Adobe Tube Mogul Fields

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Dimensions (17)

Account

NinjaCat System ID: adobe_tube_mogul:DIM_ACCOUNT

Data Type: text

Aggregates To: DIM_ACCOUNT

Campaign

API Name: campaign_name

NinjaCat System ID: adobe_tube_mogul:DIM_campaign

Data Type: text

Aggregates To: DIM_CAMPAIGN_NAME

Campaign Group

NinjaCat System ID: adobe_tube_mogul:DIM_CampaignGroup

Data Type: text

Aggregates To: DIM_CAMPAIGN_GROUPS

Currency

NinjaCat System ID: adobe_tube_mogul:DIM_CURRENCY

Data Type: text

Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: adobe_tube_mogul:DIM_DATA_SOURCE

Data Type: text

Aggregates To: DIM_DATA_SOURCE

Date

API Name: date

NinjaCat System ID: adobe_tube_mogul:DIM_date

Data Type: date

Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: adobe_tube_mogul:DIM_DAY_OF_MONTH

Data Type: integer

Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: adobe_tube_mogul:DIM_DAY_OF_WEEK

Data Type: text

Display As: day_of_week

Aggregates To: DIM_DAY_OF_WEEK

External Id

NinjaCat System ID: adobe_tube_mogul:DIM_EXTERNAL_ID

Data Type: text

Aggregates To: DIM_EXTERNAL_ID

Month Of Year

NinjaCat System ID: adobe_tube_mogul:DIM_MONTH_OF_YEAR

Data Type: text

Display As: date_month_of_year

Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: adobe_tube_mogul:DIM_NETWORK

Data Type: text

Display As: title_case

Aggregates To: DIM_NETWORK

Placement

API Name: placement_name

NinjaCat System ID: adobe_tube_mogul:DIM_placement

Data Type: text

Quarter

NinjaCat System ID: adobe_tube_mogul:DIM_QUARTER

Data Type: text

Display As: quarter

Aggregates To: DIM_QUARTER

Row

NinjaCat System ID: adobe_tube_mogul:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

System Account ID

NinjaCat System ID: adobe_tube_mogul:DIM_ACCOUNT_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Week Of Year

NinjaCat System ID: adobe_tube_mogul:DIM_WEEK_OF_YEAR

Data Type: text

Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: adobe_tube_mogul:DIM_Year

Data Type: text

Aggregates To: DIM_YEAR

Metrics (101)

100% Completion Rate

API Name: pct_completions100

NinjaCat System ID: adobe_tube_mogul:MET_pct_completions100

Data Type: decimal

Display As: percent

100% Completions

API Name: completions100

NinjaCat System ID: adobe_tube_mogul:MET_completions100

Data Type: integer

25% Completion Rate

API Name: pct_completions25

NinjaCat System ID: adobe_tube_mogul:MET_pct_completions25

Data Type: decimal

Display As: percent

25% Completions

API Name: completions25

NinjaCat System ID: adobe_tube_mogul:MET_completions25

Data Type: integer

50% Completion Rate

API Name: pct_completions50

NinjaCat System ID: adobe_tube_mogul:MET_pct_completions50

Data Type: decimal

Display As: percent

50% Completions

API Name: completions50

NinjaCat System ID: adobe_tube_mogul:MET_completions50

Data Type: integer

75% Completion Rate

API Name: pct_completions75

NinjaCat System ID: adobe_tube_mogul:MET_pct_completions75

Data Type: decimal

Display As: percent

75% Completions

API Name: completions75

NinjaCat System ID: adobe_tube_mogul:MET_completions75

Data Type: integer

Advertiser Costs

API Name: advertiser_costs

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_costs

Data Type: decimal

Display As: currency

Advertiser Data Fees

API Name: advertiser_data_fees

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_data_fees

Data Type: decimal

Display As: currency

Advertiser IO Fees

API Name: advertiser_io_fees

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_io_fees

Data Type: decimal

Display As: currency

Advertiser Margin

API Name: advertiser_margin

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_margin

Data Type: integer

Advertiser Margin %

API Name: advertiser_margin_pct

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_margin_pct

Data Type: decimal

Display As: percent

Advertiser Media Fees

API Name: advertiser_media_fees

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_media_fees

Data Type: decimal

Display As: currency

Advertiser Other Fees

API Name: advertiser_other_fees

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_other_fees

Data Type: decimal

Display As: currency

Advertiser Total Fees

API Name: advertiser_total_fees

NinjaCat System ID: adobe_tube_mogul:MET_advertiser_total_fees

Data Type: decimal

Display As: currency

Avg. Percent Viewed

API Name: pct_viewed_avg

NinjaCat System ID: adobe_tube_mogul:MET_pct_viewed_avg

Data Type: decimal

Display As: percent

Billable Data Fees

API Name: billable_data_fees

NinjaCat System ID: adobe_tube_mogul:MET_billable_data_fees

Data Type: decimal

Display As: currency

Billable Media Fees

API Name: billable_media_fees

NinjaCat System ID: adobe_tube_mogul:MET_billable_media_fees

Data Type: decimal

Display As: currency

Billable Other Fees

API Name: billable_other_fees

NinjaCat System ID: adobe_tube_mogul:MET_billable_other_fees

Data Type: decimal

Display As: currency

Billable Total Fees

API Name: billable_total_fees

NinjaCat System ID: adobe_tube_mogul:MET_billable_total_fees

Data Type: decimal

Display As: currency

Billalbe IO Fees

API Name: billable_io_fees

NinjaCat System ID: adobe_tube_mogul:MET_billable_io_fees

Data Type: decimal

Display As: currency

Click Conversions

API Name: conversions_click_through

NinjaCat System ID: adobe_tube_mogul:MET_conversions_click_through

Data Type: integer

Clicks

API Name: total_click_throughs

NinjaCat System ID: adobe_tube_mogul:MET_total_click_throughs

Data Type: integer

Aggregates To: MET_CLICKS

Companion Clicks

API Name: companion_click_throughs

NinjaCat System ID: adobe_tube_mogul:MET_companion_click_throughs

Data Type: integer

Companion CTR

NinjaCat System ID: adobe_tube_mogul:MET_companion_ctr

Data Type: decimal

Display As: percent

Formula: (adobe_tube_mogul:MET_companion_click_throughs / adobe_tube_mogul:MET_companion_impressions)

Companion Impressions

API Name: companion_impressions

NinjaCat System ID: adobe_tube_mogul:MET_companion_impressions

Data Type: integer

Conversion Rate

NinjaCat System ID: adobe_tube_mogul:MET_conversion_rate

Data Type: decimal

Display As: percent

Formula: ((adobe_tube_mogul:MET_conversions_impressions + adobe_tube_mogul:MET_conversions_view + adobe_tube_mogul:MET_conversions_click_through) / adobe_tube_mogul:MET_impressions

Conversions Click Through Avg. Days

API Name: conversions_click_through_avg_days

NinjaCat System ID: adobe_tube_mogul:MET_conversions_click_through_avg_days

Data Type: integer

Conversions Impressions Avg. Days

API Name: conversions_impressions_avg_days

NinjaCat System ID: adobe_tube_mogul:MET_conversions_impressions_avg_days

Data Type: integer

Conversions View Avg. Days

API Name: conversions_view_avg_days

NinjaCat System ID: adobe_tube_mogul:MET_conversions_view_avg_days

Data Type: integer

Count (Unique Dimensions)

NinjaCat System ID: adobe_tube_mogul:MET_COUNT_NC

Data Type: integer

Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: adobe_tube_mogul:MET_cpc

Data Type: decimal

Display As: currency

Aggregates To: MET_CPC

Formula: (adobe_tube_mogul:MET_total_fees / adobe_tube_mogul:MET_total_click_throughs)

CPCV

NinjaCat System ID: adobe_tube_mogul:MET_cpcv

Data Type: decimal

Display As: currency

Aggregates To: MET_CPCV

Formula: (adobe_tube_mogul:MET_total_fees / adobe_tube_mogul:MET_completions100)

CPI

NinjaCat System ID: adobe_tube_mogul:MET_cpi

Data Type: decimal

Display As: currency

Aggregates To: MET_CPI

Formula: ('adobe_tube_mogul:MET_total_fees / adobe_tube_mogul:MET_impressions)

CPM

NinjaCat System ID: adobe_tube_mogul:MET_Cpm

Data Type: decimal

Display As: currency

Aggregates To: MET_CPM

Formula: (1000 * adobe_tube_mogul:MET_total_fees / adobe_tube_mogul:MET_impressions)

CPV

NinjaCat System ID: adobe_tube_mogul:MET_Cpv

Data Type: decimal

Display As: currency

Aggregates To: MET_CPV

Formula: (adobe_tube_mogul:MET_total_fees / adobe_tube_mogul:MET_views)

CTR

NinjaCat System ID: adobe_tube_mogul:MET_Ctr

Data Type: decimal

Display As: percent

Aggregates To: MET_CTR

Formula: (adobe_tube_mogul:MET_total_click_throughs / adobe_tube_mogul:MET_impressions)

Data Spend CPM

NinjaCat System ID: adobe_tube_mogul:MET_data_spend_cpm

Data Type: decimal

Display As: currency

Formula: (1000 * adobe_tube_mogul:MET_data_spend_total / adobe_tube_mogul:MET_impressions)

Data Spend Total

API Name: data_spend_total

NinjaCat System ID: adobe_tube_mogul:MET_data_spend_total

Data Type: decimal

Display As: currency

Engagements

API Name: engagements

NinjaCat System ID: adobe_tube_mogul:MET_engagements

Data Type: integer

Facebook Fan Page Clicks

API Name: facebook_fan_page_clicks

NinjaCat System ID: adobe_tube_mogul:MET_facebook_fan_page_clicks

Data Type: integer

Facebook Page Likes

API Name: facebook_page_likes

NinjaCat System ID: adobe_tube_mogul:MET_facebook_page_likes

Data Type: integer

Facebook Post Comments

API Name: facebook_post_comments

NinjaCat System ID: adobe_tube_mogul:MET_facebook_post_comments

Data Type: integer

Facebook Post Likes

API Name: facebook_post_likes

NinjaCat System ID: adobe_tube_mogul:MET_facebook_post_likes

Data Type: integer

Facebook Post Shares

API Name: facebook_post_shares

NinjaCat System ID: adobe_tube_mogul:MET_facebook_post_shares

Data Type: integer

Facebook Shares

API Name: shares_facebook

NinjaCat System ID: adobe_tube_mogul:MET_shares_facebook

Data Type: integer

Frequency

NinjaCat System ID: adobe_tube_mogul:MET_frequency

Data Type: integer

Formula: (adobe_tube_mogul:MET_impressions / adobe_tube_mogul:MET_unique_viewers)

Impression Conversions

API Name: conversions_impressions

NinjaCat System ID: adobe_tube_mogul:MET_conversions_impressions

Data Type: integer

Impressions

API Name: impressions

NinjaCat System ID: adobe_tube_mogul:MET_impressions

Data Type: integer

Aggregates To: MET_IMPRESSIONS

Media Spend CPM

NinjaCat System ID: adobe_tube_mogul:MET_media_spend_cpm

Data Type: decimal

Display As: currency

Formula: (1000 * adobe_tube_mogul:MET_media_spend_total / adobe_tube_mogul:MET_impressions)

Media Spend Total

API Name: media_spend_total

NinjaCat System ID: adobe_tube_mogul:MET_media_spend_total

Data Type: decimal

Display As: currency

Mobile Installs

API Name: mobile_installs

NinjaCat System ID: adobe_tube_mogul:MET_mobile_installs

Data Type: integer

Non-Billable Data Fees

API Name: non_billable_data_fees

NinjaCat System ID: adobe_tube_mogul:MET_non_billable_data_fees

Data Type: decimal

Display As: currency

Non-Billable Media Fees

API Name: non_billable_media_fees

NinjaCat System ID: adobe_tube_mogul:MET_non_billable_media_fees

Data Type: decimal

Display As: currency

Non-Billable Other Fees

API Name: non_billable_other_fees

NinjaCat System ID: adobe_tube_mogul:MET_non_billable_other_fees

Data Type: decimal

Display As: currency

Non-Billable Total Fees

API Name: non_billable_total_fees

NinjaCat System ID: adobe_tube_mogul:MET_non_billable_total_fees

Data Type: decimal

Display As: currency

Not Viewable Impressions

API Name: not_viewable_impressions

NinjaCat System ID: adobe_tube_mogul:MET_not_viewable_impressions

Data Type: integer

Other Spend CPM

NinjaCat System ID: adobe_tube_mogul:MET_other_spend_total_cpm

Data Type: decimal

Display As: currency

Formula: (1000 * adobe_tube_mogul:MET_other_spend_total / adobe_tube_mogul:MET_impressions)

Other Spend Total

API Name: other_spend_total

NinjaCat System ID: adobe_tube_mogul:MET_other_spend_total

Data Type: decimal

Display As: currency

Percent Not Viewable Impressions

API Name: not_viewable_pct_impressions

NinjaCat System ID: adobe_tube_mogul:MET_not_viewable_pct_impressions

Data Type: decimal

Display As: percent

Player Height Avg.

API Name: player_height_avg

NinjaCat System ID: adobe_tube_mogul:MET_player_height_avg

Data Type: integer

Player Width Avg.

API Name: player_width_avg

NinjaCat System ID: adobe_tube_mogul:MET_player_width_avg

Data Type: integer

Play Rate

API Name: play_rate

NinjaCat System ID: adobe_tube_mogul:MET_play_rate

Data Type: decimal

Display As: percent

Playtime Per View

API Name: playtime_per_view

NinjaCat System ID: adobe_tube_mogul:MET_playtime_per_view

Data Type: decimal

Display As: percent

Survey Completions

API Name: survey_completions

NinjaCat System ID: adobe_tube_mogul:MET_survey_completions

Data Type: integer

Survey Starts

API Name: survey_starts

NinjaCat System ID: adobe_tube_mogul:MET_survey_starts

Data Type: integer

Total Conversions

NinjaCat System ID: adobe_tube_mogul:MET_total_conversions

Data Type: integer

Formula: (adobe_tube_mogul:MET_conversions_impressions + adobe_tube_mogul:MET_conversions_view + adobe_tube_mogul:MET_conversions_click_through)

Total Fees

API Name: total_fees

NinjaCat System ID: adobe_tube_mogul:MET_total_fees

Data Type: decimal

Display As: currency

Aggregates To: MET_COST

Total Spend

NinjaCat System ID: adobe_tube_mogul:MET_total_spend

Data Type: decimal

Display As: currency

Formula: (adobe_tube_mogul:MET_media_spend_total + adobe_tube_mogul:MET_data_spend_total + adobe_tube_mogul:MET_other_spend_total)

TubeMogul Margin

API Name: tubemogul_margin

NinjaCat System ID: adobe_tube_mogul:MET_tubemogul_margin

Data Type: integer

TubeMogul Margin %

API Name: tubemogul_margin_pct

NinjaCat System ID: adobe_tube_mogul:MET_tubemogul_margin_pct

Data Type: decimal

Display As: percent

Twitter Shares

API Name: shares_twitter

NinjaCat System ID: adobe_tube_mogul:MET_shares_twitter

Data Type: integer

Unique Viewers

API Name: unique_viewers

NinjaCat System ID: adobe_tube_mogul:MET_unique_viewers

Data Type: integer

Is Unique: True

VCPM

NinjaCat System ID: adobe_tube_mogul:MET_vcpm

Data Type: decimal

Display As: currency

Aggregates To: MET_VCPM

Formula: (1000 * adobe_tube_mogul:MET_total_fees / adobe_tube_mogul:MET_views)

Video and Overlay Clicks

API Name: video_and_overlay_clicks

NinjaCat System ID: adobe_tube_mogul:MET_video_and_overlay_clicks

Data Type: integer

Viewability Instrumented Impressions

API Name: viewability_instrumented_impressions

NinjaCat System ID: adobe_tube_mogul:MET_viewability_instrumented_impressions

Data Type: integer

Viewability Unmeasureabe Other

API Name: viewability_unmeasurable_other

NinjaCat System ID: adobe_tube_mogul:MET_viewability_unmeasurable_other

Data Type: integer

Viewability Unmeasureable Iframe

API Name: viewability_unmeasurable_iframe

NinjaCat System ID: adobe_tube_mogul:MET_viewability_unmeasurable_iframe

Data Type: integer

Viewable 100% Completion Rate

API Name: viewable_pct_complete100

NinjaCat System ID: adobe_tube_mogul:MET_viewable_pct_complete100

Data Type: decimal

Display As: percent

Viewable 100% Completions

API Name: viewable_complete100

NinjaCat System ID: adobe_tube_mogul:MET_viewable_complete100

Data Type: integer

Viewable 25% Completion Rate

API Name: viewable_pct_complete25

NinjaCat System ID: adobe_tube_mogul:MET_viewable_pct_complete25

Data Type: decimal

Display As: percent

Viewable 25% Completions

API Name: viewable_complete25

NinjaCat System ID: adobe_tube_mogul:MET_viewable_complete25

Data Type: integer

Viewable 50% Completion Rate

API Name: viewable_pct_complete50

NinjaCat System ID: adobe_tube_mogul:MET_viewable_pct_complete50

Data Type: decimal

Display As: percent

Viewable 50% Completions

API Name: viewable_complete50

NinjaCat System ID: adobe_tube_mogul:MET_viewable_complete50

Data Type: integer

Viewable 75% Completion Rate

API Name: viewable_pct_complete75

NinjaCat System ID: adobe_tube_mogul:MET_viewable_pct_complete75

Data Type: decimal

Display As: percent

Viewable 75% Completions

API Name: viewable_complete75

NinjaCat System ID: adobe_tube_mogul:MET_viewable_complete75

Data Type: integer

Viewable Impression Rate

NinjaCat System ID: adobe_tube_mogul:MET_viewable_impression_rate

Data Type: decimal

Display As: percent

Formula: (adobe_tube_mogul:MET_viewable_impressions / adobe_tube_mogul:MET_impressions)

Viewable Impressions

API Name: viewable_impressions

NinjaCat System ID: adobe_tube_mogul:MET_viewable_impressions

Data Type: integer

Viewable Measureable Impressions

API Name: viewable_measurable_impressions

NinjaCat System ID: adobe_tube_mogul:MET_viewable_measurable_impressions

Data Type: integer

Viewable Measureable Rate

API Name: viewable_measurable_rate

NinjaCat System ID: adobe_tube_mogul:MET_viewable_measurable_rate

Data Type: decimal

Display As: percent

Viewable PCT Impressions

API Name: viewable_pct_impressions

NinjaCat System ID: adobe_tube_mogul:MET_viewable_pct_impressions

Data Type: integer

Viewable Unmeasurable Impressions

API Name: viewable_unmeasurable_impressions

NinjaCat System ID: adobe_tube_mogul:MET_viewable_unmeasurable_impressions

Data Type: integer

Viewable Unmeasurable Rate Iframe

API Name: viewable_unmeasurable_rate_iframe

NinjaCat System ID: adobe_tube_mogul:MET_viewable_unmeasurable_rate_iframe

Data Type: decimal

Display As: percent

Viewable Unmeasurable Rate Not Supported

API Name: viewable_unmeasurable_rate_not_supported

NinjaCat System ID: adobe_tube_mogul:MET_viewable_unmeasurable_rate_not_supported

Data Type: decimal

Display As: percent

Viewable Unmeasurable Rate Other

API Name: viewable_unmeasurable_rate_other

NinjaCat System ID: adobe_tube_mogul:MET_viewable_unmeasurable_rate_other

Data Type: decimal

Display As: percent

Viewable Unmeasurable Rate Total

API Name: viewable_unmeasurable_rate_total

NinjaCat System ID: adobe_tube_mogul:MET_viewable_unmeasurable_rate_total

Data Type: integer

Viewable Views

API Name: viewable_views

NinjaCat System ID: adobe_tube_mogul:MET_viewable_views

Data Type: integer

View Conversions

API Name: conversions_view

NinjaCat System ID: adobe_tube_mogul:MET_conversions_view

Data Type: integer

Viewed Minutes

API Name: viewed_minutes

NinjaCat System ID: adobe_tube_mogul:MET_viewed_minutes

Data Type: integer

Views

API Name: views

NinjaCat System ID: adobe_tube_mogul:MET_views

Data Type: integer

Aggregates To: MET_VIEWS

Updated 5 months ago