaCat System ID: simplifi:DIM_dailyEstimatedBudget

Data Type: text

Data Provider

API Name: Companies Segment Data Provider

NinjaCat System ID: simplifi:DIM_dataProvider

Data Type: text

Display As: title_case

Aggregates To: DIM_NETWORK

Data Source

NinjaCat System ID: simplifi:DIM_DATA_SOURCE

Data Type: text

Aggregates To: DIM_DATA_SOURCE

date

API Name: Date

NinjaCat System ID: simplifi:DIM_date

Data Type: date

Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: simplifi:DIM_DAY_OF_MONTH

Data Type: integer

Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: simplifi:DIM_DAY_OF_WEEK

Data Type: text

Display As: day_of_week

Aggregates To: DIM_DAY_OF_WEEK

Device Type

API Name: Details Device Name

NinjaCat System ID: simplifi:DIM_deviceType

Data Type: text

Aggregates To: DIM_DEVICE_TYPE

Domain

API Name: Domain

NinjaCat System ID: simplifi:DIM_domain

Data Type: text

Display As: url

Domain Reporting Name

API Name: Domain Reporting Name

NinjaCat System ID: simplifi:DIM_domainReportingName

Data Type: text

End Date

API Name: End Date

NinjaCat System ID: simplifi:DIM_endDate

Data Type: date

Aggregates To: DIM_END_DATE

External Id

NinjaCat System ID: simplifi:DIM_EXTERNAL_ID

Data Type: text

Aggregates To: DIM_EXTERNAL_ID

Geo Fence

API Name: Geo Fence

NinjaCat System ID: simplifi:DIM_geoFence

Data Type: text

Geo Fence Id

API Name: Geography Geo Fence ID

NinjaCat System ID: simplifi:DIM_geoFenceId

Data Type: text

Hour

API Name: Time Event Hour

NinjaCat System ID: simplifi:DIM_hour

Data Type: integer

Aggregates To: DIM_HOUR_OF_DAY

Insights Details Category

API Name: Insights Details Category

NinjaCat System ID: simplifi:DIM_insightsDetailsCategory

Data Type: text

Insights Details Demographic

API Name: Insights Details Demographic

NinjaCat System ID: simplifi:DIM_insightsDetailsDemographic

Data Type: text

IP Address

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Details IP

NinjaCat System ID: simplifi:DIM_ip

Data Type: text

Keyword

API Name: Keyword

NinjaCat System ID: simplifi:DIM_keyword

Data Type: text

Aggregates To: DIM_KEYWORDS

Keyword Src

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Keyword Src

NinjaCat System ID: simplifi:DIM_keywordSrc

Data Type: text

Label

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Label

NinjaCat System ID: simplifi:DIM_label

Data Type: text

Label Src

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Label Src

NinjaCat System ID: simplifi:DIM_labelSrc

Data Type: text

Max Date

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Max Date

NinjaCat System ID: simplifi:DIM_maxDate

Data Type: date

Metro

API Name: Geography Metro

NinjaCat System ID: simplifi:DIM_metro

Data Type: text

Min Date

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Min Date

NinjaCat System ID: simplifi:DIM_minDate

Data Type: date

Month Of Year

NinjaCat System ID: simplifi:DIM_MONTH_OF_YEAR

Data Type: text

Display As: date_month_of_year

Aggregates To: DIM_MONTH_OF_YEAR

Platform

API Name: Platform

NinjaCat System ID: simplifi:DIM_Platform

Data Type: text

Platform Id

API Name: Platform ID

NinjaCat System ID: simplifi:DIM_platformId

Data Type: text

Platform Name

API Name: Platform Name

NinjaCat System ID: simplifi:DIM_platformName

Data Type: text

Postal Code

API Name: Geography Postal Code

NinjaCat System ID: simplifi:DIM_postalCode

Data Type: text

Aggregates To: DIM_POSTAL_CODE

Quarter

NinjaCat System ID: simplifi:DIM_QUARTER

Data Type: text

Display As: quarter

Aggregates To: DIM_QUARTER

Region

API Name: Geography Region

NinjaCat System ID: simplifi:DIM_region

Data Type: text

Row

NinjaCat System ID: simplifi:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

Segment

API Name: Segment Segment Name

NinjaCat System ID: simplifi:DIM_segment

Data Type: text

Start Date

API Name: Start Date

NinjaCat System ID: simplifi:DIM_startDate

Data Type: date

Aggregates To: DIM_START_DATE

State

API Name: Geography State

NinjaCat System ID: simplifi:DIM_state

Data Type: text

Aggregates To: DIM_STATE_PROVINCE,DIM_STATE

System Account ID

NinjaCat System ID: simplifi:DIM_ACCOUNT_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Total Budget

API Name: total_budget

NinjaCat System ID: simplifi:DIM_totalBudget

Data Type: decimal

Display As: currency

Week Of Year

NinjaCat System ID: simplifi:DIM_WEEK_OF_YEAR

Data Type: text

Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: simplifi:DIM_Year

Data Type: text

Aggregates To: DIM_YEAR

Metrics (83)

100% Complete

API Name: Video Events Complete

NinjaCat System ID: simplifi:MET_Complete100

Data Type: integer

Aggregates To: MET_100%_COMPLETE

25% Complete

API Name: Video Events First Quartile

NinjaCat System ID: simplifi:MET_Complete25

Data Type: integer

Aggregates To: MET_25%_COMPLETE

50% Complete

API Name: Video Events Midpoint

NinjaCat System ID: simplifi:MET_Complete50

Data Type: integer

Aggregates To: MET_50%_COMPLETE

75% Complete

API Name: Video Events Third Quartile

NinjaCat System ID: simplifi:MET_Complete75

Data Type: integer

Aggregates To: MET_75%_COMPLETE

Ad Revenue

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Ad Revenue

NinjaCat System ID: simplifi:MET_adRevenue

Data Type: decimal

Display As: currency

Behavioral Cost

API Name: Behavioral Cost

NinjaCat System ID: simplifi:MET_behavioralCost

Data Type: decimal

Display As: currency

Campaign Conversion Rate

NinjaCat System ID: simplifi:MET_campaignConversionRate

Data Type: decimal

Display As: percent

Formula: (simplifi:MET_campaignConverters / simplifi:MET_campaignUsers)

Campaign Converters

API Name: User Counts Campaign Converters

NinjaCat System ID: simplifi:MET_campaignConverters

Data Type: integer

Campaign Days to Convert

API Name: Day Counts By User Campaign Days to Convert

NinjaCat System ID: simplifi:MET_campaignDaysToConvert

Data Type: decimal

Display As: float

Campaign Days to Convert (Calculated)

NinjaCat System ID: simplifi:MET_calcCampaignDaysToConvert

Data Type: decimal

Display As: float

Formula: (simplifi:MET_TotalDaysToCampConvertHidden / simplifi:MET_campaignConverters)

Campaign Users

API Name: User Counts Campaign Users

NinjaCat System ID: simplifi:MET_campaignUsers

Data Type: integer

Clicks

API Name: Clicks

NinjaCat System ID: simplifi:MET_clicks

Data Type: integer

Aggregates To: MET_CLICKS

Click-through Leads

API Name: Click Leads

NinjaCat System ID: simplifi:MET_clickLeads

Data Type: integer

Click-through Other

API Name: Click Other

NinjaCat System ID: simplifi:MET_clickOther

Data Type: integer

Click-through Sales

API Name: Click Sales

NinjaCat System ID: simplifi:MET_clickSales

Data Type: decimal

Display As: currency

Click-through Signups

API Name: Click Signups

NinjaCat System ID: simplifi:MET_clickSignups

Data Type: integer

Click-through Visits

API Name: Click Visits

NinjaCat System ID: simplifi:MET_clickVisits

Data Type: integer

CompleteRate

NinjaCat System ID: simplifi:MET_CompleteRate

Data Type: decimal

Display As: percent

Formula: (simplifi:MET_Complete100 / simplifi:MET_VideoStarts)

Contextual Cost

API Name: Contextual Cost

NinjaCat System ID: simplifi:MET_contextualCost

Data Type: decimal

Display As: currency

Cost / Conv.

NinjaCat System ID: simplifi:MET_AverageCPA

Data Type: decimal

Display As: currency

Aggregates To: MET_CPA

Formula: (simplifi:MET_totalSpend / simplifi:MET_weightedActions)

Count (Unique Dimensions)

NinjaCat System ID: simplifi:MET_COUNT_NC

Data Type: integer

Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: simplifi:MET_AverageCpc

Data Type: decimal

Display As: currency

Aggregates To: MET_CPC

Formula: (simplifi:MET_totalSpend / simplifi:MET_clicks)

CPM

NinjaCat System ID: simplifi:MET_AverageCpm

Data Type: decimal

Display As: currency

Aggregates To: MET_CPM

Formula: (1000 * simplifi:MET_totalSpend / simplifi:MET_impressions)

CTR

NinjaCat System ID: simplifi:MET_Ctr

Data Type: decimal

Display As: percent

Aggregates To: MET_CTR

Formula: (simplifi:MET_clicks / simplifi:MET_impressions)

Daily Spend Target

API Name: Daily Spend Target

NinjaCat System ID: simplifi:MET_dailySpendTarget

Data Type: decimal

Display As: currency

Demographic Cost

API Name: Demographic Cost

NinjaCat System ID: simplifi:MET_demographicCost

Data Type: decimal

Display As: currency

Frequency

API Name: Frequency

NinjaCat System ID: simplifi:MET_frequency

Data Type: integer

Geo-Conversion Lift

NinjaCat System ID: simplifi:MET_geoConversionLift

Data Type: decimal

Display As: percent

Formula: (((simplifi:MET_campaignConverters / simplifi:MET_campaignUsers) - (simplifi:MET_naturalConverters / simplifi:MET_naturalUsers)) / (simplifi:MET_naturalConverters / simplifi:MET_naturalUsers))

Geofencing Average CPA

NinjaCat System ID: simplifi:MET_geofencingAverageCPA

Data Type: decimal

Display As: currency

Formula: (simplifi:MET_geofencingTotalSpend / simplifi:MET_geofencingWeightedActions)

Geofencing Average CPC

NinjaCat System ID: simplifi:MET_geofencingAverageCpc

Data Type: decimal

Display As: currency

Formula: (simplifi:MET_geofencingTotalSpend / simplifi:MET_geofencingClicks)

Geofencing Average CPM

NinjaCat System ID: simplifi:MET_geofencingAverageCpm

Data Type: decimal

Display As: currency

Formula: (1000 * simplifi:MET_geofencingTotalSpend / simplifi:MET_geofencingImpressions)

Geofencing Behavioral Cost

API Name: Behavioral Cost

NinjaCat System ID: simplifi:MET_geofencingBehavioralCost

Data Type: decimal

Display As: currency

Geofencing Clicks

API Name: Clicks

NinjaCat System ID: simplifi:MET_geofencingClicks

Data Type: integer

Geofencing Contextual Cost

API Name: Contextual Cost

NinjaCat System ID: simplifi:MET_geofencingContextualCost

Data Type: decimal

Display As: currency

Geofencing CTR

NinjaCat System ID: simplifi:MET_geofencingCtr

Data Type: decimal

Display As: percent

Formula: (simplifi:MET_geofencingClicks / simplifi:MET_geofencingImpressions)

Geofencing Daily Spend Target

API Name: Daily Spend Target

NinjaCat System ID: simplifi:MET_geofencingDailySpendTarget

Data Type: decimal

Display As: currency

Geofencing Demographic Cost

API Name: Demographic Cost

NinjaCat System ID: simplifi:MET_geofencingDemographicCost

Data Type: decimal

Display As: currency

Geofencing Geographic Cost

API Name: Geographic Cost

NinjaCat System ID: simplifi:MET_geofencingGeographicCost

Data Type: decimal

Display As: currency

Geofencing Impressions

API Name: Impressions

NinjaCat System ID: simplifi:MET_geofencingImpressions

Data Type: integer

Geofencing Media Cost

API Name: Media Cost

NinjaCat System ID: simplifi:MET_geofencingMediaCost

Data Type: decimal

Display As: currency

Geofencing Platform Cost

API Name: Platform Cost

NinjaCat System ID: simplifi:MET_geofencingPlatformCost

Data Type: decimal

Display As: currency

Geofencing Search Cost

API Name: Search Cost

NinjaCat System ID: simplifi:MET_geofencingSearchCost

Data Type: decimal

Display As: currency

Geofencing Segment Cost

API Name: Segment Cost

NinjaCat System ID: simplifi:MET_geofencingSegmentCost

Data Type: decimal

Display As: currency

Geofencing Total Budget

API Name: Total Budget

NinjaCat System ID: simplifi:MET_geofencingTotalBudget

Data Type: decimal

Display As: currency

Geofencing Total Spend

API Name: Total Spend

NinjaCat System ID: simplifi:MET_geofencingTotalSpend

Data Type: decimal

Display As: currency

Geofencing Weighted Actions

API Name: Weighted Actions

NinjaCat System ID: simplifi:MET_geofencingWeightedActions

Data Type: integer

Geographic Cost

API Name: Geographic Cost

NinjaCat System ID: simplifi:MET_geographicCost

Data Type: decimal

Display As: currency

Impressions

API Name: Impressions

NinjaCat System ID: simplifi:MET_impressions

Data Type: integer

Aggregates To: MET_IMPRESSIONS

Impressions Composition

API Name: Insights Details Impressions Composition

NinjaCat System ID: simplifi:MET_impressionComposition

Data Type: decimal

Display As: float

Impressions Index

API Name: Insights Details Impressions Index

NinjaCat System ID: simplifi:MET_impressionIndex

Data Type: decimal

Display As: float

Media Cost

API Name: Media Cost

NinjaCat System ID: simplifi:MET_mediaCost

Data Type: decimal

Display As: currency

Aggregates To: MET_MEDIA_COST

Natural Conversion Rate

NinjaCat System ID: simplifi:MET_naturalConversionRate

Data Type: decimal

Display As: percent

Formula: (simplifi:MET_naturalConverters / simplifi:MET_naturalUsers)

Natural Converters

API Name: User Counts Natural Converters

NinjaCat System ID: simplifi:MET_naturalConverters

Data Type: integer

Natural Days to Convert

API Name: Day Counts By User Natural Days to Convert

NinjaCat System ID: simplifi:MET_naturalDaysToConvert

Data Type: decimal

Display As: float

Natural Days to Convert (Calculated)

NinjaCat System ID: simplifi:MET_calcNaturalDaysToConvert

Data Type: decimal

Display As: float

Formula: (simplifi:MET_TotalDaysToNatConvertHidden / simplifi:MET_naturalConverters)

Natural Users

API Name: User Counts Natural Target Fence Users

NinjaCat System ID: simplifi:MET_naturalUsers

Data Type: integer

New Campaign Converters

API Name: User Counts New Campaign Converters

NinjaCat System ID: simplifi:MET_newCampaignConverters

Data Type: integer

New Natural Converters

API Name: User Counts New Natural Converters

NinjaCat System ID: simplifi:MET_newNaturalConverters

Data Type: integer

New User Conversion Lift

API Name: Lift New Conversion Lift

NinjaCat System ID: simplifi:MET_newUserConversionLift

Data Type: integer

Platform Cost

API Name: Platform Cost

NinjaCat System ID: simplifi:MET_platformCost

Data Type: decimal

Display As: currency

Reach

API Name: Reach

NinjaCat System ID: simplifi:MET_reach

Data Type: integer

Retail Markup

API Name: Retail Markup

NinjaCat System ID: simplifi:MET_retailMarkup

Data Type: decimal

Display As: currency

Search Cost

API Name: Search Cost

NinjaCat System ID: simplifi:MET_searchCost

Data Type: decimal

Display As: currency

Search Data Payout

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Search Data Payout

NinjaCat System ID: simplifi:MET_searchDataPayout

Data Type: decimal

Display As: currency

Segment Cost

API Name: Segment Cost

NinjaCat System ID: simplifi:MET_segmentCost

Data Type: decimal

Display As: currency

Subtotal

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Subtotal

NinjaCat System ID: simplifi:MET_subtotal

Data Type: decimal

Display As: currency

Third Party Markup

API Name: Third Party Markup

NinjaCat System ID: simplifi:MET_thirdPartyMarkup

Data Type: decimal

Display As: currency

Total Budget

Deprecated: 2024-12-10T16:30:56.774Z

API Name: Total Budget

NinjaCat System ID: simplifi:MET_totalBudget

Data Type: decimal

Display As: currency

Aggregates To: MET_TOTAL_BUDGET

Total Media Cost

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Total Media Cost

NinjaCat System ID: simplifi:MET_totalMediaCost

Data Type: decimal

Display As: currency

Total Retail Cost

API Name: Total Retail Cost

NinjaCat System ID: simplifi:MET_totalRetailCost

Data Type: decimal

Display As: currency

Total Spend

API Name: Total Spend

NinjaCat System ID: simplifi:MET_totalSpend

Data Type: decimal

Display As: currency

Aggregates To: MET_COST,MET_TOTAL_SPEND

Total Tech Fees

API Name: Total Tech Fees

NinjaCat System ID: simplifi:MET_totalTechFees

Data Type: decimal

Display As: currency

Total Thirdparty Cost

Deprecated: 2024-11-07T01:28:37.866Z

API Name: Total Thirdparty Cost

NinjaCat System ID: simplifi:MET_totalThirdpartyCost

Data Type: decimal

Display As: currency

Total Visits

API Name: Conversions Total Visits

NinjaCat System ID: simplifi:MET_totalVisits

Data Type: integer

Unique User Count

API Name: Segment Details Max Unique Users

NinjaCat System ID: simplifi:MET_uniqueUserCount

Data Type: integer

Video Starts

API Name: Video Events Start

NinjaCat System ID: simplifi:MET_VideoStarts

Data Type: integer

Aggregates To: MET_VIDEO_STARTS

Viewability

API Name: Viewability

NinjaCat System ID: simplifi:MET_viewability

Data Type: decimal

Display As: percent

View-through Leads

API Name: View Leads

NinjaCat System ID: simplifi:MET_viewLeads

Data Type: integer

View-through Other

API Name: View Other

NinjaCat System ID: simplifi:MET_viewOther

Data Type: integer

View-through Sales

API Name: View Sales

NinjaCat System ID: simplifi:MET_viewSales

Data Type: decimal

Display As: currency

View-through Signups

API Name: View Signups

NinjaCat System ID: simplifi:MET_viewSignups

Data Type: integer

View-through Visits

API Name: View Visits

NinjaCat System ID: simplifi:MET_viewVisits

Data Type: integer

Weighted Actions

API Name: Weighted Actions

NinjaCat System ID: simplifi:MET_weightedActions

Data Type: integer

Aggregates To: MET_CONVERSIONS

Updated 4 months ago