Amazon DSP Fields

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Dimensions (64)

Account

NinjaCat System ID: amazon_dsp:DIM_ACCOUNT

Data Type: text

Aggregates To: DIM_ACCOUNT

Advertiser Country

API Name: advertiserCountry

NinjaCat System ID: amazon_dsp:DIM_advertiserCountry

Data Type: text

Advertiser Id

API Name: advertiserId

NinjaCat System ID: amazon_dsp:DIM_advertiserId

Data Type: text

Advertiser Name

API Name: advertiserName

NinjaCat System ID: amazon_dsp:DIM_advertiserName

Data Type: text

Advertiser Timezone

API Name: advertiserTimezone

NinjaCat System ID: amazon_dsp:DIM_advertiserTimezone

Data Type: text

Amazon Standard Id

API Name: amazonStandardId

NinjaCat System ID: amazon_dsp:DIM_amazonStandardId

Data Type: text

Asin Conv. Type

API Name: asinConversionType

NinjaCat System ID: amazon_dsp:DIM_asinConversionType

Data Type: text

Brand Name

API Name: brandName

NinjaCat System ID: amazon_dsp:DIM_brandName

Data Type: text

Browser

API Name: browser

NinjaCat System ID: amazon_dsp:DIM_browser

Data Type: text

Browser Version

API Name: browserVersion

NinjaCat System ID: amazon_dsp:DIM_browserVersion

Data Type: text

City

API Name: city

NinjaCat System ID: amazon_dsp:DIM_city

Data Type: text

Conv. Source Attribution Type

API Name: conversionSourceAttributionType

NinjaCat System ID: amazon_dsp:DIM_conversionSourceAttributionType

Data Type: text

Conv. Source Name

API Name: conversionSourceName

NinjaCat System ID: amazon_dsp:DIM_conversionSourceName

Data Type: text

Conv. Source Owner

API Name: conversionSourceOwner

NinjaCat System ID: amazon_dsp:DIM_conversionSourceOwner

Data Type: text

Conv. Source Scaled

API Name: conversionSourceScaled

NinjaCat System ID: amazon_dsp:DIM_conversionSourceScaled

Data Type: text

Country

API Name: country

NinjaCat System ID: amazon_dsp:DIM_country

Data Type: text

Creative Ad Id

API Name: creativeAdId

NinjaCat System ID: amazon_dsp:DIM_creativeAdId

Data Type: integer

Creative ID

API Name: creativeID

NinjaCat System ID: amazon_dsp:DIM_creativeID

Data Type: integer

Creative Name

API Name: creativeName

NinjaCat System ID: amazon_dsp:DIM_creativeName

Data Type: text

Creative Size

API Name: creativeSize

NinjaCat System ID: amazon_dsp:DIM_creativeSize

Data Type: text

Creative Type

API Name: creativeType

NinjaCat System ID: amazon_dsp:DIM_creativeType

Data Type: text

Currency

NinjaCat System ID: amazon_dsp:DIM_CURRENCY

Data Type: text

Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: amazon_dsp:DIM_DATA_SOURCE

Data Type: text

Aggregates To: DIM_DATA_SOURCE

Date

API Name: date

NinjaCat System ID: amazon_dsp:DIM_date

Data Type: date

Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: amazon_dsp:DIM_DAY_OF_MONTH

Data Type: integer

Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: amazon_dsp:DIM_DAY_OF_WEEK

Data Type: text

Display As: day_of_week

Aggregates To: DIM_DAY_OF_WEEK

Deal

API Name: deal

NinjaCat System ID: amazon_dsp:DIM_deal

Data Type: text

Deal ID

API Name: dealID

NinjaCat System ID: amazon_dsp:DIM_dealID

Data Type: text

Deal Type

API Name: dealType

NinjaCat System ID: amazon_dsp:DIM_dealType

Data Type: text

Designated Market Area Code

API Name: designatedMarketAreaCode

NinjaCat System ID: amazon_dsp:DIM_designatedMarketAreaCode

Data Type: text

Designated Market Area Name

API Name: designatedMarketAreaName

NinjaCat System ID: amazon_dsp:DIM_designatedMarketAreaName

Data Type: text

Device

API Name: device

NinjaCat System ID: amazon_dsp:DIM_device

Data Type: text

Entity Id

API Name: entityId

NinjaCat System ID: amazon_dsp:DIM_entityId

Data Type: text

Environment Type

API Name: environmentType

NinjaCat System ID: amazon_dsp:DIM_environmentType

Data Type: text

External Id

NinjaCat System ID: amazon_dsp:DIM_EXTERNAL_ID

Data Type: text

Aggregates To: DIM_EXTERNAL_ID

Featured ASIN

API Name: featuredAsin

NinjaCat System ID: amazon_dsp:DIM_featuredAsin

Data Type: text

Line-Item External Id

API Name: lineItemExternalId

NinjaCat System ID: amazon_dsp:DIM_lineItemExternalId

Data Type: text

Line-Item Id

API Name: lineItemId

NinjaCat System ID: amazon_dsp:DIM_lineItemId

Data Type: text

Line-Item Name

API Name: lineItemName

NinjaCat System ID: amazon_dsp:DIM_lineItemName

Data Type: text

Month Of Year

NinjaCat System ID: amazon_dsp:DIM_MONTH_OF_YEAR

Data Type: text

Display As: date_month_of_year

Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: amazon_dsp:DIM_NETWORK

Data Type: text

Display As: title_case

Aggregates To: DIM_NETWORK

Operating System

API Name: operatingSystem

NinjaCat System ID: amazon_dsp:DIM_operatingSystem

Data Type: text

Order Currency

API Name: orderCurrency

NinjaCat System ID: amazon_dsp:DIM_orderCurrency

Data Type: text

Order External Id

API Name: orderExternalId

NinjaCat System ID: amazon_dsp:DIM_orderExternalId

Data Type: text

Order Id

API Name: orderId

NinjaCat System ID: amazon_dsp:DIM_orderId

Data Type: text

Order Name

API Name: orderName

NinjaCat System ID: amazon_dsp:DIM_orderName

Data Type: text

Parent ASIN

API Name: parentAsin

NinjaCat System ID: amazon_dsp:DIM_parentAsin

Data Type: text

Placement Name

API Name: placementName

NinjaCat System ID: amazon_dsp:DIM_placementName

Data Type: text

Placement Size

API Name: placementSize

NinjaCat System ID: amazon_dsp:DIM_placementSize

Data Type: text

Postal Code

API Name: postalCode

NinjaCat System ID: amazon_dsp:DIM_postalCode

Data Type: text

Product Category

API Name: productCategory

NinjaCat System ID: amazon_dsp:DIM_productCategory

Data Type: text

Product Group

API Name: productGroup

NinjaCat System ID: amazon_dsp:DIM_productGroup

Data Type: text

Product Name

API Name: productName

NinjaCat System ID: amazon_dsp:DIM_productName

Data Type: text

Product Sub Category

API Name: productSubcategory

NinjaCat System ID: amazon_dsp:DIM_productSubcategory

Data Type: text

Quarter

NinjaCat System ID: amazon_dsp:DIM_QUARTER

Data Type: text

Display As: quarter

Aggregates To: DIM_QUARTER

Region

API Name: region

NinjaCat System ID: amazon_dsp:DIM_region

Data Type: text

Report Granularity

API Name: reportGranularity

NinjaCat System ID: amazon_dsp:DIM_reportGranularity

Data Type: text

Row

NinjaCat System ID: amazon_dsp:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

Site Name

API Name: siteName

NinjaCat System ID: amazon_dsp:DIM_siteName

Data Type: text

Supply Source Name

API Name: supplySourceName

NinjaCat System ID: amazon_dsp:DIM_supplySourceName

Data Type: text

System Account ID

NinjaCat System ID: amazon_dsp:DIM_ACCOUNT_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Targeting Method

API Name: targetingMethod

NinjaCat System ID: amazon_dsp:DIM_targetingMethod

Data Type: text

Week Of Year

NinjaCat System ID: amazon_dsp:DIM_WEEK_OF_YEAR

Data Type: text

Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: amazon_dsp:DIM_Year

Data Type: text

Aggregates To: DIM_YEAR

Metrics (467)

3rd Party Fees: Automotive

API Name: 3pFeeAutomotive

NinjaCat System ID: amazon_dsp:MET_3pFeeAutomotive

Data Type: decimal

Display As: currency

3rd Party Fees: Automotive Absorbed

API Name: 3pFeeAutomotiveAbsorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeAutomotiveAbsorbed

Data Type: decimal

Display As: currency

3rd Party Fees: Com Score

API Name: 3pFeeComScore

NinjaCat System ID: amazon_dsp:MET_3pFeeComScore

Data Type: decimal

Display As: currency

3rd Party Fees: Com Score Absorbed

API Name: 3pFeeComScoreAbsorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeComScoreAbsorbed

Data Type: decimal

Display As: currency

3rd Party Fees: CPM1

API Name: 3pFeeCPM1

NinjaCat System ID: amazon_dsp:MET_3pFeeCPM1

Data Type: decimal

Display As: currency

3rd Party Fees: CPM1 Absorbed

API Name: 3pFeeCPM1Absorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeCPM1Absorbed

Data Type: decimal

Display As: currency

3rd Party Fees: CPM2

API Name: 3pFeeCPM2

NinjaCat System ID: amazon_dsp:MET_3pFeeCPM2

Data Type: decimal

Display As: currency

3rd Party Fees: CPM2 Absorbed

API Name: 3pFeeCPM2Absorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeCPM2Absorbed

Data Type: decimal

Display As: currency

3rd Party Fees: CPM3

API Name: 3pFeeCPM3

NinjaCat System ID: amazon_dsp:MET_3pFeeCPM3

Data Type: decimal

Display As: currency

3rd Party Fees: CPM3 Absorbed

API Name: 3pFeeCPM3Absorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeCPM3Absorbed

Data Type: decimal

Display As: currency

3rd Party Fees: Doubleclick Campaign Manager

API Name: 3pFeeDoubleclickCampaignManager

NinjaCat System ID: amazon_dsp:MET_3pFeeDoubleclickCampaignManager

Data Type: decimal

Display As: currency

3rd Party Fees: Doubleclick Campaign Manager Absorbed

API Name: 3pFeeDoubleclickCampaignManagerAbsorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeDoubleclickCampaignManagerAbsorbed

Data Type: decimal

Display As: currency

3rd Party Fees: Double Verify

API Name: 3pFeeDoubleVerify

NinjaCat System ID: amazon_dsp:MET_3pFeeDoubleVerify

Data Type: decimal

Display As: currency

3rd Party Fees: Double Verify Absorbed

API Name: 3pFeeDoubleVerifyAbsorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeDoubleVerifyAbsorbed

Data Type: decimal

Display As: currency

3rd Party Fees: Integral Ad Science

API Name: 3pFeeIntegralAdScience

NinjaCat System ID: amazon_dsp:MET_3pFeeIntegralAdScience

Data Type: decimal

Display As: currency

3rd Party Fees: Integral Ad Science Absorbed

API Name: 3pFeeIntegralAdScienceAbsorbed

NinjaCat System ID: amazon_dsp:MET_3pFeeIntegralAdScienceAbsorbed

Data Type: decimal

Display As: currency

3rd Party Fees: Total

API Name: 3PFees

NinjaCat System ID: amazon_dsp:MET_3PFees

Data Type: decimal

Display As: currency

Accept Pixel Convs. (Clicks)

API Name: acceptClicks14d

NinjaCat System ID: amazon_dsp:MET_acceptClicks14d

Data Type: integer

Accept Pixel Convs. CVR

NinjaCat System ID: amazon_dsp:MET_acceptCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_accept14d / amazon_dsp:MET_impressions)

Accept Pixel Convs. (Impressions)

API Name: acceptViews14d

NinjaCat System ID: amazon_dsp:MET_acceptViews14d

Data Type: integer

Agency Fee

API Name: agencyFee

NinjaCat System ID: amazon_dsp:MET_agencyFee

Data Type: decimal

Display As: currency

Amazon Audience Fee

API Name: amazonAudienceFee

NinjaCat System ID: amazon_dsp:MET_amazonAudienceFee

Data Type: decimal

Display As: currency

Amazon Platform Fee

API Name: amazonPlatformFee

NinjaCat System ID: amazon_dsp:MET_amazonPlatformFee

Data Type: decimal

Display As: currency

Application Pixel Conv. CPA

NinjaCat System ID: amazon_dsp:MET_applicationCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_application14d)

Application Pixel Conv. CVR

NinjaCat System ID: amazon_dsp:MET_applicationCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_application14d / amazon_dsp:MET_impressions)

Application Pixel Convs.

API Name: application14d

NinjaCat System ID: amazon_dsp:MET_application14d

Data Type: integer

Application Pixel Convs. (Clicks)

API Name: applicationClicks14d

NinjaCat System ID: amazon_dsp:MET_applicationClicks14d

Data Type: integer

Application Pixel Convs. (Impressions)

API Name: applicationViews14d

NinjaCat System ID: amazon_dsp:MET_applicationViews14d

Data Type: integer

ASIN AtC

API Name: atc14d

NinjaCat System ID: amazon_dsp:MET_atc14d

Data Type: integer

AtC (Clicks)

API Name: atcClicks14d

NinjaCat System ID: amazon_dsp:MET_atcClicks14d

Data Type: integer

AtC (Impressions)

API Name: atcViews14d

NinjaCat System ID: amazon_dsp:MET_atcViews14d

Data Type: integer

AtCR

NinjaCat System ID: amazon_dsp:MET_atcr14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_atc14d / amazon_dsp:MET_impressions)

AtL

API Name: atl14d

NinjaCat System ID: amazon_dsp:MET_atl14d

Data Type: integer

AtL (Clicks)

API Name: atlClicks14d

NinjaCat System ID: amazon_dsp:MET_atlClicks14d

Data Type: integer

AtL (Impressions)

API Name: atlViews14d

NinjaCat System ID: amazon_dsp:MET_atlViews14d

Data Type: integer

AtLR

NinjaCat System ID: amazon_dsp:MET_atlr14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_atl14d / amazon_dsp:MET_impressions)

Banner Interaction CPA

NinjaCat System ID: amazon_dsp:MET_bannerInteractionCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_bannerInteraction14d)

Banner Interaction CVR

NinjaCat System ID: amazon_dsp:MET_bannerInteractionCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_bannerInteraction14d / amazon_dsp:MET_impressions)

Banner Interactions

API Name: bannerInteraction14d

NinjaCat System ID: amazon_dsp:MET_bannerInteraction14d

Data Type: integer

Banner Interactions (Clicks)

API Name: bannerInteractionClicks14d

NinjaCat System ID: amazon_dsp:MET_bannerInteractionClicks14d

Data Type: integer

Banner Interactions (Impressions)

API Name: bannerInteractionViews14d

NinjaCat System ID: amazon_dsp:MET_bannerInteractionViews14d

Data Type: integer

Brand Halo: Cart Adds

API Name: brandHaloAddToCart14d

NinjaCat System ID: amazon_dsp:MET_brandHaloAddToCart14d

Data Type: integer

Brand Halo: Cart Adds (Clicks)

API Name: brandHaloAddToCartClicks14d

NinjaCat System ID: amazon_dsp:MET_brandHaloAddToCartClicks14d

Data Type: integer

Brand Halo: Cart Adds (Impressions)

API Name: brandHaloAddToCartViews14d

NinjaCat System ID: amazon_dsp:MET_brandHaloAddToCartViews14d

Data Type: integer

Brand Halo: Detail-Page Views

API Name: brandHaloDetailPage14d

NinjaCat System ID: amazon_dsp:MET_brandHaloDetailPage14d

Data Type: integer

Brand Halo: Detail-Page Views (Clicks)

API Name: brandHaloDetailPageClicks14d

NinjaCat System ID: amazon_dsp:MET_brandHaloDetailPageClicks14d

Data Type: integer

Brand Halo: Detail-Page Views (Impressions)

API Name: brandHaloDetailPageViews14d

NinjaCat System ID: amazon_dsp:MET_brandHaloDetailPageViews14d

Data Type: integer

Brand Halo: List Adds

API Name: brandHaloAddToList14d

NinjaCat System ID: amazon_dsp:MET_brandHaloAddToList14d

Data Type: integer

Brand Halo: List Adds (Clicks)

API Name: brandHaloAddToListClicks14d

NinjaCat System ID: amazon_dsp:MET_brandHaloAddToListClicks14d

Data Type: integer

Brand Halo: List Adds (Impressions)

API Name: brandHaloAddToListViews14d

NinjaCat System ID: amazon_dsp:MET_brandHaloAddToListViews14d

Data Type: integer

Brand Halo: New Subscribe-And-Save Convs.

API Name: brandHaloNewSubscribeAndSave14d

NinjaCat System ID: amazon_dsp:MET_brandHaloNewSubscribeAndSave14d

Data Type: integer

Brand Halo: New Subscribe-And-Save Convs. (Clicks)

API Name: brandHaloNewSubscribeAndSaveClicks14d

NinjaCat System ID: amazon_dsp:MET_brandHaloNewSubscribeAndSaveClicks14d

Data Type: integer

Brand Halo: New Subscribe-And-Save Convs. (Impressions)

API Name: brandHaloNewSubscribeAndSaveViews14d

NinjaCat System ID: amazon_dsp:MET_brandHaloNewSubscribeAndSaveViews14d

Data Type: integer

Brand Halo: New-To-Brand Purchases

API Name: brandHaloNewToBrandPurchases14d

NinjaCat System ID: amazon_dsp:MET_brandHaloNewToBrandPurchases14d

Data Type: integer

Brand Halo: New-To-Brand Purchases (Clicks)

API Name: brandHaloNewToBrandPurchasesClicks14d

NinjaCat System ID: amazon_dsp:MET_brandHaloNewToBrandPurchasesClicks14d

Data Type: integer

Brand Halo: New-To-Brand Purchases (Impressions)

API Name: brandHaloNewToBrandPurchasesViews14d

NinjaCat System ID: amazon_dsp:MET_brandHaloNewToBrandPurchasesViews14d

Data Type: integer

Brand Halo: Percent Of Purchases New-To-Brand

NinjaCat System ID: amazon_dsp:MET_brandHaloPercentOfPurchasesNewToBrand14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_newToBrandPurchases14d / amazon_dsp:MET_purchases14d)

Brand Halo: Product Review-Page Views

API Name: brandHaloProductReviewPage14d

NinjaCat System ID: amazon_dsp:MET_brandHaloProductReviewPage14d

Data Type: integer

Brand Halo: Product Review-Page Views (Clicks)

API Name: brandHaloProductReviewPageClicks14d

NinjaCat System ID: amazon_dsp:MET_brandHaloProductReviewPageClicks14d

Data Type: integer

Brand Halo: Product Review-Page Views (Impressions)

API Name: brandHaloProductReviewPageViews14d

NinjaCat System ID: amazon_dsp:MET_brandHaloProductReviewPageViews14d

Data Type: integer

Brand Halo: Purchases

API Name: brandHaloPurchases14d

NinjaCat System ID: amazon_dsp:MET_brandHaloPurchases14d

Data Type: integer

Brand Halo: Purchases (Clicks)

API Name: brandHaloPurchasesClicks14d

NinjaCat System ID: amazon_dsp:MET_brandHaloPurchasesClicks14d

Data Type: integer

Brand Halo: Purchases (Impressions)

API Name: brandHaloPurchasesViews14d

NinjaCat System ID: amazon_dsp:MET_brandHaloPurchasesViews14d

Data Type: integer

Brand Halo: Total New-To-Brand Sales

API Name: brandHaloTotalNewToBrandSales14d

NinjaCat System ID: amazon_dsp:MET_brandHaloTotalNewToBrandSales14d

Data Type: decimal

Display As: currency

Brand Halo: Total New-To-Brand Units Sold

API Name: brandHaloTotalNewToBrandUnitsSold14d

NinjaCat System ID: amazon_dsp:MET_brandHaloTotalNewToBrandUnitsSold14d

Data Type: integer

Brand Halo: Total Sales

API Name: brandHaloTotalSales14d

NinjaCat System ID: amazon_dsp:MET_brandHaloTotalSales14d

Data Type: decimal

Display As: currency

Brand Halo: Total Units Sold

API Name: brandHaloTotalUnitsSold14d

NinjaCat System ID: amazon_dsp:MET_brandHaloTotalUnitsSold14d

Data Type: integer

Brand Search CPA

NinjaCat System ID: amazon_dsp:MET_brandSearchCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandSearch14d)

Brand Searches

API Name: brandSearch14d

NinjaCat System ID: amazon_dsp:MET_brandSearch14d

Data Type: integer

Brand Searches (Clicks)

API Name: brandSearchClicks14d

NinjaCat System ID: amazon_dsp:MET_brandSearchClicks14d

Data Type: integer

Brand Searches (Impressions)

API Name: brandSearchViews14d

NinjaCat System ID: amazon_dsp:MET_brandSearchViews14d

Data Type: integer

Brand Search Rate

NinjaCat System ID: amazon_dsp:MET_brandSearchRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandSearch14d / amazon_dsp:MET_impressions)

Brand Store 1: Engagement

API Name: brandStoreEngagement1

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement1

Data Type: integer

Brand Store 1: Engagement (Clicks)

API Name: brandStoreEngagement1Clicks

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement1Clicks

Data Type: integer

Brand Store 1: Engagement CPA

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement1CPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandStoreEngagement1)

Brand Store 1: Engagement CVR

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement1CVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandStoreEngagement1 / amazon_dsp:MET_impressions)

Brand Store 1: Engagement (Impressions)

API Name: brandStoreEngagement1Views

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement1Views

Data Type: integer

Brand Store 2: Engagement

API Name: brandStoreEngagement2

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement2

Data Type: integer

Brand Store 2: Engagement (Clicks)

API Name: brandStoreEngagement2Clicks

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement2Clicks

Data Type: integer

Brand Store 2: Engagement CPA

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement2CPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandStoreEngagement2)

Brand Store 2: Engagement CVR

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement2CVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandStoreEngagement2 / amazon_dsp:MET_impressions)

Brand Store 2: Engagement (Impressions)

API Name: brandStoreEngagement2Views

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement2Views

Data Type: integer

Brand Store 3: Engagement

API Name: brandStoreEngagement3

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement3

Data Type: integer

Brand Store 3: Engagement (Clicks)

API Name: brandStoreEngagement3Clicks

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement3Clicks

Data Type: integer

Brand Store 3: Engagement CPA

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement3CPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandStoreEngagement3)

Brand Store 3: Engagement CVR

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement3CVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandStoreEngagement3 / amazon_dsp:MET_impressions)

Brand Store 3: Engagement (Impressions)

API Name: brandStoreEngagement3Views

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement3Views

Data Type: integer

Brand Store 4: Engagement

API Name: brandStoreEngagement4

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement4

Data Type: integer

Brand Store 4: Engagement (Clicks)

API Name: brandStoreEngagement4Clicks

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement4Clicks

Data Type: integer

Brand Store 4: Engagement CPA

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement4CPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandStoreEngagement4)

Brand Store 4: Engagement CVR

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement4CVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandStoreEngagement4 / amazon_dsp:MET_impressions)

Brand Store 4: Engagement (Impressions)

API Name: brandStoreEngagement4Views

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement4Views

Data Type: integer

Brand Store 5: Engagement

API Name: brandStoreEngagement5

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement5

Data Type: integer

Brand Store 5: Engagement (Clicks)

API Name: brandStoreEngagement5Clicks

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement5Clicks

Data Type: integer

Brand Store 5: Engagement CPA

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement5CPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandStoreEngagement5)

Brand Store 5: Engagement CVR

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement5CVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandStoreEngagement5 / amazon_dsp:MET_impressions)

Brand Store 5: Engagement (Impressions)

API Name: brandStoreEngagement5Views

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement5Views

Data Type: integer

Brand Store 6: Engagement

API Name: brandStoreEngagement6

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement6

Data Type: integer

Brand Store 6: Engagement (Clicks)

API Name: brandStoreEngagement6Clicks

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement6Clicks

Data Type: integer

Brand Store 6: Engagement CPA

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement6CPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandStoreEngagement6)

Brand Store 6: Engagement CVR

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement6CVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandStoreEngagement6 / amazon_dsp:MET_impressions)

Brand Store 6: Engagement (Impressions)

API Name: brandStoreEngagement6Views

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement6Views

Data Type: integer

Brand Store 7: Engagement

API Name: brandStoreEngagement7

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement7

Data Type: integer

Brand Store 7: Engagement (Clicks)

API Name: brandStoreEngagement7Clicks

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement7Clicks

Data Type: integer

Brand Store 7: Engagement CPA

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement7CPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_brandStoreEngagement7)

Brand Store 7: Engagement CVR

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement7CVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_brandStoreEngagement7 / amazon_dsp:MET_impressions)

Brand Store 7: Engagement (Impressions)

API Name: brandStoreEngagement7Views

NinjaCat System ID: amazon_dsp:MET_brandStoreEngagement7Views

Data Type: integer

Click On Redirect CPA

NinjaCat System ID: amazon_dsp:MET_clickOnRedirectCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_clickOnRedirect14d)

Click On Redirect CVR

NinjaCat System ID: amazon_dsp:MET_clickOnRedirectCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_clickOnRedirect14d / amazon_dsp:MET_impressions)

Click On Redirects

API Name: clickOnRedirect14d

NinjaCat System ID: amazon_dsp:MET_clickOnRedirect14d

Data Type: integer

Click On Redirects (Clicks)

API Name: clickOnRedirectClicks14d

NinjaCat System ID: amazon_dsp:MET_clickOnRedirectClicks14d

Data Type: integer

Click On Redirects (Impressions)

API Name: clickOnRedirectViews14d

NinjaCat System ID: amazon_dsp:MET_clickOnRedirectViews14d

Data Type: integer

Click-Throughs

API Name: clickThroughs

NinjaCat System ID: amazon_dsp:MET_clickThroughs

Data Type: integer

Aggregates To: MET_CLICKS

Combined ECPP

NinjaCat System ID: amazon_dsp:MET_combinedECPP

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_combinedPurchases)

Combined ERPM

NinjaCat System ID: amazon_dsp:MET_combinedERPM

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_combinedProductSales / (amazon_dsp:MET_impressions / 1000))

Combined Product Sales

API Name: combinedProductSales

NinjaCat System ID: amazon_dsp:MET_combinedProductSales

Data Type: decimal

Display As: currency

Combined Purchase Rate

NinjaCat System ID: amazon_dsp:MET_combinedPurchaseRate

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_combinedPurchases / amazon_dsp:MET_impressions)

Combined Purchases

API Name: combinedPurchases

NinjaCat System ID: amazon_dsp:MET_combinedPurchases

Data Type: integer

Combined Purchases (Clicks)

API Name: combinedPurchasesClicks

NinjaCat System ID: amazon_dsp:MET_combinedPurchasesClicks

Data Type: integer

Combined Purchases (Impressions)

API Name: combinedPurchasesViews

NinjaCat System ID: amazon_dsp:MET_combinedPurchasesViews

Data Type: integer

Combined ROAS

NinjaCat System ID: amazon_dsp:MET_combinedROAS

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_combinedProductSales / amazon_dsp:MET_totalCost)

Combined Units Sold

API Name: combinedUnitsSold

NinjaCat System ID: amazon_dsp:MET_combinedUnitsSold

Data Type: integer

Cost Per Accept Pixel Conv.

NinjaCat System ID: amazon_dsp:MET_acceptCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_accept14d)

Count (Unique Dimensions)

NinjaCat System ID: amazon_dsp:MET_COUNT_NC

Data Type: integer

Aggregates To: MET_COUNT_NC

CPM

NinjaCat System ID: amazon_dsp:MET_eCPM

Data Type: decimal

Display As: currency

Aggregates To: MET_CPM

Formula: (1000 * amazon_dsp:MET_totalCost / amazon_dsp:MET_impressions)

CTR

NinjaCat System ID: amazon_dsp:MET_CTR

Data Type: decimal

Display As: percent

Aggregates To: MET_CTR

Formula: (amazon_dsp:MET_clickThroughs / amazon_dsp:MET_impressions)

Decline Pixel Conv. CPA

NinjaCat System ID: amazon_dsp:MET_declineCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_decline14d)

Decline Pixel Conv. CVR

NinjaCat System ID: amazon_dsp:MET_declineCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_decline14d / amazon_dsp:MET_impressions)

Decline Pixel Convs.

API Name: decline14d

NinjaCat System ID: amazon_dsp:MET_decline14d

Data Type: integer

Decline Pixel Convs. (Clicks)

API Name: declineClicks14d

NinjaCat System ID: amazon_dsp:MET_declineClicks14d

Data Type: integer

Decline Pixel Convs. (Impressions)

API Name: declineViews14d

NinjaCat System ID: amazon_dsp:MET_declineViews14d

Data Type: integer

Detail-Page View Rate

NinjaCat System ID: amazon_dsp:MET_dpvr14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_dpv14d / amazon_dsp:MET_impressions)

Detail-Page Views

API Name: dpv14d

NinjaCat System ID: amazon_dsp:MET_dpv14d

Data Type: integer

Detail-Page Views (Clicks)

API Name: dpvClicks14d

NinjaCat System ID: amazon_dsp:MET_dpvClicks14d

Data Type: integer

Detail-Page Views (Impressions)

API Name: dpvViews14d

NinjaCat System ID: amazon_dsp:MET_dpvViews14d

Data Type: integer

Downloaded-Video Play Rate

NinjaCat System ID: amazon_dsp:MET_downloadedVideoPlayRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_downloadedVideoPlays14d / amazon_dsp:MET_impressions)

Downloaded-Video Plays

API Name: downloadedVideoPlays14d

NinjaCat System ID: amazon_dsp:MET_downloadedVideoPlays14d

Data Type: integer

Downloaded-Video Plays (Clicks)

API Name: downloadedVideoPlaysClicks14d

NinjaCat System ID: amazon_dsp:MET_downloadedVideoPlaysClicks14d

Data Type: integer

Downloaded-Video Plays (Impressions)

API Name: downloadedVideoPlaysViews14d

NinjaCat System ID: amazon_dsp:MET_downloadedVideoPlaysViews14d

Data Type: integer

Drop-Down Selection CPA

NinjaCat System ID: amazon_dsp:MET_dropDownSelectionCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_dropDownSelection14d)

Drop-Down Selection CVR

NinjaCat System ID: amazon_dsp:MET_dropDownSelectionCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_dropDownSelection14d / amazon_dsp:MET_impressions)

Drop-Down Selections

API Name: dropDownSelection14d

NinjaCat System ID: amazon_dsp:MET_dropDownSelection14d

Data Type: integer

Drop-Down Selections (Clicks)

API Name: dropDownSelectionClicks14d

NinjaCat System ID: amazon_dsp:MET_dropDownSelectionClicks14d

Data Type: integer

Drop-Down Selections (Impressions)

API Name: dropDownSelectionViews14d

NinjaCat System ID: amazon_dsp:MET_dropDownSelectionViews14d

Data Type: integer

ECPAtC

NinjaCat System ID: amazon_dsp:MET_eCPAtc14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_atc14d)

ECPAtL

NinjaCat System ID: amazon_dsp:MET_eCPAtl14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_atl14d)

ECPC

NinjaCat System ID: amazon_dsp:MET_eCPC

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_clickThroughs)

ECPDPV

NinjaCat System ID: amazon_dsp:MET_eCPDPV14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalDetailPageViews14d)

ECPDVP

NinjaCat System ID: amazon_dsp:MET_eCPDVP14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_downloadedVideoPlays14d)

ECP: New Subscribe-And-Save Convs.

NinjaCat System ID: amazon_dsp:MET_eCPnewSubscribeAndSave14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_newSubscribeAndSave14d)

ECPP

NinjaCat System ID: amazon_dsp:MET_eCPP14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_purchases14d)

ECPPRPV

NinjaCat System ID: amazon_dsp:MET_eCPPRPV14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_pRPV14d)

ECPPT

NinjaCat System ID: amazon_dsp:MET_eCPPT14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_playTrailers14d)

ECPR

NinjaCat System ID: amazon_dsp:MET_ecpr14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_rentals14d)

ECPVC

NinjaCat System ID: amazon_dsp:MET_ecpvc

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_videoComplete)

ECPVD

NinjaCat System ID: amazon_dsp:MET_ecpvd14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_videoDownloads14d)

ECPVS

NinjaCat System ID: amazon_dsp:MET_eCPVS14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_videoStreams14d)

Email-Pixel Interaction CPA

NinjaCat System ID: amazon_dsp:MET_emailInteractionCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_emailInteraction14d)

Email-Pixel Interaction CVR

NinjaCat System ID: amazon_dsp:MET_emailInteractionCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_emailInteraction14d / amazon_dsp:MET_impressions)

Email-Pixel Interactions

API Name: emailInteraction14d

NinjaCat System ID: amazon_dsp:MET_emailInteraction14d

Data Type: integer

Email-Pixel Interactions (Clicks)

API Name: emailInteractionClicks14d

NinjaCat System ID: amazon_dsp:MET_emailInteractionClicks14d

Data Type: integer

Email-Pixel Interactions (Impressions)

API Name: emailInteractionViews14d

NinjaCat System ID: amazon_dsp:MET_emailInteractionViews14d

Data Type: integer

Email-Pixel Load CPA

NinjaCat System ID: amazon_dsp:MET_emailLoadCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_emailLoad14d)

Email-Pixel Load CVR

NinjaCat System ID: amazon_dsp:MET_emailLoadCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_emailLoad14d / amazon_dsp:MET_impressions)

Email-Pixel Loads

API Name: emailLoad14d

NinjaCat System ID: amazon_dsp:MET_emailLoad14d

Data Type: integer

Email-Pixel Loads (Clicks)

API Name: emailLoadClicks14d

NinjaCat System ID: amazon_dsp:MET_emailLoadClicks14d

Data Type: integer

Email-Pixel Loads (Impressions)

API Name: emailLoadViews14d

NinjaCat System ID: amazon_dsp:MET_emailLoadViews14d

Data Type: integer

ERPM

NinjaCat System ID: amazon_dsp:MET_eRPM14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_sales14d / (amazon_dsp:MET_impressions / 1000))

Game Interaction CPA

NinjaCat System ID: amazon_dsp:MET_gameInteractionCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_gameInteraction14d)

Game Interaction CVR

NinjaCat System ID: amazon_dsp:MET_gameInteractionCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_gameInteraction14d / amazon_dsp:MET_impressions)

Game Interactions

API Name: gameInteraction14d

NinjaCat System ID: amazon_dsp:MET_gameInteraction14d

Data Type: integer

Game Interactions (Clicks)

API Name: gameInteractionClicks14d

NinjaCat System ID: amazon_dsp:MET_gameInteractionClicks14d

Data Type: integer

Game Interactions (Impressions)

API Name: gameInteractionViews14d

NinjaCat System ID: amazon_dsp:MET_gameInteractionViews14d

Data Type: integer

Game Load CPA

NinjaCat System ID: amazon_dsp:MET_gameLoadCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_gameLoad14d)

Game Load CVR

NinjaCat System ID: amazon_dsp:MET_gameLoadCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_gameLoad14d / amazon_dsp:MET_impressions)

Game Loads

API Name: gameLoad14d

NinjaCat System ID: amazon_dsp:MET_gameLoad14d

Data Type: integer

Game Loads (Clicks)

API Name: gameLoadClicks14d

NinjaCat System ID: amazon_dsp:MET_gameLoadClicks14d

Data Type: integer

Game Loads (Impressions)

API Name: gameLoadViews14d

NinjaCat System ID: amazon_dsp:MET_gameLoadViews14d

Data Type: integer

Gross Click-Throughs

API Name: grossClickThroughs

NinjaCat System ID: amazon_dsp:MET_grossClickThroughs

Data Type: integer

Gross Impressions

API Name: grossImpressions

NinjaCat System ID: amazon_dsp:MET_grossImpressions

Data Type: integer

Homepage Visit CPA

NinjaCat System ID: amazon_dsp:MET_homepageVisitCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_homepageVisit14d)

Homepage Visit CVR

NinjaCat System ID: amazon_dsp:MET_homepageVisitCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_homepageVisit14d / amazon_dsp:MET_impressions)

Homepage Visit (Impressions)

API Name: homepageVisitViews14d

NinjaCat System ID: amazon_dsp:MET_homepageVisitViews14d

Data Type: integer

Homepage Visits

API Name: homepageVisit14d

NinjaCat System ID: amazon_dsp:MET_homepageVisit14d

Data Type: integer

Homepage Visits (Clicks)

API Name: homepageVisitClicks14d

NinjaCat System ID: amazon_dsp:MET_homepageVisitClicks14d

Data Type: integer

Impressions

API Name: impressions

NinjaCat System ID: amazon_dsp:MET_impressions

Data Type: integer

Interval End

API Name: intervalEnd

NinjaCat System ID: amazon_dsp:MET_intervalEnd

Data Type: integer

Interval Start

API Name: intervalStart

NinjaCat System ID: amazon_dsp:MET_intervalStart

Data Type: integer

Invalid Click-Through Rate

NinjaCat System ID: amazon_dsp:MET_invalidClickThroughsRate

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_invalidClickThroughs / amazon_dsp:MET_clickThroughs)

Invalid Click-Throughs

API Name: invalidClickThroughs

NinjaCat System ID: amazon_dsp:MET_invalidClickThroughs

Data Type: integer

Invalid Impression Rate

NinjaCat System ID: amazon_dsp:MET_invalidImpressionRate

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_invalidImpressions / amazon_dsp:MET_impressions)

Invalid Impressions

API Name: invalidImpressions

NinjaCat System ID: amazon_dsp:MET_invalidImpressions

Data Type: integer

Line-Item Budget

API Name: lineItemBudget

NinjaCat System ID: amazon_dsp:MET_lineItemBudget

Data Type: decimal

Display As: currency

Line-Item End Date

API Name: lineItemEndDate

NinjaCat System ID: amazon_dsp:MET_lineItemEndDate

Data Type: integer

Line-Item Start Date

API Name: lineItemStartDate

NinjaCat System ID: amazon_dsp:MET_lineItemStartDate

Data Type: integer

Marketing Landing-Page Conv. CPA

NinjaCat System ID: amazon_dsp:MET_marketingLandingPageCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_marketingLandingPage14d)

Marketing Landing-Page Conv. CVR

NinjaCat System ID: amazon_dsp:MET_marketingLandingPageCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_marketingLandingPage14d / amazon_dsp:MET_impressions)

Marketing Landing-Page Convs.

API Name: marketingLandingPage14d

NinjaCat System ID: amazon_dsp:MET_marketingLandingPage14d

Data Type: integer

Marketing Landing-Page Convs. (Clicks)

API Name: marketingLandingPageClicks14d

NinjaCat System ID: amazon_dsp:MET_marketingLandingPageClicks14d

Data Type: integer

Marketing Landing-Page Convs. (Impressions)

API Name: marketingLandingPageViews14d

NinjaCat System ID: amazon_dsp:MET_marketingLandingPageViews14d

Data Type: integer

Mashup Backup-Image Conv. CPA

NinjaCat System ID: amazon_dsp:MET_mashupBackupImageCPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mashupBackupImageViews)

Mashup Backup-Image Conv. CVR

NinjaCat System ID: amazon_dsp:MET_mashupBackupImageCVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mashupBackupImageViews / amazon_dsp:MET_impressions)

Mashup Backup-Image Convs.

API Name: mashupBackupImage

NinjaCat System ID: amazon_dsp:MET_mashupBackupImage

Data Type: integer

Mashup Backup-Image Convs. (Clicks)

API Name: mashupBackupImageClicks

NinjaCat System ID: amazon_dsp:MET_mashupBackupImageClicks

Data Type: integer

Mashup Backup-Image Convs. (Impressions)

API Name: mashupBackupImageViews

NinjaCat System ID: amazon_dsp:MET_mashupBackupImageViews

Data Type: integer

Mashup Cart Add Click CVR

NinjaCat System ID: amazon_dsp:MET_mashupAddToCartClickCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mashupAddToCartClicks14d / amazon_dsp:MET_impressions)

Mashup Cart Add CPA

NinjaCat System ID: amazon_dsp:MET_mashupAddToCartCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mashupAddToCartViews14d)

Mashup Cart Adds

API Name: mashupAddToCart14d

NinjaCat System ID: amazon_dsp:MET_mashupAddToCart14d

Data Type: integer

Mashup Cart Adds (Clicks)

API Name: mashupAddToCartClicks14d

NinjaCat System ID: amazon_dsp:MET_mashupAddToCartClicks14d

Data Type: integer

Mashup Cart Adds (Impressions)

API Name: mashupAddToCartViews14d

NinjaCat System ID: amazon_dsp:MET_mashupAddToCartViews14d

Data Type: integer

Mashup Click-To-Page CPA

NinjaCat System ID: amazon_dsp:MET_mashupClickToPageCPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mashupClickToPage)

Mashup Click-To-Page CVR

NinjaCat System ID: amazon_dsp:MET_mashupClickToPageCVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mashupClickToPage / amazon_dsp:MET_impressions)

Mashup Click-To-Pages

API Name: mashupClickToPage

NinjaCat System ID: amazon_dsp:MET_mashupClickToPage

Data Type: integer

Mashup Click-To-Pages (Clicks)

API Name: mashupClickToPageClicks

NinjaCat System ID: amazon_dsp:MET_mashupClickToPageClicks

Data Type: integer

Mashup Click-To-Pages (Impressions)

API Name: mashupClickToPageViews

NinjaCat System ID: amazon_dsp:MET_mashupClickToPageViews

Data Type: integer

Mashup Clip-Coupon Click CPA

NinjaCat System ID: amazon_dsp:MET_mashupClipCouponClickCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mashupClipCouponClick14d)

Mashup Clip-Coupon Click CVR

NinjaCat System ID: amazon_dsp:MET_mashupClipCouponClickCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mashupClipCouponClick14d / amazon_dsp:MET_impressions)

Mashup Clip-Coupon Clicks

API Name: mashupClipCouponClick14d

NinjaCat System ID: amazon_dsp:MET_mashupClipCouponClick14d

Data Type: integer

Mashup Clip-Coupon Clicks (Clicks)

API Name: mashupClipCouponClickClicks14d

NinjaCat System ID: amazon_dsp:MET_mashupClipCouponClickClicks14d

Data Type: integer

Mashup Clip-Coupon Clicks (Impressions)

API Name: mashupClipCouponClickViews14d

NinjaCat System ID: amazon_dsp:MET_mashupClipCouponClickViews14d

Data Type: integer

Mashup Shop-Now Clicks

API Name: mashupShopNowClick14d

NinjaCat System ID: amazon_dsp:MET_mashupShopNowClick14d

Data Type: integer

Mashup Shop-Now Clicks (Clicks)

API Name: mashupShopNowClickClicks14d

NinjaCat System ID: amazon_dsp:MET_mashupShopNowClickClicks14d

Data Type: integer

Mashup Shop-Now Clicks CPA

NinjaCat System ID: amazon_dsp:MET_mashupShopNowClickCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mashupShopNowClick14d)

Mashup Shop-Now Clicks CVR

NinjaCat System ID: amazon_dsp:MET_mashupShopNowClickCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mashupShopNowClick14d / amazon_dsp:MET_impressions)

Mashup Shop-Now Clicks (Impressions)

API Name: mashupShopNowClickViews14d

NinjaCat System ID: amazon_dsp:MET_mashupShopNowClickViews14d

Data Type: integer

Mashup Subscribe-And-Save Conv. CPA

NinjaCat System ID: amazon_dsp:MET_mashupSubscribeAndSaveCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mashupSubscribeAndSave14d)

Mashup Subscribe-And-Save Conv. CVR

NinjaCat System ID: amazon_dsp:MET_mashupSubscribeAndSaveCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mashupSubscribeAndSave14d / amazon_dsp:MET_impressions)

Mashup Subscribe-And-Save Convs.

API Name: mashupSubscribeAndSave14d

NinjaCat System ID: amazon_dsp:MET_mashupSubscribeAndSave14d

Data Type: integer

Mashup Subscribe-And-Save Convs. (Clicks)

API Name: mashupSubscribeAndSaveClick14d

NinjaCat System ID: amazon_dsp:MET_mashupSubscribeAndSaveClick14d

Data Type: integer

Mashup Subscribe-And-Save Convs. (Impressions)

API Name: mashupSubscribeAndSaveClickViews14d

NinjaCat System ID: amazon_dsp:MET_mashupSubscribeAndSaveClickViews14d

Data Type: integer

Mashup Wishlist Add CPA

NinjaCat System ID: amazon_dsp:MET_mashupAddToWishlistCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mashupAddToWishlistClicks14d)

Mashup Wishlist Add CVR

NinjaCat System ID: amazon_dsp:MET_mashupAddToWishlistCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mashupAddToWishlistClicks14d / amazon_dsp:MET_impressions)

Mashup Wishlist Add (Impressions)

API Name: mashupAddToWishlistViews14d

NinjaCat System ID: amazon_dsp:MET_mashupAddToWishlistViews14d

Data Type: integer

Mashup Wishlist Adds

API Name: mashupAddToWishlist14d

NinjaCat System ID: amazon_dsp:MET_mashupAddToWishlist14d

Data Type: integer

Mashup Wishlist Adds (Clicks)

API Name: mashupAddToWishlistClicks14d

NinjaCat System ID: amazon_dsp:MET_mashupAddToWishlistClicks14d

Data Type: integer

Max Expected Latency Hours

API Name: maxExpectedLatencyHours

NinjaCat System ID: amazon_dsp:MET_maxExpectedLatencyHours

Data Type: integer

Measurable Impressions

API Name: measurableImpressions

NinjaCat System ID: amazon_dsp:MET_measurableImpressions

Data Type: integer

Measurable Rate

NinjaCat System ID: amazon_dsp:MET_measurableRate

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_measurableImpressions / amazon_dsp:MET_impressions)

Message Sent CPA

NinjaCat System ID: amazon_dsp:MET_messageSentCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_messageSentViews14d)

Message Sent CVR

NinjaCat System ID: amazon_dsp:MET_messageSentCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_messageSent14d / amazon_dsp:MET_impressions)

Messages Sent

API Name: messageSent14d

NinjaCat System ID: amazon_dsp:MET_messageSent14d

Data Type: integer

Messages Sent (Clicks)

API Name: messageSentClicks14d

NinjaCat System ID: amazon_dsp:MET_messageSentClicks14d

Data Type: integer

Messages Sent (Impressions)

API Name: messageSentViews14d

NinjaCat System ID: amazon_dsp:MET_messageSentViews14d

Data Type: integer

Mobile App First Start CVR

NinjaCat System ID: amazon_dsp:MET_mobileAppFirstStartCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_mobileAppFirstStarts14d / amazon_dsp:MET_impressions)

Mobile App First-Starts

API Name: mobileAppFirstStarts14d

NinjaCat System ID: amazon_dsp:MET_mobileAppFirstStarts14d

Data Type: integer

Mobile App First-Starts (Clicks)

API Name: mobileAppFirstStartClicks14d

NinjaCat System ID: amazon_dsp:MET_mobileAppFirstStartClicks14d

Data Type: integer

Mobile App First-Starts CPA

NinjaCat System ID: amazon_dsp:MET_mobileAppFirstStartsCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_mobileAppFirstStarts14d)

Mobile App First-Starts (Impressions)

API Name: mobileAppFirstStartViews14d

NinjaCat System ID: amazon_dsp:MET_mobileAppFirstStartViews14d

Data Type: integer

New Subscribe-And-Save Convs.

API Name: newSubscribeAndSave14d

NinjaCat System ID: amazon_dsp:MET_newSubscribeAndSave14d

Data Type: integer

New Subscribe-And-Save Convs. (Clicks)

API Name: newSubscribeAndSaveClicks14d

NinjaCat System ID: amazon_dsp:MET_newSubscribeAndSaveClicks14d

Data Type: integer

New Subscribe-And-Save Convs. (Impressions)

API Name: newSubscribeAndSaveViews14d

NinjaCat System ID: amazon_dsp:MET_newSubscribeAndSaveViews14d

Data Type: integer

New Subscribe-And-Save Convs. Rate

NinjaCat System ID: amazon_dsp:MET_newSubscribeAndSaveRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_newSubscribeAndSave14d / amazon_dsp:MET_impressions)

New-To-Brand ECPP

NinjaCat System ID: amazon_dsp:MET_newToBrandECPP14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_newToBrandPurchases14d)

New-To-Brand ERPM

NinjaCat System ID: amazon_dsp:MET_newToBrandERPM14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_newToBrandProductSales14d / (amazon_dsp:MET_impressions / 1000))

New-To-Brand Product Sales

API Name: newToBrandProductSales14d

NinjaCat System ID: amazon_dsp:MET_newToBrandProductSales14d

Data Type: decimal

Display As: currency

New-To-Brand Purchase Rate

NinjaCat System ID: amazon_dsp:MET_newToBrandPurchaseRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_newToBrandPurchases14d / amazon_dsp:MET_impressions)

New-To-Brand Purchases

API Name: newToBrandPurchases14d

NinjaCat System ID: amazon_dsp:MET_newToBrandPurchases14d

Data Type: integer

New-To-Brand Purchases (Clicks)

API Name: newToBrandPurchasesClicks14d

NinjaCat System ID: amazon_dsp:MET_newToBrandPurchasesClicks14d

Data Type: integer

New-To-Brand Purchases (Impressions)

API Name: newToBrandPurchasesViews14d

NinjaCat System ID: amazon_dsp:MET_newToBrandPurchasesViews14d

Data Type: integer

New-To-Brand ROAS

NinjaCat System ID: amazon_dsp:MET_newToBrandROAS14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_newToBrandProductSales14d / amazon_dsp:MET_totalCost)

New-To-Brand Units Sold

API Name: newToBrandUnitsSold14d

NinjaCat System ID: amazon_dsp:MET_newToBrandUnitsSold14d

Data Type: integer

Off-Amazon (Clicks)

API Name: offAmazonClicks14d

NinjaCat System ID: amazon_dsp:MET_offAmazonClicks14d

Data Type: integer

Off-Amazon Convs.

API Name: offAmazonConversions14d

NinjaCat System ID: amazon_dsp:MET_offAmazonConversions14d

Data Type: integer

Off-Amazon CPA

NinjaCat System ID: amazon_dsp:MET_offAmazonCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_offAmazonConversions14d)

Off-Amazon CVR

NinjaCat System ID: amazon_dsp:MET_offAmazonCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_offAmazonConversions14d / amazon_dsp:MET_impressions)

Off-Amazon ECPP

NinjaCat System ID: amazon_dsp:MET_offAmazonECPP14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_offAmazonPurchases14d)

Off-Amazon ERPM

NinjaCat System ID: amazon_dsp:MET_offAmazonERPM14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_offAmazonProductSales14d / (amazon_dsp:MET_impressions / 1000))

Off-Amazon (Impressions)

API Name: offAmazonViews14d

NinjaCat System ID: amazon_dsp:MET_offAmazonViews14d

Data Type: integer

Off-Amazon Product Sales

API Name: offAmazonProductSales14d

NinjaCat System ID: amazon_dsp:MET_offAmazonProductSales14d

Data Type: decimal

Display As: currency

Off-Amazon Purchase Rate

NinjaCat System ID: amazon_dsp:MET_offAmazonPurchaseRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_offAmazonPurchases14d / amazon_dsp:MET_impressions)

Off-Amazon Purchases

API Name: offAmazonPurchases14d

NinjaCat System ID: amazon_dsp:MET_offAmazonPurchases14d

Data Type: integer

Off-Amazon Purchases (Clicks)

API Name: offAmazonPurchasesClicks14d

NinjaCat System ID: amazon_dsp:MET_offAmazonPurchasesClicks14d

Data Type: integer

Off-Amazon Purchases (Impressions)

API Name: offAmazonPurchasesViews14d

NinjaCat System ID: amazon_dsp:MET_offAmazonPurchasesViews14d

Data Type: integer

Off-Amazon ROAS

NinjaCat System ID: amazon_dsp:MET_offAmazonROAS14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_offAmazonProductSales14d / amazon_dsp:MET_totalCost)

Off-Amazon Units Sold

API Name: offAmazonUnitsSold14d

NinjaCat System ID: amazon_dsp:MET_offAmazonUnitsSold14d

Data Type: integer

Order Budget

API Name: orderBudget

NinjaCat System ID: amazon_dsp:MET_orderBudget

Data Type: decimal

Display As: currency

Order End Date

API Name: orderEndDate

NinjaCat System ID: amazon_dsp:MET_orderEndDate

Data Type: integer

Order Start Date

API Name: orderStartDate

NinjaCat System ID: amazon_dsp:MET_orderStartDate

Data Type: integer

Percent Of Purchases New-To-Brand

NinjaCat System ID: amazon_dsp:MET_percentOfPurchasesNewToBrand14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_newToBrandPurchases14d / amazon_dsp:MET_purchases14d)

Player Trailers (Clicks)

API Name: playerTrailersClicks14d

NinjaCat System ID: amazon_dsp:MET_playerTrailersClicks14d

Data Type: integer

PRPV

API Name: pRPV14d

NinjaCat System ID: amazon_dsp:MET_pRPV14d

Data Type: decimal

Display As: currency

PRPV (Clicks)

API Name: pRPVClicks14d

NinjaCat System ID: amazon_dsp:MET_pRPVClicks14d

Data Type: integer

PRPV (Impressions)

API Name: pRPVViews14d

NinjaCat System ID: amazon_dsp:MET_pRPVViews14d

Data Type: integer

PRPVR

NinjaCat System ID: amazon_dsp:MET_pRPVr14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_pRPV14d / amazon_dsp:MET_impressions)

Purchase-Button Convs.

API Name: purchaseButton14d

NinjaCat System ID: amazon_dsp:MET_purchaseButton14d

Data Type: integer

Purchase-Button Convs. (Clicks)

API Name: purchaseButtonClicks14d

NinjaCat System ID: amazon_dsp:MET_purchaseButtonClicks14d

Data Type: integer

Purchase-Button Convs. CPA

NinjaCat System ID: amazon_dsp:MET_purchaseButtonCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_purchaseButton14d)

Purchase-Button Convs. CVR

NinjaCat System ID: amazon_dsp:MET_purchaseButtonCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_purchaseButton14d / amazon_dsp:MET_impressions)

Purchase-Button Convs. (Impressions)

API Name: purchaseButtonViews14d

NinjaCat System ID: amazon_dsp:MET_purchaseButtonViews14d

Data Type: integer

Purchase Rate

NinjaCat System ID: amazon_dsp:MET_purchaseRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_purchases14d / amazon_dsp:MET_impressions)

Purchases

API Name: purchases14d

NinjaCat System ID: amazon_dsp:MET_purchases14d

Data Type: integer

Purchases (Clicks)

API Name: purchasesClicks14d

NinjaCat System ID: amazon_dsp:MET_purchasesClicks14d

Data Type: integer

Purchases (Impressions)

API Name: purchasesViews14d

NinjaCat System ID: amazon_dsp:MET_purchasesViews14d

Data Type: integer

Referral CPA

NinjaCat System ID: amazon_dsp:MET_referralCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_referral14d)

Referral CVR

NinjaCat System ID: amazon_dsp:MET_referralCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_referral14d / amazon_dsp:MET_impressions)

Referrals

API Name: referral14d

NinjaCat System ID: amazon_dsp:MET_referral14d

Data Type: integer

Referrals (Clicks)

API Name: referralClicks14d

NinjaCat System ID: amazon_dsp:MET_referralClicks14d

Data Type: integer

Referrals (Impressions)

API Name: referralViews14d

NinjaCat System ID: amazon_dsp:MET_referralViews14d

Data Type: integer

Registration Confirm-Page Convs.

API Name: registrationConfirmPage14d

NinjaCat System ID: amazon_dsp:MET_registrationConfirmPage14d

Data Type: integer

Registration Confirm-Page Convs. (Clicks)

API Name: registrationConfirmPageClicks14d

NinjaCat System ID: amazon_dsp:MET_registrationConfirmPageClicks14d

Data Type: integer

Registration Confirm-Page Convs. CPA

NinjaCat System ID: amazon_dsp:MET_registrationConfirmPageCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_registrationConfirmPage14d)

Registration Confirm-Page Convs. CVR

NinjaCat System ID: amazon_dsp:MET_registrationConfirmPageCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_registrationConfirmPage14d / amazon_dsp:MET_impressions)

Registration Confirm-Page Convs. (Impressions)

API Name: registrationConfirmPageViews14d

NinjaCat System ID: amazon_dsp:MET_registrationConfirmPageViews14d

Data Type: integer

Registration Form Convs.

API Name: registrationForm14d

NinjaCat System ID: amazon_dsp:MET_registrationForm14d

Data Type: integer

Registration Form Convs. (Clicks)

API Name: registrationFormClicks14d

NinjaCat System ID: amazon_dsp:MET_registrationFormClicks14d

Data Type: integer

Registration Form Convs. CPA

NinjaCat System ID: amazon_dsp:MET_registrationFormCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_registrationForm14d)

Registration Form Convs. CVR

NinjaCat System ID: amazon_dsp:MET_registrationFormCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_registrationForm14d / amazon_dsp:MET_impressions)

Registration Form Convs. (Impressions)

API Name: registrationFormViews14d

NinjaCat System ID: amazon_dsp:MET_registrationFormViews14d

Data Type: integer

Rental Rate

NinjaCat System ID: amazon_dsp:MET_rentalRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_rentals14d / amazon_dsp:MET_impressions)

Rentals

API Name: rentals14d

NinjaCat System ID: amazon_dsp:MET_rentals14d

Data Type: integer

Rentals (Clicks)

API Name: rentalsClicks14d

NinjaCat System ID: amazon_dsp:MET_rentalsClicks14d

Data Type: integer

Rentals (Impressions)

API Name: rentalsViews14d

NinjaCat System ID: amazon_dsp:MET_rentalsViews14d

Data Type: integer

ROAS

API Name: ROAS14d

NinjaCat System ID: amazon_dsp:MET_ROAS14d

Data Type: decimal

Display As: currency

Sales

API Name: sales14d

NinjaCat System ID: amazon_dsp:MET_sales14d

Data Type: decimal

Display As: currency

Segment

API Name: segment

NinjaCat System ID: amazon_dsp:MET_segment

Data Type: integer

Shopping-Cart Add CPA

NinjaCat System ID: amazon_dsp:MET_addedToShoppingCartCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_addedToShoppingCart14d)

Shopping-Cart Add CVR

NinjaCat System ID: amazon_dsp:MET_addedToShoppingCartCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_addedToShoppingCart14d / amazon_dsp:MET_impressions)

Shopping-Cart Adds

API Name: addedToShoppingCart14d

NinjaCat System ID: amazon_dsp:MET_addedToShoppingCart14d

Data Type: integer

Shopping-Cart Adds (Clicks)

API Name: addedToShoppingCartClicks14d

NinjaCat System ID: amazon_dsp:MET_addedToShoppingCartClicks14d

Data Type: integer

Shopping-Cart Adds (Impressions)

API Name: addedToShoppingCartViews14d

NinjaCat System ID: amazon_dsp:MET_addedToShoppingCartViews14d

Data Type: integer

Sign-Up Page Convs.

API Name: signUpPage14d

NinjaCat System ID: amazon_dsp:MET_signUpPage14d

Data Type: integer

Sign-Up Page Convs. (Clicks)

API Name: signUpPageClicks14d

NinjaCat System ID: amazon_dsp:MET_signUpPageClicks14d

Data Type: integer

Sign-Up Page Convs. CPA

NinjaCat System ID: amazon_dsp:MET_signUpPageCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_signUpPage14d)

Sign-Up Page Convs. CVR

NinjaCat System ID: amazon_dsp:MET_signUpPageCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_signUpPage14d / amazon_dsp:MET_impressions)

Sign-Up Page Convs. (Impressions)

API Name: signUpPageViews14d

NinjaCat System ID: amazon_dsp:MET_signUpPageViews14d

Data Type: integer

Sign-Ups

API Name: signUp14d

NinjaCat System ID: amazon_dsp:MET_signUp14d

Data Type: integer

Sign-Ups (Clicks)

API Name: signUpClicks14d

NinjaCat System ID: amazon_dsp:MET_signUpClicks14d

Data Type: integer

Sign-Ups CPA

NinjaCat System ID: amazon_dsp:MET_signUpCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_signUp14d)

Sign-Ups CVR

NinjaCat System ID: amazon_dsp:MET_signUpCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_signUp14d / amazon_dsp:MET_impressions)

Sign-Ups (Impressions)

API Name: signUpViews14d

NinjaCat System ID: amazon_dsp:MET_signUpViews14d

Data Type: integer

Store-Locator-Page Convs.

API Name: storeLocatorPage14d

NinjaCat System ID: amazon_dsp:MET_storeLocatorPage14d

Data Type: integer

Store-Locator-Page Convs. (Clicks)

API Name: storeLocatorPageClicks14d

NinjaCat System ID: amazon_dsp:MET_storeLocatorPageClicks14d

Data Type: integer

Store-Locator-Page Convs. CPA

NinjaCat System ID: amazon_dsp:MET_storeLocatorPageCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_storeLocatorPage14d)

Store-Locator-Page Convs. CVR

NinjaCat System ID: amazon_dsp:MET_storeLocatorPageCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_storeLocatorPage14d / amazon_dsp:MET_impressions)

Store-Locator-Page Convs. (Impressions)

API Name: storeLocatorPageViews14d

NinjaCat System ID: amazon_dsp:MET_storeLocatorPageViews14d

Data Type: integer

Submit-Button Convs.

API Name: submitButton14d

NinjaCat System ID: amazon_dsp:MET_submitButton14d

Data Type: integer

Submit-Button Convs. (Clicks)

API Name: submitButtonClicks14d

NinjaCat System ID: amazon_dsp:MET_submitButtonClicks14d

Data Type: integer

Submit-Button Convs. CPA

NinjaCat System ID: amazon_dsp:MET_submitButtonCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_submitButton14d)

Submit-Button Convs. CVR

NinjaCat System ID: amazon_dsp:MET_submitButtonCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_submitButton14d / amazon_dsp:MET_impressions)

Submit-Button Convs. (Impressions)

API Name: submitButtonViews14d

NinjaCat System ID: amazon_dsp:MET_submitButtonViews14d

Data Type: integer

Subscribe CPA

NinjaCat System ID: amazon_dsp:MET_subscribeCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_subscribe14d)

Subscribe CVR

NinjaCat System ID: amazon_dsp:MET_subscribeCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_subscribe14d / amazon_dsp:MET_impressions)

Subscribes

API Name: subscribe14d

NinjaCat System ID: amazon_dsp:MET_subscribe14d

Data Type: integer

Subscribes (Clicks)

API Name: subscribeClicks14d

NinjaCat System ID: amazon_dsp:MET_subscribeClicks14d

Data Type: integer

Subscribes (Impressions)

API Name: subscribeViews14d

NinjaCat System ID: amazon_dsp:MET_subscribeViews14d

Data Type: integer

Subscription-Button Convs.

API Name: subscriptionButton14d

NinjaCat System ID: amazon_dsp:MET_subscriptionButton14d

Data Type: integer

Subscription-Button Convs. (Clicks)

API Name: subscriptionButtonClicks14d

NinjaCat System ID: amazon_dsp:MET_subscriptionButtonClicks14d

Data Type: integer

Subscription-Button Convs. CPA

NinjaCat System ID: amazon_dsp:MET_subscriptionButtonCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_subscriptionButton14d)

Subscription-Button Convs. CVR

NinjaCat System ID: amazon_dsp:MET_subscriptionButtonCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_subscriptionButton14d / amazon_dsp:MET_impressions)

Subscription-Button Convs. (Impressions)

API Name: subscriptionButtonViews14d

NinjaCat System ID: amazon_dsp:MET_subscriptionButtonViews14d

Data Type: integer

Success Page Conv. CPA

NinjaCat System ID: amazon_dsp:MET_successPageCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_successPage14d)

Success Page Conv. CVR

NinjaCat System ID: amazon_dsp:MET_successPageCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_successPage14d / amazon_dsp:MET_impressions)

Success Page Convs.

API Name: successPage14d

NinjaCat System ID: amazon_dsp:MET_successPage14d

Data Type: integer

Success Page Convs. (Clicks)

API Name: successPageClicks14d

NinjaCat System ID: amazon_dsp:MET_successPageClicks14d

Data Type: integer

Success Page Convs. (Impressions)

API Name: successPageViews14d

NinjaCat System ID: amazon_dsp:MET_successPageViews14d

Data Type: integer

Supply Cost

API Name: supplyCost

NinjaCat System ID: amazon_dsp:MET_supplyCost

Data Type: decimal

Display As: currency

Survey-Finish CPA

NinjaCat System ID: amazon_dsp:MET_surveyFinishCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_surveyFinish14d)

Survey-Finish CVR

NinjaCat System ID: amazon_dsp:MET_surveyFinishCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_surveyFinish14d / amazon_dsp:MET_impressions)

Survey-Finishes

API Name: surveyFinish14d

NinjaCat System ID: amazon_dsp:MET_surveyFinish14d

Data Type: integer

Survey-Finishes (Clicks)

API Name: surveyFinishClicks14d

NinjaCat System ID: amazon_dsp:MET_surveyFinishClicks14d

Data Type: integer

Survey-Finishes (Impressions)

API Name: surveyFinishViews14d

NinjaCat System ID: amazon_dsp:MET_surveyFinishViews14d

Data Type: integer

Survey-Start CPA

NinjaCat System ID: amazon_dsp:MET_surveyStartCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_surveyStart14d)

Survey-Start CVR

NinjaCat System ID: amazon_dsp:MET_surveyStartCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_surveyStart14d / amazon_dsp:MET_impressions)

Survey-Starts

API Name: surveyStart14d

NinjaCat System ID: amazon_dsp:MET_surveyStart14d

Data Type: integer

Survey-Starts (Clicks)

API Name: surveyStartClicks14d

NinjaCat System ID: amazon_dsp:MET_surveyStartClicks14d

Data Type: integer

Survey-Starts (Impressions)

API Name: surveyStartViews14d

NinjaCat System ID: amazon_dsp:MET_surveyStartViews14d

Data Type: integer

Thank-You-Page Convs.

API Name: thankYouPage14d

NinjaCat System ID: amazon_dsp:MET_thankYouPage14d

Data Type: integer

Thank-You-Page Convs. (Clicks)

API Name: thankYouPageClicks14d

NinjaCat System ID: amazon_dsp:MET_thankYouPageClicks14d

Data Type: integer

Thank-You-Page Convs. CPA

NinjaCat System ID: amazon_dsp:MET_thankYouPageCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_thankYouPage14d)

Thank-You-Page Convs. CVR

NinjaCat System ID: amazon_dsp:MET_thankYouPageCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_thankYouPage14d / amazon_dsp:MET_impressions)

Thank-You-Page Convs. (Impressions)

API Name: thankYouPageViews14d

NinjaCat System ID: amazon_dsp:MET_thankYouPageViews14d

Data Type: integer

Total Accept Pixel Convs.

API Name: accept14d

NinjaCat System ID: amazon_dsp:MET_accept14d

Data Type: integer

Total Cart Add CPA

NinjaCat System ID: amazon_dsp:MET_totalAddToCartCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalAddToCart14d)

Total Cart Add CVR

NinjaCat System ID: amazon_dsp:MET_totalAddToCartCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_totalAddToCart14d / amazon_dsp:MET_impressions)

Total Cart Adds

API Name: totalAddToCart14d

NinjaCat System ID: amazon_dsp:MET_totalAddToCart14d

Data Type: integer

Total Cart Adds (Clicks)

API Name: totalAddToCartClicks14d

NinjaCat System ID: amazon_dsp:MET_totalAddToCartClicks14d

Data Type: integer

Total Cart Adds (Impressions)

API Name: totalAddToCartViews14d

NinjaCat System ID: amazon_dsp:MET_totalAddToCartViews14d

Data Type: integer

Total Cost

API Name: totalCost

NinjaCat System ID: amazon_dsp:MET_totalCost

Data Type: decimal

Display As: currency

Total Detail-Page View CPA

NinjaCat System ID: amazon_dsp:MET_totalDetaiPageViewCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalDetailPageViews14d)

Total Detail-Page Views

API Name: totalDetailPageViews14d

NinjaCat System ID: amazon_dsp:MET_totalDetailPageViews14d

Data Type: integer

Total Detail-Page Views (Clicks)

API Name: totalDetailPageClicks14d

NinjaCat System ID: amazon_dsp:MET_totalDetailPageClicks14d

Data Type: integer

Total Detail-Page Views CVR

NinjaCat System ID: amazon_dsp:MET_totalDetailPageViewsCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_totalDetailPageViews14d / amazon_dsp:MET_impressions)

Total Detail-Page Views (Impressions)

API Name: totalDetailPageViewViews14d

NinjaCat System ID: amazon_dsp:MET_totalDetailPageViewViews14d

Data Type: integer

Total ECPP

NinjaCat System ID: amazon_dsp:MET_totalECPP14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalPurchases14d)

Total ECPPRPV

NinjaCat System ID: amazon_dsp:MET_totalECPPRPV14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalPRPV14d)

Total ERPM

NinjaCat System ID: amazon_dsp:MET_totalERPM14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalSales14d / (amazon_dsp:MET_impressions / 1000))

Total Fee

API Name: totalFee

NinjaCat System ID: amazon_dsp:MET_totalFee

Data Type: decimal

Display As: currency

Total List Add CPA

NinjaCat System ID: amazon_dsp:MET_totalAddToListCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalAddToList14d)

Total List Add CVR

NinjaCat System ID: amazon_dsp:MET_totalAddToListCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_totalAddToList14d / amazon_dsp:MET_impressions)

Total List Add (Impressions)

API Name: totalAddToListViews14d

NinjaCat System ID: amazon_dsp:MET_totalAddToListViews14d

Data Type: integer

Total List Adds

API Name: totalAddToList14d

NinjaCat System ID: amazon_dsp:MET_totalAddToList14d

Data Type: integer

Total List Adds (Clicks)

API Name: totalAddToListClicks14d

NinjaCat System ID: amazon_dsp:MET_totalAddToListClicks14d

Data Type: integer

Total New-To-Brand ECPP

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandECPP14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalNewToBrandPurchases14d)

Total New-To-Brand ERPM

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandERPM14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalNewToBrandProductSales14d / (amazon_dsp:MET_impressions / 1000))

Total New-To-Brand Product Sales

API Name: totalNewToBrandProductSales14d

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandProductSales14d

Data Type: decimal

Display As: currency

Total New-To-Brand Purchase Rate

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandPurchaseRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_totalNewToBrandPurchases14d / amazon_dsp:MET_impressions)

Total New-To-Brand Purchases

API Name: totalNewToBrandPurchases14d

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandPurchases14d

Data Type: integer

Total New-To-Brand Purchases (Clicks)

API Name: totalNewToBrandPurchasesClicks14d

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandPurchasesClicks14d

Data Type: integer

Total New-To-Brand Purchases (Impressions)

API Name: totalNewToBrandPurchasesViews14d

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandPurchasesViews14d

Data Type: integer

Total New-To-Brand ROAS

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandROAS14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalNewToBrandProductSales14d / amazon_dsp:MET_totalCost)

Total New-To-Brand Units Sold

API Name: totalNewToBrandUnitsSold14d

NinjaCat System ID: amazon_dsp:MET_totalNewToBrandUnitsSold14d

Data Type: integer

Total Percent Of Purchases (New-To-Brand)

NinjaCat System ID: amazon_dsp:MET_totalPercentOfPurchasesNewToBrand14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_totalNewToBrandPurchases14d / amazon_dsp:MET_totalPurchases14d)

Total PRPV

API Name: totalPRPV14d

NinjaCat System ID: amazon_dsp:MET_totalPRPV14d

Data Type: integer

Total PRPV (Clicks)

API Name: totalPRPVClicks14d

NinjaCat System ID: amazon_dsp:MET_totalPRPVClicks14d

Data Type: integer

Total PRPV (Impressions)

API Name: totalPRPVViews14d

NinjaCat System ID: amazon_dsp:MET_totalPRPVViews14d

Data Type: integer

Total PRPVR

NinjaCat System ID: amazon_dsp:MET_totalPRPVr14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_atc14d / amazon_dsp:MET_impressions)

Total Purchase Rate

NinjaCat System ID: amazon_dsp:MET_totalPurchaseRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_totalPurchases14d / amazon_dsp:MET_impressions)

Total Purchases

API Name: totalPurchases14d

NinjaCat System ID: amazon_dsp:MET_totalPurchases14d

Data Type: integer

Total Purchases (Clicks)

API Name: totalPurchasesClicks14d

NinjaCat System ID: amazon_dsp:MET_totalPurchasesClicks14d

Data Type: integer

Total Purchases (Impressions)

API Name: totalPurchasesViews14d

NinjaCat System ID: amazon_dsp:MET_totalPurchasesViews14d

Data Type: integer

Total ROAS

NinjaCat System ID: amazon_dsp:MET_totalROAS14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalSales14d / amazon_dsp:MET_totalCost)

Total Sales

API Name: totalSales14d

NinjaCat System ID: amazon_dsp:MET_totalSales14d

Data Type: decimal

Display As: currency

Total Subscribe-And-Save Subscription CPA

NinjaCat System ID: amazon_dsp:MET_totalSubscribeAndSaveSubscriptionCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_totalSubscribeAndSaveSubscriptions14d)

Total Subscribe-And-Save Subscription CVR

NinjaCat System ID: amazon_dsp:MET_totalSubscribeAndSaveSubscriptionCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_totalSubscribeAndSaveSubscriptions14d / amazon_dsp:MET_impressions)

Total Subscribe-And-Save Subscriptions

API Name: totalSubscribeAndSaveSubscriptions14d

NinjaCat System ID: amazon_dsp:MET_totalSubscribeAndSaveSubscriptions14d

Data Type: integer

Total Subscribe-And-Save Subscriptions (Clicks)

API Name: totalSubscribeAndSaveSubscriptionClicks14d

NinjaCat System ID: amazon_dsp:MET_totalSubscribeAndSaveSubscriptionClicks14d

Data Type: integer

Total Subscribe-And-Save Subscriptions (Impressions)

API Name: totalSubscribeAndSaveSubscriptionViews14d

NinjaCat System ID: amazon_dsp:MET_totalSubscribeAndSaveSubscriptionViews14d

Data Type: integer

Total Trailer Plays

API Name: playTrailers14d

NinjaCat System ID: amazon_dsp:MET_playTrailers14d

Data Type: integer

Total Units Sold

API Name: totalUnitsSold14d

NinjaCat System ID: amazon_dsp:MET_totalUnitsSold14d

Data Type: integer

Trailer Play Rate

NinjaCat System ID: amazon_dsp:MET_playTrailerRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_playTrailers14d / amazon_dsp:MET_impressions)

Trailer Plays (Impressions)

API Name: playTrailersViews14d

NinjaCat System ID: amazon_dsp:MET_playTrailersViews14d

Data Type: integer

Units Sold

API Name: unitsSold14d

NinjaCat System ID: amazon_dsp:MET_unitsSold14d

Data Type: integer

Video-Completed Convs.

API Name: videoCompleted

NinjaCat System ID: amazon_dsp:MET_videoCompleted

Data Type: integer

Video-Completed Convs. CPA

NinjaCat System ID: amazon_dsp:MET_videoCompletedCPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_videoComplete)

Video-Completed Convs. CVR

NinjaCat System ID: amazon_dsp:MET_videoCompletedCVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_videoComplete / amazon_dsp:MET_impressions)

Video-Completed Convs. (Impressions)

API Name: videoCompletedViews

NinjaCat System ID: amazon_dsp:MET_videoCompletedViews

Data Type: integer

Video-Complete Events

API Name: videoComplete

NinjaCat System ID: amazon_dsp:MET_videoComplete

Data Type: integer

Video Completion Rate

NinjaCat System ID: amazon_dsp:MET_videoCompletionRate

Data Type: decimal

Display As: float

Formula: (amazon_dsp:MET_videoComplete / amazon_dsp:MET_impressions)

Video Download Rate

NinjaCat System ID: amazon_dsp:MET_videoDownloadRate14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_videoDownloads14d / amazon_dsp:MET_impressions)

Video Downloads

API Name: videoDownloads14d

NinjaCat System ID: amazon_dsp:MET_videoDownloads14d

Data Type: integer

Video Downloads (Clicks)

API Name: videoDownloadsClicks14d

NinjaCat System ID: amazon_dsp:MET_videoDownloadsClicks14d

Data Type: integer

Video Downloads (Impressions)

API Name: videoDownloadsViews14d

NinjaCat System ID: amazon_dsp:MET_videoDownloadsViews14d

Data Type: integer

Video Ends (Clicks)

API Name: videoEndClicks

NinjaCat System ID: amazon_dsp:MET_videoEndClicks

Data Type: integer

Video First Quartile Events

API Name: videoFirstQuartile

NinjaCat System ID: amazon_dsp:MET_videoFirstQuartile

Data Type: integer

Video Midpoint Events

API Name: videoMidpoint

NinjaCat System ID: amazon_dsp:MET_videoMidpoint

Data Type: integer

Video Mute Events

API Name: videoMute

NinjaCat System ID: amazon_dsp:MET_videoMute

Data Type: integer

Video Pause Events

API Name: videoPause

NinjaCat System ID: amazon_dsp:MET_videoPause

Data Type: integer

Video Resume Events

API Name: videoResume

NinjaCat System ID: amazon_dsp:MET_videoResume

Data Type: integer

Video-Started Convs.

API Name: videoStarted

NinjaCat System ID: amazon_dsp:MET_videoStarted

Data Type: integer

Video-Started Convs. (Clicks)

API Name: videoStartedClicks

NinjaCat System ID: amazon_dsp:MET_videoStartedClicks

Data Type: integer

Video-Started Convs. CPA

NinjaCat System ID: amazon_dsp:MET_videoStartedCPA

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_videoStarted)

Video-Started Convs. CVR

NinjaCat System ID: amazon_dsp:MET_videoStartedCVR

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_videoStarted / amazon_dsp:MET_impressions)

Video-Started Convs. (Impressions)

API Name: videoStartedViews

NinjaCat System ID: amazon_dsp:MET_videoStartedViews

Data Type: integer

Video Start Events

API Name: videoStart

NinjaCat System ID: amazon_dsp:MET_videoStart

Data Type: integer

Video Streams

API Name: videoStreams14d

NinjaCat System ID: amazon_dsp:MET_videoStreams14d

Data Type: integer

Video Streams (Clicks)

API Name: videoStreamsClicks14d

NinjaCat System ID: amazon_dsp:MET_videoStreamsClicks14d

Data Type: integer

Video Streams (Impressions)

API Name: videoStreamsViews14d

NinjaCat System ID: amazon_dsp:MET_videoStreamsViews14d

Data Type: integer

Video Streams Rate

NinjaCat System ID: amazon_dsp:MET_videoStreamsRate14d

Data Type: decimal

Display As: float

Formula: (amazon_dsp:MET_videoStreams14d / amazon_dsp:MET_impressions)

Video Third Quartile Events

API Name: videoThirdQuartile

NinjaCat System ID: amazon_dsp:MET_videoThirdQuartile

Data Type: integer

Video Unmute Events

API Name: videoUnmute

NinjaCat System ID: amazon_dsp:MET_videoUnmute

Data Type: integer

Viewability Rate

NinjaCat System ID: amazon_dsp:MET_viewabilityRate

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_viewableImpressions / amazon_dsp:MET_measurableImpressions)

Viewable Impressions

API Name: viewableImpressions

NinjaCat System ID: amazon_dsp:MET_viewableImpressions

Data Type: integer

Watchlist Add CPA

NinjaCat System ID: amazon_dsp:MET_addToWatchlistCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_addToWatchlist14d)

Watchlist Add CVR

NinjaCat System ID: amazon_dsp:MET_addToWatchlistCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_addToWatchlist14d / amazon_dsp:MET_impressions)

Watchlist Adds

API Name: addToWatchlist14d

NinjaCat System ID: amazon_dsp:MET_addToWatchlist14d

Data Type: integer

Watchlist Adds (Clicks)

API Name: addToWatchlistClicks14d

NinjaCat System ID: amazon_dsp:MET_addToWatchlistClicks14d

Data Type: integer

Watchlist Adds (Impressions)

API Name: addToWatchlistViews14d

NinjaCat System ID: amazon_dsp:MET_addToWatchlistViews14d

Data Type: integer

Widget Interaction CPA

NinjaCat System ID: amazon_dsp:MET_widgetInteractionCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_widgetInteraction14d)

Widget Interaction CVR

NinjaCat System ID: amazon_dsp:MET_widgetInteractionCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_widgetInteraction14d / amazon_dsp:MET_impressions)

Widget Interactions

API Name: widgetInteraction14d

NinjaCat System ID: amazon_dsp:MET_widgetInteraction14d

Data Type: integer

Widget Interactions (Clicks)

API Name: widgetInteractionClicks14d

NinjaCat System ID: amazon_dsp:MET_widgetInteractionClicks14d

Data Type: integer

Widget Interactions (Impressions)

API Name: widgetInteractionViews14d

NinjaCat System ID: amazon_dsp:MET_widgetInteractionViews14d

Data Type: integer

Widget Load Convs.

API Name: widgetLoad14d

NinjaCat System ID: amazon_dsp:MET_widgetLoad14d

Data Type: integer

Widget Load Convs. (Clicks)

API Name: widgetLoadClicks14d

NinjaCat System ID: amazon_dsp:MET_widgetLoadClicks14d

Data Type: integer

Widget Load Convs. CPA

NinjaCat System ID: amazon_dsp:MET_widgetLoadCPA14d

Data Type: decimal

Display As: currency

Formula: (amazon_dsp:MET_totalCost / amazon_dsp:MET_widgetLoad14d)

Widget Load Convs. CVR

NinjaCat System ID: amazon_dsp:MET_widgetLoadCVR14d

Data Type: decimal

Display As: percent

Formula: (amazon_dsp:MET_widgetLoad14d / amazon_dsp:MET_impressions)

Widget Load Convs. (Impressions)

API Name: widgetLoadViews14d

NinjaCat System ID: amazon_dsp:MET_widgetLoadViews14d

Data Type: integer

Updated 6 months ago