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Google Analytics 4 Fields

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Dimensions (194)

Account

NinjaCat System ID: google_analytics_4:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Achievement ID

API Name: achievementId
NinjaCat System ID: google_analytics_4:DIM_achievementId
Data Type: text

Ad format

API Name: adFormat
NinjaCat System ID: google_analytics_4:DIM_adFormat
Data Type: text

Ad source

API Name: adSourceName
NinjaCat System ID: google_analytics_4:DIM_adSourceName
Data Type: text

Ad unit

API Name: adUnitName
NinjaCat System ID: google_analytics_4:DIM_adUnitName
Data Type: text

Age

API Name: userAgeBracket
NinjaCat System ID: google_analytics_4:DIM_userAgeBracket
Data Type: text

App version

API Name: appVersion
NinjaCat System ID: google_analytics_4:DIM_appVersion
Data Type: text

Audience ID

API Name: audienceId
NinjaCat System ID: google_analytics_4:DIM_audienceId
Data Type: text

Audience name

API Name: audienceName
NinjaCat System ID: google_analytics_4:DIM_audienceName
Data Type: text

Browser

API Name: browser
NinjaCat System ID: google_analytics_4:DIM_browser
Data Type: text

Campaign Group

NinjaCat System ID: google_analytics_4:DIM_campaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign ID

API Name: campaignId
NinjaCat System ID: google_analytics_4:DIM_campaignId
Data Type: text

campaignName

API Name: campaignName
NinjaCat System ID: google_analytics_4:DIM_campaignName
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Character

API Name: character
NinjaCat System ID: google_analytics_4:DIM_character
Data Type: text

city

API Name: city
NinjaCat System ID: google_analytics_4:DIM_city
Data Type: text
Aggregates To: DIM_CITY

City ID

API Name: cityId
NinjaCat System ID: google_analytics_4:DIM_cityId
Data Type: text

Content group

API Name: contentGroup
NinjaCat System ID: google_analytics_4:DIM_contentGroup
Data Type: text

Content ID

API Name: contentId
NinjaCat System ID: google_analytics_4:DIM_contentId
Data Type: text

Content type

API Name: contentType
NinjaCat System ID: google_analytics_4:DIM_contentType
Data Type: text

country

API Name: country
NinjaCat System ID: google_analytics_4:DIM_country
Data Type: text
Display As: country
Aggregates To: DIM_COUNTRIES

Country ID

API Name: countryId
NinjaCat System ID: google_analytics_4:DIM_countryId
Data Type: text

Currency

NinjaCat System ID: google_analytics_4:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: google_analytics_4:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

date

API Name: date
NinjaCat System ID: google_analytics_4:DIM_date
Data Type: date
Aggregates To: DIM_DATE

Date hour and minute

API Name: dateHourMinute
NinjaCat System ID: google_analytics_4:DIM_dateHourMinute
Data Type: text

Date + hour (YYYYMMDDHH)

API Name: dateHour
NinjaCat System ID: google_analytics_4:DIM_dateHour
Data Type: text
Aggregates To: DIM_DATE_HOUR

Day

API Name: day
NinjaCat System ID: google_analytics_4:DIM_day
Data Type: text

DayOfMonthNC

NinjaCat System ID: google_analytics_4:DIM_DayOfMonthNC
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day of week

API Name: dayOfWeek
NinjaCat System ID: google_analytics_4:DIM_dayOfWeek
Data Type: text

DayOfWeekNC

NinjaCat System ID: google_analytics_4:DIM_DayOfWeekNC
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

Default channel grouping

API Name: defaultChannelGrouping
NinjaCat System ID: google_analytics_4:DIM_defaultChannelGrouping
Data Type: text

Device

API Name: mobileDeviceMarketingName
NinjaCat System ID: google_analytics_4:DIM_mobileDeviceMarketingName
Data Type: text

Device brand

API Name: mobileDeviceBranding
NinjaCat System ID: google_analytics_4:DIM_mobileDeviceBranding
Data Type: text

deviceCategory

API Name: deviceCategory
NinjaCat System ID: google_analytics_4:DIM_deviceCategory
Data Type: text
Aggregates To: DIM_DEVICE_TYPE

Device model

API Name: deviceModel
NinjaCat System ID: google_analytics_4:DIM_deviceModel
Data Type: text

Event name

API Name: eventName
NinjaCat System ID: google_analytics_4:DIM_eventName
Data Type: text

External Id

NinjaCat System ID: google_analytics_4:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

File extension

API Name: fileExtension
NinjaCat System ID: google_analytics_4:DIM_fileExtension
Data Type: text

File name

API Name: fileName
NinjaCat System ID: google_analytics_4:DIM_fileName
Data Type: text

First session date

API Name: firstSessionDate
NinjaCat System ID: google_analytics_4:DIM_firstSessionDate
Data Type: text

First user campaign

API Name: firstUserCampaignName
NinjaCat System ID: google_analytics_4:DIM_firstUserCampaignName
Data Type: text

First user campaign ID

API Name: firstUserCampaignId
NinjaCat System ID: google_analytics_4:DIM_firstUserCampaignId
Data Type: text

First user default channel grouping

API Name: firstUserDefaultChannelGrouping
NinjaCat System ID: google_analytics_4:DIM_firstUserDefaultChannelGrouping
Data Type: text

First user Google Ads account name

API Name: firstUserGoogleAdsAccountName
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsAccountName
Data Type: text

First user Google Ads ad group ID

API Name: firstUserGoogleAdsAdGroupId
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsAdGroupId
Data Type: text

First user Google Ads ad group name

API Name: firstUserGoogleAdsAdGroupName
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsAdGroupName
Data Type: text

First user Google Ads ad network type

API Name: firstUserGoogleAdsAdNetworkType
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsAdNetworkType
Data Type: text

First user Google Ads campaign

API Name: firstUserGoogleAdsCampaignName
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsCampaignName
Data Type: text

First user Google Ads campaign ID

API Name: firstUserGoogleAdsCampaignId
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsCampaignId
Data Type: text

First user Google Ads campaign type

API Name: firstUserGoogleAdsCampaignType
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsCampaignType
Data Type: text

First user Google Ads creative ID

API Name: firstUserGoogleAdsCreativeId
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsCreativeId
Data Type: text

First user Google Ads customer ID

API Name: firstUserGoogleAdsCustomerId
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsCustomerId
Data Type: text

First user Google Ads keyword text

API Name: firstUserGoogleAdsKeyword
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsKeyword
Data Type: text

First user Google Ads query

API Name: firstUserGoogleAdsQuery
NinjaCat System ID: google_analytics_4:DIM_firstUserGoogleAdsQuery
Data Type: text

First user manual ad content

API Name: firstUserManualAdContent
NinjaCat System ID: google_analytics_4:DIM_firstUserManualAdContent
Data Type: text

First user manual term

API Name: firstUserManualTerm
NinjaCat System ID: google_analytics_4:DIM_firstUserManualTerm
Data Type: text

First user medium

API Name: firstUserMedium
NinjaCat System ID: google_analytics_4:DIM_firstUserMedium
Data Type: text

First user source

API Name: firstUserSource
NinjaCat System ID: google_analytics_4:DIM_firstUserSource
Data Type: text

First user source / medium

API Name: firstUserSourceMedium
NinjaCat System ID: google_analytics_4:DIM_firstUserSourceMedium
Data Type: text

First user source platform

API Name: firstUserSourcePlatform
NinjaCat System ID: google_analytics_4:DIM_firstUserSourcePlatform
Data Type: text

Full page URL

API Name: fullPageUrl
NinjaCat System ID: google_analytics_4:DIM_fullPageUrl
Data Type: text

Gender

API Name: userGender
NinjaCat System ID: google_analytics_4:DIM_userGender
Data Type: text

Google Ads account name

API Name: googleAdsAccountName
NinjaCat System ID: google_analytics_4:DIM_googleAdsAccountName
Data Type: text

Google Ads ad group ID

API Name: googleAdsAdGroupId
NinjaCat System ID: google_analytics_4:DIM_googleAdsAdGroupId
Data Type: text

Google Ads ad group name

API Name: googleAdsAdGroupName
NinjaCat System ID: google_analytics_4:DIM_googleAdsAdGroupName
Data Type: text

Google Ads ad network type

API Name: googleAdsAdNetworkType
NinjaCat System ID: google_analytics_4:DIM_googleAdsAdNetworkType
Data Type: text

Google Ads campaign

API Name: googleAdsCampaignName
NinjaCat System ID: google_analytics_4:DIM_googleAdsCampaignName
Data Type: text

Google Ads campaign ID

API Name: googleAdsCampaignId
NinjaCat System ID: google_analytics_4:DIM_googleAdsCampaignId
Data Type: text

Google Ads campaign type

API Name: googleAdsCampaignType
NinjaCat System ID: google_analytics_4:DIM_googleAdsCampaignType
Data Type: text

Google Ads creative ID

API Name: googleAdsCreativeId
NinjaCat System ID: google_analytics_4:DIM_googleAdsCreativeId
Data Type: text

Google Ads customer ID

API Name: googleAdsCustomerId
NinjaCat System ID: google_analytics_4:DIM_googleAdsCustomerId
Data Type: text

Google Ads keyword text

API Name: googleAdsKeyword
NinjaCat System ID: google_analytics_4:DIM_googleAdsKeyword
Data Type: text

Google Ads query

API Name: googleAdsQuery
NinjaCat System ID: google_analytics_4:DIM_googleAdsQuery
Data Type: text

Google Analytics Account ID

API Name: accountId
NinjaCat System ID: google_analytics_4:DIM_accountId
Data Type: text

Google Analytics Property ID

API Name: propertyId
NinjaCat System ID: google_analytics_4:DIM_propertyId
Data Type: text

Group ID

API Name: groupId
NinjaCat System ID: google_analytics_4:DIM_groupId
Data Type: text

Hostname

API Name: hostName
NinjaCat System ID: google_analytics_4:DIM_hostName
Data Type: text

hour

API Name: hour
NinjaCat System ID: google_analytics_4:DIM_hour
Data Type: integer
Aggregates To: DIM_HOUR_OF_DAY

Interests

API Name: brandingInterest
NinjaCat System ID: google_analytics_4:DIM_brandingInterest
Data Type: text

Is conversion event

API Name: isKeyEvent
NinjaCat System ID: google_analytics_4:DIM_isConversionEvent
Data Type: text

Is Key Event

API Name: isKeyEvent
NinjaCat System ID: google_analytics_4:DIM_isKeyEvent
Data Type: text

Item affiliation

API Name: itemAffiliation
NinjaCat System ID: google_analytics_4:DIM_itemAffiliation
Data Type: text

Item brand

API Name: itemBrand
NinjaCat System ID: google_analytics_4:DIM_itemBrand
Data Type: text

Item category

API Name: itemCategory
NinjaCat System ID: google_analytics_4:DIM_itemCategory
Data Type: text

Item category 2

API Name: itemCategory2
NinjaCat System ID: google_analytics_4:DIM_itemCategory2
Data Type: text

Item category 3

API Name: itemCategory3
NinjaCat System ID: google_analytics_4:DIM_itemCategory3
Data Type: text

Item category 4

API Name: itemCategory4
NinjaCat System ID: google_analytics_4:DIM_itemCategory4
Data Type: text

Item category 5

API Name: itemCategory5
NinjaCat System ID: google_analytics_4:DIM_itemCategory5
Data Type: text

Item ID

API Name: itemId
NinjaCat System ID: google_analytics_4:DIM_itemId
Data Type: text

Item list ID

API Name: itemListId
NinjaCat System ID: google_analytics_4:DIM_itemListId
Data Type: text

Item list name

API Name: itemListName
NinjaCat System ID: google_analytics_4:DIM_itemListName
Data Type: text

Item name

API Name: itemName
NinjaCat System ID: google_analytics_4:DIM_itemName
Data Type: text

Item promotion creative name

API Name: itemPromotionCreativeName
NinjaCat System ID: google_analytics_4:DIM_itemPromotionCreativeName
Data Type: text

Item promotion ID

API Name: itemPromotionId
NinjaCat System ID: google_analytics_4:DIM_itemPromotionId
Data Type: text

Item promotion name

API Name: itemPromotionName
NinjaCat System ID: google_analytics_4:DIM_itemPromotionName
Data Type: text

Item variant

API Name: itemVariant
NinjaCat System ID: google_analytics_4:DIM_itemVariant
Data Type: text

Landing page

API Name: landingPage
NinjaCat System ID: google_analytics_4:DIM_landingPage
Data Type: text

Landing page plus query string

API Name: landingPagePlusQueryString
NinjaCat System ID: google_analytics_4:DIM_landingPagePlusQueryString
Data Type: text

Language

API Name: language
NinjaCat System ID: google_analytics_4:DIM_language
Data Type: text

Language code

API Name: languageCode
NinjaCat System ID: google_analytics_4:DIM_languageCode
Data Type: text

Level

API Name: level
NinjaCat System ID: google_analytics_4:DIM_level
Data Type: text

Link classes

API Name: linkClasses
NinjaCat System ID: google_analytics_4:DIM_linkClasses
Data Type: text

Link domain

API Name: linkDomain
NinjaCat System ID: google_analytics_4:DIM_linkDomain
Data Type: text

Link ID

API Name: linkId
NinjaCat System ID: google_analytics_4:DIM_linkId
Data Type: text

Link text

API Name: linkText
NinjaCat System ID: google_analytics_4:DIM_linkText
Data Type: text

Link URL

API Name: linkUrl
NinjaCat System ID: google_analytics_4:DIM_linkUrl
Data Type: text

Manual ad content

API Name: manualAdContent
NinjaCat System ID: google_analytics_4:DIM_manualAdContent
Data Type: text

Manual term

API Name: manualTerm
NinjaCat System ID: google_analytics_4:DIM_manualTerm
Data Type: text

Medium

API Name: medium
NinjaCat System ID: google_analytics_4:DIM_medium
Data Type: text

Method

API Name: method
NinjaCat System ID: google_analytics_4:DIM_method
Data Type: text

Minute

API Name: minute
NinjaCat System ID: google_analytics_4:DIM_minute
Data Type: text

Mobile model

API Name: mobileDeviceModel
NinjaCat System ID: google_analytics_4:DIM_mobileDeviceModel
Data Type: text

month

API Name: month
NinjaCat System ID: google_analytics_4:DIM_month
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: google_analytics_4:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

New / returning

API Name: newVsReturning
NinjaCat System ID: google_analytics_4:DIM_newVsReturning
Data Type: text

Nth day

API Name: nthDay
NinjaCat System ID: google_analytics_4:DIM_nthDay
Data Type: text

Nth hour

API Name: nthHour
NinjaCat System ID: google_analytics_4:DIM_nthHour
Data Type: text

Nth minute

API Name: nthMinute
NinjaCat System ID: google_analytics_4:DIM_nthMinute
Data Type: text

Nth month

API Name: nthMonth
NinjaCat System ID: google_analytics_4:DIM_nthMonth
Data Type: text

Nth week

API Name: nthWeek
NinjaCat System ID: google_analytics_4:DIM_nthWeek
Data Type: text

Nth year

API Name: nthYear
NinjaCat System ID: google_analytics_4:DIM_nthYear
Data Type: text

Operating system

API Name: operatingSystem
NinjaCat System ID: google_analytics_4:DIM_operatingSystem
Data Type: text

Operating system with version

API Name: operatingSystemWithVersion
NinjaCat System ID: google_analytics_4:DIM_operatingSystemWithVersion
Data Type: text

Order coupon

API Name: orderCoupon
NinjaCat System ID: google_analytics_4:DIM_orderCoupon
Data Type: text

OS version

API Name: operatingSystemVersion
NinjaCat System ID: google_analytics_4:DIM_operatingSystemVersion
Data Type: text

Outbound

API Name: outbound
NinjaCat System ID: google_analytics_4:DIM_outbound
Data Type: text

Page location

API Name: pageLocation
NinjaCat System ID: google_analytics_4:DIM_pageLocation
Data Type: text

Page path

API Name: pagePath
NinjaCat System ID: google_analytics_4:DIM_pagePath
Data Type: text

Page path and screen class

API Name: unifiedPagePathScreen
NinjaCat System ID: google_analytics_4:DIM_unifiedPagePathScreen
Data Type: text

Page path + query string

API Name: pagePathPlusQueryString
NinjaCat System ID: google_analytics_4:DIM_pagePathPlusQueryString
Data Type: text

Page path + query string and screen class

API Name: unifiedPageScreen
NinjaCat System ID: google_analytics_4:DIM_unifiedPageScreen
Data Type: text

Page referrer

API Name: pageReferrer
NinjaCat System ID: google_analytics_4:DIM_pageReferrer
Data Type: text

Page title

API Name: pageTitle
NinjaCat System ID: google_analytics_4:DIM_pageTitle
Data Type: text

Page title and screen class

API Name: unifiedScreenClass
NinjaCat System ID: google_analytics_4:DIM_unifiedScreenClass
Data Type: text

Page title and screen name

API Name: unifiedScreenName
NinjaCat System ID: google_analytics_4:DIM_unifiedScreenName
Data Type: text

Percent scrolled

API Name: percentScrolled
NinjaCat System ID: google_analytics_4:DIM_percentScrolled
Data Type: text

Platform

API Name: platform
NinjaCat System ID: google_analytics_4:DIM_platform
Data Type: text

Platform / device category

API Name: platformDeviceCategory
NinjaCat System ID: google_analytics_4:DIM_platformDeviceCategory
Data Type: text

QuarterNC

NinjaCat System ID: google_analytics_4:DIM_QuarterNC
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Region

API Name: region
NinjaCat System ID: google_analytics_4:DIM_region
Data Type: text

Row

NinjaCat System ID: google_analytics_4:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Screen resolution

API Name: screenResolution
NinjaCat System ID: google_analytics_4:DIM_screenResolution
Data Type: text

Search term

API Name: searchTerm
NinjaCat System ID: google_analytics_4:DIM_searchTerm
Data Type: text

Session campaign

API Name: sessionCampaignName
NinjaCat System ID: google_analytics_4:DIM_sessionCampaignName
Data Type: text

Session campaign ID

API Name: sessionCampaignId
NinjaCat System ID: google_analytics_4:DIM_sessionCampaignId
Data Type: text

Session default channel grouping

API Name: sessionDefaultChannelGrouping
NinjaCat System ID: google_analytics_4:DIM_sessionDefaultChannelGrouping
Data Type: text

Session Google Ads account name

API Name: sessionGoogleAdsAccountName
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsAccountName
Data Type: text

Session Google Ads ad group ID

API Name: sessionGoogleAdsAdGroupId
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsAdGroupId
Data Type: text

Session Google Ads ad group name

API Name: sessionGoogleAdsAdGroupName
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsAdGroupName
Data Type: text

Session Google Ads ad network type

API Name: sessionGoogleAdsAdNetworkType
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsAdNetworkType
Data Type: text

Session Google Ads campaign

API Name: sessionGoogleAdsCampaignName
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsCampaignName
Data Type: text

Session Google Ads campaign ID

API Name: sessionGoogleAdsCampaignId
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsCampaignId
Data Type: text

Session Google Ads campaign type

API Name: sessionGoogleAdsCampaignType
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsCampaignType
Data Type: text

Session Google Ads creative ID

API Name: sessionGoogleAdsCreativeId
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsCreativeId
Data Type: text

Session Google Ads customer ID

API Name: sessionGoogleAdsCustomerId
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsCustomerId
Data Type: text

Session Google Ads keyword text

API Name: sessionGoogleAdsKeyword
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsKeyword
Data Type: text

Session Google Ads query

API Name: sessionGoogleAdsQuery
NinjaCat System ID: google_analytics_4:DIM_sessionGoogleAdsQuery
Data Type: text

Session manual ad content

API Name: sessionManualAdContent
NinjaCat System ID: google_analytics_4:DIM_sessionManualAdContent
Data Type: text

Session Manual Campaign Name

API Name: sessionManualCampaignName
NinjaCat System ID: google_analytics_4:DIM_sessionManualCampaignName
Data Type: text

Session manual term

API Name: sessionManualTerm
NinjaCat System ID: google_analytics_4:DIM_sessionManualTerm
Data Type: text

Session medium

API Name: sessionMedium
NinjaCat System ID: google_analytics_4:DIM_sessionMedium
Data Type: text

Session SA360 ad group name

API Name: sessionSa360AdGroupName
NinjaCat System ID: google_analytics_4:DIM_sessionSa360AdGroupName
Data Type: text

Session SA360 campaign

API Name: sessionSa360CampaignName
NinjaCat System ID: google_analytics_4:DIM_sessionSa360CampaignName
Data Type: text

Session SA360 campaign ID

API Name: sessionSa360CampaignId
NinjaCat System ID: google_analytics_4:DIM_sessionSa360CampaignId
Data Type: text

Session SA360 creative format

API Name: sessionSa360CreativeFormat
NinjaCat System ID: google_analytics_4:DIM_sessionSa360CreativeFormat
Data Type: text

Session SA360 engine account ID

API Name: sessionSa360EngineAccountId
NinjaCat System ID: google_analytics_4:DIM_sessionSa360EngineAccountId
Data Type: text

Session SA360 engine account name

API Name: sessionSa360EngineAccountName
NinjaCat System ID: google_analytics_4:DIM_sessionSa360EngineAccountName
Data Type: text

Session SA360 engine account type

API Name: sessionSa360EngineAccountType
NinjaCat System ID: google_analytics_4:DIM_sessionSa360EngineAccountType
Data Type: text

Session SA360 keyword text

API Name: sessionSa360Keyword
NinjaCat System ID: google_analytics_4:DIM_sessionSa360Keyword
Data Type: text

Session SA360 medium

API Name: sessionSa360Medium
NinjaCat System ID: google_analytics_4:DIM_sessionSa360Medium
Data Type: text

Session SA360 query

API Name: sessionSa360Query
NinjaCat System ID: google_analytics_4:DIM_sessionSa360Query
Data Type: text

Session SA360 source

API Name: sessionSa360Source
NinjaCat System ID: google_analytics_4:DIM_sessionSa360Source
Data Type: text

Session source

API Name: sessionSource
NinjaCat System ID: google_analytics_4:DIM_sessionSource
Data Type: text

Session source / medium

API Name: sessionSourceMedium
NinjaCat System ID: google_analytics_4:DIM_sessionSourceMedium
Data Type: text

Session source platform

API Name: sessionSourcePlatform
NinjaCat System ID: google_analytics_4:DIM_sessionSourcePlatform
Data Type: text

Shipping tier

API Name: shippingTier
NinjaCat System ID: google_analytics_4:DIM_shippingTier
Data Type: text

Signed in with user ID

API Name: signedInWithUserId
NinjaCat System ID: google_analytics_4:DIM_signedInWithUserId
Data Type: text

Source

API Name: source
NinjaCat System ID: google_analytics_4:DIM_source
Data Type: text

Source / medium

API Name: sourceMedium
NinjaCat System ID: google_analytics_4:DIM_sourceMedium
Data Type: text

Source platform

API Name: sourcePlatform
NinjaCat System ID: google_analytics_4:DIM_sourcePlatform
Data Type: text

Stream ID

API Name: streamId
NinjaCat System ID: google_analytics_4:DIM_streamId
Data Type: text

Stream name

API Name: streamName
NinjaCat System ID: google_analytics_4:DIM_streamName
Data Type: text

System Account ID

NinjaCat System ID: google_analytics_4:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Test data filter name

API Name: testDataFilterName
NinjaCat System ID: google_analytics_4:DIM_testDataFilterName
Data Type: text

Transaction ID

API Name: transactionId
NinjaCat System ID: google_analytics_4:DIM_transactionId
Data Type: text

Video provider

API Name: videoProvider
NinjaCat System ID: google_analytics_4:DIM_videoProvider
Data Type: text

Video title

API Name: videoTitle
NinjaCat System ID: google_analytics_4:DIM_videoTitle
Data Type: text

Video URL

API Name: videoUrl
NinjaCat System ID: google_analytics_4:DIM_videoUrl
Data Type: text

Virtual currency name

API Name: virtualCurrencyName
NinjaCat System ID: google_analytics_4:DIM_virtualCurrencyName
Data Type: text

Visible

API Name: visible
NinjaCat System ID: google_analytics_4:DIM_visible
Data Type: text

Week

API Name: week
NinjaCat System ID: google_analytics_4:DIM_week
Data Type: text

WeekOfYearNC

NinjaCat System ID: google_analytics_4:DIM_WeekOfYearNC
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

API Name: year
NinjaCat System ID: google_analytics_4:DIM_year
Data Type: text

YearNC

NinjaCat System ID: google_analytics_4:DIM_YearNc
Data Type: text
Aggregates To: DIM_YEAR

Metrics (103)

1-day active users

API Name: active1DayUsers
NinjaCat System ID: google_analytics_4:MET_active1DayUsers
Data Type: integer
Is Unique: True

28-day active users

API Name: active28DayUsers
NinjaCat System ID: google_analytics_4:MET_active28DayUsers
Data Type: integer
Is Unique: True

7-day active users

API Name: active7DayUsers
NinjaCat System ID: google_analytics_4:MET_active7DayUsers
Data Type: integer
Is Unique: True

Active users

API Name: activeUsers
NinjaCat System ID: google_analytics_4:MET_activeUsers
Data Type: integer
Is Unique: True

Active users (Estimated)

API Name: activeUsers
NinjaCat System ID: google_analytics_4:MET_activeUsersEstimated
Data Type: integer

Add-to-carts

API Name: addToCarts
NinjaCat System ID: google_analytics_4:MET_addToCarts
Data Type: integer

Ads clicks

API Name: advertiserAdClicks
NinjaCat System ID: google_analytics_4:MET_advertiserAdClicks
Data Type: integer

Ads cost

API Name: advertiserAdCost
NinjaCat System ID: google_analytics_4:MET_advertiserAdCost
Data Type: decimal
Display As: currency

Ads cost per click

NinjaCat System ID: google_analytics_4:MET_advertiserAdCostPerClick
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: google_analytics_4:MET_advertiserAdCost / google_analytics_4:MET_publisherAdClicks

Ads Impressions

API Name: advertiserAdImpressions
NinjaCat System ID: google_analytics_4:MET_advertiserAdImpressions
Data Type: integer

Ad unit exposure

API Name: adUnitExposure
NinjaCat System ID: google_analytics_4:MET_adUnitExposure
Data Type: integer

ARPPU

API Name: averagePurchaseRevenuePerPayingUser
NinjaCat System ID: google_analytics_4:MET_averagePurchaseRevenuePerPayingUser
Data Type: decimal
Display As: currency

ARPU

NinjaCat System ID: google_analytics_4:MET_averageRevenuePerUser
Data Type: decimal
Display As: currency
Formula: google_analytics_4:MET_purchaseRevenue / google_analytics_4:MET_activeUsers

ARPU (Estimated)

NinjaCat System ID: google_analytics_4:MET_averageRevenuePerUserEstimated
Data Type: decimal
Display As: currency
Formula: google_analytics_4:MET_purchaseRevenue / google_analytics_4:MET_activeUsersEstimated

Average Engagement Time per Session

NinjaCat System ID: google_analytics_4:MET_averageEngagementTimePerSession
Data Type: text
Display As: time
Formula: google_analytics_4:MET_userEngagementDuration / google_analytics_4:MET_sessions

Average Purchase Revenue

NinjaCat System ID: google_analytics_4:MET_averagePurchaseRevenue
Data Type: decimal
Display As: currency
Formula: google_analytics_4:MET_purchaseRevenue / google_analytics_4:MET_transactions

Average purchase revenue per user

NinjaCat System ID: google_analytics_4:MET_averagePurchaseRevenuePerUser
Data Type: decimal
Display As: currency
Formula: google_analytics_4:MET_purchaseRevenue / google_analytics_4:MET_activeUsers

Average purchase revenue per user (Estimated)

NinjaCat System ID: google_analytics_4:MET_averagePurchaseRevenuePerUserEstimated
Data Type: decimal
Display As: currency
Formula: google_analytics_4:MET_purchaseRevenue / google_analytics_4:MET_activeUsersEstimated

Average session duration

NinjaCat System ID: google_analytics_4:MET_averageSessionDuration
Data Type: text
Is Unique: True
Display As: time
Formula: google_analytics_4:MET_totalDuration / google_analytics_4:MET_sessions

Average session duration (Estimated)

NinjaCat System ID: google_analytics_4:MET_averageSessionDurationEstimated
Data Type: text
Display As: time
Formula: google_analytics_4:MET_totalDurationEstimated / google_analytics_4:MET_sessionsEstimated

Bounce Rate

NinjaCat System ID: google_analytics_4:MET_bounceRate
Data Type: decimal
Is Unique: True
Display As: percent
Formula: (1 - (google_analytics_4:MET_engagedSessions / google_analytics_4:MET_sessions)) * (google_analytics_4:MET_sessions) / google_analytics_4:MET_sessions))

Bounce Rate (Estimated)

NinjaCat System ID: google_analytics_4:MET_bounceRateEstimated
Data Type: decimal
Display As: percent
Formula: (1 - (google_analytics_4:MET_engagedSessionsEstimated / google_analytics_4:MET_sessionsEstimated)) * (google_analytics_4:MET_sessionsEstimated) / google_analytics_4:MET_sessionsEstimated))

Cart-to-view rate

NinjaCat System ID: google_analytics_4:MET_cartToViewRate
Data Type: decimal
Display As: percent
Formula: (google_analytics_4:MET_addToCarts) / google_analytics_4:MET_itemViewEvents

Checkouts

API Name: checkouts
NinjaCat System ID: google_analytics_4:MET_checkouts
Data Type: integer

Cohort Active Users

API Name: cohortActiveUsers
NinjaCat System ID: google_analytics_4:MET_cohortActiveUsers
Data Type: integer

Cohort Total Users

API Name: cohortTotalUsers
NinjaCat System ID: google_analytics_4:MET_cohortTotalUsers
Data Type: integer

Conversions

API Name: keyEvents
NinjaCat System ID: google_analytics_4:MET_conversions
Data Type: integer
Aggregates To: MET_CONVERSIONS

Conv. Rate

Deprecated: 2024-11-07T01:28:37.866Z
NinjaCat System ID: google_analytics_4:MET_conversionRate
Data Type: decimal
Display As: float
Aggregates To: MET_CONVERSION_RATE
Formula: (google_analytics_4:MET_conversions / google_analytics_4:MET_actionLeadingToConv)

Cost per conversion

NinjaCat System ID: google_analytics_4:MET_advertiserAdCostPerConversion
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA
Formula: google_analytics_4:MET_advertiserAdCost / google_analytics_4:MET_conversions

Count (Unique Dimensions)

NinjaCat System ID: google_analytics_4:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

Crash-affected users

API Name: crashAffectedUsers
NinjaCat System ID: google_analytics_4:MET_crashAffectedUsers
Data Type: integer
Is Unique: True

Crash-free Users Rate

NinjaCat System ID: google_analytics_4:MET_crashFreeUsersRate
Data Type: integer
Is Unique: True
Formula: (google_analytics_4:MET_totalUsers - google_analytics_4:MET_crashAffectedUsers) / google_analytics_4:MET_totalUsers

CTR

NinjaCat System ID: google_analytics_4:MET_CTR
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: (google_analytics_4:MET_publisherAdClicks / google_analytics_4:MET_publisherAdImpressions)

DAU / MAU

NinjaCat System ID: google_analytics_4:MET_dauPerMau
Data Type: decimal
Is Unique: True
Display As: float
Formula: (google_analytics_4:MET_active1DayUsers) / google_analytics_4:MET_active28DayUsers

DAU / WAU

NinjaCat System ID: google_analytics_4:MET_dauPerWau
Data Type: decimal
Is Unique: True
Display As: float
Formula: (google_analytics_4:MET_active1DayUsers) / google_analytics_4:MET_active7DayUsers

Ecommerce purchases

API Name: ecommercePurchases
NinjaCat System ID: google_analytics_4:MET_ecommercePurchases
Data Type: integer

Engaged sessions

API Name: engagedSessions
NinjaCat System ID: google_analytics_4:MET_engagedSessions
Data Type: integer
Is Unique: True

Engaged sessions (Estimated)

API Name: engagedSessions
NinjaCat System ID: google_analytics_4:MET_engagedSessionsEstimated
Data Type: integer

Engagement Rate

NinjaCat System ID: google_analytics_4:MET_engagementRate
Data Type: decimal
Is Unique: True
Display As: percent
Formula: google_analytics_4:MET_engagedSessions / google_analytics_4:MET_sessions

Engagement Rate (Estimated)

NinjaCat System ID: google_analytics_4:MET_engagementRateEstimated
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_engagedSessionsEstimated / google_analytics_4:MET_sessionsEstimated

Event count

API Name: eventCount
NinjaCat System ID: google_analytics_4:MET_eventCount
Data Type: integer
Is Unique: True

Event count (Estimated)

API Name: eventCount
NinjaCat System ID: google_analytics_4:MET_eventCountEstimated
Data Type: integer

Event Count Per User

NinjaCat System ID: google_analytics_4:MET_eventCountPerUser
Data Type: decimal
Display As: float
Formula: google_analytics_4:MET_eventCount / google_analytics_4:MET_activeUsers

Event Count Per User (Estimated)

NinjaCat System ID: google_analytics_4:MET_eventCountPerUserEstimated
Data Type: decimal
Display As: float
Formula: google_analytics_4:MET_eventCountEstimated / google_analytics_4:MET_activeUsersEstimated

Events Per Session

NinjaCat System ID: google_analytics_4:MET_eventsPerSession
Data Type: decimal
Is Unique: True
Display As: float
Formula: google_analytics_4:MET_eventCount / google_analytics_4:MET_sessions

Events Per Session (Estimated)

NinjaCat System ID: google_analytics_4:MET_eventsPerSessionEstimated
Data Type: decimal
Display As: float
Formula: google_analytics_4:MET_eventCountEstimated / google_analytics_4:MET_sessionsEstimated

Event value

API Name: eventValue
NinjaCat System ID: google_analytics_4:MET_eventValue
Data Type: decimal
Display As: float

First-time Purchaser Conversion

NinjaCat System ID: google_analytics_4:MET_firstTimePurchaserConversionRate
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_firstTimePurchasers / google_analytics_4:MET_activeUsers

First-time Purchaser Conversion (Estimated)

NinjaCat System ID: google_analytics_4:MET_firstTimePurchaserConversionRateEstimated
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_firstTimePurchasers / google_analytics_4:MET_activeUsersEstimated

First time purchasers

API Name: firstTimePurchasers
NinjaCat System ID: google_analytics_4:MET_firstTimePurchasers
Data Type: integer

First-time Purchasers Per New User

NinjaCat System ID: google_analytics_4:MET_firstTimePurchasersPerNewUser
Data Type: integer
Formula: google_analytics_4:MET_firstTimePurchasers / google_analytics_4:MET_newUsers

Item list clicks

API Name: itemListClickEvents
NinjaCat System ID: google_analytics_4:MET_itemListClickEvents
Data Type: integer

Item List Click Through Rate

NinjaCat System ID: google_analytics_4:MET_itemListClickThroughRate
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_itemListClickEvents / google_analytics_4:MET_itemListViewEvents

Item-list View Events

API Name: itemListViewEvents
NinjaCat System ID: google_analytics_4:MET_itemListViewEvents
Data Type: integer

Item Promotion Click Through Rate

NinjaCat System ID: google_analytics_4:MET_itemPromotionClickThroughRate
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_promotionClicks / google_analytics_4:MET_promotionViews

Item promotion views

API Name: promotionViews
NinjaCat System ID: google_analytics_4:MET_promotionViews
Data Type: integer

Item purchase quantity

API Name: itemsPurchased
NinjaCat System ID: google_analytics_4:MET_itemsPurchased
Data Type: integer

Item revenue

API Name: itemRevenue
NinjaCat System ID: google_analytics_4:MET_itemRevenue
Data Type: decimal
Display As: currency

Items Added to Cart

API Name: itemsAddedToCart
NinjaCat System ID: google_analytics_4:MET_itemsAddedToCart
Data Type: integer

Items Checked Out

API Name: itemsCheckedOut
NinjaCat System ID: google_analytics_4:MET_itemsCheckedOut
Data Type: integer

Items Clicked in List

API Name: itemsClickedInList
NinjaCat System ID: google_analytics_4:MET_itemsClickedInList
Data Type: integer

Items Clicked in Promotion

API Name: itemsClickedInPromotion
NinjaCat System ID: google_analytics_4:MET_itemsClickedInPromotion
Data Type: integer

Items Viewed

API Name: itemsViewed
NinjaCat System ID: google_analytics_4:MET_itemsViewed
Data Type: integer

Items Viewed in List

API Name: itemsViewedInList
NinjaCat System ID: google_analytics_4:MET_itemsViewedInList
Data Type: integer

Items Viewed in Promotion

API Name: itemsViewedInPromotion
NinjaCat System ID: google_analytics_4:MET_itemsViewedInPromotion
Data Type: integer

Item views

API Name: itemViewEvents
NinjaCat System ID: google_analytics_4:MET_itemViewEvents
Data Type: integer

Key Events

API Name: keyEvents
NinjaCat System ID: google_analytics_4:MET_keyEvents
Data Type: integer

New users

API Name: newUsers
NinjaCat System ID: google_analytics_4:MET_newUsers
Data Type: integer

New users (Event-Scoped)

API Name: newUsers
NinjaCat System ID: google_analytics_4:MET_newUsersEvents
Data Type: integer

Organic google search average position

API Name: organicGoogleSearchAveragePosition
NinjaCat System ID: google_analytics_4:MET_organicGoogleSearchAveragePosition
Data Type: decimal
Is Unique: True
Display As: float

Organic google search clicks

API Name: organicGoogleSearchClicks
NinjaCat System ID: google_analytics_4:MET_organicGoogleSearchClicks
Data Type: integer

Organic Google Search Click Through Rate

NinjaCat System ID: google_analytics_4:MET_organicGoogleSearchClickThroughRate
Data Type: decimal
Display As: float
Formula: google_analytics_4:MET_organicGoogleSearchClicks / google_analytics_4:MET_organicGoogleSearchImpressions

Organic google search impressions

API Name: organicGoogleSearchImpressions
NinjaCat System ID: google_analytics_4:MET_organicGoogleSearchImpressions
Data Type: integer

Promotion clicks

API Name: promotionClicks
NinjaCat System ID: google_analytics_4:MET_promotionClicks
Data Type: integer

Publisher ad clicks

API Name: publisherAdClicks
NinjaCat System ID: google_analytics_4:MET_publisherAdClicks
Data Type: integer
Aggregates To: MET_CLICKS

Publisher ad impressions

API Name: publisherAdImpressions
NinjaCat System ID: google_analytics_4:MET_publisherAdImpressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Purchaser Conversion Rate

NinjaCat System ID: google_analytics_4:MET_purchaserConversionRate
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_totalPurchasers / google_analytics_4:MET_activeUsers

Purchaser Conversion Rate (Estimated)

NinjaCat System ID: google_analytics_4:MET_purchaserConversionRateEstimated
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_totalPurchasers / google_analytics_4:MET_activeUsersEstimated

Purchase revenue

API Name: purchaseRevenue
NinjaCat System ID: google_analytics_4:MET_purchaseRevenue
Data Type: decimal
Display As: currency

Purchase To View Rate

NinjaCat System ID: google_analytics_4:MET_purchaseToViewRate
Data Type: decimal
Display As: percent
Formula: google_analytics_4:MET_totalPurchasers / google_analytics_4:MET_itemViewEvents

Return on Ad Spend

NinjaCat System ID: google_analytics_4:MET_returnOnAdSpend
Data Type: decimal
Display As: currency
Formula: google_analytics_4:MET_totalAdRevenue / google_analytics_4:MET_advertiserAdCost

Scrolled Users

API Name: scrolledUsers
NinjaCat System ID: google_analytics_4:MET_scrolledUsers
Data Type: integer

Session conversion rate

API Name: sessionKeyEventRate
NinjaCat System ID: google_analytics_4:MET_sessionConversionRate
Data Type: decimal
Is Unique: True
Display As: percent

Sessions

API Name: sessions
NinjaCat System ID: google_analytics_4:MET_sessions
Data Type: integer
Is Unique: True

Sessions (Estimated)

API Name: sessions
NinjaCat System ID: google_analytics_4:MET_sessionsEstimated
Data Type: integer

Sessions per User

NinjaCat System ID: google_analytics_4:MET_sessionsPerUser
Data Type: decimal
Is Unique: True
Display As: float
Formula: (google_analytics_4:MET_sessions /google_analytics_4:MET_activeUsers)

Sessions per User (Estimated)

NinjaCat System ID: google_analytics_4:MET_sessionsPerUserEstimated
Data Type: decimal
Display As: float
Formula: (google_analytics_4:MET_sessionsEstimated /google_analytics_4:MET_activeUsersEstimated)

Shipping amount

API Name: shippingAmount
NinjaCat System ID: google_analytics_4:MET_shippingAmount
Data Type: decimal
Display As: currency

Tax amount

API Name: taxAmount
NinjaCat System ID: google_analytics_4:MET_taxAmount
Data Type: decimal
Display As: currency

Total ad revenue

API Name: totalAdRevenue
NinjaCat System ID: google_analytics_4:MET_totalAdRevenue
Data Type: decimal
Display As: currency

Total purchasers

API Name: totalPurchasers
NinjaCat System ID: google_analytics_4:MET_totalPurchasers
Data Type: integer

Total revenue

API Name: totalRevenue
NinjaCat System ID: google_analytics_4:MET_totalRevenue
Data Type: decimal
Display As: currency

Total users

API Name: totalUsers
NinjaCat System ID: google_analytics_4:MET_totalUsers
Data Type: integer
Is Unique: True

Transactions

API Name: transactions
NinjaCat System ID: google_analytics_4:MET_transactions
Data Type: integer

Transactions Per Purchaser

NinjaCat System ID: google_analytics_4:MET_transactionsPerPurchaser
Data Type: integer
Formula: google_analytics_4:MET_transactions / google_analytics_4:MET_totalPurchasers

User conversion rate

API Name: userKeyEventRate
NinjaCat System ID: google_analytics_4:MET_userConversionRate
Data Type: decimal
Is Unique: True
Display As: percent

User engagement

API Name: userEngagementDuration
NinjaCat System ID: google_analytics_4:MET_userEngagementDuration
Data Type: text
Display As: time

Views

API Name: screenPageViews
NinjaCat System ID: google_analytics_4:MET_screenPageViews
Data Type: integer
Is Unique: True

Views Per Session

NinjaCat System ID: google_analytics_4:MET_screenPageViewsPerSession
Data Type: decimal
Is Unique: True
Display As: float
Formula: google_analytics_4:MET_screenPageViews / google_analytics_4:MET_sessions

Views Per Session (Estimated)

NinjaCat System ID: google_analytics_4:MET_screenPageViewsPerSessionEstimated
Data Type: decimal
Display As: float
Formula: google_analytics_4:MET_screenPageViews / google_analytics_4:MET_sessionsEstimated

Views Per User

NinjaCat System ID: google_analytics_4:MET_screenPageViewsPerUser
Data Type: decimal
Display As: float
Formula: google_analytics_4:MET_screenPageViews / google_analytics_4:MET_activeUsers

Views Per User (Estimated)

NinjaCat System ID: google_analytics_4:MET_screenPageViewsPerUserEstimated
Data Type: decimal
Display As: float
Formula: google_analytics_4:MET_screenPageViews / google_analytics_4:MET_activeUsersEstimated

WAU / MAU

NinjaCat System ID: google_analytics_4:MET_wauPerMau
Data Type: decimal
Is Unique: True
Display As: float
Formula: google_analytics_4:MET_active7DayUsers / google_analytics_4:MET_active28DayUsers

Updated 2 days ago