Google Display & Video 360 Fields

Suggest Edits

Dimensions (83)

Account

NinjaCat System ID: google_doubleclick_bm:DIM_ACCOUNT

Data Type: text

Aggregates To: DIM_ACCOUNT

Ad Position

API Name: FILTER_AD_POSITION

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_AD_POSITION

Data Type: text

Advertiser ID

API Name: FILTER_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ADVERTISER

Data Type: text

Advertiser Name

API Name: FILTER_ADVERTISER_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ADVERTISER_NAME

Data Type: text

Advertiser Status

API Name: FILTER_ADVERTISER_INTEGRATION_STATUS

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ADVERTISER_INTEGRATION_STATUS

Data Type: text

Advertiser Timezone

API Name: FILTER_ADVERTISER_TIMEZONE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ADVERTISER_TIMEZONE

Data Type: text

App/URL

API Name: FILTER_APP_URL

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_APP_URL

Data Type: text

App/URL ID

API Name: FILTER_SITE_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_SITE_ID

Data Type: text

Browser

API Name: FILTER_BROWSER

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_BROWSER

Data Type: text

Campaign Group

NinjaCat System ID: google_doubleclick_bm:DIM_CampaignGroup

Data Type: text

Aggregates To: DIM_CAMPAIGN_GROUPS

Channel ID

API Name: FILTER_CHANNEL_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CHANNEL_ID

Data Type: text

Channel Name

API Name: FILTER_CHANNEL_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CHANNEL_NAME

Data Type: text

Channel Type

API Name: FILTER_CHANNEL_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CHANNEL_TYPE

Data Type: text

City

API Name: FILTER_CITY_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CITY

Data Type: text

Aggregates To: DIM_CITY

City ID

API Name: FILTER_CITY

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CITY_ID

Data Type: text

Country

API Name: FILTER_COUNTRY

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_COUNTRY

Data Type: text

Display As: country

Aggregates To: DIM_COUNTRIES

Country ID

API Name: FILTER_COUNTRY_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_COUNTRY_ID

Data Type: text

Creative

API Name: FILTER_CREATIVE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CREATIVE

Data Type: text

Creative Asset

API Name: FILTER_CREATIVE_ASSET

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CREATIVE_ASSET

Data Type: text

Creative ID

API Name: FILTER_CREATIVE_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CREATIVE_ID

Data Type: text

Creative Size

API Name: FILTER_CREATIVE_SIZE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CREATIVE_SIZE

Data Type: text

Creative Source

API Name: FILTER_CREATIVE_SOURCE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CREATIVE_SOURCE

Data Type: text

Creative Status

API Name: FILTER_CREATIVE_STATUS

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CREATIVE_STATUS

Data Type: text

Creative Type

API Name: FILTER_CREATIVE_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CREATIVE_TYPE

Data Type: text

Currency

API Name: FILTER_ADVERTISER_CURRENCY

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ADVERTISER_CURRENCY

Data Type: text

Aggregates To: DIM_CURRENCY

Current Insertion Order Goal Type

API Name: FILTER_INSERTION_ORDER_GOAL_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INSERTION_ORDER_GOAL_TYPE

Data Type: text

Data Source

NinjaCat System ID: google_doubleclick_bm:DIM_DATA_SOURCE

Data Type: text

Aggregates To: DIM_DATA_SOURCE

Date

API Name: FILTER_DATE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_DATE

Data Type: date

Aggregates To: DIM_DATE

Day of Month

NinjaCat System ID: google_doubleclick_bm:DIM_DayOfMonth

Data Type: integer

Aggregates To: DIM_DAY_OF_MONTH

Day of Week

NinjaCat System ID: google_doubleclick_bm:DIM_DayOfWeek

Data Type: text

Display As: day_of_week

Aggregates To: DIM_DAY_OF_WEEK

Device Make

API Name: FILTER_DEVICE_MODEL

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_MOBILE_DEVICE_MAKE_MODEL

Data Type: text

Device Type

API Name: FILTER_DEVICE_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_MOBILE_DEVICE_TYPE

Data Type: text

Aggregates To: DIM_DEVICE_TYPE

DMA Code

API Name: FILTER_DMA

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_DMA

Data Type: text

DMA Name

API Name: FILTER_DMA_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_DMA_NAME

Data Type: text

DV360 Activity

API Name: FILTER_FLOODLIGHT_ACTIVITY_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ACTIVITY_ID

Data Type: text

DV360 Activity Name

API Name: FILTER_FLOODLIGHT_ACTIVITY

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ACTIVITY_NAME

Data Type: text

Environment

API Name: FILTER_PAGE_LAYOUT

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_PAGE_LAYOUT

Data Type: text

Exchange

API Name: FILTER_EXCHANGE_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_EXCHANGE_ID

Data Type: text

External Id

NinjaCat System ID: google_doubleclick_bm:DIM_EXTERNAL_ID

Data Type: text

Aggregates To: DIM_EXTERNAL_ID

Insertion Order

API Name: FILTER_INSERTION_ORDER_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INSERTION_ORDER_MANUAL

Data Type: text

Insertion Order ID

API Name: FILTER_INSERTION_ORDER

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INSERTION_ORDER

Data Type: text

Insertion Order Id

API Name: FILTER_ORDER_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ORDER_ID

Data Type: text

Insertion Order Status

API Name: FILTER_INSERTION_ORDER_STATUS

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INSERTION_ORDER_STATUS

Data Type: text

Inventory Commitment Type

API Name: FILTER_INVENTORY_COMMITMENT_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INVENTORY_COMMITMENT_TYPE

Data Type: text

Inventory Rate Type

API Name: FILTER_INVENTORY_RATE_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INVENTORY_RATE_TYPE

Data Type: text

Inventory Source

API Name: FILTER_INVENTORY_SOURCE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INVENTORY_SOURCE

Data Type: text

Inventory Source Type

API Name: FILTER_INVENTORY_SOURCE_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_INVENTORY_SOURCE_TYPE

Data Type: text

ISP or Carrier

API Name: FILTER_CARRIER_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CARRIER

Data Type: text

Line Item

API Name: FILTER_LINE_ITEM_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_LINE_ITEM

Data Type: text

Line Item End Date

API Name: FILTER_LINE_ITEM_END_DATE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_LINE_ITEM_END_DATE

Data Type: date

Line Item ID

API Name: FILTER_LINE_ITEM

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_LINE_ITEM_ID

Data Type: text

Line Item Start Date

API Name: FILTER_LINE_ITEM_START_DATE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_LINE_ITEM_START_DATE

Data Type: date

Line Item Status

API Name: FILTER_LINE_ITEM_STATUS

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_LINE_ITEM_STATUS

Data Type: text

Line Item Type

API Name: FILTER_LINE_ITEM_TYPE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_LINE_ITEM_TYPE

Data Type: text

Max Video Duration (seconds)

API Name: FILTER_VIDEO_DURATION_SECONDS

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_VIDEO_DURATION_SECONDS

Data Type: text

Media Plan Campaign

API Name: FILTER_MEDIA_PLAN_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_MEDIA_PLAN

Data Type: text

Media Plan Campaign ID

API Name: FILTER_MEDIA_PLAN

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_MEDIA_PLAN_ID

Data Type: text

Month of Year

NinjaCat System ID: google_doubleclick_bm:DIM_MonthOfYear

Data Type: text

Display As: date_month_of_year

Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: google_doubleclick_bm:DIM_NETWORK

Data Type: text

Display As: title_case

Aggregates To: DIM_NETWORK

Operating System

API Name: FILTER_OS

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_OS

Data Type: text

Order ID

Deprecated: 2024-11-07T01:28:37.866Z

API Name: FILTER_ORDER_ID_ACTUAL

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ORDER_ID_ACTUAL

Data Type: text

Orders

API Name: FILTER_INSERTION_ORDER_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ORDERS

Data Type: text

Aggregates To: DIM_CAMPAIGN_NAME

Partner ID

API Name: FILTER_PARTNER

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_PARTNER

Data Type: text

Partner Name

API Name: FILTER_PARTNER_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_PARTNER_NAME

Data Type: text

Public Inventory

API Name: FILTER_PUBLIC_INVENTORY

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_PUBLIC_INVENTORY

Data Type: text

Quarter

NinjaCat System ID: google_doubleclick_bm:DIM_Quarter

Data Type: text

Display As: quarter

Aggregates To: DIM_QUARTER

Region

API Name: FILTER_REGION_NAME

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_REGION

Data Type: text

Region ID

API Name: FILTER_REGION

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_REGION_ID

Data Type: text

Row

NinjaCat System ID: google_doubleclick_bm:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

System Account ID

NinjaCat System ID: google_doubleclick_bm:DIM_ACCOUNT_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Time to Conversion

API Name: FILTER_CONVERSION_DELAY

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_CONVERSION_DELAY

Data Type: text

TrueView Ad Group Id (Video)

API Name: FILTER_TRUEVIEW_AD_GROUP_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_TRUEVIEW_AD_GROUP_ID

Data Type: text

TrueView Ad Group (Video)

API Name: FILTER_TRUEVIEW_AD_GROUP

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_TRUEVIEW_AD_GROUP

Data Type: text

TrueView Ad Id (Video)

API Name: FILTER_TRUEVIEW_AD_GROUP_AD_ID

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_TRUEVIEW_AD_GROUP_AD_ID

Data Type: text

TrueView Ad (Video)

API Name: FILTER_TRUEVIEW_AD

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_TRUEVIEW_AD

Data Type: text

Trueview Age (Video)

API Name: FILTER_TRUEVIEW_AGE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_TRUEVIEW_AGE

Data Type: text

Trueview Gender (Video)

API Name: FILTER_TRUEVIEW_GENDER

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_TRUEVIEW_GENDER

Data Type: text

Video Player Size

API Name: FILTER_VIDEO_PLAYER_SIZE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_VIDEO_PLAYER_SIZE

Data Type: text

Video Skippable Support

API Name: FILTER_SKIPPABLE_SUPPORT

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_SKIPPABLE_SUPPORT

Data Type: text

Week of Year

NinjaCat System ID: google_doubleclick_bm:DIM_WeekOfYear

Data Type: text

Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: google_doubleclick_bm:DIM_Year

Data Type: text

Aggregates To: DIM_YEAR

Zip Code

API Name: FILTER_ZIP_POSTAL_CODE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ZIP_POSTAL_CODE

Data Type: text

Zip Code ID

API Name: FILTER_ZIP_CODE

NinjaCat System ID: google_doubleclick_bm:DIM_FILTER_ZIP_CODE

Data Type: text

Metrics (97)

Active View: Audible Measurable Impressions

API Name: METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS

Data Type: integer

Active View: % Audible & Visible at Start

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START

Data Type: decimal

Display As: percent

Formula: ((google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS + google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS) / google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS)

Active View: Average Viewable Time

API Name: METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME

Data Type: integer

Active View: Eligible Impressions

API Name: METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS

Data Type: integer

Active View: Impression Distribution (Not Measurable)

API Name: METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE

Data Type: integer

Active View: Impression Distribution (Not Viewable)

API Name: METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE

Data Type: integer

Active View: Impression Distribution (Viewable)

API Name: METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE

Data Type: integer

Active View: % Measurable Impressions

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS

Data Type: decimal

Display As: percent

Formula: (google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS / (google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS+ google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS))

Active View: Measurable Impressions

API Name: METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS

Data Type: integer

Active View: Not Measurable Impressions

API Name: METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS

Data Type: integer

Active View: Not Viewable Impressions

API Name: METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS

Data Type: integer

Active View: % of Ad Played

API Name: METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED

Data Type: decimal

Display As: percent

Active View: % Play Time Audible & Visible

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE

Data Type: decimal

Display As: percent

Formula: ((google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_AUDIBLE_MEASURABLE_IMPRESSIONS + google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS) / google_doubleclick_bm:MET_IMPRESSIONS)

Active View: % Play Time Visible

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE

Data Type: decimal

Display As: percent

Formula: google_doubleclick_bm:MET_METRIC_PERCENT_PLAY_TIME_VISIBLE_HIDDEN / google_doubleclick_bm:MET_METRIC_TOTAL_PLAY_TIME_HIDDEN

Active View: % Viewable Impressions

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS

Data Type: decimal

Display As: percent

Formula: (google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS / (google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS+ google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS))

Active View: Viewable Impressions

API Name: METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS

Data Type: integer

Audio Mutes (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_MUTES

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_MUTES

Data Type: integer

Clicks

API Name: METRIC_CLICKS

NinjaCat System ID: google_doubleclick_bm:MET_CLICKS

Data Type: integer

Aggregates To: MET_CLICKS

% Clicks Leading to Conversions

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE

Data Type: decimal

Display As: percent

Formula: (google_doubleclick_bm:MET_METRIC_LAST_CLICKS / google_doubleclick_bm:MET_CLICKS)

CM Post-Click Revenue

API Name: METRIC_CM360_POST_CLICK_REVENUE

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_POST_CLICK_DFA_REVENUE

Data Type: decimal

Display As: currency

CM Post-View Revenue

API Name: METRIC_CM360_POST_VIEW_REVENUE

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_POST_VIEW_DFA_REVENUE

Data Type: decimal

Display As: currency

Companion Clicks (Video)

API Name: METRIC_VIDEO_COMPANION_CLICKS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_VIDEO_COMPANION_CLICKS

Data Type: integer

Companion Impressions (Video)

API Name: METRIC_VIDEO_COMPANION_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_VIDEO_COMPANION_IMPRESSIONS

Data Type: integer

Complete Listens (Audio)

API Name: METRIC_COMPLETE_LISTENS_AUDIO

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_COMPLETE_LISTENS_AUDIO

Data Type: integer

Complete Views (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_COMPLETIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_COMPLETIONS

Data Type: integer

Completion Rate (Audio)

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_COMPLETION_RATE_AUDIO

Data Type: decimal

Display As: percent

Formula: (google_doubleclick_bm:MET_METRIC_COMPLETE_LISTENS_AUDIO / google_doubleclick_bm:MET_METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS)

Conversions

API Name: METRIC_TOTAL_CONVERSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_CONVERSIONS

Data Type: integer

Aggregates To: MET_CONVERSIONS

Conv. Rate

NinjaCat System ID: google_doubleclick_bm:MET_CONVERSION_RATE

Data Type: decimal

Display As: percent

Aggregates To: MET_CONVERSION_RATE

Formula: (google_doubleclick_bm:MET_METRIC_TOTAL_CONVERSIONS / google_doubleclick_bm:MET_ACTION_LEADING_TO_CONV)

Cost

API Name: METRIC_MEDIA_COST_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_COST

Data Type: decimal

Display As: currency

Aggregates To: MET_COST

Cost / Conv.

NinjaCat System ID: google_doubleclick_bm:MET_COST_PER_CONVERSION

Data Type: decimal

Display As: currency

Aggregates To: MET_CPA

Formula: (google_doubleclick_bm:MET_COST / google_doubleclick_bm:MET_METRIC_TOTAL_CONVERSIONS)

Count (Unique Dimensions)

NinjaCat System ID: google_doubleclick_bm:MET_COUNT_NC

Data Type: integer

Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: google_doubleclick_bm:MET_CPC

Data Type: decimal

Display As: currency

Aggregates To: MET_CPC

Formula: (google_doubleclick_bm:MET_COST / google_doubleclick_bm:MET_CLICKS)

CPM

NinjaCat System ID: google_doubleclick_bm:MET_CPM

Data Type: decimal

Display As: currency

Aggregates To: MET_CPM

Formula: (1000 * google_doubleclick_bm:MET_COST / google_doubleclick_bm:MET_IMPRESSIONS)

CPM Fee 1 (Adv Currency)

API Name: METRIC_CPM_FEE1_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_CPM_FEE1_ADVERTISER

Data Type: decimal

Display As: currency

CPM Fee 2 (Adv Currency)

API Name: METRIC_CPM_FEE2_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_CPM_FEE2_ADVERTISER

Data Type: decimal

Display As: currency

CPM Fee 3 (Adv Currency)

API Name: METRIC_CPM_FEE3_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_CPM_FEE3_ADVERTISER

Data Type: decimal

Display As: currency

CPM Fee 4 (Adv Currency)

API Name: METRIC_CPM_FEE4_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_CPM_FEE4_ADVERTISER

Data Type: decimal

Display As: currency

CPM Fee 5 (Adv Currency)

API Name: METRIC_CPM_FEE5_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_CPM_FEE5_ADVERTISER

Data Type: decimal

Display As: currency

CTR

NinjaCat System ID: google_doubleclick_bm:MET_CTR

Data Type: decimal

Display As: percent

Aggregates To: MET_CTR

Formula: (google_doubleclick_bm:MET_CLICKS / google_doubleclick_bm:MET_IMPRESSIONS)

Data Fees (Adv Currency)

API Name: METRIC_FEE16_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_FEE16_ADVERTISER

Data Type: decimal

Display As: currency

First Quartile (Audio)

API Name: METRIC_FIRST_QUARTILE_AUDIO

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_FIRST_QUARTILE_AUDIO

Data Type: integer

First-Quartile Views (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES

Data Type: integer

Fullscreens (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS

Data Type: integer

Impressions

API Name: METRIC_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_IMPRESSIONS

Data Type: integer

Aggregates To: MET_IMPRESSIONS

% Impressions Leading to Conversions

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_IMPRESSIONS_TO_CONVERSION_RATE

Data Type: decimal

Display As: percent

Formula: (google_doubleclick_bm:MET_METRIC_TOTAL_CONVERSIONS / google_doubleclick_bm:MET_IMPRESSIONS)

Media Cost (Advertiser Currency)

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_COST_ADVERTISER

Data Type: decimal

Display As: currency

Formula: google_doubleclick_bm:MET_COST

Media Cost eCPA (Adv Currency)

API Name: METRIC_MEDIA_COST_ECPA_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_COST_ECPA_ADVERTISER

Data Type: decimal

Display As: currency

Media Cost eCPA (PC) (Adv Currency)

API Name: METRIC_MEDIA_COST_ECPAPC_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_COST_ECPAPC_ADVERTISER

Data Type: decimal

Display As: currency

Media Cost eCPA (PV) (Adv Currency)

API Name: METRIC_MEDIA_COST_ECPAPV_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_COST_ECPAPV_ADVERTISER

Data Type: decimal

Display As: currency

Media Cost eCPC (Adv Currency)

API Name: METRIC_MEDIA_COST_ECPC_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_COST_ECPC_ADVERTISER

Data Type: decimal

Display As: currency

Media Cost eCPM (Adv Currency)

API Name: METRIC_MEDIA_COST_ECPM_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_COST_ECPM_ADVERTISER

Data Type: decimal

Display As: currency

Media Cost (USD)

API Name: METRIC_MEDIA_COST_USD

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_COST_USD

Data Type: decimal

Display As: currency

Media Fee 1 (Adv Currency)

API Name: METRIC_MEDIA_FEE1_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_FEE1_ADVERTISER

Data Type: decimal

Display As: currency

Media Fee 2 (Adv Currency)

API Name: METRIC_MEDIA_FEE2_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_FEE2_ADVERTISER

Data Type: decimal

Display As: currency

Media Fee 3 (Adv Currency)

API Name: METRIC_MEDIA_FEE3_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_FEE3_ADVERTISER

Data Type: decimal

Display As: currency

Media Fee 4 (Adv Currency)

API Name: METRIC_MEDIA_FEE4_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_FEE4_ADVERTISER

Data Type: decimal

Display As: currency

Media Fee 5 (Adv Currency)

API Name: METRIC_MEDIA_FEE5_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MEDIA_FEE5_ADVERTISER

Data Type: decimal

Display As: currency

Midpoint (Audio)

API Name: METRIC_MIDPOINT_AUDIO

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_MIDPOINT_AUDIO

Data Type: integer

Midpoint Views (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_MIDPOINTS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_MIDPOINTS

Data Type: integer

Pauses (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_PAUSES

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_PAUSES

Data Type: integer

Post-Click Conversions

API Name: METRIC_LAST_CLICKS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_LAST_CLICKS

Data Type: integer

Post-View Conversions

API Name: METRIC_LAST_IMPRESSIONS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_LAST_IMPRESSIONS

Data Type: integer

Profit (Advertiser Currency)

API Name: METRIC_PROFIT_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_PROFIT_ADVERTISER

Data Type: decimal

Display As: currency

Profit eCPM (Adv Currency)

API Name: METRIC_PROFIT_ECPM_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_PROFIT_ECPM_ADVERTISER

Data Type: decimal

Display As: currency

Profit Margin

API Name: METRIC_PROFIT_MARGIN

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_PROFIT_MARGIN

Data Type: integer

Revenue (Adv Currency)

API Name: METRIC_REVENUE_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_REVENUE_ADVERTISER

Data Type: decimal

Display As: currency

Revenue eCPA (Adv Currency)

API Name: METRIC_REVENUE_ECPA_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_REVENUE_ECPA_ADVERTISER

Data Type: decimal

Display As: currency

Revenue eCPA (PC) (Adv Currency)

API Name: METRIC_REVENUE_ECPAPC_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_REVENUE_ECPAPC_ADVERTISER

Data Type: decimal

Display As: currency

Revenue eCPA (PV) (Adv Currency)

API Name: METRIC_REVENUE_ECPAPV_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_REVENUE_ECPAPV_ADVERTISER

Data Type: decimal

Display As: currency

Revenue eCPC (Adv Currency)

API Name: METRIC_REVENUE_ECPC_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_REVENUE_ECPC_ADVERTISER

Data Type: decimal

Display As: currency

Revenue eCPM (Adv Currency)

API Name: METRIC_REVENUE_ECPM_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_REVENUE_ECPM_ADVERTISER

Data Type: decimal

Display As: currency

Revenue (USD)

API Name: METRIC_REVENUE_USD

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_REVENUE_USD

Data Type: decimal

Display As: currency

Skips (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_SKIPS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_SKIPS

Data Type: integer

Starts (Audio)

API Name: METRIC_STARTS_AUDIO

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_STARTS_AUDIO

Data Type: integer

Start Views (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_PLAYS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_PLAYS

Data Type: integer

Stops (Audio)

API Name: METRIC_STOPS_AUDIO

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_STOPS_AUDIO

Data Type: integer

Third Quartile (Audio)

API Name: METRIC_THIRD_QUARTILE_AUDIO

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_THIRD_QUARTILE_AUDIO

Data Type: integer

Third-Quartile Views (Video)

API Name: METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES

Data Type: integer

Total Media Cost

API Name: METRIC_TOTAL_MEDIA_COST_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_ADVERTISER

Data Type: decimal

Display As: currency

Total Media Cost eCPA (Adv Currency)

API Name: METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER

Data Type: decimal

Display As: currency

Total Media Cost eCPA (PC) (Adv Currency)

API Name: METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER

Data Type: decimal

Display As: currency

Total Media Cost eCPA (PV) (Adv Currency)

API Name: METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER

Data Type: decimal

Display As: currency

Total Media Cost eCPC (Adv Currency)

API Name: METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER

Data Type: decimal

Display As: currency

Total Media Cost eCPM (Adv Currency)

API Name: METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER

Data Type: decimal

Display As: currency

Total Media Cost Viewable eCPM (Adv Currency)

API Name: METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER

Data Type: decimal

Display As: currency

Total Video Media Cost eCPCV (Adv Currency)

Deprecated: 2024-11-07T01:28:37.866Z

API Name: METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER

Data Type: decimal

Display As: currency

Total Video Media Cost (USD)

API Name: METRIC_TOTAL_MEDIA_COST_USD

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TOTAL_MEDIA_COST_USD

Data Type: decimal

Display As: currency

TrueView Earned Likes (Video)

API Name: METRIC_TRUEVIEW_EARNED_LIKES

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_EARNED_LIKES

Data Type: integer

TrueView Earned Shares (Video)

API Name: METRIC_TRUEVIEW_EARNED_SHARES

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_EARNED_SHARES

Data Type: integer

TrueView Earned Subscribers (Video)

API Name: METRIC_TRUEVIEW_EARNED_SUBSCRIBERS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_EARNED_SUBSCRIBERS

Data Type: integer

TrueView Earned Views (Video)

API Name: METRIC_TRUEVIEW_EARNED_VIEWS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_EARNED_VIEWS

Data Type: integer

TrueView Engagements (Video)

API Name: METRIC_TRUEVIEW_ENGAGEMENTS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_ENGAGEMENTS

Data Type: integer

TrueView Rate (Video)

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_VIEW_RATE

Data Type: decimal

Display As: percent

Formula: (google_doubleclick_bm:MET_METRIC_TRUEVIEW_VIEWS / google_doubleclick_bm:MET_IMPRESSIONS)

TrueView Views (Video)

API Name: METRIC_TRUEVIEW_VIEWS

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_VIEWS

Data Type: integer

TrueView View Through Conversion (Video)

API Name: METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION

Data Type: integer

Video Completion Rate

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_VIDEO_COMPLETION_RATE

Data Type: decimal

Display As: percent

Formula: (google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_COMPLETIONS / google_doubleclick_bm:MET_METRIC_RICH_MEDIA_VIDEO_PLAYS)

Watch Time (Video)

API Name: METRIC_WATCH_TIME

NinjaCat System ID: google_doubleclick_bm:MET_METRIC_WATCH_TIME

Data Type: text

Display As: time

Updated 4 months ago

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