Reach Local Fields

Dimensions (26)

Account

NinjaCat System ID: reach_local:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Campaign

API Name: Campaign
NinjaCat System ID: reach_local:DIM_age
Data Type: text

Campaign Group

NinjaCat System ID: reach_local:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign ID

API Name: global_master_campaign_id
NinjaCat System ID: reach_local:DIM_campaignId
Data Type: text
Aggregates To: DIM_CAMPAIGN_ID

Campaign Name

API Name: name
NinjaCat System ID: reach_local:DIM_campaignName
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Conversion Fence Id

API Name: conversion_fence_id
NinjaCat System ID: reach_local:DIM_conversion_fence_id
Data Type: text

Conversion Fence Name

API Name: conversion_fence_name
NinjaCat System ID: reach_local:DIM_conversion_fence_name
Data Type: text

Currency

NinjaCat System ID: reach_local:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: reach_local:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: date
NinjaCat System ID: reach_local:DIM_date
Data Type: date
Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: reach_local:DIM_DAY_OF_MONTH
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: reach_local:DIM_DAY_OF_WEEK
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

Device

API Name: device
NinjaCat System ID: reach_local:DIM_device
Data Type: text
Aggregates To: DIM_DEVICE_TYPE

External Id

NinjaCat System ID: reach_local:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Gender

API Name: gender
NinjaCat System ID: reach_local:DIM_gender
Data Type: text
Display As: title_case
Aggregates To: DIM_GENDER

Geofence Id

API Name: geofence_id
NinjaCat System ID: reach_local:DIM_geofence_id
Data Type: text

Geofence Name

API Name: geofence_name
NinjaCat System ID: reach_local:DIM_geofence_name
Data Type: text

Keyword

API Name: keyword
NinjaCat System ID: reach_local:DIM_keyword
Data Type: text
Aggregates To: DIM_KEYWORDS

Month Of Year

NinjaCat System ID: reach_local:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: reach_local:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Quarter

NinjaCat System ID: reach_local:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Row

NinjaCat System ID: reach_local:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Source

API Name: source
NinjaCat System ID: reach_local:DIM_source
Data Type: text
Display As: title_case
Aggregates To: DIM_SOURCE

System Account ID

NinjaCat System ID: reach_local:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: reach_local:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: reach_local:DIM_Year
Data Type: text
Aggregates To: DIM_YEAR

Metrics (24)

Calls

Deprecated: 2024-12-10T21:57:22.656Z
API Name: calls
NinjaCat System ID: reach_local:MET_calls
Data Type: integer
Aggregates To: MET_CALLS

Call to Action Clicks

API Name: call_to_action_clicks
NinjaCat System ID: reach_local:MET_callToActionClicks
Data Type: integer

Chats

API Name: chats
NinjaCat System ID: reach_local:MET_chats
Data Type: integer

Clicks

API Name: clicks
NinjaCat System ID: reach_local:MET_clicks
Data Type: integer
Aggregates To: MET_CLICKS

Count (Unique Dimensions)

NinjaCat System ID: reach_local:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: reach_local:MET_cpc
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: reach_local:MET_spend / reach_local:MET_clicks

CPM

NinjaCat System ID: reach_local:MET_cpm
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: 1000 * reach_local:MET_spend / reach_local:MET_impressions

CPV

NinjaCat System ID: reach_local:MET_cpv
Data Type: decimal
Display As: currency
Aggregates To: MET_CPV
Formula: reach_local:MET_spend / reach_local:MET_views

CPW

NinjaCat System ID: reach_local:MET_cpw
Data Type: integer
Formula: reach_local:MET_spend / reach_local:MET_walk_ins

CTR

NinjaCat System ID: reach_local:MET_ctr
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: reach_local:MET_clicks / reach_local:MET_impressions

Custom Targeting Impressions

API Name: custom_targeting_impressions
NinjaCat System ID: reach_local:MET_customTargetingImpressions
Data Type: integer

Emails

API Name: emails
NinjaCat System ID: reach_local:MET_emails
Data Type: integer

Frequency

API Name: frequency
NinjaCat System ID: reach_local:MET_frequency
Data Type: decimal
Display As: float
Aggregates To: MET_FREQUENCY

Impressions

API Name: impressions
NinjaCat System ID: reach_local:MET_impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Likes

API Name: like
NinjaCat System ID: reach_local:MET_likes
Data Type: integer
Aggregates To: MET_LIKES

Post Engagement

API Name: post_engagement
NinjaCat System ID: reach_local:MET_postEngagement
Data Type: integer

Post Reactions

API Name: post_reaction
NinjaCat System ID: reach_local:MET_postReaction
Data Type: integer

Reach

API Name: reach
NinjaCat System ID: reach_local:MET_reach
Data Type: integer
Aggregates To: MET_REACH

Remarketing Impressions

API Name: remarketing_impressions
NinjaCat System ID: reach_local:MET_remarketingImpressions
Data Type: integer

Spend

API Name: spend
NinjaCat System ID: reach_local:MET_spend
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Views

API Name: views
NinjaCat System ID: reach_local:MET_views
Data Type: integer
Aggregates To: MET_VIEWS

VTR

NinjaCat System ID: reach_local:MET_vtr
Data Type: decimal
Display As: percent
Aggregates To: MET_VTR
Formula: reach_local:MET_views / reach_local:MET_impressions

Walk Ins

API Name: walk_ins
NinjaCat System ID: reach_local:MET_walk_ins
Data Type: integer

Web Events

API Name: web_events
NinjaCat System ID: reach_local:MET_webEvents
Data Type: integer