Dimensions (37)

Account

NinjaCat System ID: waze:DIM_ACCOUNT

Data Type: text

Aggregates To: DIM_ACCOUNT

Account Id

API Name: account_id

NinjaCat System ID: waze:DIM_account_id

Data Type: text

Budget

API Name: budget_plan-budget

NinjaCat System ID: waze:DIM_budget

Data Type: text

Budget End Date

API Name: budget_plan-end_date

NinjaCat System ID: waze:DIM_end_date

Data Type: text

Budget Plan Id

API Name: budget_plan-id

NinjaCat System ID: waze:DIM_budget_plan_id

Data Type: text

Budget Plan Name

API Name: budget_plan-name

NinjaCat System ID: waze:DIM_budget_plan_name

Data Type: text

Budget Start Date

API Name: budget_plan-start_date

NinjaCat System ID: waze:DIM_start_date

Data Type: text

Budget Type

API Name: budget_plan-budget_type

NinjaCat System ID: waze:DIM_budget_type

Data Type: text

Campaign Channel

API Name: channel

NinjaCat System ID: waze:DIM_Campaign_channel

Data Type: text

Campaign Group

NinjaCat System ID: waze:DIM_CampaignGroup

Data Type: text

Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign Id

API Name: campaign-id

NinjaCat System ID: waze:DIM_Campaign_id

Data Type: text

Aggregates To: DIM_CAMPAIGN_ID

Campaign Name

API Name: campaign-name

NinjaCat System ID: waze:DIM_Campaign_name

Data Type: text

Aggregates To: DIM_CAMPAIGN_NAME

Campaign Price

API Name: campaign-price

NinjaCat System ID: waze:DIM_Campaign_price

Data Type: text

Currency

NinjaCat System ID: waze:DIM_CURRENCY

Data Type: text

Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: waze:DIM_DATA_SOURCE

Data Type: text

Aggregates To: DIM_DATA_SOURCE

Date

API Name: day

NinjaCat System ID: waze:DIM_DATE

Data Type: date

Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: waze:DIM_DAY_OF_MONTH

Data Type: integer

Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: waze:DIM_DAY_OF_WEEK

Data Type: text

Display As: day_of_week

Aggregates To: DIM_DAY_OF_WEEK

External Id

NinjaCat System ID: waze:DIM_EXTERNAL_ID

Data Type: text

Aggregates To: DIM_EXTERNAL_ID

Line Item

API Name: budget_plan-customer_line_item_name

NinjaCat System ID: waze:DIM_customer_line_item_name

Data Type: text

Location Address

API Name: pin-address

NinjaCat System ID: waze:DIM_Location_address

Data Type: text

Location City

API Name: pin-city

NinjaCat System ID: waze:DIM_Location_city

Data Type: text

Aggregates To: DIM_CITY

Location Enabled

API Name: pin-enabled

NinjaCat System ID: waze:DIM_Location_enabled

Data Type: text

Location Geometry

API Name: pin-geometry

NinjaCat System ID: waze:DIM_Location_geometry

Data Type: text

Location Id

API Name: pin-id

NinjaCat System ID: waze:DIM_Location_id

Data Type: text

Location Title

API Name: pin-name

NinjaCat System ID: waze:DIM_Location_title

Data Type: text

Month Of Year

NinjaCat System ID: waze:DIM_MONTH_OF_YEAR

Data Type: text

Display As: date_month_of_year

Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: waze:DIM_NETWORK

Data Type: text

Display As: title_case

Aggregates To: DIM_NETWORK

Offer Id

API Name: offer-id

NinjaCat System ID: waze:DIM_Offer_id

Data Type: text

Offer Kind

API Name: offer-kind

NinjaCat System ID: waze:DIM_Offer_kind

Data Type: text

Offer Name

API Name: offer-name

NinjaCat System ID: waze:DIM_Offer_name

Data Type: text

Offer Title

API Name: offer-title

NinjaCat System ID: waze:DIM_Offer_title

Data Type: text

Quarter

NinjaCat System ID: waze:DIM_QUARTER

Data Type: text

Display As: quarter

Aggregates To: DIM_QUARTER

Row

NinjaCat System ID: waze:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

System Account ID

NinjaCat System ID: waze:DIM_ACCOUNT_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: waze:DIM_WEEK_OF_YEAR

Data Type: text

Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: waze:DIM_YEAR

Data Type: text

Aggregates To: DIM_YEAR

Metrics (31)

Ad Clicks

API Name: ad_clicked

NinjaCat System ID: waze:MET_ad_clicked

Data Type: integer

Aggregates To: MET_CLICKS

Ad Impressions

API Name: displayed

NinjaCat System ID: waze:MET_displayed

Data Type: integer

Aggregates To: MET_IMPRESSIONS

Ad Navigations

API Name: direct_navigations

NinjaCat System ID: waze:MET_direct_navigations

Data Type: integer

All Actions

API Name: actions

NinjaCat System ID: waze:MET_actions

Data Type: integer

Average CPC

NinjaCat System ID: waze:MET_AverageCpc

Data Type: decimal

Display As: currency

Aggregates To: MET_CPC

Formula: waze:MET_spent / waze:MET_ad_clicked

Average CPM

NinjaCat System ID: waze:MET_AverageCpm

Data Type: decimal

Display As: currency

Aggregates To: MET_CPM

Formula: 1000 * waze:MET_spent / waze:MET_displayed

Budget Count

API Name: budgetCount

NinjaCat System ID: waze:MET_budgetCount

Data Type: integer

Call now calls

API Name: special_phone_clicked

NinjaCat System ID: waze:MET_special_phone_clicked

Data Type: integer

Click Conversions

API Name: more_info

NinjaCat System ID: waze:MET_more_info

Data Type: integer

Aggregates To: MET_CLICK_CONVERSIONS

Cost Per More-Info Conversion

NinjaCat System ID: waze:MET_CostPerMoreInfoConversion

Data Type: integer

Formula: waze:MET_spent / waze:MET_more_info

Cost Per Navigation Conversion

NinjaCat System ID: waze:MET_CostPerNavigationConversion

Data Type: decimal

Display As: currency

Aggregates To: MET_CPA

Formula: waze:MET_spent / waze:MET_navigate_total

Count (Unique Dimensions)

NinjaCat System ID: waze:MET_COUNT_NC

Data Type: integer

Aggregates To: MET_COUNT_NC

CTR

NinjaCat System ID: waze:MET_Ctr

Data Type: decimal

Display As: percent

Aggregates To: MET_CTR

Formula: waze:MET_ad_clicked / waze:MET_displayed

Deep Link Clicks

API Name: deep_link_clicked

NinjaCat System ID: waze:MET_deep_link_clicked

Data Type: integer

Inbox Ad Clicks

API Name: inbox_used

NinjaCat System ID: waze:MET_inbox_used

Data Type: integer

Inbox Ad Opens

API Name: inbox_viewed

NinjaCat System ID: waze:MET_inbox_viewed

Data Type: integer

Location Saves

API Name: location_saved_total

NinjaCat System ID: waze:MET_location_saved_total

Data Type: integer

More Info Conversion Rate

NinjaCat System ID: waze:MET_MoreInfoConvertsionRate

Data Type: integer

Formula: waze:MET_more_info / waze:MET_ad_clicked

Navigation Conversion Rate

NinjaCat System ID: waze:MET_NavigationConversionRate

Data Type: decimal

Display As: percent

Aggregates To: MET_CONVERSION_RATE

Formula: waze:MET_navigate_total / waze:MET_ad_clicked

Offer Url Clicks

API Name: offer_url_clicked

NinjaCat System ID: waze:MET_offer_url_clicked

Data Type: integer

Organic phone calls

API Name: preview_phone_clicked

NinjaCat System ID: waze:MET_preview_phone_clicked

Data Type: integer

Phone calls from Ad

API Name: popup_phone_clicked

NinjaCat System ID: waze:MET_popup_phone_clicked

Data Type: integer

Pop-up Coupon Downloads

API Name: popup_coupon_downloaded

NinjaCat System ID: waze:MET_popup_coupon_downloaded

Data Type: integer

Preview Coupon Downloads

API Name: preview_coupon_downloaded

NinjaCat System ID: waze:MET_preview_coupon_downloaded

Data Type: integer

Reminder Ad Clicks

API Name: reminder_used

NinjaCat System ID: waze:MET_reminder_used

Data Type: integer

Reminder Ad Views

API Name: reminder_viewed

NinjaCat System ID: waze:MET_reminder_viewed

Data Type: integer

Saved Navigations

API Name: history_navigate

NinjaCat System ID: waze:MET_history_navigate

Data Type: integer

Spent

API Name: spent

NinjaCat System ID: waze:MET_spent

Data Type: decimal

Display As: currency

Aggregates To: MET_COST

Travel Conversions

API Name: navigate_total

NinjaCat System ID: waze:MET_navigate_total

Data Type: integer

User Opt-in

API Name: favorite_brand_opt_in

NinjaCat System ID: waze:MET_favorite_brand_opt_in

Data Type: integer

User Opt-out

API Name: favorite_brand_opt_out

NinjaCat System ID: waze:MET_favorite_brand_opt_out

Data Type: integer