SteelHouse Fields

Dimensions (30)

Account

NinjaCat System ID: steelhouse:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Ad Group Name

API Name: CreativeGroup_Name
NinjaCat System ID: steelhouse:DIM_CreativeGroup_Name
Data Type: text
Aggregates To: DIM_AD_GROUP_NAME

Advertiser Id

API Name: Advertiser_ID
NinjaCat System ID: steelhouse:DIM_Advertiser_ID
Data Type: text
Aggregates To: DIM_ADVERTISER_ID

Advertiser Name

API Name: Advertiser_Name
NinjaCat System ID: steelhouse:DIM_Advertiser_Name
Data Type: text

Campaign Id

API Name: Campaign_ID
NinjaCat System ID: steelhouse:DIM_Campaign_ID
Data Type: text
Aggregates To: DIM_CAMPAIGN_ID

Campaign Name

API Name: Campaign_Name
NinjaCat System ID: steelhouse:DIM_Campaign_Name
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Channel Id

API Name: Channel_ID
NinjaCat System ID: steelhouse:DIM_Channel_ID
Data Type: text

Channel Name

API Name: Channel_Name
NinjaCat System ID: steelhouse:DIM_Channel_Name
Data Type: text

Conversions: Click Through

API Name: Conversions_Click_Through
NinjaCat System ID: steelhouse:DIM_Conversions_Click_Through
Data Type: text

Conversions: Currency

API Name: Currency
NinjaCat System ID: steelhouse:DIM_Conversions_Currency
Data Type: text

Conversions: Domain

API Name: Domain
NinjaCat System ID: steelhouse:DIM_Conversions_Domain
Data Type: text

Conversions: Order ID

API Name: Order_ID
NinjaCat System ID: steelhouse:DIM_Conversions_OrderId
Data Type: text

Conversions: Time

API Name: Conversion_Time
NinjaCat System ID: steelhouse:DIM_Conversions_Time
Data Type: datetime
Display As: date_time

Conversions: Type

API Name: Type
NinjaCat System ID: steelhouse:DIM_Conversions_Type
Data Type: text

Creative Group Id

API Name: CreativeGroup_ID
NinjaCat System ID: steelhouse:DIM_CreativeGroup_ID
Data Type: text

Creative Id

API Name: Creative_ID
NinjaCat System ID: steelhouse:DIM_Creative_ID
Data Type: text
Aggregates To: DIM_CREATIVE_ID

Creative Name

API Name: Creative_Name
NinjaCat System ID: steelhouse:DIM_Creative_Name
Data Type: text

Currency

NinjaCat System ID: steelhouse:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: steelhouse:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: date
NinjaCat System ID: steelhouse:DIM_Date
Data Type: date
Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: steelhouse:DIM_DAY_OF_MONTH
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: steelhouse:DIM_DAY_OF_WEEK
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

External Id

NinjaCat System ID: steelhouse:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Month Of Year

NinjaCat System ID: steelhouse:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: steelhouse:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Quarter

NinjaCat System ID: steelhouse:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Row

NinjaCat System ID: steelhouse:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

System Account ID

NinjaCat System ID: steelhouse:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: steelhouse:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: steelhouse:DIM_Year
Data Type: text
Aggregates To: DIM_YEAR

Metrics (39)

Click Average Order Value

API Name: Click_Average_Order_Value
NinjaCat System ID: steelhouse:MET_Click_Average_Order_Value
Data Type: decimal
Display As: currency

Click Conversion Rate

API Name: Click_Conversion_Rate
NinjaCat System ID: steelhouse:MET_Click_Conversion_Rate
Data Type: decimal
Display As: percent

Click Conversions

API Name: Click_Conversions
NinjaCat System ID: steelhouse:MET_Click_Conversions
Data Type: integer
Aggregates To: MET_CLICK_CONVERSIONS

Click ECPA

API Name: Click_ECPA
NinjaCat System ID: steelhouse:MET_Click_ECPA
Data Type: decimal
Display As: currency

Click Rate

API Name: Click_Rate
NinjaCat System ID: steelhouse:MET_Click_Rate
Data Type: decimal
Display As: percent

Click ROAS

API Name: Click_ROAS
NinjaCat System ID: steelhouse:MET_Click_ROAS
Data Type: decimal
Display As: float

Clicks

API Name: Clicks
NinjaCat System ID: steelhouse:MET_Clicks
Data Type: integer
Aggregates To: MET_CLICKS

Click To Conversion Rate

API Name: Click_To_Conversion_Rate
NinjaCat System ID: steelhouse:MET_Click_To_Conversion_Rate
Data Type: decimal
Display As: percent

Click Total Order Value

API Name: Click_Total_Order_Value
NinjaCat System ID: steelhouse:MET_Click_Total_Order_Value
Data Type: decimal
Display As: percent

Conversion Rate

API Name: Conversion_Rate
NinjaCat System ID: steelhouse:MET_Conversion_Rate
Data Type: decimal
Display As: percent

Conversions

API Name: Conversions
NinjaCat System ID: steelhouse:MET_Conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS

Conversions: Order Amount

API Name: Conversions_Order_Amount
NinjaCat System ID: steelhouse:MET_Conversions_Order_Amount
Data Type: integer

Cost Per Conversion

API Name: Cost_Per_Conversion
NinjaCat System ID: steelhouse:MET_Cost_Per_Conversion
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA

Count (Unique Dimensions)

NinjaCat System ID: steelhouse:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

Estimated CPA

API Name: eCPA
NinjaCat System ID: steelhouse:MET_eCPA
Data Type: decimal
Display As: currency

Estimated CPM

API Name: eCPM
NinjaCat System ID: steelhouse:MET_eCPM
Data Type: decimal
Display As: currency

Impressions

API Name: Impressions
NinjaCat System ID: steelhouse:MET_Impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Media Spend

API Name: Media_Spend
NinjaCat System ID: steelhouse:MET_Media_Spend
Data Type: decimal
Display As: currency
Aggregates To: MET_MEDIA_SPEND

Non PBC Spend

API Name: Non_Pbc_Spend
NinjaCat System ID: steelhouse:MET_Non_Pbc_Spend
Data Type: decimal
Display As: currency

Platform Spend

API Name: Platform_Spend
NinjaCat System ID: steelhouse:MET_Platform_Spend
Data Type: decimal
Display As: currency

Revenue Per Click

API Name: Revenue_Per_Click
NinjaCat System ID: steelhouse:MET_Revenue_Per_Click
Data Type: decimal
Display As: currency

Revenue Per User

API Name: Revenue_Per_User
NinjaCat System ID: steelhouse:MET_Revenue_Per_User
Data Type: decimal
Display As: currency

ROAS

API Name: ROAS
NinjaCat System ID: steelhouse:MET_ROAS
Data Type: decimal
Display As: float
Aggregates To: MET_ROAS

ROI

API Name: ROI
NinjaCat System ID: steelhouse:MET_ROI
Data Type: decimal
Display As: float

Spend

API Name: Spend
NinjaCat System ID: steelhouse:MET_Spend
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Total Order Value

API Name: Total_Order_Value
NinjaCat System ID: steelhouse:MET_Total_Order_Value
Data Type: decimal
Display As: currency

Total Revenue

API Name: Total_Revenue
NinjaCat System ID: steelhouse:MET_Total_Revenue
Data Type: decimal
Display As: currency
Aggregates To: MET_TOTAL_REVENUE

Total Spend

API Name: Total_Spend
NinjaCat System ID: steelhouse:MET_Total_Spend
Data Type: integer
Aggregates To: MET_TOTAL_SPEND

User Conversion Rate

API Name: User_Conversion_Rate
NinjaCat System ID: steelhouse:MET_User_Conversion_Rate
Data Type: decimal
Display As: currency

View Average Order Value

API Name: View_Average_Order_Value
NinjaCat System ID: steelhouse:MET_View_Average_Order_Value
Data Type: decimal
Display As: currency

View Conversion Rate

API Name: View_Conversion_Rate
NinjaCat System ID: steelhouse:MET_View_Conversion_Rate
Data Type: decimal
Display As: percent

View Conversions

API Name: View_Conversions
NinjaCat System ID: steelhouse:MET_View_Conversions
Data Type: integer
Aggregates To: MET_VIEW_CONVERSIONS

View Cost Per Conversion

API Name: View_Cost_Per_Conversion
NinjaCat System ID: steelhouse:MET_View_Cost_Per_Conversion
Data Type: decimal
Display As: currency

View ECPA

API Name: View_ECPA
NinjaCat System ID: steelhouse:MET_View_ECPA
Data Type: decimal
Display As: currency

View Rate

API Name: View_Rate
NinjaCat System ID: steelhouse:MET_View_Rate
Data Type: decimal
Display As: percent

View Revenue Per User

API Name: View_Revenue_Per_User
NinjaCat System ID: steelhouse:MET_View_Revenue_Per_User
Data Type: decimal
Display As: currency

View ROAS

API Name: View_ROAS
NinjaCat System ID: steelhouse:MET_View_ROAS
Data Type: decimal
Display As: float

View ROI

API Name: View_ROI
NinjaCat System ID: steelhouse:MET_View_ROI
Data Type: decimal
Display As: float

View Total Order Value

API Name: View_Total_Order_Value
NinjaCat System ID: steelhouse:MET_View_Total_Order_Value
Data Type: decimal
Display As: currency