LinkedIn Fields

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Dimensions (53)

Account

NinjaCat System ID: linkedin:DIM_ACCOUNT

Data Type: text

Aggregates To: DIM_ACCOUNT

Ad Display

NinjaCat System ID: linkedin:DIM_Ad

Data Type: text

Display As: linkedin_ad

Campaign

API Name: CAMPAIGN

NinjaCat System ID: linkedin:DIM_Campaign

Data Type: text

Aggregates To: DIM_CAMPAIGN_NAME

Campaign Group

NinjaCat System ID: linkedin:DIM_CampaignGroup

Data Type: text

Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign Id

API Name: campaignId

NinjaCat System ID: linkedin:DIM_Campaign_Id

Data Type: text

Aggregates To: DIM_CAMPAIGN_ID

Campaign Objective

API Name: objective_type

NinjaCat System ID: linkedin:DIM_Campaign_Objective

Data Type: text

Campaign Status

API Name: status

NinjaCat System ID: linkedin:DIM_Campaign_Status

Data Type: text

Card Index

API Name: CARD_INDEX

NinjaCat System ID: linkedin:DIM_Card_Index

Data Type: text

Company

API Name: MEMBER_COMPANY

NinjaCat System ID: linkedin:DIM_Company

Data Type: text

Company Size

API Name: MEMBER_COMPANY_SIZE

NinjaCat System ID: linkedin:DIM_Company_Size

Data Type: text

Conversion

API Name: CONVERSION

NinjaCat System ID: linkedin:DIM_Conversion

Data Type: text

Conversion Name

API Name: CONVERSION

NinjaCat System ID: linkedin:DIM_Conversion_Name

Data Type: text

Conversion Type

API Name: CONVERSION

NinjaCat System ID: linkedin:DIM_Conversion_Type

Data Type: text

Country

API Name: MEMBER_COUNTRY

NinjaCat System ID: linkedin:DIM_Country

Data Type: text

Display As: country

Aggregates To: DIM_COUNTRY

Creative Image

API Name: imageId

NinjaCat System ID: linkedin:DIM_Creative_ImageId

Data Type: text

Display As: image

Creative Text

API Name: text

NinjaCat System ID: linkedin:DIM_Creative_Text

Data Type: text

Creative Title

API Name: CREATIVE

NinjaCat System ID: linkedin:DIM_Creative

Data Type: text

Creative Uri

API Name: clickUri

NinjaCat System ID: linkedin:DIM_Creative_Uri

Data Type: text

Creative Video Name

API Name: Video_Name

NinjaCat System ID: linkedin:DIM_Video_Name

Data Type: text

Currency

NinjaCat System ID: linkedin:DIM_CURRENCY

Data Type: text

Aggregates To: DIM_CURRENCY

Data Source

NinjaCat System ID: linkedin:DIM_DATA_SOURCE

Data Type: text

Aggregates To: DIM_DATA_SOURCE

Date

API Name: date

NinjaCat System ID: linkedin:DIM_date

Data Type: date

Aggregates To: DIM_DATE

Day Of Month

NinjaCat System ID: linkedin:DIM_DAY_OF_MONTH

Data Type: integer

Aggregates To: DIM_DAY_OF_MONTH

Day Of Week

NinjaCat System ID: linkedin:DIM_DAY_OF_WEEK

Data Type: text

Display As: day_of_week

Aggregates To: DIM_DAY_OF_WEEK

DSC Ad Type

API Name: dscAdType

NinjaCat System ID: linkedin:DIM_DSCAdType

Data Type: text

DSC Name

API Name: dscName

NinjaCat System ID: linkedin:DIM_DSCName

Data Type: text

DSC Status

API Name: dscStatus

NinjaCat System ID: linkedin:DIM_DSCStatus

Data Type: text

Duration

API Name: duration

NinjaCat System ID: linkedin:DIM_duration

Data Type: text

Aggregates To: MET_DURATION

External Id

NinjaCat System ID: linkedin:DIM_EXTERNAL_ID

Data Type: text

Aggregates To: DIM_EXTERNAL_ID

Form ID

API Name: form.id

NinjaCat System ID: linkedin:DIM_form_id

Data Type: text

Form Name

API Name: form.name

NinjaCat System ID: linkedin:DIM_form_name

Data Type: text

Industry

API Name: MEMBER_INDUSTRY

NinjaCat System ID: linkedin:DIM_Industry

Data Type: text

Is Test Lead

API Name: testLead

NinjaCat System ID: linkedin:DIM_is_test_lead

Data Type: boolean

Job Function

API Name: MEMBER_JOB_FUNCTION

NinjaCat System ID: linkedin:DIM_Job_Function

Data Type: text

Job Title

API Name: MEMBER_JOB_TITLE

NinjaCat System ID: linkedin:DIM_Job_Title

Data Type: text

Lead ID

API Name: id

NinjaCat System ID: linkedin:DIM_lead_id

Data Type: text

Lead Type

API Name: leadType

NinjaCat System ID: linkedin:DIM_lead_type

Data Type: text

LinkedIn Campaign Group

API Name: CAMPAIGN_GROUP

NinjaCat System ID: linkedin:DIM_LI_Campaign_Group

Data Type: text

Month Of Year

NinjaCat System ID: linkedin:DIM_MONTH_OF_YEAR

Data Type: text

Display As: date_month_of_year

Aggregates To: DIM_MONTH_OF_YEAR

Network

NinjaCat System ID: linkedin:DIM_NETWORK

Data Type: text

Display As: title_case

Aggregates To: DIM_NETWORK

Owner Account ID

API Name: OWNER_ACCOUNT_ID

NinjaCat System ID: linkedin:DIM_owner_account_id

Data Type: text

Owner Account Name

API Name: OWNER_ACCOUNT_NAME

NinjaCat System ID: linkedin:DIM_owner_account_name

Data Type: text

Quarter

NinjaCat System ID: linkedin:DIM_QUARTER

Data Type: text

Display As: quarter

Aggregates To: DIM_QUARTER

Region

API Name: MEMBER_REGION_V2

NinjaCat System ID: linkedin:DIM_Region

Data Type: text

Row

NinjaCat System ID: linkedin:DIM_ROW

Data Type: text

Aggregates To: DIM_ROW

Seniority

API Name: MEMBER_SENIORITY

NinjaCat System ID: linkedin:DIM_Member_Seniority

Data Type: text

Serving Location

API Name: SERVING_LOCATION

NinjaCat System ID: linkedin:DIM_Serving_Location

Data Type: text

API Name: SHARE

NinjaCat System ID: linkedin:DIM_Share

Data Type: text

Display As: default

Status

API Name: status

NinjaCat System ID: linkedin:DIM_Status

Data Type: text

Aggregates To: DIM_STATUS

System Account ID

NinjaCat System ID: linkedin:DIM_ACCOUNT_ID

Data Type: text

Aggregates To: DIM_ACCOUNT_ID

Type

API Name: type

NinjaCat System ID: linkedin:DIM_Type

Data Type: text

Week Of Year

NinjaCat System ID: linkedin:DIM_WEEK_OF_YEAR

Data Type: text

Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: linkedin:DIM_Year

Data Type: text

Aggregates To: DIM_YEAR

Metrics (67)

Action Clicks

API Name: actionClicks

NinjaCat System ID: linkedin:MET_actionClicks

Data Type: integer

Ad Unit Clicks

API Name: adUnitClicks

NinjaCat System ID: linkedin:MET_adUnitClicks

Data Type: integer

Approximate Member Reach

API Name: approximateMemberReach

NinjaCat System ID: linkedin:MET_approximateMemberReach

Data Type: integer

Avg. Engagements

NinjaCat System ID: linkedin:MET_AverageEngagements

Data Type: decimal

Display As: percent

Formula: linkedin:MET_totalEngagements / linkedin:MET_Impressions

Bid

API Name: bid

NinjaCat System ID: linkedin:MET_bid

Data Type: decimal

Display As: currency

Card Clicks

API Name: cardClicks

NinjaCat System ID: linkedin:MET_cardClicks

Data Type: integer

Card Ctr

NinjaCat System ID: linkedin:MET_CardCtr

Data Type: integer

Formula: linkedin:MET_cardClicks / linkedin:MET_cardImpressions

Card Impressions

API Name: cardImpressions

NinjaCat System ID: linkedin:MET_cardImpressions

Data Type: integer

Clicks

API Name: clicks

NinjaCat System ID: linkedin:MET_Clicks

Data Type: integer

Aggregates To: MET_CLICKS

Comments

API Name: comments

NinjaCat System ID: linkedin:MET_comments

Data Type: integer

Aggregates To: MET_COMMENTS

Company Page Clicks

API Name: companyPageClicks

NinjaCat System ID: linkedin:MET_companyPageClicks

Data Type: integer

Conversions

API Name: externalWebsiteConversions

NinjaCat System ID: linkedin:MET_conversions

Data Type: integer

Aggregates To: MET_CONVERSIONS

Conversion Value

API Name: conversionValueInLocalCurrency

NinjaCat System ID: linkedin:MET_conversionValue

Data Type: decimal

Display As: currency

Aggregates To: MET_CONVERSION_VALUE

Conv. Rate

NinjaCat System ID: linkedin:MET_ConvertsionRate

Data Type: decimal

Display As: percent

Aggregates To: MET_CONVERSION_RATE

Formula: linkedin:MET_conversions / linkedin:MET_Clicks

Cost

API Name: costInLocalCurrency

NinjaCat System ID: linkedin:MET_Cost

Data Type: decimal

Display As: currency

Aggregates To: MET_COST

Cost / Conv.

NinjaCat System ID: linkedin:MET_CostPerConversion

Data Type: decimal

Display As: currency

Aggregates To: MET_CPA

Formula: linkedin:MET_Cost / linkedin:MET_conversions

Cost / Lead

API Name: costPerLoad

NinjaCat System ID: linkedin:MET_costPerLoad

Data Type: integer

Cost / Lead

NinjaCat System ID: linkedin:MET_costPerLead

Data Type: decimal

Display As: currency

Formula: linkedin:MET_Cost / linkedin:MET_oneClickLeads

Count (Unique Dimensions)

NinjaCat System ID: linkedin:MET_COUNT_NC

Data Type: integer

Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: linkedin:MET_AverageCpc

Data Type: decimal

Display As: currency

Aggregates To: MET_CPC

Formula: linkedin:MET_Cost / linkedin:MET_Clicks

CPM

NinjaCat System ID: linkedin:MET_AverageCpm

Data Type: decimal

Display As: currency

Aggregates To: MET_CPM

Formula: 1000 * linkedin:MET_Cost / linkedin:MET_Impressions

CTR

NinjaCat System ID: linkedin:MET_Ctr

Data Type: decimal

Display As: percent

Aggregates To: MET_CTR

Formula: linkedin:MET_Clicks / linkedin:MET_Impressions

Daily Budget

API Name: dailyBudget

NinjaCat System ID: linkedin:MET_dailyBudget

Data Type: decimal

Display As: currency

Displayed Clicks

NinjaCat System ID: linkedin:MET_displayedClicks

Data Type: integer

Formula: linkedin:MET_actionClicks + linkedin:MET_adUnitClicks + linkedin:MET_textUrlClicks + linkedin:MET_cardClicks + linkedin:MET_companyPageClicks + linkedin:MET_landingPageClicks + linkedin:MET_leadGenerationMailInterestedClicks

External Website Post Click Conversions

API Name: externalWebsitePostClickConversions

NinjaCat System ID: linkedin:MET_externalWebsitePostClickConversions

Data Type: integer

External Website Post View Conversions

API Name: externalWebsitePostViewConversions

NinjaCat System ID: linkedin:MET_externalWebsitePostViewConversions

Data Type: integer

Follows

API Name: follows

NinjaCat System ID: linkedin:MET_Follows

Data Type: integer

Impressions

API Name: impressions

NinjaCat System ID: linkedin:MET_Impressions

Data Type: integer

Aggregates To: MET_IMPRESSIONS

Landing Page Clicks

API Name: landingPageClicks

NinjaCat System ID: linkedin:MET_landingPageClicks

Data Type: integer

Likes

API Name: likes

NinjaCat System ID: linkedin:MET_Likes

Data Type: integer

Aggregates To: MET_LIKES

Mail Contact Info Shares

API Name: leadGenerationMailContactInfoShares

NinjaCat System ID: linkedin:MET_leadGenerationMailContactInfoShares

Data Type: integer

Mail Interested Clicks

API Name: leadGenerationMailInterestedClicks

NinjaCat System ID: linkedin:MET_leadGenerationMailInterestedClicks

Data Type: integer

Member Reach

API Name: approximateMemberReach

NinjaCat System ID: linkedin:MET_memberReach

Data Type: integer

Is Unique: True

One Click Lead Completion Rate

NinjaCat System ID: linkedin:MET_oneClickCompletionRate

Data Type: decimal

Display As: percent

Formula: linkedin:MET_oneClickLeads / linkedin:MET_oneClickLeadFormOpens

One Click Lead Form Opens

API Name: oneClickLeadFormOpens

NinjaCat System ID: linkedin:MET_oneClickLeadFormOpens

Data Type: integer

One Click Leads

API Name: oneClickLeads

NinjaCat System ID: linkedin:MET_oneClickLeads

Data Type: integer

Opens

API Name: opens

NinjaCat System ID: linkedin:MET_opens

Data Type: integer

Aggregates To: MET_OPENS

Organic Leads

Deprecated: 2025-03-05T19:54:24.878Z

API Name: organicLeads

NinjaCat System ID: linkedin:MET_organic_leads

Data Type: integer

Other Engagements

API Name: otherEngagements

NinjaCat System ID: linkedin:MET_otherEngagements

Data Type: integer

Paid Leads

Deprecated: 2025-03-05T19:18:37.844Z

API Name: paidLeads

NinjaCat System ID: linkedin:MET_paid_leads

Data Type: integer

Post Click Conversions

API Name: externalWebsitePostClickConversions

NinjaCat System ID: linkedin:MET_postClickConversions

Data Type: integer

Aggregates To: MET_POST_CLICK_CONVERSIONS

Post View Conversions

API Name: externalWebsitePostViewConversions

NinjaCat System ID: linkedin:MET_postViewConversions

Data Type: integer

Aggregates To: MET_POST_VIEW_CONVERSIONS

Return on Ad Spend

NinjaCat System ID: linkedin:MET_ReturnOnAdSpend

Data Type: decimal

Display As: percent

Formula: linkedin:MET_conversionValue / linkedin:MET_Cost

API Name: shares

NinjaCat System ID: linkedin:MET_shares

Data Type: integer

Aggregates To: MET_SHARES

Social

NinjaCat System ID: linkedin:MET_Social

Data Type: integer

Formula: linkedin:MET_Likes + linkedin:MET_Follows + linkedin:MET_comments + linkedin:MET_shares

Text URL Clicks

API Name: textUrlClicks

NinjaCat System ID: linkedin:MET_textUrlClicks

Data Type: integer

Total Budget

API Name: totalBudget

NinjaCat System ID: linkedin:MET_totalBudget

Data Type: decimal

Display As: currency

Aggregates To: MET_TOTAL_BUDGET

Total Engagements

API Name: totalEngagements

NinjaCat System ID: linkedin:MET_totalEngagements

Data Type: integer

Total Leads

API Name: spoof_value

NinjaCat System ID: linkedin:MET_total_leads

Data Type: integer

Formula: NUM_ROWS

Video Completions

API Name: videoCompletions

NinjaCat System ID: linkedin:MET_videoCompletions

Data Type: integer

Video First Quartile Completions

API Name: videoFirstQuartileCompletions

NinjaCat System ID: linkedin:MET_videoFirstQuartileCompletions

Data Type: integer

Video Midpoint Completions

API Name: videoMidpointCompletions

NinjaCat System ID: linkedin:MET_videoMidpointCompletions

Data Type: integer

Video Starts

API Name: videoStarts

NinjaCat System ID: linkedin:MET_videoStarts

Data Type: integer

Video Third Quartile Completions

API Name: videoThirdQuartileCompletions

NinjaCat System ID: linkedin:MET_videoThirdQuartileCompletions

Data Type: integer

Video Views

API Name: videoViews

NinjaCat System ID: linkedin:MET_videoViews

Data Type: integer

Viral Clicks

API Name: viralClicks

NinjaCat System ID: linkedin:MET_viralClicks

Data Type: integer

Viral Comments

API Name: viralComments

NinjaCat System ID: linkedin:MET_viralComments

Data Type: integer

Viral Company Page Clicks

API Name: viralCompanyPageClicks

NinjaCat System ID: linkedin:MET_viralCompanyPageClicks

Data Type: integer

Viral Follows

API Name: viralFollows

NinjaCat System ID: linkedin:MET_viralFollows

Data Type: integer

Viral Impressions

API Name: viralImpressions

NinjaCat System ID: linkedin:MET_viralImpressions

Data Type: integer

Viral Landing Page Clicks

API Name: viralLandingPageClicks

NinjaCat System ID: linkedin:MET_viralLandingPageClicks

Data Type: integer

Viral Likes

API Name: viralLikes

NinjaCat System ID: linkedin:MET_viralLikes

Data Type: integer

Viral One Click Lead Form Opens

API Name: viralOneClickLeadFormOpens

NinjaCat System ID: linkedin:MET_viralOneClickLeadFormOpens

Data Type: integer

Viral One Click Leads

API Name: viralOneClickLeads

NinjaCat System ID: linkedin:MET_viralOneClickLeads

Data Type: integer

Viral Other Engagements

API Name: viralOtherEngagements

NinjaCat System ID: linkedin:MET_viralOtherEngagements

Data Type: integer

Viral Shares

API Name: viralShares

NinjaCat System ID: linkedin:MET_viralShares

Data Type: integer

Viral Total Engagements

API Name: viralTotalEngagements

NinjaCat System ID: linkedin:MET_viralTotalEngagements

Data Type: integer

Updated 2 days ago