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Dimensions (47)

Account

NinjaCat System ID: nativo:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Ad

API Name: ad_name
NinjaCat System ID: nativo:DIM_Ad
Data Type: text
Aggregates To: DIM_AD_NAME,DIM_AD

Ad Content

API Name: ad content_name
NinjaCat System ID: nativo:DIM_Ad_Content
Data Type: text

Ad Headline

API Name: ad headline_name
NinjaCat System ID: nativo:DIM_Ad_Headline
Data Type: text

Ad ID

API Name: ad_id
NinjaCat System ID: nativo:DIM_Ad_ID
Data Type: text
Aggregates To: DIM_AD_ID

Ad Preview Image

API Name: ad preview image_url
NinjaCat System ID: nativo:DIM_Ad_Preview_Image
Data Type: text
Display As: image

AdType

API Name: ad type_name
NinjaCat System ID: nativo:DIM_AdType
Data Type: text

Advertiser

API Name: advertiser_name
NinjaCat System ID: nativo:DIM_Advertiser
Data Type: text
Aggregates To: DIM_ADVERTISER

Advertiser ID

API Name: advertiser_id
NinjaCat System ID: nativo:DIM_Advertiser_ID
Data Type: text
Aggregates To: DIM_ADVERTISER_ID

Browser

API Name: browser_name
NinjaCat System ID: nativo:DIM_Browser
Data Type: text

Budget

API Name: budget_name
NinjaCat System ID: nativo:DIM_Budget
Data Type: text
Aggregates To: DIM_BUDGET

Campaign

API Name: campaign_name
NinjaCat System ID: nativo:DIM_Campaign
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Campaign Group

NinjaCat System ID: nativo:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign ID

API Name: campaign_id
NinjaCat System ID: nativo:DIM_Campaign_ID
Data Type: text
Aggregates To: DIM_CAMPAIGN_ID

Category

API Name: category_name
NinjaCat System ID: nativo:DIM_Category
Data Type: text

Category ID

API Name: category_id
NinjaCat System ID: nativo:DIM_Category_ID
Data Type: text

Conversion Tag

API Name: conversion tag_name
NinjaCat System ID: nativo:DIM_Conversion_Tag
Data Type: text

Country

API Name: country_name
NinjaCat System ID: nativo:DIM_Country
Data Type: text
Display As: country
Aggregates To: DIM_COUNTRIES,DIM_COUNTRY

Creative

API Name: creative headline_name
NinjaCat System ID: nativo:DIM_Creative
Data Type: text

Currency

NinjaCat System ID: nativo:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: nativo:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: date
NinjaCat System ID: nativo:DIM_DATE
Data Type: date
Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: nativo:DIM_DAY_OF_MONTH
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: nativo:DIM_DAY_OF_WEEK
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

Device

API Name: device_name
NinjaCat System ID: nativo:DIM_Device
Data Type: text

Device Type

API Name: device type_name
NinjaCat System ID: nativo:DIM_Device_Type
Data Type: text
Aggregates To: DIM_DEVICE_TYPE

Dma

API Name: dma_name
NinjaCat System ID: nativo:DIM_DMA
Data Type: text

External Id

NinjaCat System ID: nativo:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Marketplace

API Name: marketplace_name
NinjaCat System ID: nativo:DIM_Marketplace
Data Type: text

Month Of Year

NinjaCat System ID: nativo:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: nativo:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Placement

API Name: placement_name
NinjaCat System ID: nativo:DIM_Placement
Data Type: text

Platform Type

API Name: platform type_name
NinjaCat System ID: nativo:DIM_Platform_Type
Data Type: text

Publication

API Name: publication_name
NinjaCat System ID: nativo:DIM_Publication
Data Type: text

Publication URL

API Name: publication url_name
NinjaCat System ID: nativo:DIM_Publication_URL
Data Type: text

Publisher

API Name: publisher_name
NinjaCat System ID: nativo:DIM_Publisher
Data Type: text

Quarter

NinjaCat System ID: nativo:DIM_QUARTER
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Rate Type

API Name: rate type_name
NinjaCat System ID: nativo:DIM_Rate_Type
Data Type: text

Region

API Name: region_name
NinjaCat System ID: nativo:DIM_Region
Data Type: text
Aggregates To: DIM_STATE_PROVINCE

Row

NinjaCat System ID: nativo:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Section Type

API Name: section type_name
NinjaCat System ID: nativo:DIM_SectionType
Data Type: text

System Account ID

NinjaCat System ID: nativo:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Vertical

API Name: vertical_name
NinjaCat System ID: nativo:DIM_Vertical
Data Type: text

Video Length (seconds)

API Name: video length_name
NinjaCat System ID: nativo:DIM_Video_Length
Data Type: text

Week Of Year

NinjaCat System ID: nativo:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: nativo:DIM_YEAR
Data Type: text
Aggregates To: DIM_YEAR

Zip

API Name: zip_name
NinjaCat System ID: nativo:DIM_Zip
Data Type: text
Aggregates To: DIM_POSTAL_CODE

Metrics (63)

Article Rendered

API Name: page rendered
NinjaCat System ID: nativo:MET_Article_Rendered
Data Type: integer

Avg. Time on Content

NinjaCat System ID: nativo:MET_Avg_Time_On_Content
Data Type: text
Display As: time
Formula: (nativo:MET_Total_Time_On_Content / nativo:MET_Page_Views)

Clicks

API Name: clicks
NinjaCat System ID: nativo:MET_Clicks
Data Type: integer
Aggregates To: MET_CLICKS

Click Through Conversions

API Name: click through conversions
NinjaCat System ID: nativo:MET_Click_Through_Conversions
Data Type: integer
Aggregates To: MET_CLICK_THROUGH_CONVERSIONS

Companion Assets Clicks

API Name: companion assets clicks
NinjaCat System ID: nativo:MET_Companion_Assets_Clicks
Data Type: integer

Content Widget Action 1

API Name: widget event #1
NinjaCat System ID: nativo:MET_Content_Widget_Action_1
Data Type: integer

Content Widget Action 2

API Name: widget event #2
NinjaCat System ID: nativo:MET_Content_Widget_Action_2
Data Type: integer

Content Widget Action 3

API Name: widget event #3
NinjaCat System ID: nativo:MET_Content_Widget_Action_3
Data Type: integer

Content Widget Action 4

API Name: widget event #4
NinjaCat System ID: nativo:MET_Content_Widget_Action_4
Data Type: integer

Content Widget Action 5

API Name: widget event #5
NinjaCat System ID: nativo:MET_Content_Widget_Action_5
Data Type: integer

Content Widget CTA

API Name: widget cta
NinjaCat System ID: nativo:MET_Content_Widget_CTA
Data Type: integer

Conversions

API Name: conversions
NinjaCat System ID: nativo:MET_Conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS

Conversions Value

API Name: conversions value
NinjaCat System ID: nativo:MET_Conversions_Value
Data Type: integer

Conv. Rate

NinjaCat System ID: nativo:MET_conversion_rate
Data Type: decimal
Display As: percent
Aggregates To: MET_CONVERSION_RATE
Formula: nativo:MET_Conversions / nativo:MET_Clicks

COS

NinjaCat System ID: nativo:MET_cos
Data Type: decimal
Display As: currency
Formula: nativo:MET_Conversions_Value / nativo:MET_Media_Budget_Spent

Cost / Conv.

NinjaCat System ID: nativo:MET_cpa
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA
Formula: nativo:MET_Media_Budget_Spent / nativo:MET_Conversions

Count (Unique Dimensions)

NinjaCat System ID: nativo:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: nativo:MET_cpc
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: nativo:MET_Media_Budget_Spent / nativo:MET_Clicks

CPM

NinjaCat System ID: nativo:MET_cpm
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: 1000 * nativo:MET_Media_Budget_Spent / nativo:MET_Impressions

CTA Clicks

API Name: cta
NinjaCat System ID: nativo:MET_CTA_Clicks
Data Type: integer

CTR

NinjaCat System ID: nativo:MET_ctr
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: nativo:MET_Clicks / nativo:MET_Impressions

ctr (standard)

NinjaCat System ID: nativo:MET_ctr_standard
Data Type: decimal
Display As: percent
Formula: nativo:MET_Clicks / nativo:MET_Standard_Impressions

Earned Views

API Name: earned views
NinjaCat System ID: nativo:MET_Earned_Views
Data Type: integer

Engagements

API Name: engagements
NinjaCat System ID: nativo:MET_Engagements
Data Type: integer
Aggregates To: MET_ENGAGEMENTS

Engagements 15

API Name: engagements 15 seconds
NinjaCat System ID: nativo:MET_Engagements_15
Data Type: integer

Gross Budget Fill

API Name: % gross budget spent
NinjaCat System ID: nativo:MET_Gross_Budget_Fill
Data Type: decimal
Display As: percent

Gross Budget Spent

API Name: gross budget spent
NinjaCat System ID: nativo:MET_Gross_Budget_Spent
Data Type: decimal
Display As: currency

Impressions

API Name: impressions
NinjaCat System ID: nativo:MET_Impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Media Budget Spent

API Name: media budget spent
NinjaCat System ID: nativo:MET_Media_Budget_Spent
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Page Views

API Name: page views
NinjaCat System ID: nativo:MET_Page_Views
Data Type: integer
Aggregates To: MET_VIEWS

Pre Roll Clicks

API Name: pre-roll clicks
NinjaCat System ID: nativo:MET_Pre_Roll_Clicks
Data Type: integer

Pre Roll CTA

API Name: pre-roll cta
NinjaCat System ID: nativo:MET_Pre_Roll_CTA
Data Type: integer

Pre Roll Video Starts

API Name: pre-roll video starts
NinjaCat System ID: nativo:MET_Pre_Roll_Video_Starts
Data Type: integer

Pre Roll Viewable Impressions

API Name: pre-roll viewable impressions
NinjaCat System ID: nativo:MET_Pre_Roll_Viewable_Impressions
Data Type: integer

Pre Roll Views

API Name: pre-roll views
NinjaCat System ID: nativo:MET_Pre_Roll_Views
Data Type: integer

Pre Roll Views to 100

API Name: pre-roll views to 100%
NinjaCat System ID: nativo:MET_Pre_Roll_Views_to_100
Data Type: integer

Pre Roll Views to 25

API Name: pre-roll views to 25%
NinjaCat System ID: nativo:MET_Pre_Roll_Views_to_25
Data Type: integer

Pre Roll Views to 50

API Name: pre-roll views to 50%
NinjaCat System ID: nativo:MET_Pre_Roll_Views_to_50
Data Type: integer

Pre Roll Views to 75

API Name: pre-roll views to 75%
NinjaCat System ID: nativo:MET_Pre_Roll_Views_to_75
Data Type: integer

Revenue

API Name: publisher revenue
NinjaCat System ID: nativo:MET_Revenue
Data Type: decimal
Display As: currency
Aggregates To: MET_REVENUE

ROAS

NinjaCat System ID: nativo:MET_roas
Data Type: decimal
Display As: currency
Formula: nativo:MET_Conversions_Value / nativo:MET_Media_Budget_Spent

Shares

API Name: shares
NinjaCat System ID: nativo:MET_Shares
Data Type: integer
Aggregates To: MET_SHARES

Slide Views

API Name: slide views
NinjaCat System ID: nativo:MET_Slide_Views
Data Type: integer

Standard Impressions

API Name: cpm impressions
NinjaCat System ID: nativo:MET_Standard_Impressions
Data Type: integer

Total Time On Content

API Name: time on content
NinjaCat System ID: nativo:MET_Total_Time_On_Content
Data Type: text
Display As: time

Video End

API Name: video views to 100%
NinjaCat System ID: nativo:MET_Video_End
Data Type: integer

Video Exit Fullscreen

API Name: video exit fullscreen
NinjaCat System ID: nativo:MET_Video_Exit_Fullscreen
Data Type: integer

Video Fullscreen

API Name: video fullscreen
NinjaCat System ID: nativo:MET_Video_Fullscreen
Data Type: integer

Video Mute

API Name: video mute
NinjaCat System ID: nativo:MET_Video_Mute
Data Type: integer

Video Pause

API Name: video pause
NinjaCat System ID: nativo:MET_Video_Pause
Data Type: integer

Video Resume

API Name: video resume
NinjaCat System ID: nativo:MET_Video_Resume
Data Type: integer

Video Start

API Name: video start
NinjaCat System ID: nativo:MET_Video_Start
Data Type: integer

Video Unmute

API Name: unmute
NinjaCat System ID: nativo:MET_Video_Unmute
Data Type: integer

Video Viewable impressions

API Name: video viewable impressions
NinjaCat System ID: nativo:MET_Video_Viewable_impressions
Data Type: integer

Video Views

API Name: video views
NinjaCat System ID: nativo:MET_Video_Views
Data Type: integer
Aggregates To: MET_VIDEO_VIEWS

Video Views To 25

API Name: video views to 25%
NinjaCat System ID: nativo:MET_Video_Views_To_25
Data Type: integer

Video Views To 50

API Name: video views to 50%
NinjaCat System ID: nativo:MET_Video_Views_To_50
Data Type: integer

Video Views To 75

API Name: video views to 75%
NinjaCat System ID: nativo:MET_Video_Views_To_75
Data Type: integer

Viewable Impressions

API Name: vcpm impressions
NinjaCat System ID: nativo:MET_Viewable_Impressions
Data Type: integer
Aggregates To: MET_VIEWABLE_IMPRESSIONS

Views From Adunit

API Name: direct views
NinjaCat System ID: nativo:MET_Views_From_Adunit
Data Type: integer

Views To 15 Seconds

API Name: views to 15 seconds
NinjaCat System ID: nativo:MET_Views_To_15_Seconds
Data Type: integer

Views To 30 Seconds

API Name: views to 30 seconds
NinjaCat System ID: nativo:MET_Views_To_30_Seconds
Data Type: integer

View Through Conversions

API Name: view through conversions
NinjaCat System ID: nativo:MET_View_Through_Conversions
Data Type: integer
Aggregates To: MET_VIEW_THROUGH_CONVERSIONS

Updated 6 months ago