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Dimensions (441)

Accent Color (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdAccentColor
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdAccentColor
Data Type: text

Accent color (responsive)

API Name: AccentColor
NinjaCat System ID: google_adwords:DIM_AccentColor
Data Type: text

Account

NinjaCat System ID: google_adwords:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Account Name

API Name: AccountDescriptiveName
NinjaCat System ID: google_adwords:DIM_AccountDescriptiveName
Data Type: text

Added

API Name: IsBidOnPath
NinjaCat System ID: google_adwords:DIM_IsBidOnPath
Data Type: text

Added Campaign Criteria Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AddedCampaignCriteriaId
NinjaCat System ID: google_adwords:DIM_AddedCampaignCriteriaId
Data Type: text

Ad Display

NinjaCat System ID: google_adwords:DIM_Ad
Data Type: text
Display As: adwords_ad

Ad Format

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdFormat
NinjaCat System ID: google_adwords:DIM_AdFormat
Data Type: text

Ad Format Preference (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdFormatSetting
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdFormatSetting
Data Type: text

Ad format preference (responsive)

API Name: FormatSetting
NinjaCat System ID: google_adwords:DIM_FormatSetting
Data Type: text

Ad Group Ad Label Ids

Deprecated: 2025-03-19T05:53:17.411Z
API Name: ad_group_ad.labels
NinjaCat System ID: google_adwords:DIM_AdGroupAdLabelIds
Data Type: text

Ad Group Ad Labels

Deprecated: 2025-03-19T05:53:17.411Z
API Name: ad_group_ad.labels
NinjaCat System ID: google_adwords:DIM_AdGroupAdLabels
Data Type: text

Ad Group Change Status

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdGroupChangeStatus
NinjaCat System ID: google_adwords:DIM_AdGroupChangeStatus
Data Type: text

Ad Group Criterion Label IDs

Deprecated: 2025-03-19T05:53:17.412Z
API Name: ad_group_criterion.labels
NinjaCat System ID: google_adwords:DIM_AdGroupCriterionLabelIds
Data Type: text

Ad Group Criterion Labels

Deprecated: 2025-03-19T05:53:17.412Z
API Name: ad_group_criterion.labels
NinjaCat System ID: google_adwords:DIM_AdGroupCriterionLabels
Data Type: text

Ad Group - Desktop bid adj.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdGroupDesktopBidModifier
NinjaCat System ID: google_adwords:DIM_AdGroupDesktopBidModifier
Data Type: text

Ad group ID

API Name: AdGroupId
NinjaCat System ID: google_adwords:DIM_AdGroupId
Data Type: text

AdGroup - Keyword/Placement state

API Name: AdGroupCriterionStatus
NinjaCat System ID: google_adwords:DIM_AdGroupCriterionStatus
Data Type: text

Ad Group Label IDs

Deprecated: 2025-03-19T05:53:17.411Z
API Name: ad_group.labels
NinjaCat System ID: google_adwords:DIM_AdGroupLabelIds
Data Type: text

Ad Group Labels

Deprecated: 2025-03-19T05:53:17.411Z
API Name: ad_group.labels
NinjaCat System ID: google_adwords:DIM_AdGroupLabels
Data Type: text

Ad Group - Mobile bid adj.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdGroupMobileBidModifier
NinjaCat System ID: google_adwords:DIM_AdGroupMobileBidModifier
Data Type: text

Ad Group Name

API Name: AdGroupName
NinjaCat System ID: google_adwords:DIM_AdGroupName
Data Type: text
Aggregates To: DIM_AD_GROUP_NAME

Ad group state

API Name: AdGroupStatus
NinjaCat System ID: google_adwords:DIM_AdGroupStatus
Data Type: text

Ad group type

API Name: AdGroupType
NinjaCat System ID: google_adwords:DIM_AdGroupType
Data Type: text

Ad ID

API Name: AdId
NinjaCat System ID: google_adwords:DIM_AdId
Data Type: text

Ad ID (Performance report)

API Name: Id
NinjaCat System ID: google_adwords:DIM_PerformanceAdId
Data Type: text

Ad Image Name

API Name: AdImageName
NinjaCat System ID: google_adwords:DIM_AdImageName
Data Type: text

Ad Media Name

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdMediaName
NinjaCat System ID: google_adwords:DIM_AdMediaName
Data Type: text

Ad Name

API Name: Internal__AdName
NinjaCat System ID: google_adwords:DIM_AdName
Data Type: text
Aggregates To: DIM_AD_NAME

Ad Network Type

Deprecated: 2025-03-19T05:53:17.412Z
API Name: AdNetworkType
NinjaCat System ID: google_adwords:DIM_AdNetworkType
Data Type: text

Ad relevance

API Name: CreativeQualityScore
NinjaCat System ID: google_adwords:DIM_CreativeQualityScore
Data Type: text

Ad state

API Name: CreativeStatus
NinjaCat System ID: google_adwords:DIM_CreativeStatus
Data Type: text

Ad state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Adstate
Data Type: text

Ad Strength

API Name: AdStrength
NinjaCat System ID: google_adwords:DIM_AdStrength
Data Type: text

Ad (text)

API Name: Headline
NinjaCat System ID: google_adwords:DIM_Headline
Data Type: text

Ad Type

API Name: AdType
NinjaCat System ID: google_adwords:DIM_AdType
Data Type: text

Advertising Channel

API Name: AdvertisingChannelType
NinjaCat System ID: google_adwords:DIM_AdvertisingChannelType
Data Type: text

Advertising Sub Channel

API Name: AdvertisingChannelSubType
NinjaCat System ID: google_adwords:DIM_AdvertisingChannelSubType
Data Type: text

Age Range

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Criteria
Data Type: text

Age Range state

API Name: Status
NinjaCat System ID: google_adwords:DIM_AgeRangestate
Data Type: text

Allow flexible color (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdAllowFlexibleColor
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdAllowFlexibleColor
Data Type: text

Allow flexible color (responsive)

API Name: AllowFlexibleColor
NinjaCat System ID: google_adwords:DIM_AllowFlexibleColor
Data Type: text

App final URL

Deprecated: 2024-11-07T01:28:37.866Z
API Name: FinalAppUrls
NinjaCat System ID: google_adwords:DIM_FinalAppUrls
Data Type: text
Display As: url

Approval Status

API Name: ApprovalStatus
NinjaCat System ID: google_adwords:DIM_ApprovalStatus
Data Type: text

Approval status

API Name: CombinedApprovalStatus
NinjaCat System ID: google_adwords:DIM_CombinedApprovalStatus
Data Type: text

Asset

Deprecated: 2025-03-19T05:53:17.412Z
API Name: campaign_asset.asset
NinjaCat System ID: google_adwords:DIM_CampaignAssetAsset
Data Type: text

Asset Final URLs

Deprecated: 2025-03-19T05:53:17.412Z
API Name: asset.final_urls
NinjaCat System ID: google_adwords:DIM_AssetFinalUrls
Data Type: text

Asset Group Ad Strength

Deprecated: 2025-03-12T19:14:09.553Z
API Name: asset_group.ad_strength
NinjaCat System ID: google_adwords:DIM_AssetGroupAdStrength
Data Type: text

Asset Group Campaign

Deprecated: 2025-03-19T05:53:17.411Z
API Name: asset_group.campaign
NinjaCat System ID: google_adwords:DIM_AssetGroupCampaign
Data Type: text

Asset Group Final Mobile URLs

Deprecated: 2025-03-19T05:53:17.411Z
API Name: FinalMobileUrls
NinjaCat System ID: google_adwords:DIM_AssetGroupFinalMobileUrls
Data Type: text

Asset Group Final URLs

Deprecated: 2025-03-19T05:53:17.411Z
API Name: FinalUrls
NinjaCat System ID: google_adwords:DIM_AssetGroupFinalUrls
Data Type: text

Asset Group Id

API Name: AssetGroupId
NinjaCat System ID: google_adwords:DIM_AssetGroupId
Data Type: text

Asset Group Name

API Name: AssetGroupName
NinjaCat System ID: google_adwords:DIM_AssetGroupName
Data Type: text

Asset Group Path 1

Deprecated: 2025-03-19T05:53:17.412Z
API Name: Path1
NinjaCat System ID: google_adwords:DIM_AssetGroupPath1
Data Type: text

Asset Group Path 2

Deprecated: 2025-03-19T05:53:17.412Z
NinjaCat System ID: google_adwords:DIM_AssetGroupPath2
Data Type: text

Asset Group Primary Status

API Name: AssetGroupPrimaryStatus
NinjaCat System ID: google_adwords:DIM_AssetGroupPrimaryStatus
Data Type: text

Asset Group Primary Status Reasons

API Name: AssetGroupPrimaryStatusReasons
NinjaCat System ID: google_adwords:DIM_AssetGroupPrimaryStatusReasons
Data Type: text

Asset Group Resource Name

API Name: AssetGroupResourceName
NinjaCat System ID: google_adwords:DIM_AssetGroupResourceName
Data Type: text

Asset Group Status

API Name: AssetGroupStatus
NinjaCat System ID: google_adwords:DIM_AssetGroupStatus
Data Type: text

Asset Interaction Target

API Name: AssetInteractionTarget
NinjaCat System ID: google_adwords:DIM_AssetInteractionTarget
Data Type: text

Asset Interaction Target Interaction

API Name: AssetInteractionTargetInteraction
NinjaCat System ID: google_adwords:DIM_AssetInteractionTargetInteraction
Data Type: text

Asset Name

API Name: AssetName
NinjaCat System ID: google_adwords:DIM_AssetName
Data Type: text

Asset Resource Name

API Name: AssetResourceName
NinjaCat System ID: google_adwords:DIM_AssetResourceName
Data Type: text

Asset Text

API Name: AssetText
NinjaCat System ID: google_adwords:DIM_AssetText
Data Type: text

Asset Type

API Name: AssetType
NinjaCat System ID: google_adwords:DIM_AssetType
Data Type: text

Attribute Values

API Name: AttributeValues
NinjaCat System ID: google_adwords:DIM_AttributeValues
Data Type: text

Auction Insight Domain

Deprecated: 2025-03-10T17:37:49.376Z
API Name: AuctionInsightDomain
NinjaCat System ID: google_adwords:DIM_AuctionInsightDomain
Data Type: text

Audience

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Audience
Data Type: text

Audience state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Audiencestate
Data Type: text

Auto tagging enabled

API Name: IsAutoTaggingEnabled
NinjaCat System ID: google_adwords:DIM_IsAutoTaggingEnabled
Data Type: text

Base Ad group ID

API Name: BaseAdGroupId
NinjaCat System ID: google_adwords:DIM_BaseAdGroupId
Data Type: text

Base Campaign ID

API Name: BaseCampaignId
NinjaCat System ID: google_adwords:DIM_BaseCampaignId
Data Type: text

Bid adj.

API Name: BidModifier
NinjaCat System ID: google_adwords:DIM_BidModifier
Data Type: text

Bid adjustment (Target search page location)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PageOnePromotedBidModifier
NinjaCat System ID: google_adwords:DIM_PageOnePromotedBidModifier
Data Type: text

Bid automation (Target Outranking Share)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: TargetOutrankShareBidChangesForRaisesOnly
NinjaCat System ID: google_adwords:DIM_TargetOutrankShareBidChangesForRaisesOnly
Data Type: text
Display As: title_case

Bid automation (Target search page location)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PageOnePromotedBidChangesForRaisesOnly
NinjaCat System ID: google_adwords:DIM_PageOnePromotedBidChangesForRaisesOnly
Data Type: text
Display As: title_case

Bidding Strategy ID

API Name: BiddingStrategyId
NinjaCat System ID: google_adwords:DIM_BiddingStrategyId
Data Type: text

Bidding Strategy Name

API Name: BiddingStrategyName
NinjaCat System ID: google_adwords:DIM_BiddingStrategyName
Data Type: text

Bidding Strategy Source

Deprecated: 2024-11-07T01:28:37.866Z
API Name: BiddingStrategySource
NinjaCat System ID: google_adwords:DIM_BiddingStrategySource
Data Type: text

Bidding Strategy Type

API Name: BiddingStrategyType
NinjaCat System ID: google_adwords:DIM_BiddingStrategyType
Data Type: text

Bid limit (Maximize clicks)

API Name: TargetSpendBidCeiling
NinjaCat System ID: google_adwords:DIM_TargetSpendBidCeiling
Data Type: decimal
Display As: currency

Bid limit (Target search page location)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PageOnePromotedBidCeiling
NinjaCat System ID: google_adwords:DIM_PageOnePromotedBidCeiling
Data Type: decimal
Display As: currency

Bid Strategy ID

API Name: Id
NinjaCat System ID: google_adwords:DIM_BidStrategyID
Data Type: text

Bid Strategy Name

API Name: Name
NinjaCat System ID: google_adwords:DIM_Name
Data Type: text

Bid Strategy Type

API Name: Type
NinjaCat System ID: google_adwords:DIM_Type
Data Type: text

Brand

API Name: Brand
NinjaCat System ID: google_adwords:DIM_Brand
Data Type: text

Budget

API Name: Amount
NinjaCat System ID: google_adwords:DIM_Amount
Data Type: decimal
Display As: currency

Budget - Campaign

API Name: AssociatedCampaignName
NinjaCat System ID: google_adwords:DIM_AssociatedCampaignName
Data Type: text

Budget - Campaign ID

API Name: AssociatedCampaignId
NinjaCat System ID: google_adwords:DIM_AssociatedCampaignId
Data Type: text

Budget Campaign state

API Name: AssociatedCampaignStatus
NinjaCat System ID: google_adwords:DIM_AssociatedCampaignStatus
Data Type: text

Budget ID

API Name: BudgetId
NinjaCat System ID: google_adwords:DIM_BudgetId
Data Type: text

Budget Name

API Name: BudgetName
NinjaCat System ID: google_adwords:DIM_BudgetName
Data Type: text

Budget period

API Name: Period
NinjaCat System ID: google_adwords:DIM_Period
Data Type: text

Budget state

API Name: BudgetStatus
NinjaCat System ID: google_adwords:DIM_BudgetStatus
Data Type: text

Budget usage

API Name: BudgetCampaignAssociationStatus
NinjaCat System ID: google_adwords:DIM_BudgetCampaignAssociationStatus
Data Type: text

Business name

API Name: BusinessName
NinjaCat System ID: google_adwords:DIM_BusinessName
Data Type: text

Business Name (multi asset responsive display)

API Name: MultiAssetResponsiveDisplayAdBusinessName
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdBusinessName
Data Type: text

Call End Time

API Name: CallEndTime
NinjaCat System ID: google_adwords:DIM_CallEndTime
Data Type: datetime
Display As: date_time_no_timezone

Caller Area Code

API Name: CallerNationalDesignatedCode
NinjaCat System ID: google_adwords:DIM_CallerNationalDesignatedCode
Data Type: text

Caller Country Code

API Name: CallerCountryCallingCode
NinjaCat System ID: google_adwords:DIM_CallerCountryCallingCode
Data Type: text

Call-Only Ad Phone Number

API Name: CallOnlyPhoneNumber
NinjaCat System ID: google_adwords:DIM_CallOnlyPhoneNumber
Data Type: text

Call Source

API Name: CallTrackingDisplayLocation
NinjaCat System ID: google_adwords:DIM_CallTrackingDisplayLocation
Data Type: text

Call Start Time

API Name: CallStartTime
NinjaCat System ID: google_adwords:DIM_CallStartTime
Data Type: datetime
Display As: date_time_no_timezone

Call Status

API Name: CallStatus
NinjaCat System ID: google_adwords:DIM_CallStatus
Data Type: text

Call To Action Text (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdCallToActionText
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdCallToActionText
Data Type: text

Call To Action Text (Responsive)

API Name: CallToActionText
NinjaCat System ID: google_adwords:DIM_CallToActionText
Data Type: text

Call Type

API Name: CallType
NinjaCat System ID: google_adwords:DIM_CallType
Data Type: text

Campaign Asset Field Type

API Name: CampaignAssetFieldType
NinjaCat System ID: google_adwords:DIM_CampaignAssetFieldType
Data Type: text

Campaign Asset Primary Status

API Name: CampaignAssetPrimaryStatus
NinjaCat System ID: google_adwords:DIM_CampaignAssetPrimaryStatus
Data Type: text

Campaign Asset Primary Status Details

API Name: CampaignAssetPrimaryStatusDetails
NinjaCat System ID: google_adwords:DIM_CampaignAssetPrimaryStatusDetails
Data Type: text

Campaign Asset Primary Status Reasons

API Name: CampaignAssetPrimaryStatusReasons
NinjaCat System ID: google_adwords:DIM_CampaignAssetPrimaryStatusReasons
Data Type: text

Campaign Asset Source

API Name: CampaignAssetSource
NinjaCat System ID: google_adwords:DIM_CampaignAssetSource
Data Type: text

Campaign Change Status

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CampaignChangeStatus
NinjaCat System ID: google_adwords:DIM_CampaignChangeStatus
Data Type: text

Campaign - Desktop bid adj.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CampaignDesktopBidModifier
NinjaCat System ID: google_adwords:DIM_CampaignDesktopBidModifier
Data Type: text

Campaign Group

NinjaCat System ID: google_adwords:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign Group ID

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CampaignGroupId
NinjaCat System ID: google_adwords:DIM_CampaignGroupId
Data Type: text

Campaign ID

API Name: CampaignId
NinjaCat System ID: google_adwords:DIM_CampaignId
Data Type: text

Campaign Label IDs

API Name: LabelIds
NinjaCat System ID: google_adwords:DIM_LabelIds
Data Type: text

Campaign Labels

API Name: Labels
NinjaCat System ID: google_adwords:DIM_Labels
Data Type: text

Campaign Name

API Name: CampaignName
NinjaCat System ID: google_adwords:DIM_CampaignName
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Campaign Primary Status

API Name: CampaignPrimaryStatus
NinjaCat System ID: google_adwords:DIM_CampaignPrimaryStatus
Data Type: text

Campaign Primary Status Reasons

API Name: CampaignPrimaryStatusReasons
NinjaCat System ID: google_adwords:DIM_CampaignPrimaryStatusReasons
Data Type: text

Campaign Resource

API Name: CampaignResource
NinjaCat System ID: google_adwords:DIM_CampaignResource
Data Type: text

# Campaigns

API Name: BudgetReferenceCount
NinjaCat System ID: google_adwords:DIM_BudgetReferenceCount
Data Type: text

Campaign serving status

API Name: ServingStatus
NinjaCat System ID: google_adwords:DIM_ServingStatus
Data Type: text

Campaign state

API Name: CampaignStatus
NinjaCat System ID: google_adwords:DIM_CampaignStatus
Data Type: text

Campaign Trial Type

API Name: CampaignTrialType
NinjaCat System ID: google_adwords:DIM_CampaignTrialType
Data Type: text

Can manage clients

API Name: CanManageClients
NinjaCat System ID: google_adwords:DIM_CanManageClients
Data Type: text

Categories

API Name: CategoryPaths
NinjaCat System ID: google_adwords:DIM_CategoryPaths
Data Type: text

Category (1st level)

API Name: CategoryL1
NinjaCat System ID: google_adwords:DIM_CategoryL1
Data Type: text

Category (2nd level)

API Name: CategoryL2
NinjaCat System ID: google_adwords:DIM_CategoryL2
Data Type: text

Category (3rd level)

API Name: CategoryL3
NinjaCat System ID: google_adwords:DIM_CategoryL3
Data Type: text

Category (4th level)

API Name: CategoryL4
NinjaCat System ID: google_adwords:DIM_CategoryL4
Data Type: text

Category (5th level)

API Name: CategoryL5
NinjaCat System ID: google_adwords:DIM_CategoryL5
Data Type: text

Changed Ad Group Bid Modifier Criteria Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedAdGroupBidModifierCriteriaId
NinjaCat System ID: google_adwords:DIM_ChangedAdGroupBidModifierCriteriaId
Data Type: text

Changed Ad Group Criteria Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedAdGroupCriteriaId
NinjaCat System ID: google_adwords:DIM_ChangedAdGroupCriteriaId
Data Type: text

Changed Ad Group Feeds Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedAdGroupFeedsId
NinjaCat System ID: google_adwords:DIM_ChangedAdGroupFeedsId
Data Type: text

Changed Campaign Feeds Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedCampaignFeedsId
NinjaCat System ID: google_adwords:DIM_ChangedCampaignFeedsId
Data Type: text

Channel

API Name: Channel
NinjaCat System ID: google_adwords:DIM_Channel
Data Type: text

Channel Exclusivity

API Name: ChannelExclusivity
NinjaCat System ID: google_adwords:DIM_ChannelExclusivity
Data Type: text

City

API Name: CityCriteriaId
NinjaCat System ID: google_adwords:DIM_CityCriteriaId
Data Type: text
Aggregates To: DIM_CITY

Click type

API Name: ClickType
NinjaCat System ID: google_adwords:DIM_ClickType
Data Type: text

Client name

API Name: CustomerDescriptiveName
NinjaCat System ID: google_adwords:DIM_CustomerDescriptiveName
Data Type: text

Competitor domain (Target Outranking Share)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: TargetOutrankShareCompetitorDomain
NinjaCat System ID: google_adwords:DIM_TargetOutrankShareCompetitorDomain
Data Type: text

Condition

API Name: ProductCondition
NinjaCat System ID: google_adwords:DIM_ProductCondition
Data Type: text

Content Criterion View Ad Network Type

API Name: AdNetworkType
NinjaCat System ID: google_adwords:DIM_ContentCriterionViewAdNetworkType
Data Type: text

Content Network Bid Dimension

API Name: ContentBidCriterionTypeGroup
NinjaCat System ID: google_adwords:DIM_ContentBidCriterionTypeGroup
Data Type: text

Conversion Action

API Name: ConversionAction
NinjaCat System ID: google_adwords:DIM_ConversionAction
Data Type: text

Conversion category

API Name: ConversionCategoryName
NinjaCat System ID: google_adwords:DIM_ConversionCategoryName
Data Type: text

Conversion name

API Name: ConversionTypeName
NinjaCat System ID: google_adwords:DIM_ConversionTypeName
Data Type: text

Conversion optimizer bid type

Deprecated: 2024-11-07T01:28:37.866Z
API Name: BidType
NinjaCat System ID: google_adwords:DIM_BidType
Data Type: text

Conversion source

API Name: ExternalConversionSource
NinjaCat System ID: google_adwords:DIM_ExternalConversionSource
Data Type: text

Conversion Tracker Id

API Name: ConversionTrackerId
NinjaCat System ID: google_adwords:DIM_ConversionTrackerId
Data Type: text

Country/Territory

API Name: CountryCriteriaId
NinjaCat System ID: google_adwords:DIM_CountryCriteriaId
Data Type: text
Display As: country
Aggregates To: DIM_COUNTRIES

Creative - App Final URL

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CreativeFinalAppUrls
NinjaCat System ID: google_adwords:DIM_CreativeFinalAppUrls
Data Type: text
Display As: url

Creative - Destination URL

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CreativeDestinationUrl
NinjaCat System ID: google_adwords:DIM_CreativeDestinationUrl
Data Type: text
Display As: url

Creative - Final URL

API Name: CreativeFinalUrls
NinjaCat System ID: google_adwords:DIM_CreativeFinalUrls
Data Type: text
Display As: url

Creative Final Url Suffix

API Name: CreativeFinalUrlSuffix
NinjaCat System ID: google_adwords:DIM_CreativeFinalUrlSuffix
Data Type: text
Display As: url

Creative ID

API Name: CreativeId
NinjaCat System ID: google_adwords:DIM_CreativeId
Data Type: text

Creative - Mobile Final URL

API Name: CreativeFinalMobileUrls
NinjaCat System ID: google_adwords:DIM_CreativeFinalMobileUrls
Data Type: text
Display As: url

Creative - Tracking template

API Name: CreativeTrackingUrlTemplate
NinjaCat System ID: google_adwords:DIM_CreativeTrackingUrlTemplate
Data Type: text

Creative URL - Custom Parameters

API Name: CreativeUrlCustomParameters
NinjaCat System ID: google_adwords:DIM_CreativeUrlCustomParameters
Data Type: text

Criteria Display Name

API Name: DisplayName
NinjaCat System ID: google_adwords:DIM_DisplayName
Data Type: text

Criteria Status

API Name: CriteriaStatus
NinjaCat System ID: google_adwords:DIM_CriteriaStatus
Data Type: text

Criteria Type

API Name: CriteriaType
NinjaCat System ID: google_adwords:DIM_CriteriaType
Data Type: text

Criteria Value

API Name: CriteriaValue
NinjaCat System ID: google_adwords:DIM_CriteriaValue
Data Type: text

Criterion ID

API Name: Id
NinjaCat System ID: google_adwords:DIM_CriterionID
Data Type: text

Criterion serving status

API Name: SystemServingStatus
NinjaCat System ID: google_adwords:DIM_SystemServingStatus
Data Type: text

Criterion Type

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CriterionType
NinjaCat System ID: google_adwords:DIM_CriterionType
Data Type: text

Currency

NinjaCat System ID: google_adwords:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Currency

API Name: AccountCurrencyCode
NinjaCat System ID: google_adwords:DIM_AccountCurrencyCode
Data Type: text

Customer ID

API Name: ExternalCustomerId
NinjaCat System ID: google_adwords:DIM_ExternalCustomerId
Data Type: text

Custom label 0

API Name: CustomAttribute0
NinjaCat System ID: google_adwords:DIM_CustomAttribute0
Data Type: text

Custom label 1

API Name: CustomAttribute1
NinjaCat System ID: google_adwords:DIM_CustomAttribute1
Data Type: text

Custom label 2

API Name: CustomAttribute2
NinjaCat System ID: google_adwords:DIM_CustomAttribute2
Data Type: text

Custom label 3

API Name: CustomAttribute3
NinjaCat System ID: google_adwords:DIM_CustomAttribute3
Data Type: text

Custom label 4

API Name: CustomAttribute4
NinjaCat System ID: google_adwords:DIM_CustomAttribute4
Data Type: text

Data Source

NinjaCat System ID: google_adwords:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Day

API Name: Date
NinjaCat System ID: google_adwords:DIM_Date
Data Type: date
Aggregates To: DIM_DATE

Day of Month

NinjaCat System ID: google_adwords:DIM_DayOfMonthNC
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day of week

API Name: DayOfWeek
NinjaCat System ID: google_adwords:DIM_DayOfWeek
Data Type: text

Day of Week

NinjaCat System ID: google_adwords:DIM_DayOfWeekNC
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

Delivery method

API Name: DeliveryMethod
NinjaCat System ID: google_adwords:DIM_DeliveryMethod
Data Type: text

Description

API Name: Description
NinjaCat System ID: google_adwords:DIM_Description
Data Type: text

Description Line 1

API Name: Description1
NinjaCat System ID: google_adwords:DIM_Description1
Data Type: text

Description Line 2

API Name: Description2
NinjaCat System ID: google_adwords:DIM_Description2
Data Type: text

Descriptions (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdDescriptions
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdDescriptions
Data Type: text

Destination URL

Deprecated: 2024-11-07T01:28:37.866Z
API Name: DestinationUrl
NinjaCat System ID: google_adwords:DIM_DestinationUrl
Data Type: text
Display As: url

Device

API Name: Device
NinjaCat System ID: google_adwords:DIM_Device
Data Type: text
Aggregates To: DIM_DEVICE_TYPE

Device preference

API Name: DevicePreference
NinjaCat System ID: google_adwords:DIM_DevicePreference
Data Type: text

Disapproval reasons

API Name: DisapprovalShortNames
NinjaCat System ID: google_adwords:DIM_DisapprovalShortNames
Data Type: text

Display Keyword

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_DisplayKeyword
Data Type: text

Display URL

API Name: DisplayUrl
NinjaCat System ID: google_adwords:DIM_DisplayUrl
Data Type: text
Display As: url

Distance from location extensions

API Name: DistanceBucket
NinjaCat System ID: google_adwords:DIM_DistanceBucket
Data Type: text

Domain

API Name: Domain
NinjaCat System ID: google_adwords:DIM_Domain
Data Type: text

Dynamic ad target

Deprecated: 2024-11-07T01:28:37.866Z
API Name: Parameter
NinjaCat System ID: google_adwords:DIM_Parameter
Data Type: text

Dynamically generated Headline

API Name: Line1
NinjaCat System ID: google_adwords:DIM_Line1
Data Type: text

Effective Destination URL

API Name: EffectiveDestinationUrl
NinjaCat System ID: google_adwords:DIM_EffectiveDestinationUrl
Data Type: text
Display As: url

Effective Final URL

API Name: EffectiveFinalUrl
NinjaCat System ID: google_adwords:DIM_EffectiveFinalUrl
Data Type: text
Display As: url

Effective Target ROAS

API Name: EffectiveTargetRoas
NinjaCat System ID: google_adwords:DIM_EffectiveTargetRoas
Data Type: text

Effective Tracking template

Deprecated: 2024-11-07T01:28:37.866Z
API Name: EffectiveTrackingUrlTemplate
NinjaCat System ID: google_adwords:DIM_EffectiveTrackingUrlTemplate
Data Type: text

End date

API Name: EndDate
NinjaCat System ID: google_adwords:DIM_EndDate
Data Type: text

End time

API Name: EndTime
NinjaCat System ID: google_adwords:DIM_EndTime
Data Type: text

Enhanced CPC enabled

API Name: EnhancedCpcEnabled
NinjaCat System ID: google_adwords:DIM_EnhancedCpcEnabled
Data Type: text

Enhanced CPV enabled

Deprecated: 2024-11-07T01:28:37.866Z
API Name: EnhancedCpvEnabled
NinjaCat System ID: google_adwords:DIM_EnhancedCpvEnabled
Data Type: text

Est. add. clicks/wk (first position bid)

API Name: EstimatedAddClicksAtFirstPositionCpc
NinjaCat System ID: google_adwords:DIM_EstimatedAddClicksAtFirstPositionCpc
Data Type: text

Est. add. cost/wk (first position bid)

API Name: EstimatedAddCostAtFirstPositionCpc
NinjaCat System ID: google_adwords:DIM_EstimatedAddCostAtFirstPositionCpc
Data Type: text

Excluded

API Name: IsPathExcluded
NinjaCat System ID: google_adwords:DIM_IsPathExcluded
Data Type: text

Expanded Dynamic Search Ad Description 2

API Name: ExpandedDynamicSearchCreativeDescription2
NinjaCat System ID: google_adwords:DIM_ExpandedDynamicSearchCreativeDescription2
Data Type: text

Expanded Final URL

API Name: ExpandedFinalUrl
NinjaCat System ID: google_adwords:DIM_ExpandedFinalUrl
Data Type: text
Display As: url

Expanded Text Ad Description 2

API Name: ExpandedTextAdDescription2
NinjaCat System ID: google_adwords:DIM_ExpandedTextAdDescription2
Data Type: text

Expected clickthrough rate

API Name: SearchPredictedCtr
NinjaCat System ID: google_adwords:DIM_SearchPredictedCtr
Data Type: text

Explicitly shared

API Name: IsBudgetExplicitlyShared
NinjaCat System ID: google_adwords:DIM_Explicitlyshared
Data Type: text

Explicitly shared

API Name: IsBudgetExplicitlyShared
NinjaCat System ID: google_adwords:DIM_IsBudgetExplicitlyShared
Data Type: text

Extension Creative ID

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ExtensionPlaceholderCreativeId
NinjaCat System ID: google_adwords:DIM_ExtensionPlaceholderCreativeId
Data Type: text

Extension placeholder type

API Name: ExtensionPlaceholderType
NinjaCat System ID: google_adwords:DIM_ExtensionPlaceholderType
Data Type: text

External Id

NinjaCat System ID: google_adwords:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Feed ID

API Name: FeedId
NinjaCat System ID: google_adwords:DIM_FeedId
Data Type: text

Feed Item Attributes

API Name: FeedItemAttributes
NinjaCat System ID: google_adwords:DIM_FeedItemAttributes
Data Type: text

Feed Item End Time

API Name: FeedItemEndTime
NinjaCat System ID: google_adwords:DIM_FeedItemEndTime
Data Type: text

Feed Item Start Time

API Name: FeedItemStartTime
NinjaCat System ID: google_adwords:DIM_FeedItemStartTime
Data Type: text

Feed Item Status

API Name: FeedItemStatus
NinjaCat System ID: google_adwords:DIM_FeedItemStatus
Data Type: text

Feed placeholder type

API Name: PlaceholderType
NinjaCat System ID: google_adwords:DIM_PlaceholderType
Data Type: text

Final URL

API Name: FinalUrl
NinjaCat System ID: google_adwords:DIM_FinalUrl
Data Type: text
Display As: url

Final URLs

API Name: FinalUrls
NinjaCat System ID: google_adwords:DIM_FinalUrls
Data Type: text
Display As: url

First level sub-categories

API Name: Category1
NinjaCat System ID: google_adwords:DIM_Category1
Data Type: text

First page CPC

API Name: FirstPageCpc
NinjaCat System ID: google_adwords:DIM_FirstPageCpc
Data Type: decimal
Display As: currency

First position CPC

API Name: FirstPositionCpc
NinjaCat System ID: google_adwords:DIM_FirstPositionCpc
Data Type: decimal
Display As: currency

Gender

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Gender
Data Type: text

Gender state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Genderstate
Data Type: text

Gmail Ad Description

Deprecated: 2024-11-07T01:28:37.866Z
API Name: GmailTeaserDescription
NinjaCat System ID: google_adwords:DIM_GmailTeaserDescription
Data Type: text

Gmail Ad Headline

Deprecated: 2024-11-07T01:28:37.866Z
API Name: GmailTeaserHeadline
NinjaCat System ID: google_adwords:DIM_GmailTeaserHeadline
Data Type: text

Gmail Ad Marketing Image Call To Action Text

Deprecated: 2024-11-07T01:28:37.866Z
API Name: MarketingImageCallToActionText
NinjaCat System ID: google_adwords:DIM_MarketingImageCallToActionText
Data Type: text

Gmail Ad Marketing Image Description

Deprecated: 2024-11-07T01:28:37.866Z
API Name: MarketingImageDescription
NinjaCat System ID: google_adwords:DIM_MarketingImageDescription
Data Type: text

Gmail Ad Marketing Image Headline

Deprecated: 2024-11-07T01:28:37.866Z
API Name: MarketingImageHeadline
NinjaCat System ID: google_adwords:DIM_MarketingImageHeadline
Data Type: text

Has Quality Score

Deprecated: 2024-11-07T01:28:37.866Z
API Name: HasQualityScore
NinjaCat System ID: google_adwords:DIM_HasQualityScore
Data Type: text

Headline 1

API Name: HeadlinePart1
NinjaCat System ID: google_adwords:DIM_HeadlinePart1
Data Type: text

Headline 2

API Name: HeadlinePart2
NinjaCat System ID: google_adwords:DIM_HeadlinePart2
Data Type: text

Headline 3

API Name: ExpandedTextAdHeadlinePart3
NinjaCat System ID: google_adwords:DIM_HeadlinePart3
Data Type: text

Headline Extended

NinjaCat System ID: google_adwords:DIM_HeadlineDisplay
Data Type: text
Display As: adwords_ad_text

Headlines (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdHeadlines
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdHeadlines
Data Type: text

Hour of day

API Name: HourOfDay
NinjaCat System ID: google_adwords:DIM_HourOfDay
Data Type: integer
Aggregates To: DIM_HOUR_OF_DAY

ID

API Name: Id
NinjaCat System ID: google_adwords:DIM_Id
Data Type: text

Image ad name

API Name: ImageCreativeName
NinjaCat System ID: google_adwords:DIM_ImageCreativeName
Data Type: text

Image Ad URL

API Name: ImageAdUrl
NinjaCat System ID: google_adwords:DIM_ImageAdUrl
Data Type: text
Display As: url

Image Asset Full Size URL

API Name: AssetImageAssetFullSizeUrl
NinjaCat System ID: google_adwords:DIM_AssetImageAssetFullSizeUrl
Data Type: text

Image Height

API Name: ImageCreativeImageHeight
NinjaCat System ID: google_adwords:DIM_ImageCreativeImageHeight
Data Type: text

Image ID (responsive)

API Name: EnhancedDisplayCreativeMarketingImageMediaId
NinjaCat System ID: google_adwords:DIM_EnhancedDisplayCreativeMarketingImageMediaId
Data Type: text

Image Mime Type

API Name: ImageCreativeMimeType
NinjaCat System ID: google_adwords:DIM_ImageCreativeMimeType
Data Type: text

Images (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdMarketingImages
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdMarketingImages
Data Type: text

Image Width

API Name: ImageCreativeImageWidth
NinjaCat System ID: google_adwords:DIM_ImageCreativeImageWidth
Data Type: text

Is negative

Deprecated: 2024-11-07T01:28:37.866Z
API Name: IsNegative
NinjaCat System ID: google_adwords:DIM_IsNegative
Data Type: text

Is Negative Criterion

API Name: IsNegativeCriterion
NinjaCat System ID: google_adwords:DIM_IsNegativeCriterion
Data Type: text

Is restricting

API Name: IsRestricted
NinjaCat System ID: google_adwords:DIM_IsRestrict
Data Type: text

Is Targetable

API Name: IsTargetingLocation
NinjaCat System ID: google_adwords:DIM_IsTargetingLocation
Data Type: text

Item ID

API Name: FeedItemId
NinjaCat System ID: google_adwords:DIM_FeedItemId
Data Type: text

Item state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Itemstate
Data Type: text

Keyword

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Keyword
Data Type: text
Aggregates To: DIM_KEYWORDS

Keyword ID

API Name: CriterionId
NinjaCat System ID: google_adwords:DIM_CriterionId
Data Type: text

Keyword matching query

API Name: KeywordTextMatchingQuery
NinjaCat System ID: google_adwords:DIM_KeywordTextMatchingQuery
Data Type: text

Keyword Match type

API Name: KeywordMatchType
NinjaCat System ID: google_adwords:DIM_KeywordMatchType
Data Type: text

Keyword / Placement

Deprecated: 2024-11-07T01:28:37.866Z
API Name: Criteria
NinjaCat System ID: google_adwords:DIM_KeywordPlacement
Data Type: text

Keyword / Placement - Destination URL

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CriteriaDestinationUrl
NinjaCat System ID: google_adwords:DIM_CriteriaDestinationUrl
Data Type: text
Display As: url

Keyword/Placement Destination URL

API Name: CriteriaDestinationUrl
NinjaCat System ID: google_adwords:DIM_KeywordPlacementdestinationURL
Data Type: text
Display As: url

Keyword/Placement state

Deprecated: 2024-11-07T01:28:37.866Z
API Name: Status
NinjaCat System ID: google_adwords:DIM_KeywordPlacementstate
Data Type: text

Keyword state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Keywordstate
Data Type: text

Keyword Targeting ID

Deprecated: 2024-11-07T01:28:37.866Z
API Name: KeywordTargetingId
NinjaCat System ID: google_adwords:DIM_KeywordTargetingId
Data Type: text

Keyword targeting match type

Deprecated: 2024-11-07T01:28:37.866Z
API Name: KeywordTargetingMatchType
NinjaCat System ID: google_adwords:DIM_KeywordTargetingMatchType
Data Type: text

Keyword targeting text

Deprecated: 2024-11-07T01:28:37.866Z
API Name: KeywordTargetingText
NinjaCat System ID: google_adwords:DIM_KeywordTargetingText
Data Type: text

Label ID

API Name: LabelId
NinjaCat System ID: google_adwords:DIM_LabelId
Data Type: text

Label name

API Name: LabelName
NinjaCat System ID: google_adwords:DIM_LabelName
Data Type: text

Landing page experience

API Name: PostClickQualityScore
NinjaCat System ID: google_adwords:DIM_PostClickQualityScore
Data Type: text

Landing Page Title

API Name: Title
NinjaCat System ID: google_adwords:DIM_Title
Data Type: text

Landscape logo ID (responsive)

API Name: EnhancedDisplayCreativeLandscapeLogoImageMediaId
NinjaCat System ID: google_adwords:DIM_EnhancedDisplayCreativeLandscapeLogoImageMediaId
Data Type: text

Landscape logos (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdLandscapeLogoImages
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdLandscapeLogoImages
Data Type: text

Language

API Name: LanguageCriteriaId
NinjaCat System ID: google_adwords:DIM_LanguageCriteriaId
Data Type: text

Last Changed Date

Deprecated: 2024-11-07T01:28:37.866Z
NinjaCat System ID: google_adwords:DIM_LastChangedDate
Data Type: date

Level

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CriterionAttachmentLevel
NinjaCat System ID: google_adwords:DIM_CriterionAttachmentLevel
Data Type: text

Limited budgets (Target search page location)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PageOnePromotedRaiseBidWhenBudgetConstrained
NinjaCat System ID: google_adwords:DIM_PageOnePromotedRaiseBidWhenBudgetConstrained
Data Type: text
Display As: title_case

Local Ads - Ad Path 1

API Name: LocalAdAdPath1
NinjaCat System ID: google_adwords:DIM_LocalAdAdPath1
Data Type: text

Local Ads - Ad Path 2

API Name: LocalAdAdPath2
NinjaCat System ID: google_adwords:DIM_LocalAdAdPath2
Data Type: text

Local Ads - Call To Actions

API Name: LocalAdCallToActions
NinjaCat System ID: google_adwords:DIM_LocalAdCallToActions
Data Type: text

Local Ads - Descriptions

API Name: LocalAdDescriptions
NinjaCat System ID: google_adwords:DIM_LocalAdDescriptions
Data Type: text

Local Ads - First Call To Action

API Name: LocalAdCallToActions
NinjaCat System ID: google_adwords:DIM_LocalAdCallToActions_FIRST
Data Type: text

Local Ads - First Description

API Name: LocalAdDescriptions
NinjaCat System ID: google_adwords:DIM_LocalAdDescriptions_FIRST
Data Type: text

Local Ads - First Headline

API Name: LocalAdHeadlines
NinjaCat System ID: google_adwords:DIM_LocalAdHeadlines_FIRST
Data Type: text

Local Ads - First Logo Image

API Name: LocalAdLogoImages
NinjaCat System ID: google_adwords:DIM_LocalAdLogoImages_FIRST
Data Type: text
Display As: image

Local Ads - First Marketing Image

API Name: LocalAdMarketingImages
NinjaCat System ID: google_adwords:DIM_LocalAdMarketingImages_FIRST
Data Type: text
Display As: image

Local Ads - First Video

API Name: LocalAdVideos
NinjaCat System ID: google_adwords:DIM_LocalAdVideos_FIRST
Data Type: text

Local Ads - Headlines

API Name: LocalAdHeadlines
NinjaCat System ID: google_adwords:DIM_LocalAdHeadlines
Data Type: text

Local Ads - Logo Images

API Name: LocalAdLogoImages
NinjaCat System ID: google_adwords:DIM_LocalAdLogoImages
Data Type: text

Local Ads - Marketing Images

API Name: LocalAdMarketingImages
NinjaCat System ID: google_adwords:DIM_LocalAdMarketingImages
Data Type: text

Local Ads - Videos

API Name: LocalAdVideos
NinjaCat System ID: google_adwords:DIM_LocalAdVideos
Data Type: text

Location (Target search page location)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PageOnePromotedStrategyGoal
NinjaCat System ID: google_adwords:DIM_PageOnePromotedStrategyGoal
Data Type: text

Location type

API Name: LocationType
NinjaCat System ID: google_adwords:DIM_LocationType
Data Type: text

Logo ID (responsive)

API Name: EnhancedDisplayCreativeLogoImageMediaId
NinjaCat System ID: google_adwords:DIM_EnhancedDisplayCreativeLogoImageMediaId
Data Type: text

Logos (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdLogoImages
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdLogoImages
Data Type: text

Long Headline

API Name: LongHeadline
NinjaCat System ID: google_adwords:DIM_LongHeadline
Data Type: text

Long Headline (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdLongHeadline
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdLongHeadline
Data Type: text

Lower Bid limit (Target CPA)

API Name: TargetCpaMaxCpcBidFloor
NinjaCat System ID: google_adwords:DIM_TargetCpaMaxCpcBidFloor
Data Type: decimal
Display As: currency

Lower Bid limit (Target ROAS)

API Name: TargetRoasBidFloor
NinjaCat System ID: google_adwords:DIM_TargetRoasBidFloor
Data Type: decimal
Display As: currency

Low quality keywords (Target Outranking Share)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: TargetOutrankShareRaiseBidWhenLowQualityScore
NinjaCat System ID: google_adwords:DIM_TargetOutrankShareRaiseBidWhenLowQualityScore
Data Type: text
Display As: title_case

Low quality keywords (Target search page location)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PageOnePromotedRaiseBidWhenLowQualityScore
NinjaCat System ID: google_adwords:DIM_PageOnePromotedRaiseBidWhenLowQualityScore
Data Type: text
Display As: title_case

Main Color (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdMainColor
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdMainColor
Data Type: text

Main color (responsive)

API Name: MainColor
NinjaCat System ID: google_adwords:DIM_MainColor
Data Type: text

Managed Placement

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Placement
Data Type: text

Match type

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CriteriaTypeName
NinjaCat System ID: google_adwords:DIM_CriteriaTypeName
Data Type: text

Match type (with Variant)

API Name: QueryMatchTypeWithVariant
NinjaCat System ID: google_adwords:DIM_QueryMatchTypeWithVariant
Data Type: text

Max. CPC

API Name: CpcBid
NinjaCat System ID: google_adwords:DIM_MaxCPC
Data Type: decimal
Display As: currency

Max. CPC

API Name: CpcBid
NinjaCat System ID: google_adwords:DIM_CpcBid
Data Type: decimal
Display As: currency

Max CPC source

API Name: CpcBidSource
NinjaCat System ID: google_adwords:DIM_CpcBidSource
Data Type: text

Max. CPM

API Name: CpmBid
NinjaCat System ID: google_adwords:DIM_CpmBid
Data Type: decimal
Display As: currency

Max CPM Source

API Name: CpmBidSource
NinjaCat System ID: google_adwords:DIM_CpmBidSource
Data Type: text

Max. CPV

API Name: CpvBid
NinjaCat System ID: google_adwords:DIM_CpvBid
Data Type: decimal
Display As: currency

Max CPV source

API Name: CpvBidSource
NinjaCat System ID: google_adwords:DIM_CpvBidSource
Data Type: text

MCA Id

API Name: AggregatorId
NinjaCat System ID: google_adwords:DIM_AggregatorId
Data Type: text

MC Id

API Name: MerchantId
NinjaCat System ID: google_adwords:DIM_MerchantId
Data Type: text

Metro area

API Name: MetroCriteriaId
NinjaCat System ID: google_adwords:DIM_MetroCriteriaId
Data Type: text

Mobile bid adj.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CampaignMobileBidModifier
NinjaCat System ID: google_adwords:DIM_CampaignMobileBidModifier
Data Type: text

Mobile final URL

API Name: FinalMobileUrls
NinjaCat System ID: google_adwords:DIM_FinalMobileUrls
Data Type: text
Display As: url

Month (numeric)

API Name: Month
NinjaCat System ID: google_adwords:DIM_MonthNumeric
Data Type: text

Month of Year

API Name: MonthOfYear
NinjaCat System ID: google_adwords:DIM_Month
Data Type: text

Month of Year

NinjaCat System ID: google_adwords:DIM_MonthOfYearNC
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Most specific location

API Name: MostSpecificCriteriaId
NinjaCat System ID: google_adwords:DIM_MostSpecificCriteriaId
Data Type: text

Network

API Name: AdNetworkType1
NinjaCat System ID: google_adwords:DIM_AdNetworkType1
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Network (with search partners)

API Name: AdNetworkType2
NinjaCat System ID: google_adwords:DIM_AdNetworkType2
Data Type: text

Offer Id

API Name: OfferId
NinjaCat System ID: google_adwords:DIM_OfferId
Data Type: text

Organic Keyword Id

API Name: KeywordId
NinjaCat System ID: google_adwords:DIM_KeywordId
Data Type: text

Original Ad Name

API Name: AdOriginalName
NinjaCat System ID: google_adwords:DIM_AdOriginalName
Data Type: text

Parental status

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Parentalstatus
Data Type: text

Parental status state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Parentalstatusstate
Data Type: text

Parent Criterion ID

API Name: ParentCriterionId
NinjaCat System ID: google_adwords:DIM_ParentCriterionId
Data Type: text

Partition Type

API Name: PartitionType
NinjaCat System ID: google_adwords:DIM_PartitionType
Data Type: text

Path 1

API Name: Path1
NinjaCat System ID: google_adwords:DIM_Path1
Data Type: text

Path 2

API Name: Path2
NinjaCat System ID: google_adwords:DIM_Path2
Data Type: text

Placeholder Feed - Campaign ID

API Name: TargetingCampaignId
NinjaCat System ID: google_adwords:DIM_TargetingCampaignId
Data Type: text

Placement

Deprecated: 2025-03-19T17:29:19.215Z
API Name: UrlPlacement
NinjaCat System ID: google_adwords:DIM_PerformanceMaxPlacement
Data Type: text

Placement

API Name: UrlPlacement
NinjaCat System ID: google_adwords:DIM_UrlPlacement
Data Type: text

Placement Display Name

API Name: DisplayName
NinjaCat System ID: google_adwords:DIM_PlacementDisplayName
Data Type: text

Placement state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Placementstate
Data Type: text

Placement Type

API Name: PlacementType
NinjaCat System ID: google_adwords:DIM_PlacementType
Data Type: text

Placement URL

API Name: PlacementUrl
NinjaCat System ID: google_adwords:DIM_PlacementUrl
Data Type: text
Display As: url

Policy

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PolicySummary
NinjaCat System ID: google_adwords:DIM_PolicySummary
Data Type: text

Postal Code

API Name: GeoTargetPostalCode
NinjaCat System ID: google_adwords:DIM_GeoTargetPostalCode
Data Type: text

Price prefix (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdDynamicSettingsPricePrefix
Data Type: text

Price prefix (responsive)

API Name: PricePrefix
NinjaCat System ID: google_adwords:DIM_PricePrefix
Data Type: text

Product Group

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ProductGroup
NinjaCat System ID: google_adwords:DIM_ProductGroup
Data Type: text

Product Title

API Name: ProductTitle
NinjaCat System ID: google_adwords:DIM_ProductTitle
Data Type: text

Product type (1st level)

API Name: ProductTypeL1
NinjaCat System ID: google_adwords:DIM_ProductTypeL1
Data Type: text

Product type (2nd level)

API Name: ProductTypeL2
NinjaCat System ID: google_adwords:DIM_ProductTypeL2
Data Type: text

Product type (3rd level)

API Name: ProductTypeL3
NinjaCat System ID: google_adwords:DIM_ProductTypeL3
Data Type: text

Product type (4th level)

API Name: ProductTypeL4
NinjaCat System ID: google_adwords:DIM_ProductTypeL4
Data Type: text

Product type (5th level)

API Name: ProductTypeL5
NinjaCat System ID: google_adwords:DIM_ProductTypeL5
Data Type: text

Promotion Text (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdDynamicSettingsPromoText
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdDynamicSettingsPromoText
Data Type: text

Promotion Text (Responsive)

API Name: PromoText
NinjaCat System ID: google_adwords:DIM_PromoText
Data Type: text

Quality score

API Name: QualityScore
NinjaCat System ID: google_adwords:DIM_QualityScore
Data Type: text

Quarter

NinjaCat System ID: google_adwords:DIM_QuarterNC
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Quarter

API Name: Quarter
NinjaCat System ID: google_adwords:DIM_Quarter
Data Type: text

Query

API Name: SearchQuery
NinjaCat System ID: google_adwords:DIM_SearchQuery
Data Type: text

Query Match type

Deprecated: 2024-11-07T01:28:37.866Z
API Name: QueryMatchType
NinjaCat System ID: google_adwords:DIM_QueryMatchType
Data Type: text

Region

API Name: RegionCriteriaId
NinjaCat System ID: google_adwords:DIM_RegionCriteriaId
Data Type: text

Removed Ad Group Bid Modifier Criteria Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedAdGroupBidModifierCriteriaId
NinjaCat System ID: google_adwords:DIM_RemovedAdGroupBidModifierCriteriaId
Data Type: text

Removed Ad Group Criteria Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedAdGroupCriteriaId
NinjaCat System ID: google_adwords:DIM_RemovedAdGroupCriteriaId
Data Type: text

Removed Ad Group Feeds Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedAdGroupFeedsId
NinjaCat System ID: google_adwords:DIM_RemovedAdGroupFeedsId
Data Type: text

Removed Campaign Criteria Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedCampaignCriteriaId
NinjaCat System ID: google_adwords:DIM_RemovedCampaignCriteriaId
Data Type: text

Removed Campaign Feeds Id

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedCampaignFeedsId
NinjaCat System ID: google_adwords:DIM_RemovedCampaignFeedsId
Data Type: text

Resource Name

Deprecated: 2025-03-19T17:31:20.518Z
API Name: ResourceName
NinjaCat System ID: google_adwords:DIM_PerformanceMaxPlacementResourceName
Data Type: text

Resource Name

API Name: ResourceName
NinjaCat System ID: google_adwords:DIM_ResourceName
Data Type: text

Responsive Search Ad Descriptions

API Name: ResponsiveSearchAdDescriptions
NinjaCat System ID: google_adwords:DIM_ResponsiveSearchAdDescriptions
Data Type: text

Responsive Search Ad Headlines

API Name: ResponsiveSearchAdHeadlines
NinjaCat System ID: google_adwords:DIM_ResponsiveSearchAdHeadlines
Data Type: text

Responsive Search Ad Path 1

API Name: ResponsiveSearchAdPath1
NinjaCat System ID: google_adwords:DIM_ResponsiveSearchAdPath1
Data Type: text

Responsive Search Ad Path 2

API Name: ResponsiveSearchAdPath2
NinjaCat System ID: google_adwords:DIM_ResponsiveSearchAdPath2
Data Type: text

Row

NinjaCat System ID: google_adwords:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Scheduling

API Name: Scheduling
NinjaCat System ID: google_adwords:DIM_Scheduling
Data Type: text

Search Result Type

API Name: SerpType
NinjaCat System ID: google_adwords:DIM_SerpType
Data Type: text

Search term

API Name: Query
NinjaCat System ID: google_adwords:DIM_Query
Data Type: text

Second level sub-categories

API Name: Category2
NinjaCat System ID: google_adwords:DIM_Category2
Data Type: text

Shared Set ID

API Name: SharedSetId
NinjaCat System ID: google_adwords:DIM_SharedSetId
Data Type: text

Shared Set Name

API Name: SharedSetName
NinjaCat System ID: google_adwords:DIM_SharedSetName
Data Type: text

Shared Set Type

API Name: SharedSetType
NinjaCat System ID: google_adwords:DIM_SharedSetType
Data Type: text

Short Headline

API Name: ShortHeadline
NinjaCat System ID: google_adwords:DIM_ShortHeadline
Data Type: text

Square image ID (responsive)

API Name: EnhancedDisplayCreativeMarketingImageSquareMediaId
NinjaCat System ID: google_adwords:DIM_EnhancedDisplayCreativeMarketingImageSquareMediaId
Data Type: text

Square Images (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdSquareMarketingImages
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdSquareMarketingImages
Data Type: text

Start Date

API Name: StartDate
NinjaCat System ID: google_adwords:DIM_StartDate
Data Type: text

Start Time

API Name: StartTime
NinjaCat System ID: google_adwords:DIM_StartTime
Data Type: text

State

API Name: Status
NinjaCat System ID: google_adwords:DIM_State
Data Type: text

Status

API Name: Status
NinjaCat System ID: google_adwords:DIM_Status
Data Type: text

Store Id

API Name: StoreId
NinjaCat System ID: google_adwords:DIM_StoreId
Data Type: text

System Account ID

NinjaCat System ID: google_adwords:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Tablet bid adj. (Ad Group)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdGroupTabletBidModifier
NinjaCat System ID: google_adwords:DIM_AdGroupTabletBidModifier
Data Type: text

Tablet bid adj. (Campaign)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CampaignTabletBidModifier
NinjaCat System ID: google_adwords:DIM_CampaignTabletBidModifier
Data Type: text

Target ad group ID

API Name: TargetingAdGroupId
NinjaCat System ID: google_adwords:DIM_TargetingAdGroupId
Data Type: text

Target Constant

API Name: GeoTargetConstant
NinjaCat System ID: google_adwords:DIM_GeoTargetConstant
Data Type: text

Target CPA

API Name: TargetCpa
NinjaCat System ID: google_adwords:DIM_TargetCpa
Data Type: decimal
Display As: currency

Target CPA source

API Name: TargetCpaBidSource
NinjaCat System ID: google_adwords:DIM_TargetCpaBidSource
Data Type: decimal
Display As: currency

Targeting Mode

API Name: IsAutoOptimized
NinjaCat System ID: google_adwords:DIM_IsAutoOptimized
Data Type: text

Target keyword match type

API Name: KeywordMatchType
NinjaCat System ID: google_adwords:DIM_Targetkeywordmatchtype
Data Type: text

Target keyword text

Deprecated: 2024-11-07T01:28:37.866Z
API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Targetkeywordtext
Data Type: text

Target location

API Name: GeoTargetingCriterionId
NinjaCat System ID: google_adwords:DIM_GeoTargetingCriterionId
Data Type: text

Target location restriction

API Name: GeoTargetingRestriction
NinjaCat System ID: google_adwords:DIM_GeoTargetingRestriction
Data Type: text

Target outranking share

Deprecated: 2024-11-07T01:28:37.866Z
API Name: TargetOutrankShare
NinjaCat System ID: google_adwords:DIM_TargetOutrankShare
Data Type: text

Target ROAS

API Name: TargetRoas
NinjaCat System ID: google_adwords:DIM_TargetRoas
Data Type: decimal
Display As: currency

Target ROAS Source

API Name: EffectiveTargetRoasSource
NinjaCat System ID: google_adwords:DIM_EffectiveTargetRoasSource
Data Type: text

Target spend (Maximize clicks)

API Name: TargetSpendSpendTarget
NinjaCat System ID: google_adwords:DIM_TargetSpendSpendTarget
Data Type: decimal
Display As: currency

Target URL

API Name: TargetUrl
NinjaCat System ID: google_adwords:DIM_PlacementTargetURL
Data Type: text

Test account

API Name: IsTestAccount
NinjaCat System ID: google_adwords:DIM_IsTestAccount
Data Type: text

This extension vs. Other

API Name: IsSelfAction
NinjaCat System ID: google_adwords:DIM_IsSelfAction
Data Type: text

Time zone

API Name: AccountTimeZone
NinjaCat System ID: google_adwords:DIM_AccountTimeZone
Data Type: text

Topic

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_Topic
Data Type: text

Topic Constant

API Name: TopicConstant
NinjaCat System ID: google_adwords:DIM_TopicConstant
Data Type: integer

Topic Path

API Name: TopicPath
NinjaCat System ID: google_adwords:DIM_TopicPath
Data Type: text

Topic state

API Name: Status
NinjaCat System ID: google_adwords:DIM_Topicstate
Data Type: text

Top level categories

API Name: Category0
NinjaCat System ID: google_adwords:DIM_Category0
Data Type: text

Top of page CPC

API Name: TopOfPageCpc
NinjaCat System ID: google_adwords:DIM_TopOfPageCpc
Data Type: decimal
Display As: currency

Top vs. Other

API Name: Slot
NinjaCat System ID: google_adwords:DIM_Slot
Data Type: text

Tracking Template

API Name: TrackingUrlTemplate
NinjaCat System ID: google_adwords:DIM_TrackingUrlTemplate
Data Type: text

Universal App Ad Descriptions

API Name: UniversalAppAdDescriptions
NinjaCat System ID: google_adwords:DIM_UniversalAppAdDescriptions
Data Type: text

Universal App Ad Headlines

API Name: UniversalAppAdHeadlines
NinjaCat System ID: google_adwords:DIM_UniversalAppAdHeadlines
Data Type: text

Universal App Ad html5 Media Bundles

API Name: UniversalAppAdHtml5MediaBundles
NinjaCat System ID: google_adwords:DIM_UniversalAppAdHtml5MediaBundles
Data Type: text

Universal App Ad images

API Name: UniversalAppAdImages
NinjaCat System ID: google_adwords:DIM_UniversalAppAdImages
Data Type: text

Universal App Ad Mandatory Ad Text

API Name: UniversalAppAdMandatoryAdText
NinjaCat System ID: google_adwords:DIM_UniversalAppAdMandatoryAdText
Data Type: text

Universal App Ad YouTube Videos

API Name: UniversalAppAdYouTubeVideos
NinjaCat System ID: google_adwords:DIM_UniversalAppAdYouTubeVideos
Data Type: text

Upper Bid limit (Target CPA)

API Name: TargetCpaMaxCpcBidCeiling
NinjaCat System ID: google_adwords:DIM_TargetCpaMaxCpcBidCeiling
Data Type: decimal
Display As: currency

Upper Bid limit (Target ROAS)

API Name: TargetRoasBidCeiling
NinjaCat System ID: google_adwords:DIM_TargetRoasBidCeiling
Data Type: decimal
Display As: currency

Upper Max Cpc Bid limit (Target Outranking Share)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: TargetOutrankShareMaxCpcBidCeiling
NinjaCat System ID: google_adwords:DIM_TargetOutrankShareMaxCpcBidCeiling
Data Type: decimal
Display As: currency

URL

API Name: Url
NinjaCat System ID: google_adwords:DIM_Url
Data Type: text

URL - Custom parameter

API Name: UrlCustomParameters
NinjaCat System ID: google_adwords:DIM_UrlCustomParameters
Data Type: text

URL - Keyword / Placement

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CriteriaParameters
NinjaCat System ID: google_adwords:DIM_CriteriaParameters
Data Type: text

User Interest Category

API Name: Criteria
NinjaCat System ID: google_adwords:DIM_UserInterestCategory
Data Type: text

User list name

API Name: UserListName
NinjaCat System ID: google_adwords:DIM_UserListName
Data Type: text

Validation Details

API Name: ValidationDetails
NinjaCat System ID: google_adwords:DIM_ValidationDetails
Data Type: text

Video Channel Id

API Name: VideoChannelId
NinjaCat System ID: google_adwords:DIM_VideoChannelId
Data Type: text

Video Duration

API Name: VideoDuration
NinjaCat System ID: google_adwords:DIM_VideoDuration
Data Type: text

Video Id

API Name: VideoId
NinjaCat System ID: google_adwords:DIM_VideoId
Data Type: text

Video Title

API Name: VideoTitle
NinjaCat System ID: google_adwords:DIM_VideoTitle
Data Type: text

Week

API Name: Week
NinjaCat System ID: google_adwords:DIM_Week
Data Type: text

Week of Year (Sunday)

NinjaCat System ID: google_adwords:DIM_WeekOfYearNC
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

API Name: Year
NinjaCat System ID: google_adwords:DIM_Year
Data Type: text

Year

NinjaCat System ID: google_adwords:DIM_YearNC
Data Type: text
Aggregates To: DIM_YEAR

YouTube Video Asset Video ID

API Name: AssetYoutubeVideoAssetVideoId
NinjaCat System ID: google_adwords:DIM_AssetYoutubeVideoAssetVideoId
Data Type: text

Youtube Videos (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdYouTubeVideos
NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdYouTubeVideos
Data Type: text

Metrics (161)

Absolute Top Impressions (Estimated)

NinjaCat System ID: google_adwords:MET_AbsoluteImpressionsOnTop
Data Type: integer
Formula: google_adwords:MET_Impressions * google_adwords:MET_AbsoluteTopImpressionPercentageHidden

Active View avg. CPM

API Name: ActiveViewCpm
NinjaCat System ID: google_adwords:MET_ActiveViewCpm
Data Type: decimal
Display As: currency

Active View measurable cost

API Name: ActiveViewMeasurableCost
NinjaCat System ID: google_adwords:MET_ActiveViewMeasurableCost
Data Type: decimal
Display As: currency

Active View measurable impr.

API Name: ActiveViewMeasurableImpressions
NinjaCat System ID: google_adwords:MET_ActiveViewMeasurableImpressions
Data Type: integer

Active View measurable impr. / impr.

NinjaCat System ID: google_adwords:MET_ActiveViewMeasurability
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_ActiveViewMeasurableImpressions / google_adwords:MET_Impressions

Active View viewable CTR

API Name: ActiveViewCtr
NinjaCat System ID: google_adwords:MET_ActiveViewCtr
Data Type: decimal
Display As: percent

Active View viewable impressions

API Name: ActiveViewImpressions
NinjaCat System ID: google_adwords:MET_ActiveViewImpressions
Data Type: integer

Active View viewable impr. / measurable impr.

NinjaCat System ID: google_adwords:MET_ActiveViewViewability
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_ActiveViewImpressions / google_adwords:MET_ActiveViewMeasurableImpressions

Added Campaign Criteria

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AddedCampaignCriteriaCount
NinjaCat System ID: google_adwords:MET_AddedCampaignCriteriaCount
Data Type: integer

Ad group creatives count

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdGroupCreativesCount
NinjaCat System ID: google_adwords:MET_AdGroupCreativesCount
Data Type: integer

Ad Groups

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdGroupCount
NinjaCat System ID: google_adwords:MET_AdGroupCount
Data Type: integer

Ad groups count

API Name: AdGroupsCount
NinjaCat System ID: google_adwords:MET_AdGroupsCount
Data Type: integer

All conv.

API Name: AllConversions
NinjaCat System ID: google_adwords:MET_AllConversions
Data Type: integer

All Conversions From Interactions Value Per Interaction

Deprecated: 2025-03-19T05:53:17.411Z
API Name: metrics.all_conversions_from_interactions_value_per_interaction
NinjaCat System ID: google_adwords:MET_AllConversionsFromInteractionsValuePerInteraction
Data Type: decimal

All conv. rate

NinjaCat System ID: google_adwords:MET_AllConversionRate
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_AllConversions / google_adwords:MET_Clicks

All conv. value

API Name: AllConversionValue
NinjaCat System ID: google_adwords:MET_AllConversionValue
Data Type: decimal
Display As: currency

Auction Insight Search Absolute Top Impression Percentage

Deprecated: 2025-03-10T17:33:24.621Z
API Name: AuctionInsightTopImpressionPercentage
NinjaCat System ID: google_adwords:MET_AuctionInsightSearchAbsoluteTopImpressionPercentage
Data Type: decimal

Auction Insight Search Impression Share

Deprecated: 2025-03-10T17:33:24.882Z
API Name: AuctionInsightSearchImpressionShare
NinjaCat System ID: google_adwords:MET_AuctionInsightSearchImpressionShare
Data Type: decimal

Auction Insight Search Outranking Share

Deprecated: 2025-03-10T17:33:25.175Z
API Name: AuctionInsightSearchOutrankingShare
NinjaCat System ID: google_adwords:MET_AuctionInsightSearchOutrankingShare
Data Type: decimal

Auction Insight Search Overlap Rate

Deprecated: 2025-03-10T17:33:25.482Z
API Name: AuctionInsightSearchOverlapRate
NinjaCat System ID: google_adwords:MET_AuctionInsightSearchOverlapRate
Data Type: decimal

Auction Insight Search Position Above Rate

Deprecated: 2025-03-10T17:33:25.837Z
API Name: AuctionInsightSearchPositionAboveRate
NinjaCat System ID: google_adwords:MET_AuctionInsightSearchPositionAboveRate
Data Type: decimal

Auction Insight Search Top Impression Percentage

Deprecated: 2025-03-10T17:33:26.208Z
API Name: AuctionInsightSearchTopImpressionPercentage
NinjaCat System ID: google_adwords:MET_AuctionInsightSearchTopImpressionPercentage
Data Type: decimal

Average Cart Size

Deprecated: 2025-03-19T05:53:17.411Z
API Name: AverageCartSize
NinjaCat System ID: google_adwords:MET_AverageCartSize
Data Type: decimal

Average Order Value

Deprecated: 2025-03-19T05:53:17.412Z
NinjaCat System ID: google_adwords:MET_AverageOrderValueMicros
Data Type: decimal

Avg. Cost

NinjaCat System ID: google_adwords:MET_AverageCost
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_Cost / google_adwords:MET_Interactions

Avg. impr. freq. per cookie

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AverageFrequency
NinjaCat System ID: google_adwords:MET_AverageFrequency
Data Type: decimal
Display As: float

Avg. position

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AveragePosition
NinjaCat System ID: google_adwords:MET_AveragePosition
Data Type: decimal
Display As: float

Avg. session duration (seconds)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AverageTimeOnSite
NinjaCat System ID: google_adwords:MET_AverageTimeOnSite
Data Type: text
Display As: time

Benchmark CTR

API Name: BenchmarkCtr
NinjaCat System ID: google_adwords:MET_BenchmarkCtr
Data Type: decimal
Display As: percent

Benchmark Max. CPC

API Name: BenchmarkAverageMaxCpc
NinjaCat System ID: google_adwords:MET_BenchmarkAverageMaxCpc
Data Type: decimal
Display As: currency

Bounce rate

Deprecated: 2024-11-07T01:28:37.866Z
API Name: BounceRate
NinjaCat System ID: google_adwords:MET_BounceRate
Data Type: decimal
Display As: percent

Budget

Deprecated: 2024-11-07T01:28:37.866Z
API Name: Amount
NinjaCat System ID: google_adwords:MET_Amount
Data Type: decimal
Display As: currency

Call Duration (Seconds)

API Name: CallDuration
NinjaCat System ID: google_adwords:MET_CallDuration
Data Type: text
Display As: time

Calls

API Name: Calls
NinjaCat System ID: google_adwords:MET_Calls
Data Type: integer
Formula: NUM_ROWS

Campaigns

API Name: CampaignCount
NinjaCat System ID: google_adwords:MET_CampaignCount
Data Type: integer

Campaigns count

Deprecated: 2024-11-07T01:28:37.866Z
API Name: CampaignsCount
NinjaCat System ID: google_adwords:MET_CampaignsCount
Data Type: integer

Changed Ad Group Bid Modifier Criteria

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedAdGroupBidModifierCriteriaCount
NinjaCat System ID: google_adwords:MET_ChangedAdGroupBidModifierCriteriaCount
Data Type: integer

Changed Ad Group Feeds

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedAdGroupFeedsCount
NinjaCat System ID: google_adwords:MET_ChangedAdGroupFeedsCount
Data Type: integer

Changed Ads

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedAdsCount
NinjaCat System ID: google_adwords:MET_ChangedAdsCount
Data Type: integer

Changed Campaign Feeds

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedCampaignFeedsCount
NinjaCat System ID: google_adwords:MET_ChangedCampaignFeedsCount
Data Type: integer

Changed Keywords

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ChangedAdGroupCriteriaCount
NinjaCat System ID: google_adwords:MET_ChangedAdGroupCriteriaCount
Data Type: integer

Click Assisted Conv.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ClickAssistedConversions
NinjaCat System ID: google_adwords:MET_ClickAssistedConversions
Data Type: integer

Click Assisted Conv. / Last Click Conv.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ClickAssistedConversionsOverLastClickConversions
NinjaCat System ID: google_adwords:MET_ClickAssistedConversionsOverLastClickConversions
Data Type: decimal
Display As: float

Click Assisted Conv. Value

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ClickAssistedConversionValue
NinjaCat System ID: google_adwords:MET_ClickAssistedConversionValue
Data Type: decimal
Display As: currency

Clicks

API Name: Clicks
NinjaCat System ID: google_adwords:MET_Clicks
Data Type: integer
Aggregates To: MET_CLICKS

Click share

API Name: SearchClickShare
NinjaCat System ID: google_adwords:MET_SearchClickShare
Data Type: decimal
Display As: percent

Combined Clicks

API Name: CombinedAdsOrganicClicks
NinjaCat System ID: google_adwords:MET_CombinedAdsOrganicClicks
Data Type: integer

Combined Clicks/Query

NinjaCat System ID: google_adwords:MET_CombinedAdsOrganicClicksPerQuery
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_CombinedAdsOrganicClicks / google_adwords:MET_CombinedAdsOrganicQueries

Combined Queries

API Name: CombinedAdsOrganicQueries
NinjaCat System ID: google_adwords:MET_CombinedAdsOrganicQueries
Data Type: integer

Content Impr. share

API Name: ContentImpressionShare
NinjaCat System ID: google_adwords:MET_ContentImpressionShare
Data Type: decimal
Display As: percent

Content Impr. share (unique)

API Name: ContentImpressionShare
NinjaCat System ID: google_adwords:MET_ContentImpressionShareUnique
Data Type: decimal
Is Unique: True
Display As: percent_unaccuracy

Content Lost IS (budget)

API Name: ContentBudgetLostImpressionShare
NinjaCat System ID: google_adwords:MET_ContentBudgetLostImpressionShare
Data Type: decimal
Display As: percent

Content Lost IS (rank)

API Name: ContentRankLostImpressionShare
NinjaCat System ID: google_adwords:MET_ContentRankLostImpressionShare
Data Type: decimal
Display As: percent

Conversions

API Name: Conversions
NinjaCat System ID: google_adwords:MET_Conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS

Conversions (current model)

API Name: CurrentModelAttributedConversions
NinjaCat System ID: google_adwords:MET_CurrentModelAttributedConversions
Data Type: integer

Conversions (Decimal)

API Name: Conversions
NinjaCat System ID: google_adwords:MET_ConversionsDecimal
Data Type: decimal
Display As: float

Conversions From Interactions Value Per Interaction

Deprecated: 2025-03-19T05:53:17.412Z
NinjaCat System ID: google_adwords:MET_ConversionsFromInteractionsValuePerInteraction
Data Type: decimal

Conversions Value Per Cost

Deprecated: 2025-03-19T05:53:17.412Z
API Name: metrics.conversions_value_per_cost
NinjaCat System ID: google_adwords:MET_ConversionsValuePerCost
Data Type: decimal
Formula: google_adwords:MET_AllConversionValue / google_adwords:MET_Cost

Conversion Value Per Cost

NinjaCat System ID: google_adwords:MET_AllConversionsValuePerCost
Data Type: decimal
Formula: google_adwords:MET_AllConversionValue / google_adwords:MET_Cost

Conv. Rate

NinjaCat System ID: google_adwords:MET_ConversionRate
Data Type: decimal
Display As: percent
Aggregates To: MET_CONVERSION_RATE
Formula: google_adwords:MET_Conversions / google_adwords:MET_ActionLeadingToConv

Conv. value (by conv. time)

Deprecated: 2025-03-19T05:53:17.409Z
API Name: metrics.conversions_value_by_conversion_date
NinjaCat System ID: google_adwords:MET_ConversionValueByConversionTime
Data Type: decimal
Display As: float

Conv. value (current model)

API Name: CurrentModelAttributedConversionValue
NinjaCat System ID: google_adwords:MET_CurrentModelAttributedConversionValue
Data Type: decimal
Display As: currency

Cost

API Name: Cost
NinjaCat System ID: google_adwords:MET_Cost
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Cost / All Conv.

NinjaCat System ID: google_adwords:MET_CostPerAllConversion
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_Cost / google_adwords:MET_AllConversions

Cost / Conv.

NinjaCat System ID: google_adwords:MET_CostPerConversion
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA
Formula: google_adwords:MET_Cost / google_adwords:MET_Conversions

Cost / Conv. (current model)

NinjaCat System ID: google_adwords:MET_CostPerCurrentModelAttributedConversion
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_Cost / google_adwords:MET_CurrentModelAttributedConversions

Cost of Goods Sold

API Name: CostOfGoodsSold
NinjaCat System ID: google_adwords:MET_CostOfGoodsSoldMicros
Data Type: integer

Count (Unique Dimensions)

NinjaCat System ID: google_adwords:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: google_adwords:MET_AverageCpc
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: google_adwords:MET_Cost / google_adwords:MET_Clicks

CPE

NinjaCat System ID: google_adwords:MET_AverageCpe
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_Cost / google_adwords:MET_Engagements

CPM

NinjaCat System ID: google_adwords:MET_AverageCpm
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: 1000 * google_adwords:MET_Cost / google_adwords:MET_Impressions

CPV

NinjaCat System ID: google_adwords:MET_AverageCpv
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_Cost / google_adwords:MET_VideoViews

Cross-device conv.

API Name: CrossDeviceConversions
NinjaCat System ID: google_adwords:MET_CrossDeviceConversions
Data Type: integer

Cross Device Conversions Value Micros

API Name: CrossDeviceConversionsValueMicros
NinjaCat System ID: google_adwords:MET_CrossDeviceConversionsValueMicros
Data Type: integer

Cross-sell Cost of Goods Sold Micros

API Name: CrossSellCostOfGoodsSoldMicros
NinjaCat System ID: google_adwords:MET_CrossSellCostOfGoodsSoldMicros
Data Type: integer

Cross-sell Gross Profit Micros

API Name: CrossSellGrossProfitMicros
NinjaCat System ID: google_adwords:MET_CrossSellGrossProfitMicros
Data Type: integer

Cross-sell Revenue Micros

API Name: CrossSellRevenueMicros
NinjaCat System ID: google_adwords:MET_CrossSellRevenueMicros
Data Type: integer

Cross-sell Units Sold

API Name: CrossSellUnitsSold
NinjaCat System ID: google_adwords:MET_CrossSellUnitsSold
Data Type: decimal

CTR

NinjaCat System ID: google_adwords:MET_Ctr
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: google_adwords:MET_Clicks / google_adwords:MET_Impressions

Eligible Impressions (Estimated)

NinjaCat System ID: google_adwords:MET_EligibleImpressions
Data Type: integer
Formula: google_adwords:MET_Impressions / google_adwords:MET_SearchImpressionShareHidden

Eligible Top Impressions (Estimated)

NinjaCat System ID: google_adwords:MET_EligibleImpressionsOnTop
Data Type: integer
Formula: (google_adwords:MET_Impressions * google_adwords:MET_TopImpressionPercentageHidden) / (google_adwords:MET_SearchTopImpressionShareHidden)

Engagement rate

API Name: metrics.engagement_rate
NinjaCat System ID: google_adwords:MET_EngagementRate
Data Type: decimal
Display As: percent

Engagements

API Name: Engagements
NinjaCat System ID: google_adwords:MET_Engagements
Data Type: integer

Filler

API Name: FillerNC
NinjaCat System ID: google_adwords:MET_FillerNC
Data Type: integer
Formula: 1

First Page CPC

Deprecated: 2024-11-07T01:28:37.866Z
API Name: FirstPageCpc
NinjaCat System ID: google_adwords:MET_FirstPageCpc
Data Type: decimal
Display As: currency

Gmail clicks to website

API Name: GmailSecondaryClicks
NinjaCat System ID: google_adwords:MET_GmailSecondaryClicks
Data Type: integer

Gmail forwards

API Name: GmailForwards
NinjaCat System ID: google_adwords:MET_GmailForwards
Data Type: integer

Gmail saves

API Name: GmailSaves
NinjaCat System ID: google_adwords:MET_GmailSaves
Data Type: integer

Gross Profit

API Name: GrossProfitMicros
NinjaCat System ID: google_adwords:MET_GrossProfitMicros
Data Type: decimal

Gross Profit Margin

API Name: GrossProfitMargin
NinjaCat System ID: google_adwords:MET_GrossProfitMargin
Data Type: decimal

Impr. (Absolute Top) %

API Name: metrics.absolute_top_impression_percentage
NinjaCat System ID: google_adwords:MET_AbsoluteTopImpressionPercentage
Data Type: decimal
Is Unique: True
Display As: percent

Impr. (Absolute Top) % (Estimated)

NinjaCat System ID: google_adwords:MET_AbsoluteTopImpressionPercentageEstimated
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_AbsoluteImpressionsOnTop / google_adwords:MET_Impressions

Impr. Assisted Conv.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ImpressionAssistedConversions
NinjaCat System ID: google_adwords:MET_ImpressionAssistedConversions
Data Type: integer

Impr. Assisted Conv. / Last Click Conv.

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ImpressionAssistedConversionsOverLastClickConversions
NinjaCat System ID: google_adwords:MET_ImpressionAssistedConversionsOverLastClickConversions
Data Type: decimal
Display As: percent

Impr. Assisted Conv. Value

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ImpressionAssistedConversionValue
NinjaCat System ID: google_adwords:MET_ImpressionAssistedConversionValue
Data Type: decimal
Display As: currency

Impressions

API Name: Impressions
NinjaCat System ID: google_adwords:MET_Impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Impr. (Top) %

API Name: TopImpressionPercentage
NinjaCat System ID: google_adwords:MET_TopImpressionPercentage
Data Type: decimal
Is Unique: True
Display As: percent

Impr. (Top) % (Estimated)

NinjaCat System ID: google_adwords:MET_TopImpressionPercentageEstimated
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_ImpressionsOnTop / google_adwords:MET_Impressions

Interaction Rate

API Name: metrics.interaction_rate
NinjaCat System ID: google_adwords:MET_InteractionRate
Data Type: decimal
Display As: percent

Interactions

API Name: Interactions
NinjaCat System ID: google_adwords:MET_Interactions
Data Type: integer

Interaction Types

Deprecated: 2025-03-19T05:53:17.412Z
API Name: metrics.interaction_event_types
NinjaCat System ID: google_adwords:MET_InteractionTypes
Data Type: text

Invalid click rate)

NinjaCat System ID: google_adwords:MET_InvalidClickRate
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_InvalidClicks / (google_adwords:MET_Clicks + google_adwords:MET_InvalidClicks )

Invalid clicks

API Name: InvalidClicks
NinjaCat System ID: google_adwords:MET_InvalidClicks
Data Type: integer

Keywords Count

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AdGroupCriteriaCount
NinjaCat System ID: google_adwords:MET_AdGroupCriteriaCount
Data Type: integer

Lead Cost of Goods Sold

API Name: LeadCostOfGoodsSoldMicros
NinjaCat System ID: google_adwords:MET_LeadCostOfGoodsSoldMicros
Data Type: integer

Lead Gross Profit

API Name: LeadGrossProfitMicros
NinjaCat System ID: google_adwords:MET_LeadGrossProfitMicros
Data Type: integer

Lead Revenue

API Name: LeadRevenueMicros
NinjaCat System ID: google_adwords:MET_LeadRevenueMicros
Data Type: integer

Lead Units Sold

API Name: LeadUnitsSold
NinjaCat System ID: google_adwords:MET_LeadUnitsSold
Data Type: decimal

New Ad Groups

Deprecated: 2024-11-07T01:28:37.866Z
API Name: NewAdGroupsCount
NinjaCat System ID: google_adwords:MET_NewAdGroupsCount
Data Type: integer

New Campaigns

Deprecated: 2024-11-07T01:28:37.866Z
API Name: NewCampaignsCount
NinjaCat System ID: google_adwords:MET_NewCampaignsCount
Data Type: integer

% new sessions

Deprecated: 2024-11-07T01:28:37.866Z
API Name: PercentNewVisitors
NinjaCat System ID: google_adwords:MET_PercentNewVisitors
Data Type: decimal
Display As: percent

Non-Removed Ad Groups

Deprecated: 2024-11-07T01:28:37.866Z
API Name: NonRemovedAdGroupCount
NinjaCat System ID: google_adwords:MET_NonRemovedAdGroupCount
Data Type: integer

Non-Removed Campaigns

API Name: NonRemovedCampaignCount
NinjaCat System ID: google_adwords:MET_NonRemovedCampaignCount
Data Type: integer

Non-Removed Keywords

Deprecated: 2024-11-07T01:28:37.866Z
API Name: NonRemovedAdGroupCriteriaCount
NinjaCat System ID: google_adwords:MET_NonRemovedAdGroupCriteriaCount
Data Type: integer

Orders

API Name: Orders
NinjaCat System ID: google_adwords:MET_Orders
Data Type: decimal

Organic Avg. Position

Deprecated: 2024-11-07T01:28:37.866Z
API Name: OrganicAveragePosition
NinjaCat System ID: google_adwords:MET_OrganicAveragePosition
Data Type: decimal
Display As: float

Organic Clicks

API Name: OrganicClicks
NinjaCat System ID: google_adwords:MET_OrganicClicks
Data Type: integer

OrganicClicksPerQuery

NinjaCat System ID: google_adwords:MET_OrganicClicksPerQuery
Data Type: decimal
Display As: float
Formula: google_adwords:MET_OrganicClicks / google_adwords:MET_OrganicQueries

OrganicImpressionsPerQuery

NinjaCat System ID: google_adwords:MET_OrganicImpressionsPerQuery
Data Type: decimal
Display As: float
Formula: google_adwords:MET_OrganicImpressions / google_adwords:MET_OrganicQueries

Organic Listings

API Name: OrganicImpressions
NinjaCat System ID: google_adwords:MET_OrganicImpressions
Data Type: integer

Organic Queries

API Name: OrganicQueries
NinjaCat System ID: google_adwords:MET_OrganicQueries
Data Type: integer

Pages / session

Deprecated: 2024-11-07T01:28:37.866Z
API Name: AveragePageviews
NinjaCat System ID: google_adwords:MET_AveragePageviews
Data Type: decimal
Display As: float

Phone calls

API Name: NumOfflineInteractions
NinjaCat System ID: google_adwords:MET_NumOfflineInteractions
Data Type: integer

Phone impressions

API Name: NumOfflineImpressions
NinjaCat System ID: google_adwords:MET_NumOfflineImpressions
Data Type: integer

PTR

NinjaCat System ID: google_adwords:MET_OfflineInteractionRate
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_NumOfflineInteractions / google_adwords:MET_NumOfflineImpressions

Qual. Score

Deprecated: 2024-11-07T01:28:37.866Z
API Name: QualityScore
NinjaCat System ID: google_adwords:MET_QualityScore
Data Type: integer

Relative CTR

API Name: RelativeCtr
NinjaCat System ID: google_adwords:MET_RelativeCtr
Data Type: decimal
Display As: percent

Removed Ad Group Bid Modifier Criteria

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedAdGroupBidModifierCriteriaCount
NinjaCat System ID: google_adwords:MET_RemovedAdGroupBidModifierCriteriaCount
Data Type: integer

Removed Ad Group Feeds

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedAdGroupFeedsCount
NinjaCat System ID: google_adwords:MET_RemovedAdGroupFeedsCount
Data Type: integer

Removed Campaign Criteria

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedCampaignCriteriaCount
NinjaCat System ID: google_adwords:MET_RemovedCampaignCriteriaCount
Data Type: integer

Removed Campaign Feeds

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedCampaignFeedsCount
NinjaCat System ID: google_adwords:MET_RemovedCampaignFeedsCount
Data Type: integer

Removed Keywords

Deprecated: 2024-11-07T01:28:37.866Z
API Name: RemovedAdGroupCriteriaCount
NinjaCat System ID: google_adwords:MET_RemovedAdGroupCriteriaCount
Data Type: integer

Revenue / All Conv.

NinjaCat System ID: google_adwords:MET_ValuePerAllConversion
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_AllConversionValue / google_adwords:MET_AllConversions

Revenue / Conv.

NinjaCat System ID: google_adwords:MET_ValuePerConversion
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_ConversionValue / google_adwords:MET_Conversions

Revenue / Conv. (current model)

NinjaCat System ID: google_adwords:MET_ValuePerCurrentModelAttributedConversion
Data Type: decimal
Display As: currency
Formula: google_adwords:MET_CurrentModelAttributedConversionValue / google_adwords:MET_CurrentModelAttributedConversions

Revenue Micros

Deprecated: 2025-03-19T05:53:17.412Z
API Name: metrics.revenue_micros
NinjaCat System ID: google_adwords:MET_RevenueMicros
Data Type: integer

Search (Absolute Top) IS

API Name: SearchAbsoluteTopImpressionShare
NinjaCat System ID: google_adwords:MET_SearchAbsoluteTopImpressionShare
Data Type: decimal
Is Unique: True
Display As: percent_unaccuracy

Search (Absolute Top) IS (Estimated)

NinjaCat System ID: google_adwords:MET_SearchAbsoluteTopImpressionShareEstimated
Data Type: decimal
Display As: percent
Formula: google_adwords:MET_AbsoluteImpressionsOnTop / google_adwords:MET_EligibleImpressionsOnTop

Search Budget Lost (Absolute Top) IS

API Name: SearchBudgetLostAbsoluteTopImpressionShare
NinjaCat System ID: google_adwords:MET_SearchBudgetLostAbsoluteTopImpressionShare
Data Type: decimal
Is Unique: True
Display As: percent_unaccuracy

Search Exact match IS

API Name: SearchExactMatchImpressionShare
NinjaCat System ID: google_adwords:MET_SearchExactMatchImpressionShare
Data Type: decimal
Display As: percent

Search Impr. share

NinjaCat System ID: google_adwords:MET_SearchImpressionShareWeighted
Data Type: decimal
Display As: percent_unaccuracy
Formula: google_adwords:MET_Impressions / (google_adwords:MET_EligibleImpressions)

Search Impr. share (unique)

API Name: SearchImpressionShare
NinjaCat System ID: google_adwords:MET_SearchImpressionShare
Data Type: decimal
Is Unique: True
Display As: percent_unaccuracy

Search Lost IS (budget)

API Name: SearchBudgetLostImpressionShare
NinjaCat System ID: google_adwords:MET_SearchBudgetLostImpressionShare
Data Type: decimal
Display As: percent

Search Lost IS (budget) Unique

API Name: SearchBudgetLostImpressionShare
NinjaCat System ID: google_adwords:MET_SearchBudgetLostImpressionShareUnique
Data Type: decimal
Is Unique: True
Display As: percent

Search Lost IS (rank)

API Name: SearchRankLostImpressionShare
NinjaCat System ID: google_adwords:MET_SearchRankLostImpressionShare
Data Type: decimal
Display As: percent

Search Lost IS (rank) Unique

API Name: SearchRankLostImpressionShare
NinjaCat System ID: google_adwords:MET_SearchRankLostImpressionShareUnique
Data Type: decimal
Is Unique: True
Display As: percent

Search Rank Lost (Absolute Top) IS

API Name: SearchRankLostAbsoluteTopImpressionShare
NinjaCat System ID: google_adwords:MET_SearchRankLostAbsoluteTopImpressionShare
Data Type: decimal
Is Unique: True
Display As: percent_unaccuracy

Search (Top) IS

API Name: SearchTopImpressionShare
NinjaCat System ID: google_adwords:MET_SearchTopImpressionShare
Data Type: decimal
Is Unique: True
Display As: percent

Search (Top) IS (Estimated)

NinjaCat System ID: google_adwords:MET_SearchTopImpressionShareEstimated
Data Type: decimal
Display As: percent_unaccuracy
Formula: google_adwords:MET_ImpressionsOnTop / google_adwords:MET_EligibleImpressionsOnTop

Top Impressions (Estimated)

NinjaCat System ID: google_adwords:MET_ImpressionsOnTop
Data Type: integer
Formula: google_adwords:MET_Impressions * google_adwords:MET_TopImpressionPercentageHidden

Top of Page CPC

Deprecated: 2024-11-07T01:28:37.866Z
API Name: TopOfPageCpc
NinjaCat System ID: google_adwords:MET_TopOfPageCpc
Data Type: decimal
Display As: currency

Total conv. value

API Name: ConversionValue
NinjaCat System ID: google_adwords:MET_ConversionValue
Data Type: decimal
Display As: currency

Unique cookies

Deprecated: 2024-11-07T01:28:37.866Z
API Name: ImpressionReach
NinjaCat System ID: google_adwords:MET_ImpressionReach
Data Type: integer
Is Unique: True

User lists count

Deprecated: 2024-11-07T01:28:37.866Z
API Name: UserListsCount
NinjaCat System ID: google_adwords:MET_UserListsCount
Data Type: integer

Video played to 100%

API Name: VideoQuartile100Rate
NinjaCat System ID: google_adwords:MET_VideoQuartile100Rate
Data Type: decimal
Display As: percent

Video played to 25%

API Name: VideoQuartile25Rate
NinjaCat System ID: google_adwords:MET_VideoQuartile25Rate
Data Type: decimal
Display As: percent

Video played to 50%

API Name: VideoQuartile50Rate
NinjaCat System ID: google_adwords:MET_VideoQuartile50Rate
Data Type: decimal
Display As: percent

Video played to 75%

API Name: VideoQuartile75Rate
NinjaCat System ID: google_adwords:MET_VideoQuartile75Rate
Data Type: decimal
Display As: percent

View rate

API Name: metrics.video_view_rate
NinjaCat System ID: google_adwords:MET_VideoViewRate
Data Type: decimal
Display As: percent

Views

API Name: VideoViews
NinjaCat System ID: google_adwords:MET_VideoViews
Data Type: integer

View-through conv.

API Name: ViewThroughConversions
NinjaCat System ID: google_adwords:MET_ViewThroughConversions
Data Type: integer

Updated 2 days ago