Google Ads Fields

Dimensions (457)

Accent Color (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdAccentColor

NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdAccentColor

Data Type: text

Ad Description 1 (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdDescriptions

NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdDescriptions

Data Type: text

Ad Description 2 (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdDescriptions2

NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdDescriptions2

Data Type: text

Ad Group

API Name: AdGroupName

NinjaCat System ID: google_adwords:DIM_AdGroupName

Data Type: text

Ad Group ID

API Name: AdGroupId

NinjaCat System ID: google_adwords:DIM_AdGroupId

Data Type: id

Ad Group Status

API Name: AdGroupStatus

NinjaCat System ID: google_adwords:DIM_AdGroupStatus

Data Type: text

Ad Network Type

API Name: AdNetworkType

NinjaCat System ID: google_adwords:DIM_AdNetworkType

Data Type: text

Ad Strength

API Name: AdStrength

NinjaCat System ID: google_adwords:DIM_AdStrength

Data Type: text

Ad Type

API Name: AdType

NinjaCat System ID: google_adwords:DIM_AdType

Data Type: text

Advertiser ID

API Name: AdvertiserId

NinjaCat System ID: google_adwords:DIM_AdvertiserId

Data Type: id

Advertiser Name

API Name: AdvertiserName

NinjaCat System ID: google_adwords:DIM_AdvertiserName

Data Type: text

App

API Name: App

NinjaCat System ID: google_adwords:DIM_App

Data Type: text

Asset ID

API Name: AssetId

NinjaCat System ID: google_adwords:DIM_AssetId

Data Type: id

Asset Name

API Name: AssetName

NinjaCat System ID: google_adwords:DIM_AssetName

Data Type: text

Asset Type

API Name: AssetType

NinjaCat System ID: google_adwords:DIM_AssetType

Data Type: text

Bid Strategy Name

API Name: BiddingStrategyName

NinjaCat System ID: google_adwords:DIM_BiddingStrategyName

Data Type: text

Bid Strategy Status

API Name: BiddingStrategyStatus

NinjaCat System ID: google_adwords:DIM_BiddingStrategyStatus

Data Type: text

Bid Strategy Type

API Name: BiddingStrategyType

NinjaCat System ID: google_adwords:DIM_BiddingStrategyType

Data Type: text

Business Name (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdBusinessName

NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdBusinessName

Data Type: text

Call Only Ad Business Name

API Name: CallOnlyAdBusinessName

NinjaCat System ID: google_adwords:DIM_CallOnlyAdBusinessName

Data Type: text

Call Only Ad Description 1

API Name: CallOnlyAdDescription1

NinjaCat System ID: google_adwords:DIM_CallOnlyAdDescription1

Data Type: text

Call Only Ad Description 2

API Name: CallOnlyAdDescription2

NinjaCat System ID: google_adwords:DIM_CallOnlyAdDescription2

Data Type: text

Call Only Ad Phone Number

API Name: CallOnlyAdPhoneNumber

NinjaCat System ID: google_adwords:DIM_CallOnlyAdPhoneNumber

Data Type: text

Campaign

API Name: CampaignName

NinjaCat System ID: google_adwords:DIM_CampaignName

Data Type: text

Campaign ID

API Name: CampaignId

NinjaCat System ID: google_adwords:DIM_CampaignId

Data Type: id

Campaign Status

API Name: CampaignStatus

NinjaCat System ID: google_adwords:DIM_CampaignStatus

Data Type: text

Campaign Subtype

API Name: CampaignSubType

NinjaCat System ID: google_adwords:DIM_CampaignSubType

Data Type: text

Campaign Type

API Name: CampaignType

NinjaCat System ID: google_adwords:DIM_CampaignType

Data Type: text

Click Type

API Name: ClickType

NinjaCat System ID: google_adwords:DIM_ClickType

Data Type: text

Conversion Action

API Name: ConversionActionName

NinjaCat System ID: google_adwords:DIM_ConversionActionName

Data Type: text

Conversion Action Category

API Name: ConversionActionCategory

NinjaCat System ID: google_adwords:DIM_ConversionActionCategory

Data Type: text

Conversion Action ID

API Name: ConversionActionId

NinjaCat System ID: google_adwords:DIM_ConversionActionId

Data Type: id

Customer ID

API Name: CustomerId

NinjaCat System ID: google_adwords:DIM_CustomerId

Data Type: id

Customer Name

API Name: CustomerName

NinjaCat System ID: google_adwords:DIM_CustomerName

Data Type: text

Date

API Name: Date

NinjaCat System ID: google_adwords:DIM_Date

Data Type: date

Day of Week

API Name: DayOfWeek

NinjaCat System ID: google_adwords:DIM_DayOfWeek

Data Type: text

Description (Responsive Search Ad)

API Name: RsaDescriptions

NinjaCat System ID: google_adwords:DIM_RsaDescriptions

Data Type: text

Description 1 (Expanded Text Ad)

API Name: ExpandedTextAdDescription

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdDescription

Data Type: text

Description 2 (Expanded Text Ad)

API Name: ExpandedTextAdDescription2

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdDescription2

Data Type: text

Device

API Name: Device

NinjaCat System ID: google_adwords:DIM_Device

Data Type: text

Display URL (Expanded Text Ad)

API Name: ExpandedTextAdDisplayUrl

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdDisplayUrl

Data Type: text

Dynamic Ad Target

API Name: DynamicAdTarget

NinjaCat System ID: google_adwords:DIM_DynamicAdTarget

Data Type: text

Final URL (Expanded Text Ad)

API Name: ExpandedTextAdFinalUrls

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdFinalUrls

Data Type: url

Final URL (Responsive Search Ad)

API Name: RsaFinalUrls

NinjaCat System ID: google_adwords:DIM_RsaFinalUrls

Data Type: url

Geo Target City

API Name: CityName

NinjaCat System ID: google_adwords:DIM_CityName

Data Type: text

Geo Target Country

API Name: CountryName

NinjaCat System ID: google_adwords:DIM_CountryName

Data Type: text

Geo Target Metro

API Name: MetroName

NinjaCat System ID: google_adwords:DIM_MetroName

Data Type: text

Geo Target Region

API Name: RegionName

NinjaCat System ID: google_adwords:DIM_RegionName

Data Type: text

Headline 1 (Expanded Text Ad)

API Name: ExpandedTextAdHeadlinePart1

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdHeadlinePart1

Data Type: text

Headline 2 (Expanded Text Ad)

API Name: ExpandedTextAdHeadlinePart2

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdHeadlinePart2

Data Type: text

Headline 3 (Expanded Text Ad)

API Name: ExpandedTextAdHeadlinePart3

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdHeadlinePart3

Data Type: text

Headline (Responsive Search Ad)

API Name: RsaHeadlines

NinjaCat System ID: google_adwords:DIM_RsaHeadlines

Data Type: text

Keyword

API Name: Keyword

NinjaCat System ID: google_adwords:DIM_Keyword

Data Type: text

Keyword ID

API Name: CriterionId

NinjaCat System ID: google_adwords:DIM_CriterionId

Data Type: id

Keyword Match Type

API Name: KeywordMatchType

NinjaCat System ID: google_adwords:DIM_KeywordMatchType

Data Type: text

Label

API Name: Labels

NinjaCat System ID: google_adwords:DIM_Labels

Data Type: text

Landing Page

API Name: LandingPageUrl

NinjaCat System ID: google_adwords:DIM_LandingPageUrl

Data Type: url

Long Headline (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdLongHeadline

NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdLongHeadline

Data Type: text

Month

API Name: Month

NinjaCat System ID: google_adwords:DIM_Month

Data Type: date

Month of Year

API Name: MonthOfYear

NinjaCat System ID: google_adwords:DIM_MonthOfYear

Data Type: text

Path 1 (Expanded Text Ad)

API Name: ExpandedTextAdPath1

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdPath1

Data Type: text

Path 2 (Expanded Text Ad)

API Name: ExpandedTextAdPath2

NinjaCat System ID: google_adwords:DIM_ExpandedTextAdPath2

Data Type: text

Performance Max Ad Group Asset ID

API Name: PmaxAdGroupAssetId

NinjaCat System ID: google_adwords:DIM_PmaxAdGroupAssetId

Data Type: id

Performance Max Asset Group

API Name: PmaxAssetGroupName

NinjaCat System ID: google_adwords:DIM_PmaxAssetGroupName

Data Type: text

Performance Max Asset Group Final URL

API Name: PmaxAssetGroupFinalUrl

NinjaCat System ID: google_adwords:DIM_PmaxAssetGroupFinalUrl

Data Type: url

Performance Max Asset Group ID

API Name: PmaxAssetGroupId

NinjaCat System ID: google_adwords:DIM_PmaxAssetGroupId

Data Type: id

Performance Max Asset Group Status

API Name: PmaxAssetGroupStatus

NinjaCat System ID: google_adwords:DIM_PmaxAssetGroupStatus

Data Type: text

Placement

API Name: PlacementUrl

NinjaCat System ID: google_adwords:DIM_PlacementUrl

Data Type: text

Quarter

API Name: Quarter

NinjaCat System ID: google_adwords:DIM_Quarter

Data Type: date

Search Term

API Name: SearchTerm

NinjaCat System ID: google_adwords:DIM_SearchTerm

Data Type: text

Short Headline (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdShortHeadline

NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdShortHeadline

Data Type: text

Slot

API Name: Slot

NinjaCat System ID: google_adwords:DIM_Slot

Data Type: text

Asset YouTube Video Duration

API Name: AssetYoutubeVideoAssetDuration

NinjaCat System ID: google_adwords:DIM_AssetYoutubeVideoAssetDuration

Data Type: text

Asset YouTube Video Title

API Name: AssetYoutubeVideoAssetTitle

NinjaCat System ID: google_adwords:DIM_AssetYoutubeVideoAssetTitle

Data Type: text

Week

API Name: Week

NinjaCat System ID: google_adwords:DIM_Week

Data Type: date

Year

API Name: Year

NinjaCat System ID: google_adwords:DIM_Year

Data Type: date

YouTube Preview

API Name: nc_youtube_thumbnail_url

NinjaCat System ID: google_adwords:DIM_YoutubePreview

Data Type: image

Description: A thumbnail image of the YouTube video behind the ad, derived automatically from the video ID. No configuration required. Available in Campaign Asset, Ad Group Asset, and Video Performance report contexts.

YouTube Preview URL

API Name: nc_youtube_preview_url

NinjaCat System ID: google_adwords:DIM_YoutubePreviewUrl

Data Type: url

Description: A watch link (https://www.youtube.com/watch?v=<id>) that opens the YouTube video behind the ad, derived automatically from the video ID. No configuration required. Available in Campaign Asset, Ad Group Asset, and Video Performance report contexts.

YouTube Video Asset Video ID

API Name: AssetYoutubeVideoAssetVideoId

NinjaCat System ID: google_adwords:DIM_AssetYoutubeVideoAssetVideoId

Data Type: text

Youtube Videos (Multi Asset Responsive Display)

API Name: MultiAssetResponsiveDisplayAdYouTubeVideos

NinjaCat System ID: google_adwords:DIM_MultiAssetResponsiveDisplayAdYouTubeVideos

Data Type: text

Metrics (166)

Active View CPM

API Name: ActiveViewCpm

NinjaCat System ID: google_adwords:MET_ActiveViewCpm

Data Type: currency

Active View CTR

API Name: ActiveViewCtr

NinjaCat System ID: google_adwords:MET_ActiveViewCtr

Data Type: percent

Active View Impressions

API Name: ActiveViewImpressions

NinjaCat System ID: google_adwords:MET_ActiveViewImpressions

Data Type: number

Active View Measurability

API Name: ActiveViewMeasurability

NinjaCat System ID: google_adwords:MET_ActiveViewMeasurability

Data Type: percent

Active View Measurable Cost

API Name: ActiveViewMeasurableCost

NinjaCat System ID: google_adwords:MET_ActiveViewMeasurableCost

Data Type: currency

Active View Measurable Impressions

API Name: ActiveViewMeasurableImpressions

NinjaCat System ID: google_adwords:MET_ActiveViewMeasurableImpressions

Data Type: number

Active View Viewability

API Name: ActiveViewViewability

NinjaCat System ID: google_adwords:MET_ActiveViewViewability

Data Type: percent

All Conversions

API Name: AllConversions

NinjaCat System ID: google_adwords:MET_AllConversions

Data Type: number

All Conversions Value

API Name: AllConversionsValue

NinjaCat System ID: google_adwords:MET_AllConversionsValue

Data Type: number

Average CPC

API Name: AverageCpc

NinjaCat System ID: google_adwords:MET_AverageCpc

Data Type: currency

Average CPE

API Name: AverageCpe

NinjaCat System ID: google_adwords:MET_AverageCpe

Data Type: currency

Average CPM

API Name: AverageCpm

NinjaCat System ID: google_adwords:MET_AverageCpm

Data Type: currency

Average CPV

API Name: AverageCpv

NinjaCat System ID: google_adwords:MET_AverageCpv

Data Type: currency

Average Position

API Name: AveragePosition

NinjaCat System ID: google_adwords:MET_AveragePosition

Data Type: number

Deprecated: true

Benchmark Average Max CPC

API Name: BenchmarkAverageMaxCpc

NinjaCat System ID: google_adwords:MET_BenchmarkAverageMaxCpc

Data Type: currency

Benchmark CTR

API Name: BenchmarkCtr

NinjaCat System ID: google_adwords:MET_BenchmarkCtr

Data Type: percent

Clicks

API Name: Clicks

NinjaCat System ID: google_adwords:MET_Clicks

Data Type: number

Content Budget Lost Impression Share

API Name: ContentBudgetLostImpressionShare

NinjaCat System ID: google_adwords:MET_ContentBudgetLostImpressionShare

Data Type: percent

Content Impression Share

API Name: ContentImpressionShare

NinjaCat System ID: google_adwords:MET_ContentImpressionShare

Data Type: percent

Content Rank Lost Impression Share

API Name: ContentRankLostImpressionShare

NinjaCat System ID: google_adwords:MET_ContentRankLostImpressionShare

Data Type: percent

Conversion Rate

API Name: ConversionRate

NinjaCat System ID: google_adwords:MET_ConversionRate

Data Type: percent

Conversions

API Name: Conversions

NinjaCat System ID: google_adwords:MET_Conversions

Data Type: number

Conversions Value

API Name: ConversionsValue

NinjaCat System ID: google_adwords:MET_ConversionsValue

Data Type: number

Cost

API Name: Cost

NinjaCat System ID: google_adwords:MET_Cost

Data Type: currency

Cost Per All Conversion

API Name: CostPerAllConversion

NinjaCat System ID: google_adwords:MET_CostPerAllConversion

Data Type: currency

Cost Per Conversion

API Name: CostPerConversion

NinjaCat System ID: google_adwords:MET_CostPerConversion

Data Type: currency

Cross-device Conversions

API Name: CrossDeviceConversions

NinjaCat System ID: google_adwords:MET_CrossDeviceConversions

Data Type: number

CTR

API Name: Ctr

NinjaCat System ID: google_adwords:MET_Ctr

Data Type: percent

Engagements

API Name: Engagements

NinjaCat System ID: google_adwords:MET_Engagements

Data Type: number

Engagement Rate

API Name: EngagementRate

NinjaCat System ID: google_adwords:MET_EngagementRate

Data Type: percent

Gmail Forwards

API Name: GmailForwards

NinjaCat System ID: google_adwords:MET_GmailForwards

Data Type: number

Gmail Saves

API Name: GmailSaves

NinjaCat System ID: google_adwords:MET_GmailSaves

Data Type: number

Gmail Secondary Clicks

API Name: GmailSecondaryClicks

NinjaCat System ID: google_adwords:MET_GmailSecondaryClicks

Data Type: number

Impressions

API Name: Impressions

NinjaCat System ID: google_adwords:MET_Impressions

Data Type: number

Interaction Rate

API Name: InteractionRate

NinjaCat System ID: google_adwords:MET_InteractionRate

Data Type: percent

Interactions

API Name: Interactions

NinjaCat System ID: google_adwords:MET_Interactions

Data Type: number

Invalid Click Rate

API Name: InvalidClickRate

NinjaCat System ID: google_adwords:MET_InvalidClickRate

Data Type: percent

Invalid Clicks

API Name: InvalidClicks

NinjaCat System ID: google_adwords:MET_InvalidClicks

Data Type: number

Phone Call Duration

API Name: PhoneCallDuration

NinjaCat System ID: google_adwords:MET_PhoneCallDuration

Data Type: number

Phone Calls

API Name: PhoneCalls

NinjaCat System ID: google_adwords:MET_PhoneCalls

Data Type: number

Phone Impressions

API Name: PhoneImpressions

NinjaCat System ID: google_adwords:MET_PhoneImpressions

Data Type: number

Phone Through Rate

API Name: PhoneThroughRate

NinjaCat System ID: google_adwords:MET_PhoneThroughRate

Data Type: percent

Quality Score

API Name: QualityScore

NinjaCat System ID: google_adwords:MET_QualityScore

Data Type: number

ROAS

API Name: Roas

NinjaCat System ID: google_adwords:MET_Roas

Data Type: number

Search Budget Lost Impression Share

API Name: SearchBudgetLostImpressionShare

NinjaCat System ID: google_adwords:MET_SearchBudgetLostImpressionShare

Data Type: percent

Search Exact Match Impression Share

API Name: SearchExactMatchImpressionShare

NinjaCat System ID: google_adwords:MET_SearchExactMatchImpressionShare

Data Type: percent

Search Impression Share

API Name: SearchImpressionShare

NinjaCat System ID: google_adwords:MET_SearchImpressionShare

Data Type: percent

Search Rank Lost Impression Share

API Name: SearchRankLostImpressionShare

NinjaCat System ID: google_adwords:MET_SearchRankLostImpressionShare

Data Type: percent

Top Impression Percentage

API Name: TopImpressionPercentage

NinjaCat System ID: google_adwords:MET_TopImpressionPercentage

Data Type: percent

Value Per All Conversion

API Name: ValuePerAllConversion

NinjaCat System ID: google_adwords:MET_ValuePerAllConversion

Data Type: number

Value Per Conversion

API Name: ValuePerConversion

NinjaCat System ID: google_adwords:MET_ValuePerConversion

Data Type: number

Video Played to 100%

API Name: VideoQuartile100Rate

NinjaCat System ID: google_adwords:MET_VideoQuartile100Rate

Data Type: percent

Video Played to 25%

API Name: VideoQuartile25Rate

NinjaCat System ID: google_adwords:MET_VideoQuartile25Rate

Data Type: percent

Video Played to 50%

API Name: VideoQuartile50Rate

NinjaCat System ID: google_adwords:MET_VideoQuartile50Rate

Data Type: percent

Video Played to 75%

API Name: VideoQuartile75Rate

NinjaCat System ID: google_adwords:MET_VideoQuartile75Rate

Data Type: percent

Video View Rate

API Name: VideoViewRate

NinjaCat System ID: google_adwords:MET_VideoViewRate

Data Type: percent

Video Views

API Name: VideoViews

NinjaCat System ID: google_adwords:MET_VideoViews

Data Type: number

View Through Conversions

API Name: ViewThroughConversions

NinjaCat System ID: google_adwords:MET_ViewThroughConversions

Data Type: number

Updated 14 days ago

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