Twitter Ads Fields
Dimensions (41)
API Name: AD_GROUP
NinjaCat System ID: twitter_ads:DIM_AD_GROUP
Data Type: text
Aggregates To: DIM_AD_GROUP_NAME
API Name: AD_NETWORK
NinjaCat System ID: twitter_ads:DIM_AD_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK
API Name: CAMPAIGN
NinjaCat System ID: twitter_ads:DIM_CAMPAIGN
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME
NinjaCat System ID: twitter_ads:DIM_CAMPAIGN_GROUP
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS
API Name: CONVERSION_TAGS
NinjaCat System ID: twitter_ads:DIM_CONVERSION_TAGS
Data Type: text
NinjaCat System ID: twitter_ads:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE
NinjaCat System ID: twitter_ads:DIM_DAY_OF_MONTH
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH
NinjaCat System ID: twitter_ads:DIM_DAY_OF_WEEK
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK
API Name: DEVICES
NinjaCat System ID: twitter_ads:DIM_DEVICES
Data Type: text
Aggregates To: DIM_DEVICE_TYPE
API Name: DEVICES
NinjaCat System ID: twitter_ads:DIM_DEVICE_DETAIL
Data Type: text
NinjaCat System ID: twitter_ads:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID
API Name: GENDER
NinjaCat System ID: twitter_ads:DIM_GENDER
Data Type: text
Aggregates To: DIM_GENDER
NinjaCat System ID: twitter_ads:DIM_HOUR_OF_DAY
Data Type: integer
Aggregates To: DIM_HOUR_OF_DAY
API Name: KEYWORDS
NinjaCat System ID: twitter_ads:DIM_KEYWORDS
Data Type: text
Aggregates To: DIM_KEYWORDS
API Name: MEDIA_CREATIVE_ID
NinjaCat System ID: twitter_ads:DIM_MEDIA_CREATIVE_ID
Data Type: text
API Name: MEDIA_CREATIVE_LANDING_URL
NinjaCat System ID: twitter_ads:DIM_MEDIA_CREATIVE_LANDING_URL
Data Type: text
Display As: url
API Name: MEDIA_CREATIVE_STATUS
NinjaCat System ID: twitter_ads:DIM_MEDIA_CREATIVE_STATUS
Data Type: text
API Name: MEDIA_CREATIVE_TYPE
NinjaCat System ID: twitter_ads:DIM_MEDIA_CREATIVE_TYPE
Data Type: text
NinjaCat System ID: twitter_ads:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR
NinjaCat System ID: twitter_ads:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER
NinjaCat System ID: twitter_ads:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID
API Name: TWEET
NinjaCat System ID: twitter_ads:DIM_TWEET
Data Type: text
Display As: twitter_ads_tweet
API Name: tweet_text
NinjaCat System ID: twitter_ads:DIM_TWEET_TEXT
Data Type: text
Aggregates To: DIM_AD_NAME
API Name: tweet_url
NinjaCat System ID: twitter_ads:DIM_TWEET_URL
Data Type: text
Display As: url
API Name: TWITTER_ACCOUNT_NAME
NinjaCat System ID: twitter_ads:DIM_TWITTER_ACCOUNT_NAME
Data Type: text
NinjaCat System ID: twitter_ads:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY
Metrics (116)
API Name: billed_engagements
NinjaCat System ID: twitter_ads:MET_billed_engagements
Data Type: integer
API Name: card_engagements
NinjaCat System ID: twitter_ads:MET_card_engagements
Data Type: integer
API Name: carousel_swipes
NinjaCat System ID: twitter_ads:MET_carousel_swipes
Data Type: integer
API Name: clicks
NinjaCat System ID: twitter_ads:MET_clicks
Data Type: integer
Aggregates To: MET_CLICKS
API Name: conversion_custom
NinjaCat System ID: twitter_ads:MET_conversion_custom
Data Type: integer
API Name: conversion_custom_web_conv_value
NinjaCat System ID: twitter_ads:MET_conversion_custom_Value
Data Type: decimal
Display As: currency
API Name: conversion_downloads
NinjaCat System ID: twitter_ads:MET_conversion_downloads
Data Type: integer
API Name: conversion_downloads_web_conv_value
NinjaCat System ID: twitter_ads:MET_conversion_downloads_Value
Data Type: decimal
Display As: currency
API Name: conversion_purchases
NinjaCat System ID: twitter_ads:MET_conversion_purchases
Data Type: integer
API Name: conversion_purchases_web_conv_value
NinjaCat System ID: twitter_ads:MET_conversion_purchases_Value
Data Type: decimal
Display As: currency
API Name: conversion_sign_ups
NinjaCat System ID: twitter_ads:MET_conversion_sign_ups
Data Type: integer
API Name: conversion_sign_ups_web_conv_value
NinjaCat System ID: twitter_ads:MET_conversion_sign_ups_Value
Data Type: decimal
Display As: currency
API Name: conversion_site_visits
NinjaCat System ID: twitter_ads:MET_conversion_site_visits
Data Type: integer
API Name: conversion_site_visits_web_conv_value
NinjaCat System ID: twitter_ads:MET_conversion_site_visits_Value
Data Type: decimal
Display As: currency
API Name: billed_charge_local_micro
NinjaCat System ID: twitter_ads:MET_billed_charge_local_micro
Data Type: decimal
Display As: currency
Aggregates To: MET_COST
NinjaCat System ID: twitter_ads:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC
NinjaCat System ID: twitter_ads:MET_CPC
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: twitter_ads:MET_billed_charge_local_micro / twitter_ads:MET_clicks
NinjaCat System ID: twitter_ads:MET_CPM
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: 1000 * twitter_ads:MET_billed_charge_local_micro / twitter_ads:MET_impressions
NinjaCat System ID: twitter_ads:MET_CTR
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: twitter_ads:MET_clicks / twitter_ads:MET_impressions
API Name: engagements
NinjaCat System ID: twitter_ads:MET_engagements
Data Type: integer
Aggregates To: MET_ENGAGEMENTS
API Name: impressions
NinjaCat System ID: twitter_ads:MET_impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS
API Name: likes
NinjaCat System ID: twitter_ads:MET_likes
Data Type: integer
Aggregates To: MET_LIKES
API Name: media_engagements
NinjaCat System ID: twitter_ads:MET_media_engagements_qty
Data Type: integer
API Name: mobile_conversion_achievements_unlocked
NinjaCat System ID: twitter_ads:MET_mobile_conversion_achievements_unlocked
Data Type: integer
API Name: mobile_conversion_achievements_unlocked_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_achievements_unlocked_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_add_to_carts
NinjaCat System ID: twitter_ads:MET_mobile_conversion_add_to_carts
Data Type: integer
API Name: mobile_conversion_add_to_carts_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_add_to_carts_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_add_to_wishlists
NinjaCat System ID: twitter_ads:MET_mobile_conversion_add_to_wishlists
Data Type: integer
API Name: mobile_conversion_add_to_wishlists_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_add_to_wishlists_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_checkouts_initiated
NinjaCat System ID: twitter_ads:MET_mobile_conversion_checkouts_initiated
Data Type: integer
API Name: mobile_conversion_checkouts_initiated_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_checkouts_initiated_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_content_views
NinjaCat System ID: twitter_ads:MET_mobile_conversion_content_views
Data Type: integer
API Name: mobile_conversion_content_views_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_content_views_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_downloads
NinjaCat System ID: twitter_ads:MET_mobile_conversion_downloads
Data Type: integer
API Name: mobile_conversion_downloads_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_downloads_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_installs
NinjaCat System ID: twitter_ads:MET_mobile_conversion_installs
Data Type: integer
API Name: mobile_conversion_installs_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_installs_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_invites
NinjaCat System ID: twitter_ads:MET_mobile_conversion_invites
Data Type: integer
API Name: mobile_conversion_invites_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_invites_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_key_page_views
NinjaCat System ID: twitter_ads:MET_mobile_conversion_key_page_views
Data Type: integer
API Name: mobile_conversion_key_page_views_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_key_page_views_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_levels_achieved
NinjaCat System ID: twitter_ads:MET_mobile_conversion_levels_achieved
Data Type: integer
API Name: mobile_conversion_levels_achieved_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_levels_achieved_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_achievements_unlocked
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_achievements_unlocked
Data Type: integer
API Name: mobile_conversion_lifetime_value_achievements_unlocked_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_achievements_unlocked_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_add_to_carts
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_add_to_carts
Data Type: integer
API Name: mobile_conversion_lifetime_value_add_to_carts_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_add_to_carts_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_add_to_wishlists
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_add_to_wishlists
Data Type: integer
API Name: mobile_conversion_lifetime_value_add_to_wishlists_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_add_to_wishlists_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_checkouts_initiated
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_checkouts_initiated
Data Type: integer
API Name: mobile_conversion_lifetime_value_checkouts_initiated_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_checkouts_initiated_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_invites
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_invites
Data Type: integer
API Name: mobile_conversion_lifetime_value_invites_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_invites_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_levels_achieved
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_levels_achieved
Data Type: integer
API Name: mobile_conversion_lifetime_value_levels_achieved_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_levels_achieved_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_payment_info_additions
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_payment_info_additions
Data Type: integer
API Name: mobile_conversion_lifetime_value_payment_info_additions_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_payment_info_additions_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_purchases
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_purchases
Data Type: integer
API Name: mobile_conversion_lifetime_value_purchases_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_purchases_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_rates
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_rates
Data Type: integer
API Name: mobile_conversion_lifetime_value_rates_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_rates_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_reservations
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_reservations
Data Type: integer
API Name: mobile_conversion_lifetime_value_reservations_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_reservations_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_shares
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_shares
Data Type: integer
API Name: mobile_conversion_lifetime_value_shares_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_shares_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_sign_ups
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_sign_ups
Data Type: integer
API Name: mobile_conversion_lifetime_value_sign_ups_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_sign_ups_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_spent_credits
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_spent_credits
Data Type: integer
API Name: mobile_conversion_lifetime_value_spent_credits_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_spent_credits_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_tutorials_completed
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_tutorials_completed
Data Type: integer
API Name: mobile_conversion_lifetime_value_tutorials_completed_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_tutorials_completed_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_lifetime_value_updates
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_updates
Data Type: integer
API Name: mobile_conversion_lifetime_value_updates_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_lifetime_value_updates_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_logins
NinjaCat System ID: twitter_ads:MET_mobile_conversion_logins
Data Type: integer
API Name: mobile_conversion_logins_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_logins_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_payment_info_additions
NinjaCat System ID: twitter_ads:MET_mobile_conversion_payment_info_additions
Data Type: integer
API Name: mobile_conversion_payment_info_additions_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_payment_info_additions_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_purchases
NinjaCat System ID: twitter_ads:MET_mobile_conversion_purchases
Data Type: integer
API Name: mobile_conversion_purchases_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_purchases_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_rates
NinjaCat System ID: twitter_ads:MET_mobile_conversion_rates
Data Type: integer
API Name: mobile_conversion_rates_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_rates_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_re_engages
NinjaCat System ID: twitter_ads:MET_mobile_conversion_re_engages
Data Type: integer
API Name: mobile_conversion_re_engages_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_re_engages_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_reservations
NinjaCat System ID: twitter_ads:MET_mobile_conversion_reservations
Data Type: integer
API Name: mobile_conversion_reservations_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_reservations_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_searches
NinjaCat System ID: twitter_ads:MET_mobile_conversion_searches
Data Type: integer
API Name: mobile_conversion_searches_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_searches_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_shares
NinjaCat System ID: twitter_ads:MET_mobile_conversion_shares
Data Type: integer
API Name: mobile_conversion_shares_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_shares_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_sign_ups
NinjaCat System ID: twitter_ads:MET_mobile_conversion_sign_ups
Data Type: integer
API Name: mobile_conversion_sign_ups_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_sign_ups_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_site_visits
NinjaCat System ID: twitter_ads:MET_mobile_conversion_site_visits
Data Type: integer
API Name: mobile_conversion_site_visits_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_site_visits_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_spent_credits
NinjaCat System ID: twitter_ads:MET_mobile_conversion_spent_credits
Data Type: integer
API Name: mobile_conversion_spent_credits_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_spent_credits_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_tutorials_completed
NinjaCat System ID: twitter_ads:MET_mobile_conversion_tutorials_completed
Data Type: integer
API Name: mobile_conversion_tutorials_completed_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_tutorials_completed_Value
Data Type: decimal
Display As: currency
API Name: mobile_conversion_updates
NinjaCat System ID: twitter_ads:MET_mobile_conversion_updates
Data Type: integer
API Name: mobile_conversion_updates_mobile_conv_value
NinjaCat System ID: twitter_ads:MET_mobile_conversion_updates_Value
Data Type: decimal
Display As: currency
API Name: qualified_impressions
NinjaCat System ID: twitter_ads:MET_qualified_impressions
Data Type: integer
API Name: retweets
NinjaCat System ID: twitter_ads:MET_retweets
Data Type: integer
Aggregates To: MET_RETWEETS
API Name: video_3s100pct_views
NinjaCat System ID: twitter_ads:MET_video_3s100pct_views
Data Type: integer
API Name: video_6s_views
NinjaCat System ID: twitter_ads:MET_video_6s_views
Data Type: integer
API Name: video_content_starts
NinjaCat System ID: twitter_ads:MET_video_content_starts
Data Type: integer
API Name: video_cta_clicks
NinjaCat System ID: twitter_ads:MET_video_cta_clicks
Data Type: integer
Deprecated: 2024-11-07T01:28:37.866Z
API Name: video_mrc_views
NinjaCat System ID: twitter_ads:MET_video_mrc_views
Data Type: integer
API Name: video_total_views
NinjaCat System ID: twitter_ads:MET_video_total_views
Data Type: integer
API Name: video_views_100
NinjaCat System ID: twitter_ads:MET_video_views_100
Data Type: integer
API Name: video_views_25
NinjaCat System ID: twitter_ads:MET_video_views_25
Data Type: integer
API Name: video_views_50
NinjaCat System ID: twitter_ads:MET_video_views_50
Data Type: integer
Updated 4 months ago