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Dimensions (86)

Account

NinjaCat System ID: facebook:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Account Id

API Name: account_id
NinjaCat System ID: facebook:DIM_AccountId
Data Type: text

Account Name

API Name: account_name
NinjaCat System ID: facebook:DIM_AccountName
Data Type: text

Ad

NinjaCat System ID: facebook:DIM_Ad
Data Type: text
Display As: facebook_ad

Ad Body

API Name: nc_ad_body
NinjaCat System ID: facebook:DIM_AdBody
Data Type: text

Ad Format Asset

API Name: ad_format_asset
NinjaCat System ID: facebook:DIM_ad_format_asset
Data Type: text

Ad Id

API Name: ad_id
NinjaCat System ID: facebook:DIM_AdId
Data Type: text

Ad Image Only URL

API Name: nc_ad_image_only_url
NinjaCat System ID: facebook:DIM_AdImageOnlyURL
Data Type: text
Display As: url

Ad Image Thumbnail

NinjaCat System ID: facebook:DIM_AdImageThumbnail
Data Type: text
Display As: facebook_ad_image_thumbnail

Ad Image URL

API Name: nc_ad_image_preview_url
NinjaCat System ID: facebook:DIM_AdImageURL
Data Type: text
Display As: url

Ad Name

API Name: ad_name
NinjaCat System ID: facebook:DIM_AdName
Data Type: text
Aggregates To: DIM_AD_NAME

Ad Preview

NinjaCat System ID: facebook:DIM_AdPreivew
Data Type: text
Display As: facebook_ad_preview

Ad Preview Shareable Link

API Name: nc_ad_preview_shareable_link
NinjaCat System ID: facebook:DIM_AdPreviewShareableLink
Data Type: text

Ad Preview URL

API Name: nc_ad_preview_url
NinjaCat System ID: facebook:DIM_AdPreviewURL
Data Type: text
Display As: url

Ad Preview URL JSON

API Name: nc_ad_preview_url_json
NinjaCat System ID: facebook:DIM_AdPreviewURLJSON
Data Type: text
Display As: url

Adset Id

API Name: adset_id
NinjaCat System ID: facebook:DIM_AdSetId
Data Type: text

Adset Name

API Name: adset_name
NinjaCat System ID: facebook:DIM_AdSetName
Data Type: text

Ad Set Promoted Object

API Name: nc_adset_promoted_object
NinjaCat System ID: facebook:DIM_AdSetPromotedObject
Data Type: text

Ad Status

API Name: nc_ad_status
NinjaCat System ID: facebook:DIM_AdStatus
Data Type: text

Age

API Name: age
NinjaCat System ID: facebook:DIM_age
Data Type: text

Attribution Window: Clicks

NinjaCat System ID: facebook:DIM_OPT_ACTION_ATTRIBUTION_WINDOWS_clicksAttrWindow
Data Type: text

Attribution Window: View

NinjaCat System ID: facebook:DIM_OPT_ACTION_ATTRIBUTION_WINDOWS_viewAttrWindow
Data Type: text

Bid Type

API Name: bid_type
NinjaCat System ID: facebook:DIM_bid_type
Data Type: text

Body Asset ID

API Name: body_asset_id
NinjaCat System ID: facebook:DIM_body_asset_id
Data Type: text

Body Asset Text

API Name: body_asset_text
NinjaCat System ID: facebook:DIM_body_asset_text
Data Type: text

Buying Type

API Name: buying_type
NinjaCat System ID: facebook:DIM_buyingType
Data Type: text
Display As: title_case

Call To Action Asset ID

API Name: call_to_action_asset_id
NinjaCat System ID: facebook:DIM_call_to_action_asset_id
Data Type: text

Call To Action Asset Name

API Name: call_to_action_asset_name
NinjaCat System ID: facebook:DIM_call_to_action_asset_name
Data Type: text

Campaign Daily Budget

API Name: campaign_daily_budget
NinjaCat System ID: facebook:DIM_CampaignDailyBudget
Data Type: decimal
Display As: currency

Campaign Effective Status

API Name: campaign_effective_status
NinjaCat System ID: facebook:DIM_CampaignEffectiveStatus
Data Type: text

Campaign Group

NinjaCat System ID: facebook:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign Id

API Name: campaign_id
NinjaCat System ID: facebook:DIM_CampaignId
Data Type: text

Campaign Lifetime Budget

API Name: campaign_lifetime_budget
NinjaCat System ID: facebook:DIM_CampaignLifetimeBudget
Data Type: decimal
Display As: currency

Campaign Name

API Name: campaign_name
NinjaCat System ID: facebook:DIM_CampaignName
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Campaign Status

API Name: campaign_status
NinjaCat System ID: facebook:DIM_CampaignStatus
Data Type: text

Countries

API Name: country
NinjaCat System ID: facebook:DIM_country
Data Type: text
Display As: country
Aggregates To: DIM_COUNTRIES

Creative Image URL

API Name: nc_creative_image_url
NinjaCat System ID: facebook:DIM_CreativeImageURL
Data Type: text
Display As: url

Creative Link Attachment URL

API Name: nc_creative_attachment_image_url
NinjaCat System ID: facebook:DIM_CreativeLinkAttachmentURL
Data Type: text
Display As: url

Creative Link URL

API Name: nc_creative_link_url
NinjaCat System ID: facebook:DIM_CreativeLinkURL
Data Type: text
Display As: url

Creative Name

API Name: nc_creative_name
NinjaCat System ID: facebook:DIM_CreativeName
Data Type: text

Creative Object Type

API Name: nc_creative_object_type
NinjaCat System ID: facebook:DIM_CreativeObjectType
Data Type: text

Creative Object URL

API Name: nc_creative_object_url
NinjaCat System ID: facebook:DIM_CreativeObjectUrl
Data Type: text
Display As: url

Creative Status

API Name: nc_creative_status
NinjaCat System ID: facebook:DIM_CreativeStatus
Data Type: text

Creative Title

API Name: nc_creative_title
NinjaCat System ID: facebook:DIM_CreativeTitle
Data Type: text

Currency

NinjaCat System ID: facebook:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Custom Conversion Name

API Name: nc_custom_conversion_name
NinjaCat System ID: facebook:DIM_CustomConversionName
Data Type: text

Custom Event Name

API Name: nc_custom_event_name
NinjaCat System ID: facebook:DIM_CustomEventName
Data Type: text

Data Source

NinjaCat System ID: facebook:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: date_start
NinjaCat System ID: facebook:DIM_Date_Start
Data Type: date
Aggregates To: DIM_DATE

Description Asset ID

API Name: description_asset_id
NinjaCat System ID: facebook:DIM_description_asset_id
Data Type: text

Description Asset Text

API Name: description_asset_text
NinjaCat System ID: facebook:DIM_description_asset_text
Data Type: text

Device Platform

API Name: device_platform
NinjaCat System ID: facebook:DIM_device_platform
Data Type: text

Device Type (Detail)

API Name: impression_device
NinjaCat System ID: facebook:DIM_impression_device_detail
Data Type: text

DMA

API Name: dma
NinjaCat System ID: facebook:DIM_dma
Data Type: text

External Id

NinjaCat System ID: facebook:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Gender

API Name: gender
NinjaCat System ID: facebook:DIM_gender
Data Type: text

Image Asset Display

NinjaCat System ID: facebook:DIM_image_asset
Data Type: text
Display As: facebook_ad_image_asset

Image Asset ID

API Name: image_asset_id
NinjaCat System ID: facebook:DIM_image_asset_id
Data Type: text

Image Asset URL

API Name: image_asset_url
NinjaCat System ID: facebook:DIM_image_asset_url
Data Type: text

Impression Device

API Name: impression_device
NinjaCat System ID: facebook:DIM_impression_device
Data Type: text
Aggregates To: DIM_DEVICE_TYPE

Link Url Asset ID

API Name: link_url_asset_id
NinjaCat System ID: facebook:DIM_link_url_asset_id
Data Type: text

Link Url Asset Link

API Name: link_url_asset_link
NinjaCat System ID: facebook:DIM_link_url_asset_link
Data Type: text

Link Url Asset Text

API Name: link_url_asset_text
NinjaCat System ID: facebook:DIM_link_url_asset_text
Data Type: text

Link Url Display

NinjaCat System ID: facebook:DIM_link_url_asset
Data Type: text
Display As: facebook_ad_link_url_asset

Month

API Name: Month_POLL
NinjaCat System ID: facebook:DIM_Month_POLL
Data Type: text
Display As: date_month_of_year

Month of Year

NinjaCat System ID: facebook:DIM_MonthOfYear
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: facebook:DIM_Network
Data Type: integer

Objective

API Name: objective
NinjaCat System ID: facebook:DIM_objective
Data Type: text

Platform Position

API Name: platform_position
NinjaCat System ID: facebook:DIM_platform_position
Data Type: text

Product Id

API Name: product_id
NinjaCat System ID: facebook:DIM_product_id
Data Type: text

Publisher Platform

API Name: publisher_platform
NinjaCat System ID: facebook:DIM_publisher_platform
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Quarter

NinjaCat System ID: facebook:DIM_Quarter
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Region

API Name: region
NinjaCat System ID: facebook:DIM_region
Data Type: text

Row

NinjaCat System ID: facebook:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

System Account ID

NinjaCat System ID: facebook:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Title Asset ID

API Name: title_asset_id
NinjaCat System ID: facebook:DIM_title_asset_id
Data Type: text

Title Asset Text

API Name: title_asset_text
NinjaCat System ID: facebook:DIM_title_asset_text
Data Type: text

Video Asset Display

NinjaCat System ID: facebook:DIM_video_asset
Data Type: text
Display As: facebook_ad_video_asset

Video Asset ID

API Name: video_asset_id
NinjaCat System ID: facebook:DIM_video_asset_id
Data Type: text

Video Asset Thumbnail URL

API Name: video_asset_thumbnail_url
NinjaCat System ID: facebook:DIM_video_asset_thumbnail_url
Data Type: text

Video Asset Url

API Name: video_asset_url
NinjaCat System ID: facebook:DIM_video_asset_url
Data Type: text

Video Asset Video Name

API Name: video_asset_video_name
NinjaCat System ID: facebook:DIM_video_asset_video_name
Data Type: text

Week of Year

NinjaCat System ID: facebook:DIM_WeekOfYear
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Week of Year

NinjaCat System ID: facebook:DIM_DayOfWeek
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

Year

NinjaCat System ID: facebook:DIM_Year
Data Type: text
Aggregates To: DIM_YEAR

Year

NinjaCat System ID: facebook:DIM_DayOfMonth
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Metrics (322)

20s Calls Placed

API Name: click_to_call_native_20s_call_connect
NinjaCat System ID: facebook:MET_Action_ClickToCallNative20sCallConnect
Data Type: integer

Action: 3-Second Video Views

API Name: video_view
NinjaCat System ID: facebook:MET_Action_VideoView
Data Type: integer

Action: Adds Payment Info (Pixel)

API Name: offsite_conversion.fb_pixel_add_payment_info
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelAddPaymentInfo
Data Type: integer

Action: Adds to Cart

NinjaCat System ID: facebook:MET_Action_OffsiteConversion_AddToCart
Data Type: integer
Formula: facebook:MET_Action_OffsiteConversion_FbPixelAddToCart

Action: Adds To Cart (Pixel)

API Name: offsite_conversion.fb_pixel_add_to_cart
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelAddToCart
Data Type: integer

Action: Adds To Wishlist (Pixel)

API Name: offsite_conversion.fb_pixel_add_to_wishlist
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelAddToWishlist
Data Type: integer

Action: App Installs

API Name: app_install
NinjaCat System ID: facebook:MET_Action_AppInstall
Data Type: integer

Action: App Uses

API Name: app_use
NinjaCat System ID: facebook:MET_Action_AppUse
Data Type: integer

Action: Blocked Messaging Conversations

API Name: onsite_conversion.messaging_block
NinjaCat System ID: facebook:MET_Action_OnsiteConversion_MessagingBlock
Data Type: integer

Action: Check-ins

API Name: checkin
NinjaCat System ID: facebook:MET_Action_Checkin
Data Type: integer

Action: Checkouts

NinjaCat System ID: facebook:MET_Action_OffsiteConversion_Checkout
Data Type: integer
Formula: facebook:MET_Action_OffsiteConversion_FbPixelInitiateCheckout

Action: Clicks to Play Video

API Name: video_play
NinjaCat System ID: facebook:MET_Action_VideoPlay
Data Type: integer

Action: Commerce Adds to Cart

API Name: commerce_event.add_to_cart
NinjaCat System ID: facebook:MET_Action_CommerceEvent_AddToCart
Data Type: integer

Action: Commerce Messages to Buy

Deprecated: 2024-11-07T01:28:37.866Z
API Name: commerce_event.message_to_buy
NinjaCat System ID: facebook:MET_Action_CommerceEvent_MessageToBuy
Data Type: integer

Action: Commerce Product Views

Deprecated: 2024-11-07T01:28:37.866Z
API Name: commerce_event.view_content
NinjaCat System ID: facebook:MET_Action_CommerceEvent_ViewContent
Data Type: integer

Action: Commerce Purchases

Deprecated: 2024-11-07T01:28:37.866Z
API Name: commerce_event.purchase
NinjaCat System ID: facebook:MET_Action_CommerceEvent_Purchase
Data Type: integer

Action: Completes Registration (Pixel)

API Name: offsite_conversion.fb_pixel_complete_registration
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelCompleteRegistration
Data Type: integer

Action: Credit Spends

API Name: credit_spent
NinjaCat System ID: facebook:MET_Action_CreditSpent
Data Type: integer

Action: Custom Event

NinjaCat System ID: facebook:MET_Action_AppCustomEvent
Data Type: integer
Formula: facebook:MET_Action_AppCustomEvent_FbMobileActivateApp

Action: Custom (Pixel)

API Name: offsite_conversion.fb_pixel_custom
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelCustom
Data Type: integer

Action: Estimated Call Confirmation Clicks

API Name: click_to_call_call_confirm
NinjaCat System ID: facebook:MET_Action_ClickToCallCallConfirm
Data Type: integer

Action: Event Responses

API Name: rsvp
NinjaCat System ID: facebook:MET_Action_Rsvp
Data Type: integer

Action: Facebook Gifts Sale

API Name: gift_sale
NinjaCat System ID: facebook:MET_Action_GiftSale
Data Type: integer

Action: Game Plays

API Name: games.plays
NinjaCat System ID: facebook:MET_Action_Games_Plays
Data Type: integer

Action Group: Add Payment Info

API Name: add_payment_info
NinjaCat System ID: facebook:MET_Action_AddPaymentInfo
Data Type: integer

Action Group: Add to Cart

API Name: add_to_cart
NinjaCat System ID: facebook:MET_Action_AddToCart
Data Type: integer

Action Group: Add To Wishlist

API Name: add_to_wishlist
NinjaCat System ID: facebook:MET_Action_AddToWishList
Data Type: integer

Action Group: App Engagements

API Name: app_engagement
NinjaCat System ID: facebook:MET_Action_AppEngagement
Data Type: integer

Action Group: App Story

API Name: app_story
NinjaCat System ID: facebook:MET_Action_AppStory
Data Type: integer

Action Group: Commerce Events

API Name: commerce_event
NinjaCat System ID: facebook:MET_Action_CommerceEvent
Data Type: integer

Action Group: Complete Registration

API Name: complete_registration
NinjaCat System ID: facebook:MET_Action_CompleteRegistration
Data Type: integer

Action Group: Initiate Checkout

API Name: initiate_checkout
NinjaCat System ID: facebook:MET_Action_InitiateCheckout
Data Type: integer

Action Group: Instagram Profile Engagement

API Name: instagram_profile_engagement
NinjaCat System ID: facebook:MET_Action_InstagramProfileEngagement
Data Type: integer

Action Group: Instagram Profile Engagement

API Name: instagram_profile_engagement
NinjaCat System ID: facebook:MET_ActionValue_InstagramProfileEngagement
Data Type: decimal
Display As: currency

Action Group: Landing Page View

API Name: landing_page_view
NinjaCat System ID: facebook:MET_Action_LandingPageView
Data Type: integer

Action Group: Lead

API Name: lead
NinjaCat System ID: facebook:MET_Action_Lead
Data Type: integer

Action Group: Mobile App Retention

API Name: mobile_app_retention
NinjaCat System ID: facebook:MET_Action_MobileAppRetention
Data Type: integer

Action Group: Mobile App ROAS

API Name: mobile_app_roas
NinjaCat System ID: facebook:MET_Action_MobileAppRoas
Data Type: integer

Action Group: Offline Conversions

Deprecated: 2024-11-07T01:28:37.866Z
API Name: offline_conversion
NinjaCat System ID: facebook:MET_Action_OfflineConversion
Data Type: integer

Action Group: Offline Leads

API Name: offline_conversion.lead
NinjaCat System ID: facebook:MET_Action_OfflineConversionLead
Data Type: integer

Action Group: Offline Purchases

API Name: offline_conversion.purchase
NinjaCat System ID: facebook:MET_Action_OfflineConversionPurchase
Data Type: integer

Action Group: Offsite Conversions

API Name: offsite_conversion
NinjaCat System ID: facebook:MET_Action_OffsiteConversion
Data Type: integer

Action Group: Offsite Engagement

API Name: offsite_engagement
NinjaCat System ID: facebook:MET_Action_OffsiteEngagement
Data Type: integer

Action Group: Omni Achievement Unlocked

API Name: omni_achievement_unlocked
NinjaCat System ID: facebook:MET_Action_Omni_AchievementUnlocked
Data Type: integer

Action Group: Omni Activate App

API Name: omni_activate_app
NinjaCat System ID: facebook:MET_Action_Omni_ActivateApp
Data Type: integer

Action Group: Omni Add To Cart

API Name: omni_add_to_cart
NinjaCat System ID: facebook:MET_Action_Omni_AddToCart
Data Type: integer

Action Group: Omni App Custom

API Name: omni_app_custom
NinjaCat System ID: facebook:MET_Action_Omni_Custom
Data Type: integer

Action Group: Omni App Install

API Name: omni_app_install
NinjaCat System ID: facebook:MET_Action_Omni_AppInstall
Data Type: integer

Action Group: Omni Complete Registration

API Name: omni_complete_registration
NinjaCat System ID: facebook:MET_Action_Omni_CompleteRegistration
Data Type: integer

Action Group: Omni Donations

API Name: donate_total
NinjaCat System ID: facebook:MET_Action_Omni_Donations
Data Type: integer

Action Group: Omni Initiated Checkout

API Name: omni_initiated_checkout
NinjaCat System ID: facebook:MET_Action_Omni_InitiatedCheckout
Data Type: integer

Action Group: Omni Level Achieved

API Name: omni_level_achieved
NinjaCat System ID: facebook:MET_Action_Omni_LevelAchieved
Data Type: integer

Action Group: Omni Purchase

API Name: omni_purchase
NinjaCat System ID: facebook:MET_Action_Omni_Purchase
Data Type: integer

Action Group: Omni Rate

API Name: omni_app_rate
NinjaCat System ID: facebook:MET_Action_Omni_Rate
Data Type: integer

Action Group: Omni Search

API Name: omni_search
NinjaCat System ID: facebook:MET_Action_Omni_Search
Data Type: integer

Action Group: Omni Spend Credits

API Name: omni_spend_credits
NinjaCat System ID: facebook:MET_Action_Omni_SpendCredits
Data Type: integer

Action Group: Omni Subscriptions

API Name: subscribe_total
NinjaCat System ID: facebook:MET_Action_Omni_Subscriptions
Data Type: integer

Action Group: Omni Tutorial Completion

API Name: omni_tutorial_completion
NinjaCat System ID: facebook:MET_Action_Omni_TutorialCompletion
Data Type: integer

Action Group: Omni View Content

API Name: omni_view_content
NinjaCat System ID: facebook:MET_Action_Omni_ViewContent
Data Type: integer

Action Group: Onsite Conversions

API Name: onsite_conversion
NinjaCat System ID: facebook:MET_Action_OnsiteConversion
Data Type: integer

Action Group: Page Engagements

API Name: page_engagement
NinjaCat System ID: facebook:MET_Action_PageEngagement
Data Type: integer

Action Group: Page Story

API Name: page_story
NinjaCat System ID: facebook:MET_Action_PageStory
Data Type: integer

Action Group: Post Engagements

API Name: post_engagement
NinjaCat System ID: facebook:MET_Action_PostEngagement
Data Type: integer

Action Group: Post Story

API Name: post_story
NinjaCat System ID: facebook:MET_Action_PostStory
Data Type: integer

Action Group: Purchases

API Name: purchase
NinjaCat System ID: facebook:MET_Action_Purchase
Data Type: integer

Action Group: Search

API Name: search
NinjaCat System ID: facebook:MET_Action_Search
Data Type: integer

Action Group: Store Visits with Dwell

API Name: store_visit_with_dwell
NinjaCat System ID: facebook:MET_Action_StoreVisitWithDwell
Data Type: integer

Action Group: Subscribe

API Name: subscribe
NinjaCat System ID: facebook:MET_Action_Subscribe
Data Type: integer

Action Group Value: Add Payment Info

API Name: add_payment_info
NinjaCat System ID: facebook:MET_ActionValue_AddPaymentInfo
Data Type: decimal
Display As: currency

Action Group Value: Add to Cart

API Name: add_to_cart
NinjaCat System ID: facebook:MET_ActionValue_AddToCart
Data Type: decimal
Display As: currency

Action Group Value: Add To Wishlist

API Name: add_to_wishlist
NinjaCat System ID: facebook:MET_ActionValue_AddToWishList
Data Type: decimal
Display As: currency

Action Group Value: App Engagements

API Name: app_engagement
NinjaCat System ID: facebook:MET_ActionValue_AppEngagement
Data Type: decimal
Display As: currency

Action Group Value: App Story

API Name: app_story
NinjaCat System ID: facebook:MET_ActionValue_AppStory
Data Type: decimal
Display As: currency

Action Group Value: Commerce Events

Deprecated: 2024-11-07T01:28:37.866Z
API Name: commerce_event
NinjaCat System ID: facebook:MET_ActionValue_CommerceEvent
Data Type: decimal
Display As: currency

Action Group Value: Complete Registration

API Name: complete_registration
NinjaCat System ID: facebook:MET_ActionValue_CompleteRegistration
Data Type: decimal
Display As: currency

Action Group Value: Initiate Checkout

API Name: initiate_checkout
NinjaCat System ID: facebook:MET_ActionValue_InitiateCheckout
Data Type: decimal
Display As: currency

Action Group Value: Landing Page View

API Name: landing_page_view
NinjaCat System ID: facebook:MET_ActionValue_LandingPageView
Data Type: decimal
Display As: currency

Action Group Value: Lead

API Name: lead
NinjaCat System ID: facebook:MET_ActionValue_Lead
Data Type: decimal
Display As: currency

Action Group Value: Mobile App Retention

API Name: mobile_app_retention
NinjaCat System ID: facebook:MET_ActionValue_MobileAppRetention
Data Type: decimal
Display As: currency

Action Group Value: Mobile App ROAS

API Name: mobile_app_roas
NinjaCat System ID: facebook:MET_ActionValue_MobileAppRoas
Data Type: decimal
Display As: currency

Action Group Value: Offline Conversions

Deprecated: 2024-11-07T01:28:37.866Z
API Name: offline_conversion
NinjaCat System ID: facebook:MET_ActionValue_OfflineConversion
Data Type: decimal
Display As: currency

Action Group Value: Offline Purchases

API Name: offline_conversion.purchase
NinjaCat System ID: facebook:MET_ActionValue_OfflineConversionPurchase
Data Type: decimal
Display As: currency

Action Group Value: Offsite Conversions

API Name: offsite_conversion_value
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion
Data Type: decimal
Display As: currency

Action Group Value: Offsite Engagement

API Name: offsite_engagement
NinjaCat System ID: facebook:MET_ActionValue_OffsiteEngagement
Data Type: decimal
Display As: currency

Action Group Value: Omni Achievement Unlocked

API Name: omni_achievement_unlocked
NinjaCat System ID: facebook:MET_ActionValue_Omni_AchievementUnlocked
Data Type: decimal
Display As: currency

Action Group Value: Omni Activate App

API Name: omni_activate_app
NinjaCat System ID: facebook:MET_ActionValue_Omni_ActivateApp
Data Type: decimal
Display As: currency

Action Group Value: Omni Add To Cart

API Name: omni_add_to_cart
NinjaCat System ID: facebook:MET_ActionValue_Omni_AddToCart
Data Type: decimal
Display As: currency

Action Group Value: Omni App Install

API Name: omni_app_install
NinjaCat System ID: facebook:MET_ActionValue_Omni_AppInstall
Data Type: decimal
Display As: currency

Action Group Value: Omni Complete Registration

API Name: omni_complete_registration
NinjaCat System ID: facebook:MET_ActionValue_Omni_CompleteRegistration
Data Type: decimal
Display As: currency

Action Group Value: Omni Custom

API Name: omni_custom
NinjaCat System ID: facebook:MET_ActionValue_Omni_Custom
Data Type: decimal
Display As: currency

Action Group Value: Omni Donations

API Name: donate_total
NinjaCat System ID: facebook:MET_ActionValue_Omni_Donations
Data Type: integer
Display As: currency

Action Group Value: Omni Initiated Checkout

API Name: omni_initiated_checkout
NinjaCat System ID: facebook:MET_ActionValue_Omni_InitiatedCheckout
Data Type: decimal
Display As: currency

Action Group Value: Omni Level Achieved

API Name: omni_level_achieved
NinjaCat System ID: facebook:MET_ActionValue_Omni_LevelAchieved
Data Type: decimal
Display As: currency

Action Group Value: Omni Purchase

API Name: omni_purchase
NinjaCat System ID: facebook:MET_ActionValue_Omni_Purchase
Data Type: decimal
Display As: currency

Action Group Value: Omni Rate

API Name: omni_rate
NinjaCat System ID: facebook:MET_ActionValue_Omni_Rate
Data Type: decimal
Display As: currency

Action Group Value: Omni Search

API Name: omni_search
NinjaCat System ID: facebook:MET_ActionValue_Omni_Search
Data Type: decimal
Display As: currency

Action Group Value: Omni Spend Credits

API Name: omni_spend_credits
NinjaCat System ID: facebook:MET_ActionValue_Omni_SpendCredits
Data Type: decimal
Display As: currency

Action Group Value: Omni Subscriptions

API Name: subscribe_total
NinjaCat System ID: facebook:MET_ActionValue_Omni_Subscriptions
Data Type: integer
Display As: currency

Action Group Value: Omni Tutorial Completion

API Name: omni_tutorial_completion
NinjaCat System ID: facebook:MET_ActionValue_Omni_TutorialCompletion
Data Type: decimal
Display As: currency

Action Group Value: Omni View Content

API Name: omni_view_content
NinjaCat System ID: facebook:MET_ActionValue_Omni_ViewContent
Data Type: decimal
Display As: currency

Action Group Value: Onsite Conversions

API Name: onsite_conversion
NinjaCat System ID: facebook:MET_ActionValue_OnsiteConversion
Data Type: decimal
Display As: currency

Action Group Value: Page Engagements

API Name: page_engagement
NinjaCat System ID: facebook:MET_ActionValue_PageEngagement
Data Type: decimal
Display As: currency

Action Group Value: Page Story

API Name: page_story
NinjaCat System ID: facebook:MET_ActionValue_PageStory
Data Type: decimal
Display As: currency

Action Group Value: Post Engagements

API Name: post_engagement
NinjaCat System ID: facebook:MET_ActionValue_PostEngagement
Data Type: decimal
Display As: currency

Action Group Value: Post Story

API Name: post_story
NinjaCat System ID: facebook:MET_ActionValue_PostStory
Data Type: decimal
Display As: currency

Action Group Value: Purchases

API Name: purchase
NinjaCat System ID: facebook:MET_ActionValue_Purchase
Data Type: decimal
Display As: currency

Action Group Value: Search

API Name: search
NinjaCat System ID: facebook:MET_ActionValue_Search
Data Type: decimal
Display As: currency

Action Group Value: Store Visits with Dwell

API Name: store_visit_with_dwell
NinjaCat System ID: facebook:MET_ActionValue_StoreVisitWithDwell
Data Type: decimal
Display As: currency

Action Group Value: Subscribe

API Name: subscribe
NinjaCat System ID: facebook:MET_ActionValue_Subscribe
Data Type: decimal
Display As: currency

Action Group Value: View Content

API Name: view_content
NinjaCat System ID: facebook:MET_ActionValue_ViewContent
Data Type: decimal
Display As: currency

Action Group: View Content

API Name: view_content
NinjaCat System ID: facebook:MET_Action_ViewContent
Data Type: integer

Action: Initiates Checkout (Pixel)

API Name: offsite_conversion.fb_pixel_initiate_checkout
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelInitiateCheckout
Data Type: integer

Action: Key Page Views

NinjaCat System ID: facebook:MET_Action_OffsiteConversion_KeyPageView
Data Type: integer
Formula: facebook:MET_Action_OffsiteConversion_FbPixelViewContent

Action: Leads

NinjaCat System ID: facebook:MET_Action_OffsiteConversion_Lead
Data Type: integer
Formula: facebook:MET_Action_OffsiteConversion_FbPixelLead

Action: Leads (Form)

API Name: onsite_conversion.lead_grouped
NinjaCat System ID: facebook:MET_Action_Leadgen_Other
Data Type: integer

Action: Leads (Pixel)

API Name: offsite_conversion.fb_pixel_lead
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelLead
Data Type: integer

Action: Link Clicks

API Name: link_click
NinjaCat System ID: facebook:MET_Action_LinkClick
Data Type: integer

Action: Message Blocks

API Name: messenger.block
NinjaCat System ID: facebook:MET_Action_MessengerBlock
Data Type: integer

Action: Message Replies

API Name: messenger.reply
NinjaCat System ID: facebook:MET_Action_MessengerReply
Data Type: integer

Action: Messaging Conversation Started (7d)

API Name: onsite_conversion.messaging_conversation_started_7d
NinjaCat System ID: facebook:MET_Action_OnsiteConversion_MessagingConversionStarted7d
Data Type: integer

Action: Messaging Replies

Deprecated: 2024-11-07T01:28:37.866Z
API Name: onsite_conversion.messaging_reply
NinjaCat System ID: facebook:MET_Action_OnsiteConversion_MessagingReply
Data Type: integer

Action: Mobile App Achievements

API Name: app_custom_event.fb_mobile_level_achieved
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileLevelAchieved
Data Type: integer

Action: Mobile App Adds To Cart

API Name: app_custom_event.fb_mobile_add_to_cart
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileAddToCart
Data Type: integer

Action: Mobile App Adds to Wishlist

API Name: app_custom_event.fb_mobile_add_to_wishlist
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileAddToWishlist
Data Type: integer

Action: Mobile App Checkouts

API Name: app_custom_event.fb_mobile_initiated_checkout
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileInitiatedCheckout
Data Type: integer

Action: Mobile App Content Views

API Name: app_custom_event.fb_mobile_content_view
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileContentView
Data Type: integer

Action: Mobile App Credit Spends

API Name: app_custom_event.fb_mobile_spent_credits
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileSpentCredits
Data Type: integer

Action: Mobile App Feature Unlocks

API Name: app_custom_event.fb_mobile_achievement_unlocked
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileAchievementUnlocked
Data Type: integer

Action: Mobile App Installs

API Name: mobile_app_install
NinjaCat System ID: facebook:MET_Action_MobileAppInstall
Data Type: integer

Action: Mobile App Payment Details

API Name: app_custom_event.fb_mobile_add_payment_info
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileAdd_paymentInfo
Data Type: integer

Action: Mobile App Purchases

Deprecated: 2024-11-07T01:28:37.866Z
API Name: omni_purchase
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobilePurchase
Data Type: integer

Action: Mobile App Ratings

API Name: app_custom_event.fb_mobile_rate
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileRate
Data Type: integer

Action: Mobile App Registrations

API Name: app_custom_event.fb_mobile_complete_registration
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileCompleteRegistration
Data Type: integer

Action: Mobile App Searchs

API Name: app_custom_event.fb_mobile_search
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileSearch
Data Type: integer

Action: Mobile App Starts

API Name: app_custom_event.fb_mobile_activate_app
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileActivateApp
Data Type: integer

Action: Mobile App Tutorial Completions

API Name: app_custom_event.fb_mobile_tutorial_completion
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_FbMobileTutorialCompletion
Data Type: integer

Action: Newly Purchased Mobile Devices

API Name: new_mobile
NinjaCat System ID: facebook:MET_Action_NewMobile
Data Type: integer

Action: New Messaging Conversations

API Name: onsite_conversion.messaging_first_reply
NinjaCat System ID: facebook:MET_Action_OnsiteConversion_MessagingFirstReply
Data Type: integer

Action: On-Facebook Purchases

API Name: onsite_conversion.purchase
NinjaCat System ID: facebook:MET_Action_OnsiteConversion_Purchase
Data Type: integer

Action: On-Facebook Workflow Completions

API Name: onsite_conversion.flow_complete
NinjaCat System ID: facebook:MET_Action_OnsiteConversion_FlowComplete
Data Type: integer

Action: Other Mobile App Actions

API Name: app_custom_event.other
NinjaCat System ID: facebook:MET_Action_AppCustomEvent_Other
Data Type: integer

Action: Other Website Conversions

NinjaCat System ID: facebook:MET_Action_OffsiteConversion_Other
Data Type: integer
Formula: facebook:MET_Action_Leadgen_Other

Action: Outbound Click

API Name: outbound_click
NinjaCat System ID: facebook:MET_Action_OutboundClick
Data Type: integer

Action: Page Likes

API Name: like
NinjaCat System ID: facebook:MET_Action_Like
Data Type: integer

Action: Page Mentions

API Name: mention
NinjaCat System ID: facebook:MET_Action_Mention
Data Type: integer

Action: Page Photo Views

API Name: photo_view
NinjaCat System ID: facebook:MET_Action_PhotoView
Data Type: integer

Action: Page Tab Views

API Name: tab_view
NinjaCat System ID: facebook:MET_Action_TabView
Data Type: integer

Action: Post Comments

API Name: comment
NinjaCat System ID: facebook:MET_Action_Comment
Data Type: integer

Action: Post Full Views

API Name: full_view
NinjaCat System ID: facebook:MET_Action_FullView
Data Type: integer

Action: Post Reaction Anger

API Name: anger
NinjaCat System ID: facebook:MET_Action_PostReactionAnger
Data Type: integer

Action: Post Reaction Haha

API Name: haha
NinjaCat System ID: facebook:MET_Action_PostReactionHaha
Data Type: integer

Action: Post Reaction Like

API Name: like
NinjaCat System ID: facebook:MET_Action_PostReactionLike
Data Type: integer

Action: Post Reaction Love

API Name: love
NinjaCat System ID: facebook:MET_Action_PostReactionLove
Data Type: integer

Action: Post Reactions

API Name: post_reaction
NinjaCat System ID: facebook:MET_Action_PostReaction
Data Type: integer

Action: Post Reaction Sad

API Name: sad
NinjaCat System ID: facebook:MET_Action_PostReactionSad
Data Type: integer

Action: Post Reaction Wow

API Name: wow
NinjaCat System ID: facebook:MET_Action_PostReactionWow
Data Type: integer

Action: Post Shares

API Name: post
NinjaCat System ID: facebook:MET_Action_Post
Data Type: integer

Action: Purchases (Pixel)

API Name: offsite_conversion.fb_pixel_purchase
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelPurchase
Data Type: integer

Action: Question Answers

API Name: vote
NinjaCat System ID: facebook:MET_Action_Vote
Data Type: integer

Action: Question Follows

API Name: follow
NinjaCat System ID: facebook:MET_Action_Follow
Data Type: integer

Action: Registrations

NinjaCat System ID: facebook:MET_Action_OffsiteConversion_Registration
Data Type: integer
Formula: facebook:MET_Action_OffsiteConversion_FbPixelCompleteRegistration

Actions

Deprecated: 2024-11-07T01:28:37.866Z
API Name: total_actions
NinjaCat System ID: facebook:MET_Actions
Data Type: integer

Action: Searchs (Pixel)

API Name: offsite_conversion.fb_pixel_search
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelSearch
Data Type: integer

Action Value

Deprecated: 2024-11-07T01:28:37.866Z
API Name: total_action_value
NinjaCat System ID: facebook:MET_ActionValue
Data Type: decimal
Display As: currency

Action Value: 3-Second Video Views

API Name: video_view
NinjaCat System ID: facebook:MET_ActionValue_VideoView
Data Type: decimal
Display As: currency

Action Value: Adds Payment Info (Pixel)

API Name: offsite_conversion.fb_pixel_add_payment_info
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelAddPaymentInfo
Data Type: decimal
Display As: currency

Action Value: Adds to Cart

NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_AddToCart
Data Type: decimal
Display As: currency
Formula: facebook:MET_ActionValue_OffsiteConversion_FbPixelAddToCart

Action Value: Adds To Cart (Pixel)

API Name: offsite_conversion.fb_pixel_add_to_cart
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelAddToCart
Data Type: decimal
Display As: currency

Action Value: Adds To Wishlist (Pixel)

API Name: offsite_conversion.fb_pixel_add_to_wishlist
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelAddToWishlist
Data Type: decimal
Display As: currency

Action Value: App Custom Event

NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent
Data Type: decimal
Display As: currency
Formula: facebook:MET_ActionValue_AppCustomEvent_FbMobileActivateApp

Action Value: App Installs

API Name: app_install
NinjaCat System ID: facebook:MET_ActionValue_AppInstall
Data Type: decimal
Display As: currency

Action Value: App Uses

API Name: app_use
NinjaCat System ID: facebook:MET_ActionValue_AppUse
Data Type: decimal
Display As: currency

Action Value: Blocked Messaging Conversations

API Name: onsite_conversion.messaging_block
NinjaCat System ID: facebook:MET_ActionValue_OnsiteConversion_MessagingBlock
Data Type: decimal
Display As: currency

Action Value: Check-ins

API Name: checkin
NinjaCat System ID: facebook:MET_ActionValue_Checkin
Data Type: decimal
Display As: currency

Action Value: Checkouts

NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_Checkout
Data Type: decimal
Display As: currency
Formula: facebook:MET_ActionValue_OffsiteConversion_FbPixelInitiateCheckout

Action Value: Clicks to Play Video

API Name: video_play
NinjaCat System ID: facebook:MET_ActionValue_VideoPlay
Data Type: decimal
Display As: currency

Action Value: Commerce Adds to Cart

Deprecated: 2024-11-07T01:28:37.866Z
API Name: commerce_event.add_to_cart
NinjaCat System ID: facebook:MET_ActionValue_CommerceEvent_AddToCart
Data Type: decimal
Display As: currency

Action Value: Commerce Messages to Buy

API Name: commerce_event.message_to_buy
NinjaCat System ID: facebook:MET_ActionValue_CommerceEvent_MessageToBuy
Data Type: decimal
Display As: currency

Action Value: Commerce Product Views

API Name: commerce_event.view_content
NinjaCat System ID: facebook:MET_ActionValue_CommerceEvent_ViewContent
Data Type: decimal
Display As: currency

Action Value: Commerce Purchases

API Name: commerce_event.purchase
NinjaCat System ID: facebook:MET_ActionValue_CommerceEvent_Purchase
Data Type: decimal
Display As: currency

Action Value: Completes Registration (Pixel)

API Name: offsite_conversion.fb_pixel_complete_registration
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelCompleteRegistration
Data Type: decimal
Display As: currency

Action Value: Credit Spends

API Name: credit_spent
NinjaCat System ID: facebook:MET_ActionValue_CreditSpent
Data Type: decimal
Display As: currency

Action Value: Custom (Pixel)

API Name: offsite_conversion.fb_pixel_custom
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelCustom
Data Type: decimal
Display As: currency

Action Value: Event Responses

API Name: rsvp
NinjaCat System ID: facebook:MET_ActionValue_Rsvp
Data Type: decimal
Display As: currency

Action Value: Facebook Gifts Sale

API Name: gift_sale
NinjaCat System ID: facebook:MET_ActionValue_GiftSale
Data Type: decimal
Display As: currency

Action Value: Game Plays

API Name: games.plays
NinjaCat System ID: facebook:MET_ActionValue_Games_Plays
Data Type: decimal
Display As: currency

Action Value: Initiates Checkout (Pixel)

API Name: offsite_conversion.fb_pixel_initiate_checkout
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelInitiateCheckout
Data Type: decimal
Display As: currency

Action Value: Key Page Views

NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_KeyPageView
Data Type: decimal
Display As: currency
Formula: facebook:MET_ActionValue_OffsiteConversion_FbPixelViewContent

Action Value: Leads

NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_Lead
Data Type: decimal
Display As: currency
Formula: facebook:MET_ActionValue_OffsiteConversion_FbPixelLead

Action Value: Leads (Form)

API Name: onsite_conversion.lead_grouped
NinjaCat System ID: facebook:MET_ActionValue_Leadgen_Other
Data Type: decimal
Display As: currency

Action Value: Leads (Pixel)

API Name: offsite_conversion.fb_pixel_lead
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelLead
Data Type: decimal
Display As: currency

Action Value: Link Clicks

API Name: link_click
NinjaCat System ID: facebook:MET_ActionValue_LinkClick
Data Type: decimal
Display As: currency

Action Value: Message Blocks

API Name: messenger.block
NinjaCat System ID: facebook:MET_ActionValue_MessengerBlock
Data Type: decimal
Display As: currency

Action Value: Message Replies

API Name: messenger.reply
NinjaCat System ID: facebook:MET_ActionValue_MessengerReply
Data Type: decimal
Display As: currency

Action Value: Messaging Conversation Started (7d)

API Name: onsite_conversion.messaging_conversation_started_7d
NinjaCat System ID: facebook:MET_ActionValue_OnsiteConversion_MessagingConversionStarted7d
Data Type: decimal
Display As: currency

Action Value: Messaging Replies

Deprecated: 2024-11-07T01:28:37.866Z
NinjaCat System ID: facebook:MET_ActionValue_OnsiteConversion_MessagingReply
Data Type: decimal
Display As: currency

Action Value: Mobile App Achievements

API Name: app_custom_event.fb_mobile_level_achieved
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileLevelAchieved
Data Type: decimal
Display As: currency

Action Value: Mobile App Adds To Cart

API Name: app_custom_event.fb_mobile_add_to_cart
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileAddToCart
Data Type: decimal
Display As: currency

Action Value: Mobile App Adds to Wishlist

API Name: app_custom_event.fb_mobile_add_to_wishlist
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileAddToWishlist
Data Type: decimal
Display As: currency

Action Value: Mobile App Checkouts

API Name: app_custom_event.fb_mobile_initiated_checkout
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileInitiatedCheckout
Data Type: decimal
Display As: currency

Action Value: Mobile App Content Views

API Name: app_custom_event.fb_mobile_content_view
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileContentView
Data Type: decimal
Display As: currency

Action Value: Mobile App Credit Spends

API Name: app_custom_event.fb_mobile_spent_credits
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileSpentCredits
Data Type: decimal
Display As: currency

Action Value: Mobile App Feature Unlocks

API Name: app_custom_event.fb_mobile_achievement_unlocked
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileAchievementUnlocked
Data Type: decimal
Display As: currency

Action Value: Mobile App Installs

API Name: mobile_app_install
NinjaCat System ID: facebook:MET_ActionValue_MobileAppInstall
Data Type: decimal
Display As: currency

Action Value: Mobile App Payment Details

API Name: app_custom_event.fb_mobile_add_payment_info
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileAdd_paymentInfo
Data Type: decimal
Display As: currency

Action Value: Mobile App Purchases

API Name: app_custom_event.fb_mobile_purchase
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobilePurchase
Data Type: decimal
Display As: currency

Action Value: Mobile App Ratings

API Name: app_custom_event.fb_mobile_rate
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileRate
Data Type: decimal
Display As: currency

Action Value: Mobile App Registrations

API Name: app_custom_event.fb_mobile_complete_registration
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileCompleteRegistration
Data Type: decimal
Display As: currency

Action Value: Mobile App Searchs

API Name: app_custom_event.fb_mobile_search
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileSearch
Data Type: decimal
Display As: currency

Action Value: Mobile App Starts

API Name: app_custom_event.fb_mobile_activate_app
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileActivateApp
Data Type: decimal
Display As: currency

Action Value: Mobile App Tutorial Completions

API Name: app_custom_event.fb_mobile_tutorial_completion
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_FbMobileTutorialCompletion
Data Type: decimal
Display As: currency

Action Value: Newly Purchased Mobile Devices

API Name: new_mobile
NinjaCat System ID: facebook:MET_ActionValue_NewMobile
Data Type: decimal
Display As: currency

Action Value: New Messaging Conversations

API Name: onsite_conversion.messaging_first_reply
NinjaCat System ID: facebook:MET_ActionValue_OnsiteConversion_MessagingFirstReply
Data Type: decimal
Display As: currency

Action Value: On-Facebook Purchases

API Name: onsite_conversion.purchase
NinjaCat System ID: facebook:MET_ActionValue_OnsiteConversion_Purchase
Data Type: decimal
Display As: currency

Action Value: On-Facebook Workflow Completions

API Name: onsite_conversion.flow_complete
NinjaCat System ID: facebook:MET_ActionValue_OnsiteConversion_FlowComplete
Data Type: decimal
Display As: currency

Action Value: Other Mobile App Actions

API Name: app_custom_event.other
NinjaCat System ID: facebook:MET_ActionValue_AppCustomEvent_Other
Data Type: decimal
Display As: currency

Action Value: Other Website Conversions

NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_Other
Data Type: decimal
Display As: currency
Formula: facebook:MET_ActionValue_Leadgen_Other

Action Value: Outbound Click

API Name: outbound_click
NinjaCat System ID: facebook:MET_ActionValue_OutboundClick
Data Type: decimal
Display As: currency

Action Value: Page Likes

API Name: like
NinjaCat System ID: facebook:MET_ActionValue_Like
Data Type: decimal
Display As: currency

Action Value: Page Mentions

API Name: mention
NinjaCat System ID: facebook:MET_ActionValue_Mention
Data Type: decimal
Display As: currency

Action Value: Page Photo Views

API Name: photo_view
NinjaCat System ID: facebook:MET_ActionValue_PhotoView
Data Type: decimal
Display As: currency

Action Value: Page Tab Views

API Name: tab_view
NinjaCat System ID: facebook:MET_ActionValue_TabView
Data Type: decimal
Display As: currency

Action Value: Post Comments

API Name: comment
NinjaCat System ID: facebook:MET_ActionValue_Comment
Data Type: decimal
Display As: currency

Action Value: Post Full Views

API Name: full_view
NinjaCat System ID: facebook:MET_ActionValue_FullView
Data Type: decimal
Display As: currency

Action Value: Post Reactions

API Name: post_reaction
NinjaCat System ID: facebook:MET_ActionValue_PostReaction
Data Type: decimal
Display As: currency

Action Value: Post Save

API Name: onsite_conversion.post_save
NinjaCat System ID: facebook:MET_ActionValue_ReceiveOffer
Data Type: decimal
Display As: currency

Action Value: Post Shares

API Name: post
NinjaCat System ID: facebook:MET_ActionValue_Post
Data Type: decimal
Display As: currency

Action Value: Purchases (Pixel)

API Name: offsite_conversion.fb_pixel_purchase
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelPurchase
Data Type: decimal
Display As: currency

Action Value: Question Answers

API Name: vote
NinjaCat System ID: facebook:MET_ActionValue_Vote
Data Type: decimal
Display As: currency

Action Value: Question Follows

API Name: follow
NinjaCat System ID: facebook:MET_ActionValue_Follow
Data Type: decimal
Display As: currency

Action Value: Registrations

NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_Registration
Data Type: decimal
Display As: currency
Formula: facebook:MET_ActionValue_OffsiteConversion_FbPixelCompleteRegistration

Action Value: Searchs (Pixel)

API Name: offsite_conversion.fb_pixel_search
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelSearch
Data Type: decimal
Display As: currency

Action Value: Views Content (Pixel)

API Name: offsite_conversion.fb_pixel_view_content
NinjaCat System ID: facebook:MET_ActionValue_OffsiteConversion_FbPixelViewContent
Data Type: decimal
Display As: currency

Action: Views Content (Pixel)

API Name: offsite_conversion.fb_pixel_view_content
NinjaCat System ID: facebook:MET_Action_OffsiteConversion_FbPixelViewContent
Data Type: integer

App Store Clicks

Deprecated: 2024-11-07T01:28:37.866Z
API Name: app_store_clicks
NinjaCat System ID: facebook:MET_app_store_clicks
Data Type: integer

Call To Action Clicks

Deprecated: 2024-11-07T01:28:37.866Z
API Name: call_to_action_clicks
NinjaCat System ID: facebook:MET_call_to_action_clicks
Data Type: integer

Canvas Avg View %

API Name: canvas_avg_view_percent
NinjaCat System ID: facebook:MET_canvas_avg_view_percent
Data Type: decimal
Display As: percent

Canvas Avg View Time

API Name: canvas_avg_view_time
NinjaCat System ID: facebook:MET_canvas_avg_view_time
Data Type: text
Display As: time

Clicks

API Name: clicks
NinjaCat System ID: facebook:MET_Clicks
Data Type: integer
Aggregates To: MET_CLICKS

Conversion Count

API Name: actions
NinjaCat System ID: facebook:MET_ConversionCount
Data Type: integer

Conversion: Find Location

API Name: find_location_total
NinjaCat System ID: facebook:MET_Conversion_FindLocation
Data Type: integer

Conversion Rate Ranking

Deprecated: 2024-11-07T01:28:37.866Z
API Name: conversion_rate_ranking
NinjaCat System ID: facebook:MET_ConversionRateRanking
Data Type: decimal
Display As: float

Conversions

NinjaCat System ID: facebook:MET_Conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS
Formula: (facebook:MET_Action_OffsiteConversion)

Conversion Value

API Name: action_values
NinjaCat System ID: facebook:MET_ConversionValue
Data Type: decimal

Conversion Value: Find Location

API Name: find_location_total
NinjaCat System ID: facebook:MET_ConversionValue_FindLocation
Data Type: integer
Display As: currency

Conversion Value: Website Appointments Scheduled

API Name: schedule_website
NinjaCat System ID: facebook:MET_ConversionValue_ScheduleWebsite
Data Type: integer
Display As: currency

Conversion Value: Website Contacts

API Name: contact_website
NinjaCat System ID: facebook:MET_ConversionValue_ContactWebsite
Data Type: integer
Display As: currency

Conversion Value: Website Find Location

API Name: find_location_website
NinjaCat System ID: facebook:MET_ConversionValue_WebsiteFindLocation
Data Type: integer
Display As: currency

Conversion Value: Website Subscriptions

API Name: subscribe_website
NinjaCat System ID: facebook:MET_ConversionValue_SubscribeWebsite
Data Type: integer

Conversion: Website Applications Submitted

API Name: submit_application_website
NinjaCat System ID: facebook:MET_Conversion_SubmitApplicationWebsite
Data Type: integer

Conversion: Website Appointments Scheduled

API Name: schedule_website
NinjaCat System ID: facebook:MET_Conversion_ScheduleWebsite
Data Type: integer

Conversion: Website Contacts

API Name: contact_website
NinjaCat System ID: facebook:MET_Conversion_ContactWebsite
Data Type: integer

Conversion: Website Find Location

API Name: find_location_website
NinjaCat System ID: facebook:MET_Conversion_WebsiteFindLocation
Data Type: integer

Conversion: Website Subscriptions

API Name: subscribe_website
NinjaCat System ID: facebook:MET_Conversion_SubscribeWebsite
Data Type: integer

Conv. Rate

NinjaCat System ID: facebook:MET_ConversionRate
Data Type: decimal
Display As: percent
Aggregates To: MET_CONVERSION_RATE
Formula: (facebook:MET_Conversions / facebook:MET_ActionLeadingToConv)

Cost

API Name: spend
NinjaCat System ID: facebook:MET_Spend
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Cost / 10 sec Video View

NinjaCat System ID: facebook:MET_cost_per_10_sec_video_view
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_Video10SecViews

Cost / Actions

Deprecated: 2024-11-07T01:28:37.866Z
NinjaCat System ID: facebook:MET_CostAction
Data Type: decimal
Display As: currency
Formula: (facebook:MET_Spend / facebook:MET_Actions)

Cost / Conversion

NinjaCat System ID: facebook:MET_CostPerConversion
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA
Formula: (facebook:MET_Spend / facebook:MET_Conversions)

Cost / Inline Link Click

NinjaCat System ID: facebook:MET_CostPerInlineLinkClick
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_InlineLinkClicks

Cost / Inline Post Engagement

NinjaCat System ID: facebook:MET_cost_per_inline_post_engagement
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_inline_post_engagement

Cost / Outbound Click

NinjaCat System ID: facebook:MET_cost_per_outbound_click
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_outbound_clicks

Cost Per Store Visit Action (Beta)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: cost_per_store_visit_action
NinjaCat System ID: facebook:MET_CostPerStoreVisitAction
Data Type: decimal
Display As: currency

Cost / Total Action

Deprecated: 2024-11-07T01:28:37.866Z
NinjaCat System ID: facebook:MET_cost_per_total_action
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_Actions

Cost / Unique Click

NinjaCat System ID: facebook:MET_CostPerUniqueClick
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_UniqueClicks

Cost / Unique Inline Link Click

NinjaCat System ID: facebook:MET_CostPerUniqueInlineLinkClick
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_UniqueInlineLinkClicks

Cost / Unique Outbound Click

NinjaCat System ID: facebook:MET_cost_per_unique_outbound_click
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_unique_outbound_clicks

Cost / Video ThruPlay

NinjaCat System ID: facebook:MET_cost_per_thruplay
Data Type: decimal
Display As: currency
Formula: facebook:MET_Spend / facebook:MET_VideoThruPlay

Count (Unique Dimensions)

NinjaCat System ID: facebook:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: facebook:MET_CPC
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: (facebook:MET_Spend / facebook:MET_Clicks)

CPM

NinjaCat System ID: facebook:MET_CPM
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: (1000 * facebook:MET_Spend / facebook:MET_Impressions)

CPP

NinjaCat System ID: facebook:MET_CPP
Data Type: decimal
Display As: currency
Formula: (facebook:MET_Spend / facebook:MET_Reach)

CTR

NinjaCat System ID: facebook:MET_CTR
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: (facebook:MET_Clicks / facebook:MET_Impressions)

Deeplink Clicks

Deprecated: 2024-11-07T01:28:37.866Z
API Name: deeplink_clicks
NinjaCat System ID: facebook:MET_deeplink_clicks
Data Type: integer

Engagement Rate Ranking

Deprecated: 2024-11-07T01:28:37.866Z
API Name: engagement_rate_ranking
NinjaCat System ID: facebook:MET_EngagementRateRanking
Data Type: decimal
Display As: float

Estimated Ad Recallers

API Name: estimated_ad_recallers
NinjaCat System ID: facebook:MET_estimated_ad_recallers
Data Type: integer

Estimated Ad Recall Rate

API Name: estimated_ad_recall_rate
NinjaCat System ID: facebook:MET_estimated_ad_recall_rate
Data Type: decimal
Display As: percent

Event Count

API Name: conversions
NinjaCat System ID: facebook:MET_EventCount
Data Type: integer

Event Value

API Name: conversion_values
NinjaCat System ID: facebook:MET_EventValue
Data Type: integer

Frequency

API Name: frequency
NinjaCat System ID: facebook:MET_Frequency
Data Type: decimal
Is Unique: True
Display As: float

Impressions

API Name: impressions
NinjaCat System ID: facebook:MET_Impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Inline link click ctr

NinjaCat System ID: facebook:MET_Inlinelinkclickctr
Data Type: decimal
Display As: percent
Formula: facebook:MET_InlineLinkClicks / facebook:MET_Impressions

Inline link clicks

API Name: inline_link_clicks
NinjaCat System ID: facebook:MET_InlineLinkClicks
Data Type: integer

Inline Post Engagement

API Name: inline_post_engagement
NinjaCat System ID: facebook:MET_inline_post_engagement
Data Type: integer

Mobile App Purchase ROAS

Deprecated: 2024-11-07T01:28:37.866Z
API Name: mobile_app_purchase_roas
NinjaCat System ID: facebook:MET_mobile_app_purchase_roas
Data Type: integer

On-Site Conversion: Post Save

API Name: onsite_conversion.post_save
NinjaCat System ID: facebook:MET_Action_ReceiveOffer
Data Type: integer

Outbound Clicks

API Name: outbound_clicks
NinjaCat System ID: facebook:MET_outbound_clicks
Data Type: integer

Outbound Clicks CTR

NinjaCat System ID: facebook:MET_outbound_clicks_ctr
Data Type: decimal
Display As: percent
Formula: facebook:MET_outbound_clicks / facebook:MET_Impressions

Purchase ROAS

API Name: purchase_roas
NinjaCat System ID: facebook:MET_purchase_roas
Data Type: decimal
Display As: currency

Quality Ranking

Deprecated: 2024-11-07T01:28:37.866Z
API Name: quality_ranking
NinjaCat System ID: facebook:MET_QualityRanking
Data Type: decimal
Display As: float

Reach

API Name: reach
NinjaCat System ID: facebook:MET_Reach
Data Type: integer
Is Unique: True

Relevance Score

Deprecated: 2024-11-07T01:28:37.866Z
API Name: relevance_score
NinjaCat System ID: facebook:MET_RelevanceScore
Data Type: decimal
Display As: float

Social Clicks

Deprecated: 2024-11-07T01:28:37.866Z
API Name: social_clicks
NinjaCat System ID: facebook:MET_social_clicks
Data Type: integer

Social Impressions

Deprecated: 2024-11-07T01:28:37.866Z
API Name: social_impressions
NinjaCat System ID: facebook:MET_social_impressions
Data Type: integer

Social Reach

Deprecated: 2024-11-07T01:28:37.866Z
API Name: social_reach
NinjaCat System ID: facebook:MET_social_reach
Data Type: integer
Is Unique: True

Social Spend

API Name: social_spend
NinjaCat System ID: facebook:MET_social_spend
Data Type: decimal
Display As: currency

Store Visit (Beta)

Deprecated: 2024-11-07T01:28:37.866Z
API Name: store_visit_actions
NinjaCat System ID: facebook:MET_StoreVisitActions
Data Type: integer

Unique Actions**

Deprecated: 2024-11-07T01:28:37.866Z
API Name: total_unique_actions
NinjaCat System ID: facebook:MET_UniqueAction
Data Type: integer
Is Unique: True

Unique Clicks

API Name: unique_clicks
NinjaCat System ID: facebook:MET_UniqueClicks
Data Type: integer
Is Unique: True

Unique Ctr

NinjaCat System ID: facebook:MET_UniqueCtr
Data Type: decimal
Display As: percent
Formula: facebook:MET_UniqueClicks / facebook:MET_Reach

Unique Inline Link Click Ctr

NinjaCat System ID: facebook:MET_UniqueInlineLinkClickCtr
Data Type: decimal
Display As: percent
Formula: facebook:MET_UniqueInlineLinkClicks / facebook:MET_Reach

Unique Inline Link Clicks

API Name: unique_inline_link_clicks
NinjaCat System ID: facebook:MET_UniqueInlineLinkClicks
Data Type: integer
Is Unique: True

Unique Outbound Clicks

API Name: unique_outbound_clicks
NinjaCat System ID: facebook:MET_unique_outbound_clicks
Data Type: integer
Is Unique: True

Unique Outbound Clicks CTR

NinjaCat System ID: facebook:MET_unique_outbound_clicks_ctr
Data Type: decimal
Display As: percent
Formula: facebook:MET_unique_outbound_clicks / facebook:MET_Reach

Unique Social Clicks

Deprecated: 2024-11-07T01:28:37.866Z
API Name: unique_social_clicks
NinjaCat System ID: facebook:MET_unique_social_clicks
Data Type: integer
Is Unique: True

Video 100% Views

API Name: video_p100_watched_actions
NinjaCat System ID: facebook:MET_Video100PercentViews
Data Type: integer

Video 10 Sec. Views

API Name: video_thruplay_watched_actions
NinjaCat System ID: facebook:MET_Video10SecViews
Data Type: integer

Video 15 Sec. Views

Deprecated: 2024-11-07T01:28:37.866Z
API Name: video_15_sec_watched_actions
NinjaCat System ID: facebook:MET_Video15SecViews
Data Type: integer

Video 25% Views

API Name: video_p25_watched_actions
NinjaCat System ID: facebook:MET_Video25PercentViews
Data Type: integer

Video 30 Sec. Views

API Name: video_30_sec_watched_actions
NinjaCat System ID: facebook:MET_Video30SecViews
Data Type: integer

Video 50% Views

API Name: video_p50_watched_actions
NinjaCat System ID: facebook:MET_Video50PercentViews
Data Type: integer

Video 75% Views

API Name: video_p75_watched_actions
NinjaCat System ID: facebook:MET_Video75PercentViews
Data Type: integer

Video 95% Views

Deprecated: 2024-11-07T01:28:37.866Z
API Name: video_p95_watched_actions
NinjaCat System ID: facebook:MET_Video95Views
Data Type: integer

Video Avg. Sec. Viewed

API Name: video_avg_time_watched_actions
NinjaCat System ID: facebook:MET_VideoAvgSecViewed
Data Type: text
Display As: time

Video Avg. % Viewed

Deprecated: 2024-11-07T01:28:37.866Z
API Name: video_avg_percent_watched_actions
NinjaCat System ID: facebook:MET_VideoAvgPercentViewed
Data Type: decimal
Display As: percent

Video Complete Views

Deprecated: 2024-11-07T01:28:37.866Z
API Name: video_complete_watched_actions
NinjaCat System ID: facebook:MET_VideoCompleteViews
Data Type: integer

Video Continuous 2 Sec. Watched Actions

API Name: video_continuous_2_sec_watched_actions
NinjaCat System ID: facebook:MET_VideoContinuous2SecWatchedActions
Data Type: integer

Video Play Actions

API Name: video_play_actions
NinjaCat System ID: facebook:MET_VideoPlayActions
Data Type: integer

Video Thru Plays

API Name: video_thruplay_watched_actions
NinjaCat System ID: facebook:MET_VideoThruPlay
Data Type: integer

Website Clicks

Deprecated: 2024-11-07T01:28:37.866Z
API Name: click_to_website
NinjaCat System ID: facebook:MET_website_clicks
Data Type: integer

Website CTR

NinjaCat System ID: facebook:MET_website_ctr
Data Type: decimal
Display As: percent
Formula: facebook:MET_website_clicks / facebook:MET_Impressions

Website Purchase ROAS

Deprecated: 2024-11-07T01:28:37.866Z
API Name: website_purchase_roas
NinjaCat System ID: facebook:MET_website_purchase_roas
Data Type: decimal
Display As: float

Updated 29 days ago