Instagram Business Profile Fields

Dimensions (34)

Account

NinjaCat System ID: instagram_organic:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Biography

API Name: biography
NinjaCat System ID: instagram_organic:DIM_biography
Data Type: text

Caption

API Name: caption
NinjaCat System ID: instagram_organic:DIM_caption
Data Type: text

Creation Date

API Name: timestamp
NinjaCat System ID: instagram_organic:DIM_creation_date
Data Type: date

Creator Username

API Name: username
NinjaCat System ID: instagram_organic:DIM_creator_username
Data Type: text

Currency

NinjaCat System ID: instagram_organic:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: instagram_organic:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: timestamp
NinjaCat System ID: instagram_organic:DIM_date
Data Type: date
Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: instagram_organic:DIM_DAY_OF_MONTH
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: instagram_organic:DIM_DAY_OF_WEEK
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

External Id

NinjaCat System ID: instagram_organic:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Is Comment Enabled

API Name: is_comment_enabled
NinjaCat System ID: instagram_organic:DIM_is_comment_enabled
Data Type: text

Is Shared To Feed

API Name: is_shared_to_feed
NinjaCat System ID: instagram_organic:DIM_is_shared_to_feed
Data Type: text

Media Id

API Name: id
NinjaCat System ID: instagram_organic:DIM_media_id
Data Type: text

Media Product Type

API Name: media_product_type
NinjaCat System ID: instagram_organic:DIM_media_product_type
Data Type: text

Media Type

API Name: media_type
NinjaCat System ID: instagram_organic:DIM_mediaType
Data Type: text

Media Url

API Name: media_url
NinjaCat System ID: instagram_organic:DIM_mediaUrl
Data Type: text
Display As: url

Month Of Year

NinjaCat System ID: instagram_organic:DIM_MONTH_OF_YEAR
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Name

API Name: name
NinjaCat System ID: instagram_organic:DIM_name
Data Type: text

Network

NinjaCat System ID: instagram_organic:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Object Type

API Name: object_type
NinjaCat System ID: instagram_organic:DIM_objectType
Data Type: text

Owner

API Name: owner
NinjaCat System ID: instagram_organic:DIM_owner
Data Type: text

Permalink

API Name: permalink
NinjaCat System ID: instagram_organic:DIM_permalink
Data Type: text
Display As: url

Post Display

NinjaCat System ID: instagram_organic:DIM_post
Data Type: text
Display As: instagram_organic_post

Profile Picture Url

API Name: profile_picture_url
NinjaCat System ID: instagram_organic:DIM_profile_picture_url
Data Type: text
Display As: url

Row

NinjaCat System ID: instagram_organic:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Short Code

API Name: shortcode
NinjaCat System ID: instagram_organic:DIM_shortcode
Data Type: text
Display As: url

System Account ID

NinjaCat System ID: instagram_organic:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

Thumbnail Url

API Name: thumbnail_url
NinjaCat System ID: instagram_organic:DIM_thumbnailUrl
Data Type: text
Display As: url

User Id

API Name: id
NinjaCat System ID: instagram_organic:DIM_user_id
Data Type: text

User Name

API Name: username
NinjaCat System ID: instagram_organic:DIM_username
Data Type: text

Website

API Name: website
NinjaCat System ID: instagram_organic:DIM_website
Data Type: text
Display As: url

Week Of Year

NinjaCat System ID: instagram_organic:DIM_WEEK_OF_YEAR
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: instagram_organic:DIM_Year
Data Type: text
Aggregates To: DIM_YEAR

Metrics (43)

Account Posts (All-Time)

API Name: media_count
NinjaCat System ID: instagram_organic:MET_media_count
Data Type: integer

Accounts Engaged

API Name: accounts_engaged
NinjaCat System ID: instagram_organic:MET_accounts_engaged
Data Type: integer

Bio Link Clicked Profile Actions

API Name: profile_activity
NinjaCat System ID: instagram_organic:MET_bio_link_clicked_profile_actions
Data Type: integer

Call Profile Actions

API Name: profile_activity
NinjaCat System ID: instagram_organic:MET_call_profile_actions
Data Type: integer

Comments Count

API Name: comments_count
NinjaCat System ID: instagram_organic:MET_comments
Data Type: integer

Count (Unique Dimensions)

NinjaCat System ID: instagram_organic:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

Direction Profile Actions

API Name: profile_activity
NinjaCat System ID: instagram_organic:MET_direction_profile_actions
Data Type: integer

Email Link Clicks

API Name: email_contacts
NinjaCat System ID: instagram_organic:MET_email_contacts
Data Type: integer

Email Profile Actions

API Name: profile_activity
NinjaCat System ID: instagram_organic:MET_email_profile_actions
Data Type: integer

Engagement

API Name: total_interactions
NinjaCat System ID: instagram_organic:MET_engagement
Data Type: integer

Exits

API Name: navigation
NinjaCat System ID: instagram_organic:MET_exits
Data Type: integer
Aggregates To: MET_EXITS

Followers

API Name: follower_count
NinjaCat System ID: instagram_organic:MET_new_follower_count
Data Type: integer

Follows

API Name: follows
NinjaCat System ID: instagram_organic:MET_follows
Data Type: integer

Follows and Unfollows

API Name: follows_and_unfollows
NinjaCat System ID: instagram_organic:MET_follows_and_unfollows
Data Type: integer

Get Directions Clicks

API Name: get_directions_clicks
NinjaCat System ID: instagram_organic:MET_get_directions_clicks
Data Type: integer

IG Reels Average Watch Time

NinjaCat System ID: instagram_organic:MET_ig_reels_avg_watch_time
Data Type: decimal
Display As: float
Formula: instagram_organic:MET_ig_reels_video_view_total_time / instagram_organic:MET_plays

IG Reels Video View Total Time

API Name: ig_reels_video_view_total_time
NinjaCat System ID: instagram_organic:MET_ig_reels_video_view_total_time
Data Type: integer

Impressions

API Name: impressions
NinjaCat System ID: instagram_organic:MET_impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Likes on Post

API Name: like_count
NinjaCat System ID: instagram_organic:MET_like_count
Data Type: integer

Likes on Posts and Comments

API Name: likes
NinjaCat System ID: instagram_organic:MET_likes
Data Type: integer
Aggregates To: MET_LIKES

New Followers Added

Deprecated: 2024-11-07T01:28:37.866Z
API Name: follower_count
NinjaCat System ID: instagram_organic:MET_profile_follower_count
Data Type: integer

Other Profile Actions

API Name: profile_activity
NinjaCat System ID: instagram_organic:MET_other_profile_actions
Data Type: integer

Phone call clicks

Deprecated: 2024-11-07T01:28:37.866Z
API Name: phone_call_clicks
NinjaCat System ID: instagram_organic:MET_profile_phone_call_clicks
Data Type: integer

Phone Call Clicks

API Name: phone_call_clicks
NinjaCat System ID: instagram_organic:MET_phone_call_clicks
Data Type: integer

Plays

API Name: plays
NinjaCat System ID: instagram_organic:MET_plays
Data Type: integer

Profile Links Taps

API Name: profile_links_taps
NinjaCat System ID: instagram_organic:MET_profile_links_taps
Data Type: integer

Profile Reach

Deprecated: 2024-11-07T01:28:37.866Z
API Name: reach
NinjaCat System ID: instagram_organic:MET_profile_reach
Data Type: integer
Is Unique: True

Profile Views

Deprecated: 2024-11-07T01:28:37.866Z
API Name: profile_views
NinjaCat System ID: instagram_organic:MET_profile_profile_views
Data Type: integer

Profile Views

API Name: profile_views
NinjaCat System ID: instagram_organic:MET_profile_views
Data Type: integer

Profile Visits

API Name: profile_visits
NinjaCat System ID: instagram_organic:MET_profile_visits
Data Type: integer

Reach

API Name: reach
NinjaCat System ID: instagram_organic:MET_reach
Data Type: integer
Is Unique: True
Aggregates To: MET_REACH

Replies

API Name: replies
NinjaCat System ID: instagram_organic:MET_replies
Data Type: integer

Saved

API Name: saved
NinjaCat System ID: instagram_organic:MET_saved
Data Type: integer

Shares

API Name: shares
NinjaCat System ID: instagram_organic:MET_shares
Data Type: integer

Taps Back

API Name: navigation
NinjaCat System ID: instagram_organic:MET_tapsBack
Data Type: integer

Taps Forward

API Name: navigation
NinjaCat System ID: instagram_organic:MET_tapsForward
Data Type: integer

Text Message Clicks

API Name: text_message_clicks
NinjaCat System ID: instagram_organic:MET_text_message_clicks
Data Type: integer

Text Profile Actions

API Name: profile_activity
NinjaCat System ID: instagram_organic:MET_text_profile_actions
Data Type: integer

Total Followers (All-Time)

API Name: followers_count
NinjaCat System ID: instagram_organic:MET_total_followers_count
Data Type: integer

Total Interactions

API Name: total_interactions
NinjaCat System ID: instagram_organic:MET_total_interactions
Data Type: integer

Users Followed By Account (All-Time)

API Name: follows_count
NinjaCat System ID: instagram_organic:MET_follows_count
Data Type: integer

Video Views

API Name: video_views
NinjaCat System ID: instagram_organic:MET_videoViews
Data Type: integer
Aggregates To: MET_VIDEO_VIEWS

Website Clicks

API Name: website_clicks
NinjaCat System ID: instagram_organic:MET_website_clicks
Data Type: integer