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Google Campaign Manager 360 Fields

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Dimensions (329)

Account

NinjaCat System ID: google_doubleclick:DIM_ACCOUNT
Data Type: text
Aggregates To: DIM_ACCOUNT

Account ID

API Name: dfa:accountId
NinjaCat System ID: google_doubleclick:DIM_dfa:accountId
Data Type: text

Account Name

API Name: dfa:account
NinjaCat System ID: google_doubleclick:DIM_dfa:account
Data Type: text

Activity

API Name: dfa:activity
NinjaCat System ID: google_doubleclick:DIM_dfa:activity
Data Type: text

Activity Group

API Name: dfa:activityGroup
NinjaCat System ID: google_doubleclick:DIM_dfa:activityGroup
Data Type: text

Activity Group ID

API Name: dfa:activityGroupId
NinjaCat System ID: google_doubleclick:DIM_dfa:activityGroupId
Data Type: text

Activity ID

API Name: dfa:activityId
NinjaCat System ID: google_doubleclick:DIM_dfa:activityId
Data Type: text

Ad

API Name: dfa:ad
NinjaCat System ID: google_doubleclick:DIM_dfa:ad
Data Type: text
Aggregates To: DIM_AD_NAME

Ad ID

API Name: dfa:adId
NinjaCat System ID: google_doubleclick:DIM_dfa:adId
Data Type: text

Ad Status

API Name: dfa:adStatus
NinjaCat System ID: google_doubleclick:DIM_dfa:adStatus
Data Type: text

Ad Type

API Name: dfa:adType
NinjaCat System ID: google_doubleclick:DIM_dfa:adType
Data Type: text

Advertiser

API Name: dfa:advertiser
NinjaCat System ID: google_doubleclick:DIM_dfa:advertiser
Data Type: text

Advertiser Group

API Name: dfa:advertiserGroup
NinjaCat System ID: google_doubleclick:DIM_dfa:advertiserGroup
Data Type: text

Advertiser ID

API Name: dfa:advertiserId
NinjaCat System ID: google_doubleclick:DIM_dfa:advertiserId
Data Type: text

App

API Name: dfa:app
NinjaCat System ID: google_doubleclick:DIM_dfa:app
Data Type: text

App ID

API Name: dfa:appId
NinjaCat System ID: google_doubleclick:DIM_dfa:appId
Data Type: text

Asset

API Name: dfa:asset
NinjaCat System ID: google_doubleclick:DIM_dfa:asset
Data Type: text

Asset Category

API Name: dfa:assetCategory
NinjaCat System ID: google_doubleclick:DIM_dfa:assetCategory
Data Type: text

Asset ID

API Name: dfa:assetId
NinjaCat System ID: google_doubleclick:DIM_dfa:assetId
Data Type: text

Attributed Event Connection Type

API Name: dfa:attributedEventConnectionType
NinjaCat System ID: google_doubleclick:DIM_dfa:attributedEventConnectionType
Data Type: text

Attributed Event Environment

API Name: dfa:attributedEventEnvironment
NinjaCat System ID: google_doubleclick:DIM_dfa:attributedEventEnvironment
Data Type: text

Attributed Event Platform Type

API Name: dfa:eventPlatformType
NinjaCat System ID: google_doubleclick:DIM_dfa:eventPlatformType
Data Type: text

Audience Targeted

API Name: dfa:audienceTargeted
NinjaCat System ID: google_doubleclick:DIM_dfa:audienceTargeted
Data Type: text

Browser/Platform

API Name: dfa:browserPlatform
NinjaCat System ID: google_doubleclick:DIM_dfa:browserPlatform
Data Type: text

Campaign

API Name: dfa:campaign
NinjaCat System ID: google_doubleclick:DIM_dfa:campaign
Data Type: text
Aggregates To: DIM_CAMPAIGN_NAME

Campaign End Date

API Name: dfa:campaignEndDate
NinjaCat System ID: google_doubleclick:DIM_dfa:campaignEndDate
Data Type: text

Campaign External ID

API Name: dfa:campaignExternalId
NinjaCat System ID: google_doubleclick:DIM_dfa:campaignExternalId
Data Type: text

Campaign Group

NinjaCat System ID: google_doubleclick:DIM_CampaignGroup
Data Type: text
Aggregates To: DIM_CAMPAIGN_GROUPS

Campaign ID

API Name: dfa:campaignId
NinjaCat System ID: google_doubleclick:DIM_dfa:campaignId
Data Type: text

Campaign Start Date

API Name: dfa:campaignStartDate
NinjaCat System ID: google_doubleclick:DIM_dfa:campaignStartDate
Data Type: text

City

API Name: dfa:city
NinjaCat System ID: google_doubleclick:DIM_dfa:city
Data Type: text
Aggregates To: DIM_CITY

Click-through URL

API Name: dfa:clickThroughUrl
NinjaCat System ID: google_doubleclick:DIM_dfa:clickThroughUrl
Data Type: text
Display As: url

Companion Creative

API Name: dfa:companionCreative
NinjaCat System ID: google_doubleclick:DIM_dfa:companionCreative
Data Type: text

Companion Creative ID

API Name: dfa:companionCreativeId
NinjaCat System ID: google_doubleclick:DIM_dfa:companionCreativeId
Data Type: text

Companion Creative Pixel Size

API Name: dfa:companionCreativeSize
NinjaCat System ID: google_doubleclick:DIM_dfa:companionCreativeSize
Data Type: text

Connection Type

API Name: dfa:connectionType
NinjaCat System ID: google_doubleclick:DIM_dfa:connectionType
Data Type: text

Content Category

API Name: dfa:contentCategory
NinjaCat System ID: google_doubleclick:DIM_dfa:contentCategory
Data Type: text

Content Classifier

API Name: dfa:contentClassification
NinjaCat System ID: google_doubleclick:DIM_dfa:contentClassification
Data Type: text

Country

API Name: dfa:country
NinjaCat System ID: google_doubleclick:DIM_dfa:country
Data Type: text
Display As: country
Aggregates To: DIM_COUNTRIES

Creative

API Name: dfa:creative
NinjaCat System ID: google_doubleclick:DIM_dfa:creative
Data Type: text

Creative End Date

API Name: dfa:creativeEndDate
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeEndDate
Data Type: text

Creative Field 02

API Name: dfa:creativeField2
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField2
Data Type: text

Creative Field 03

API Name: dfa:creativeField3
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField3
Data Type: text

Creative Field 04

API Name: dfa:creativeField4
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField4
Data Type: text

Creative Field 05

API Name: dfa:creativeField5
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField5
Data Type: text

Creative Field 06

API Name: dfa:creativeField6
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField6
Data Type: text

Creative Field 07

API Name: dfa:creativeField7
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField7
Data Type: text

Creative Field 08

API Name: dfa:creativeField8
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField8
Data Type: text

Creative Field 09

API Name: dfa:creativeField9
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField9
Data Type: text

Creative Field 1

API Name: dfa:creativeField1
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField1
Data Type: text

Creative Field 10

API Name: dfa:creativeField10
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField10
Data Type: text

Creative Field 11

API Name: dfa:creativeField11
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField11
Data Type: text

Creative Field 12

API Name: dfa:creativeField12
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeField12
Data Type: text

Creative Groups 01

API Name: dfa:creativeGroup1
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeGroup1
Data Type: text

Creative Groups 02

API Name: dfa:creativeGroup2
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeGroup2
Data Type: text

Creative ID

API Name: dfa:creativeId
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeId
Data Type: text

Creative Pixel Size

API Name: dfa:creativeSize
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeSize
Data Type: text

Creative Start Date

API Name: dfa:creativeStartDate
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeStartDate
Data Type: text

Creative Type

API Name: dfa:creativeType
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeType
Data Type: text

Creative Version

API Name: dfa:creativeVersion
NinjaCat System ID: google_doubleclick:DIM_dfa:creativeVersion
Data Type: text

Currency

NinjaCat System ID: google_doubleclick:DIM_CURRENCY
Data Type: text
Aggregates To: DIM_CURRENCY

Custom Variable

API Name: dfa:richMediaCustomVariable
NinjaCat System ID: google_doubleclick:DIM_dfa:richMediaCustomVariable
Data Type: text

Data Source

NinjaCat System ID: google_doubleclick:DIM_DATA_SOURCE
Data Type: text
Aggregates To: DIM_DATA_SOURCE

Date

API Name: dfa:date
NinjaCat System ID: google_doubleclick:DIM_dfa:date
Data Type: date
Aggregates To: DIM_DATE

Day of Month

NinjaCat System ID: google_doubleclick:DIM_DayOfMonth
Data Type: integer
Aggregates To: DIM_DAY_OF_MONTH

Day of Week

NinjaCat System ID: google_doubleclick:DIM_DayOfWeek
Data Type: text
Display As: day_of_week
Aggregates To: DIM_DAY_OF_WEEK

DBM Advertiser

API Name: dfa:dbmAdvertiser
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmAdvertiser
Data Type: text

DBM Advertiser ID

API Name: dfa:dbmAdvertiserId
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmAdvertiserId
Data Type: text

DBM Insertion Order

API Name: dfa:dbmInsertionOrder
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmInsertionOrder
Data Type: text

DBM Insertion Order ID

API Name: dfa:dbmInsertionOrderId
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmInsertionOrderId
Data Type: text

DBM Line Item

API Name: dfa:dbmLineItem
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmLineItem
Data Type: text

DBM Line Item ID

API Name: dfa:dbmLineItemId
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmLineItemId
Data Type: text

DBM Partner

API Name: dfa:dbmPartner
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmPartner
Data Type: text

DBM Partner ID

API Name: dfa:dbmPartnerId
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmPartnerId
Data Type: text

DBM Site

API Name: dfa:dbmSite
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmSite
Data Type: text

DBM Site ID

API Name: dfa:dbmSiteId
NinjaCat System ID: google_doubleclick:DIM_dfa:dbmSiteId
Data Type: text

Designated Market Area (DMA)

API Name: dfa:dmaRegion
NinjaCat System ID: google_doubleclick:DIM_dfa:dmaRegion
Data Type: text

Digital Content Label

API Name: dfa:digitalContentLabel
NinjaCat System ID: google_doubleclick:DIM_dfa:digitalContentLabel
Data Type: text

Domain

API Name: dfa:domain
NinjaCat System ID: google_doubleclick:DIM_dfa:domain
Data Type: text

Dynamic Element

Deprecated: 2024-11-07T01:28:37.866Z
API Name: dfa:dynamicElement
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement
Data Type: text

Dynamic Element 1

API Name: dfa:feed1
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1
Data Type: text

Dynamic Element 1 Field 1 Value

API Name: dfa:dynamicElement1Field1Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1Field1Value
Data Type: text

Dynamic Element 1 Field 2 Value

API Name: dfa:dynamicElement1Field2Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1Field2Value
Data Type: text

Dynamic Element 1 Field 3 Value

API Name: dfa:dynamicElement1Field3Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1Field3Value
Data Type: text

Dynamic Element 1 Field 4 Value

API Name: dfa:dynamicElement1Field4Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1Field4Value
Data Type: text

Dynamic Element 1 Field 5 Value

API Name: dfa:dynamicElement1Field5Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1Field5Value
Data Type: text

Dynamic Element 1 Field 6 Value

API Name: dfa:dynamicElement1Field6Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1Field6Value
Data Type: text

Dynamic Element 1 Value

API Name: dfa:dynamicElement1Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1Value
Data Type: text

Dynamic Element 1 Value Id

API Name: dfa:dynamicElement1ValueId
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement1ValueId
Data Type: text

Dynamic Element 2

API Name: dfa:feed2
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2
Data Type: text

Dynamic Element 2 Field 1 Value

API Name: dfa:dynamicElement2Field1Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2Field1Value
Data Type: text

Dynamic Element 2 Field 2 Value

API Name: dfa:dynamicElement2Field2Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2Field2Value
Data Type: text

Dynamic Element 2 Field 3 Value

API Name: dfa:dynamicElement2Field3Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2Field3Value
Data Type: text

Dynamic Element 2 Field 4 Value

API Name: dfa:dynamicElement2Field4Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2Field4Value
Data Type: text

Dynamic Element 2 Field 5 Value

API Name: dfa:dynamicElement2Field5Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2Field5Value
Data Type: text

Dynamic Element 2 Field 6 Value

API Name: dfa:dynamicElement2Field6Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2Field6Value
Data Type: text

Dynamic Element 2 Value

API Name: dfa:dynamicElement2Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2Value
Data Type: text

Dynamic Element 2 Value Id

API Name: dfa:dynamicElement2ValueId
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement2ValueId
Data Type: text

Dynamic Element 3

API Name: dfa:feed3
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3
Data Type: text

Dynamic Element 3 Field 1 Value

API Name: dfa:dynamicElement3Field1Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3Field1Value
Data Type: text

Dynamic Element 3 Field 2 Value

API Name: dfa:dynamicElement3Field2Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3Field2Value
Data Type: text

Dynamic Element 3 Field 3 Value

API Name: dfa:dynamicElement3Field3Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3Field3Value
Data Type: text

Dynamic Element 3 Field 4 Value

API Name: dfa:dynamicElement3Field4Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3Field4Value
Data Type: text

Dynamic Element 3 Field 5 Value

API Name: dfa:dynamicElement3Field5Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3Field5Value
Data Type: text

Dynamic Element 3 Field 6 Value

API Name: dfa:dynamicElement3Field6Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3Field6Value
Data Type: text

Dynamic Element 3 Value

API Name: dfa:dynamicElement3Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3Value
Data Type: text

Dynamic Element 3 Value Id

API Name: dfa:dynamicElement3ValueId
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement3ValueId
Data Type: text

Dynamic Element 4

API Name: dfa:feed4
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4
Data Type: text

Dynamic Element 4 Field 1 Value

API Name: dfa:dynamicElement4Field1Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4Field1Value
Data Type: text

Dynamic Element 4 Field 2 Value

API Name: dfa:dynamicElement4Field2Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4Field2Value
Data Type: text

Dynamic Element 4 Field 3 Value

API Name: dfa:dynamicElement4Field3Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4Field3Value
Data Type: text

Dynamic Element 4 Field 4 Value

API Name: dfa:dynamicElement4Field4Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4Field4Value
Data Type: text

Dynamic Element 4 Field 5 Value

API Name: dfa:dynamicElement4Field5Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4Field5Value
Data Type: text

Dynamic Element 4 Field 6 Value

API Name: dfa:dynamicElement4Field6Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4Field6Value
Data Type: text

Dynamic Element 4 Value

API Name: dfa:dynamicElement4Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4Value
Data Type: text

Dynamic Element 4 Value Id

API Name: dfa:dynamicElement4ValueId
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement4ValueId
Data Type: text

Dynamic Element 5

API Name: dfa:feed5
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5
Data Type: text

Dynamic Element 5 Field 1 Value

API Name: dfa:dynamicElement5Field1Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5Field1Value
Data Type: text

Dynamic Element 5 Field 2 Value

API Name: dfa:dynamicElement5Field2Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5Field2Value
Data Type: text

Dynamic Element 5 Field 3 Value

API Name: dfa:dynamicElement5Field3Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5Field3Value
Data Type: text

Dynamic Element 5 Field 4 Value

API Name: dfa:dynamicElement5Field4Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5Field4Value
Data Type: text

Dynamic Element 5 Field 5 Value

API Name: dfa:dynamicElement5Field5Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5Field5Value
Data Type: text

Dynamic Element 5 Field 6 Value

API Name: dfa:dynamicElement5Field6Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5Field6Value
Data Type: text

Dynamic Element 5 Value

API Name: dfa:dynamicElement5Value
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5Value
Data Type: text

Dynamic Element 5 Value Id

API Name: dfa:dynamicElement5ValueId
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElement5ValueId
Data Type: text

Dynamic Element Value

API Name: dfa:dynamicElementValue
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElementValue
Data Type: text

Dynamic Element Value Id

API Name: dfa:dynamicElementValueId
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicElementValueId
Data Type: text

Dynamic Field Value 1

API Name: dfa:dynamicFieldValue1
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicFieldValue1
Data Type: text

Dynamic Field Value 2

API Name: dfa:dynamicFieldValue2
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicFieldValue2
Data Type: text

Dynamic Field Value 3

API Name: dfa:dynamicFieldValue3
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicFieldValue3
Data Type: text

Dynamic Field Value 4

API Name: dfa:dynamicFieldValue4
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicFieldValue4
Data Type: text

Dynamic Field Value 5

API Name: dfa:dynamicFieldValue5
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicFieldValue5
Data Type: text

Dynamic Field Value 6

API Name: dfa:dynamicFieldValue6
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicFieldValue6
Data Type: text

Dynamic Profile

API Name: dfa:dynamicProfile
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicProfile
Data Type: text

Dynamic Profile Id

API Name: dfa:dynamicProfileId
NinjaCat System ID: google_doubleclick:DIM_dfa:dynamicProfileId
Data Type: text

Environment

API Name: dfa:environment
NinjaCat System ID: google_doubleclick:DIM_dfa:environment
Data Type: text

Exit URL

API Name: dfa:exitUrl
NinjaCat System ID: google_doubleclick:DIM_dfa:exitUrl
Data Type: text
Display As: url

External Id

NinjaCat System ID: google_doubleclick:DIM_EXTERNAL_ID
Data Type: text
Aggregates To: DIM_EXTERNAL_ID

Feed 1 - Reporting Label

API Name: dfa:feed1ReportingLabel
NinjaCat System ID: google_doubleclick:DIM_dfa:feed1ReportingLabel
Data Type: text

Flight Booked Cost

API Name: dfa:flightBookedCost
NinjaCat System ID: google_doubleclick:DIM_dfa:flightBookedCost
Data Type: text

Flight Booked Rate

API Name: dfa:flightBookedRate
NinjaCat System ID: google_doubleclick:DIM_dfa:flightBookedRate
Data Type: text

Flight Booked Units

API Name: dfa:flightBookedUnits
NinjaCat System ID: google_doubleclick:DIM_dfa:flightBookedUnits
Data Type: text

Flight End Date

API Name: dfa:flightEndDate
NinjaCat System ID: google_doubleclick:DIM_dfa:flightEndDate
Data Type: text

Flight Start Date

API Name: dfa:flightStartDate
NinjaCat System ID: google_doubleclick:DIM_dfa:flightStartDate
Data Type: text

Floodlight Configuration

API Name: dfa:floodlightConfigId
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightConfigId
Data Type: text

Floodlight Var 001

API Name: dfa:floodlightVariableDimension1
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension1
Data Type: text

Floodlight Var 002

API Name: dfa:floodlightVariableDimension2
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension2
Data Type: text

Floodlight Var 003

API Name: dfa:floodlightVariableDimension3
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension3
Data Type: text

Floodlight Var 004

API Name: dfa:floodlightVariableDimension4
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension4
Data Type: text

Floodlight Var 005

API Name: dfa:floodlightVariableDimension5
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension5
Data Type: text

Floodlight Var 006

API Name: dfa:floodlightVariableDimension6
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension6
Data Type: text

Floodlight Var 007

API Name: dfa:floodlightVariableDimension7
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension7
Data Type: text

Floodlight Var 008

API Name: dfa:floodlightVariableDimension8
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension8
Data Type: text

Floodlight Var 009

API Name: dfa:floodlightVariableDimension9
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension9
Data Type: text

Floodlight Var 010

API Name: dfa:floodlightVariableDimension10
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension10
Data Type: text

Floodlight Var 011

API Name: dfa:floodlightVariableDimension11
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension11
Data Type: text

Floodlight Var 012

API Name: dfa:floodlightVariableDimension12
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension12
Data Type: text

Floodlight Var 013

API Name: dfa:floodlightVariableDimension13
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension13
Data Type: text

Floodlight Var 014

API Name: dfa:floodlightVariableDimension14
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension14
Data Type: text

Floodlight Var 015

API Name: dfa:floodlightVariableDimension15
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension15
Data Type: text

Floodlight Var 016

API Name: dfa:floodlightVariableDimension16
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension16
Data Type: text

Floodlight Var 017

API Name: dfa:floodlightVariableDimension17
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension17
Data Type: text

Floodlight Var 018

API Name: dfa:floodlightVariableDimension18
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension18
Data Type: text

Floodlight Var 019

API Name: dfa:floodlightVariableDimension19
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension19
Data Type: text

Floodlight Var 020

API Name: dfa:floodlightVariableDimension20
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension20
Data Type: text

Floodlight Var 021

API Name: dfa:floodlightVariableDimension21
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension21
Data Type: text

Floodlight Var 022

API Name: dfa:floodlightVariableDimension22
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension22
Data Type: text

Floodlight Var 023

API Name: dfa:floodlightVariableDimension23
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension23
Data Type: text

Floodlight Var 024

API Name: dfa:floodlightVariableDimension24
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension24
Data Type: text

Floodlight Var 025

API Name: dfa:floodlightVariableDimension25
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension25
Data Type: text

Floodlight Var 026

API Name: dfa:floodlightVariableDimension26
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension26
Data Type: text

Floodlight Var 027

API Name: dfa:floodlightVariableDimension27
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension27
Data Type: text

Floodlight Var 028

API Name: dfa:floodlightVariableDimension28
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension28
Data Type: text

Floodlight Var 029

API Name: dfa:floodlightVariableDimension29
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension29
Data Type: text

Floodlight Var 030

API Name: dfa:floodlightVariableDimension30
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension30
Data Type: text

Floodlight Var 031

API Name: dfa:floodlightVariableDimension31
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension31
Data Type: text

Floodlight Var 032

API Name: dfa:floodlightVariableDimension32
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension32
Data Type: text

Floodlight Var 033

API Name: dfa:floodlightVariableDimension33
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension33
Data Type: text

Floodlight Var 034

API Name: dfa:floodlightVariableDimension34
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension34
Data Type: text

Floodlight Var 035

API Name: dfa:floodlightVariableDimension35
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension35
Data Type: text

Floodlight Var 036

API Name: dfa:floodlightVariableDimension36
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension36
Data Type: text

Floodlight Var 037

API Name: dfa:floodlightVariableDimension37
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension37
Data Type: text

Floodlight Var 038

API Name: dfa:floodlightVariableDimension38
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension38
Data Type: text

Floodlight Var 039

API Name: dfa:floodlightVariableDimension39
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension39
Data Type: text

Floodlight Var 040

API Name: dfa:floodlightVariableDimension40
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension40
Data Type: text

Floodlight Var 041

API Name: dfa:floodlightVariableDimension41
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension41
Data Type: text

Floodlight Var 042

API Name: dfa:floodlightVariableDimension42
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension42
Data Type: text

Floodlight Var 043

API Name: dfa:floodlightVariableDimension43
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension43
Data Type: text

Floodlight Var 044

API Name: dfa:floodlightVariableDimension44
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension44
Data Type: text

Floodlight Var 045

API Name: dfa:floodlightVariableDimension45
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension45
Data Type: text

Floodlight Var 046

API Name: dfa:floodlightVariableDimension46
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension46
Data Type: text

Floodlight Var 047

API Name: dfa:floodlightVariableDimension47
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension47
Data Type: text

Floodlight Var 048

API Name: dfa:floodlightVariableDimension48
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension48
Data Type: text

Floodlight Var 049

API Name: dfa:floodlightVariableDimension49
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension49
Data Type: text

Floodlight Var 050

API Name: dfa:floodlightVariableDimension50
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension50
Data Type: text

Floodlight Var 051

API Name: dfa:floodlightVariableDimension51
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension51
Data Type: text

Floodlight Var 052

API Name: dfa:floodlightVariableDimension52
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension52
Data Type: text

Floodlight Var 053

API Name: dfa:floodlightVariableDimension53
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension53
Data Type: text

Floodlight Var 054

API Name: dfa:floodlightVariableDimension54
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension54
Data Type: text

Floodlight Var 055

API Name: dfa:floodlightVariableDimension55
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension55
Data Type: text

Floodlight Var 056

API Name: dfa:floodlightVariableDimension56
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension56
Data Type: text

Floodlight Var 057

API Name: dfa:floodlightVariableDimension57
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension57
Data Type: text

Floodlight Var 058

API Name: dfa:floodlightVariableDimension58
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension58
Data Type: text

Floodlight Var 059

API Name: dfa:floodlightVariableDimension59
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension59
Data Type: text

Floodlight Var 060

API Name: dfa:floodlightVariableDimension60
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension60
Data Type: text

Floodlight Var 061

API Name: dfa:floodlightVariableDimension61
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension61
Data Type: text

Floodlight Var 062

API Name: dfa:floodlightVariableDimension62
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension62
Data Type: text

Floodlight Var 063

API Name: dfa:floodlightVariableDimension63
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension63
Data Type: text

Floodlight Var 064

API Name: dfa:floodlightVariableDimension64
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension64
Data Type: text

Floodlight Var 065

API Name: dfa:floodlightVariableDimension65
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension65
Data Type: text

Floodlight Var 066

API Name: dfa:floodlightVariableDimension66
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension66
Data Type: text

Floodlight Var 067

API Name: dfa:floodlightVariableDimension67
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension67
Data Type: text

Floodlight Var 068

API Name: dfa:floodlightVariableDimension68
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension68
Data Type: text

Floodlight Var 069

API Name: dfa:floodlightVariableDimension69
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension69
Data Type: text

Floodlight Var 070

API Name: dfa:floodlightVariableDimension70
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension70
Data Type: text

Floodlight Var 071

API Name: dfa:floodlightVariableDimension71
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension71
Data Type: text

Floodlight Var 072

API Name: dfa:floodlightVariableDimension72
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension72
Data Type: text

Floodlight Var 073

API Name: dfa:floodlightVariableDimension73
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension73
Data Type: text

Floodlight Var 074

API Name: dfa:floodlightVariableDimension74
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension74
Data Type: text

Floodlight Var 075

API Name: dfa:floodlightVariableDimension75
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension75
Data Type: text

Floodlight Var 076

API Name: dfa:floodlightVariableDimension76
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension76
Data Type: text

Floodlight Var 077

API Name: dfa:floodlightVariableDimension77
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension77
Data Type: text

Floodlight Var 078

API Name: dfa:floodlightVariableDimension78
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension78
Data Type: text

Floodlight Var 079

API Name: dfa:floodlightVariableDimension79
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension79
Data Type: text

Floodlight Var 080

API Name: dfa:floodlightVariableDimension80
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension80
Data Type: text

Floodlight Var 081

API Name: dfa:floodlightVariableDimension81
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension81
Data Type: text

Floodlight Var 082

API Name: dfa:floodlightVariableDimension82
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension82
Data Type: text

Floodlight Var 083

API Name: dfa:floodlightVariableDimension83
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension83
Data Type: text

Floodlight Var 084

API Name: dfa:floodlightVariableDimension84
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension84
Data Type: text

Floodlight Var 085

API Name: dfa:floodlightVariableDimension85
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension85
Data Type: text

Floodlight Var 086

API Name: dfa:floodlightVariableDimension86
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension86
Data Type: text

Floodlight Var 087

API Name: dfa:floodlightVariableDimension87
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension87
Data Type: text

Floodlight Var 088

API Name: dfa:floodlightVariableDimension88
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension88
Data Type: text

Floodlight Var 089

API Name: dfa:floodlightVariableDimension89
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension89
Data Type: text

Floodlight Var 090

API Name: dfa:floodlightVariableDimension90
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension90
Data Type: text

Floodlight Var 091

API Name: dfa:floodlightVariableDimension91
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension91
Data Type: text

Floodlight Var 092

API Name: dfa:floodlightVariableDimension92
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension92
Data Type: text

Floodlight Var 093

API Name: dfa:floodlightVariableDimension93
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension93
Data Type: text

Floodlight Var 094

API Name: dfa:floodlightVariableDimension94
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension94
Data Type: text

Floodlight Var 095

API Name: dfa:floodlightVariableDimension95
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension95
Data Type: text

Floodlight Var 096

API Name: dfa:floodlightVariableDimension96
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension96
Data Type: text

Floodlight Var 097

API Name: dfa:floodlightVariableDimension97
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension97
Data Type: text

Floodlight Var 098

API Name: dfa:floodlightVariableDimension98
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension98
Data Type: text

Floodlight Var 099

API Name: dfa:floodlightVariableDimension99
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension99
Data Type: text

Floodlight Var 100

API Name: dfa:floodlightVariableDimension100
NinjaCat System ID: google_doubleclick:DIM_dfa:floodlightVariableDimension100
Data Type: text

Hour

API Name: dfa:hour
NinjaCat System ID: google_doubleclick:DIM_dfa:hour
Data Type: text

Keyword

API Name: dfa:keyword
NinjaCat System ID: google_doubleclick:DIM_dfa:keyword
Data Type: text
Aggregates To: DIM_KEYWORDS

Landing Page URL

API Name: dfa:landingPageUrl
NinjaCat System ID: google_doubleclick:DIM_dfa:landingPageUrl
Data Type: text
Display As: url

Media Type

API Name: dfa:mediaType
NinjaCat System ID: google_doubleclick:DIM_dfa:mediaType
Data Type: text

Mobile Carrier

API Name: dfa:mobileCarrier
NinjaCat System ID: google_doubleclick:DIM_dfa:mobileCarrier
Data Type: text

Month

API Name: dfa:month
NinjaCat System ID: google_doubleclick:DIM_dfa:month
Data Type: text

Month of Year

NinjaCat System ID: google_doubleclick:DIM_MonthOfYear
Data Type: text
Display As: date_month_of_year
Aggregates To: DIM_MONTH_OF_YEAR

Natural Search Engine Country

API Name: dfa:naturalSearchEngineCountry
NinjaCat System ID: google_doubleclick:DIM_dfa:naturalSearchEngineCountry
Data Type: text

Natural Search Engine Property

API Name: dfa:naturalSearchEngineProperty
NinjaCat System ID: google_doubleclick:DIM_dfa:naturalSearchEngineProperty
Data Type: text

Natural Search Landing Page

API Name: dfa:naturalSearchLandingPage
NinjaCat System ID: google_doubleclick:DIM_dfa:naturalSearchLandingPage
Data Type: text

Natural Search Landing Page Query

API Name: dfa:naturalSearchLandingPageQuery
NinjaCat System ID: google_doubleclick:DIM_dfa:naturalSearchLandingPageQuery
Data Type: text

Natural Search Processed Landing Page

API Name: dfa:naturalSearchProcessedLandingPage
NinjaCat System ID: google_doubleclick:DIM_dfa:naturalSearchProcessedLandingPage
Data Type: text

Natural Search Processed Landing Page Query

API Name: dfa:naturalSearchProcessedLandingPageQuery
NinjaCat System ID: google_doubleclick:DIM_dfa:naturalSearchProcessedLandingPageQuery
Data Type: text

Natural Search Query

API Name: dfa:naturalSearchQuery
NinjaCat System ID: google_doubleclick:DIM_dfa:naturalSearchQuery
Data Type: text

Network

NinjaCat System ID: google_doubleclick:DIM_NETWORK
Data Type: text
Display As: title_case
Aggregates To: DIM_NETWORK

Operating System

API Name: dfa:operatingSystem
NinjaCat System ID: google_doubleclick:DIM_dfa:operatingSystem
Data Type: text

Operating System Version

API Name: dfa:operatingSystemVersion
NinjaCat System ID: google_doubleclick:DIM_dfa:operatingSystemVersion
Data Type: text

Package/Roadblock

API Name: dfa:packageRoadblock
NinjaCat System ID: google_doubleclick:DIM_dfa:packageRoadblock
Data Type: text

Package/Roadblock ID

API Name: dfa:packageRoadblockId
NinjaCat System ID: google_doubleclick:DIM_dfa:packageRoadblockId
Data Type: text

Package/Roadblock Strategy

API Name: dfa:packageRoadblockStrategy
NinjaCat System ID: google_doubleclick:DIM_dfa:packageRoadblockStrategy
Data Type: text

Package/Roadblock Total Booked Units

API Name: dfa:packageRoadblockTotalBookedUnits
NinjaCat System ID: google_doubleclick:DIM_dfa:packageRoadblockTotalBookedUnits
Data Type: text

Paid Search Ad

API Name: dfa:paidSearchAd
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAd
Data Type: text

Paid Search Ad Group

API Name: dfa:paidSearchAdGroup
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAdGroup
Data Type: text

Paid Search Ad Group ID

API Name: dfa:paidSearchAdGroupId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAdGroupId
Data Type: text

Paid Search Ad ID

API Name: dfa:paidSearchAdId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAdId
Data Type: text

Paid Search Advertiser

API Name: dfa:paidSearchAdvertiser
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAdvertiser
Data Type: text

Paid Search Advertiser ID

API Name: dfa:paidSearchAdvertiserId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAdvertiserId
Data Type: text

Paid Search Agency

API Name: dfa:paidSearchAgency
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAgency
Data Type: text

Paid Search Agency ID

API Name: dfa:paidSearchAgencyId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchAgencyId
Data Type: text

Paid Search Bid Strategy

API Name: dfa:paidSearchBidStrategy
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchBidStrategy
Data Type: text

Paid Search Bid Strategy ID

API Name: dfa:paidSearchBidStrategyId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchBidStrategyId
Data Type: text

Paid Search Campaign

API Name: dfa:paidSearchCampaign
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchCampaign
Data Type: text

Paid Search Campaign ID

API Name: dfa:paidSearchCampaignId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchCampaignId
Data Type: text

Paid Search Engine Account

API Name: dfa:paidSearchEngineAccount
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchEngineAccount
Data Type: text

Paid Search Engine Account Category

API Name: dfa:paidSearchEngineAccountCategory
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchEngineAccountCategory
Data Type: text

Paid Search Engine Account ID

API Name: dfa:paidSearchEngineAccountId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchEngineAccountId
Data Type: text

Paid Search External Ad Group ID

API Name: dfa:paidSearchExternalAdGroupId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchExternalAdGroupId
Data Type: text

Paid Search External Ad ID

API Name: dfa:paidSearchExternalAdId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchExternalAdId
Data Type: text

Paid Search External Campaign ID

API Name: dfa:paidSearchExternalCampaignId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchExternalCampaignId
Data Type: text

Paid Search External Keyword ID

API Name: dfa:paidSearchExternalKeywordId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchExternalKeywordId
Data Type: text

Paid Search Keyword

API Name: dfa:paidSearchKeyword
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchKeyword
Data Type: text

Paid Search Keyword ID

API Name: dfa:paidSearchKeywordId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchKeywordId
Data Type: text

Paid Search Landing Page URL

API Name: dfa:paidSearchLandingPageUrl
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchLandingPageUrl
Data Type: text
Display As: url

Paid Search Legacy Keyword ID

API Name: dfa:paidSearchLegacyKeywordId
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchLegacyKeywordId
Data Type: text

Paid Search Match Type

API Name: dfa:paidSearchMatchType
NinjaCat System ID: google_doubleclick:DIM_dfa:paidSearchMatchType
Data Type: text

Payment Source

API Name: dfa:paymentSource
NinjaCat System ID: google_doubleclick:DIM_dfa:paymentSource
Data Type: text

Placement

API Name: dfa:placement
NinjaCat System ID: google_doubleclick:DIM_dfa:placement
Data Type: text

Placement Compatibility

API Name: dfa:placementCompatibility
NinjaCat System ID: google_doubleclick:DIM_dfa:placementCompatibility
Data Type: text

Placement Cost Structure

API Name: dfa:placementCostStructure
NinjaCat System ID: google_doubleclick:DIM_dfa:placementCostStructure
Data Type: text

Placement End Date

API Name: dfa:placementEndDate
NinjaCat System ID: google_doubleclick:DIM_dfa:placementEndDate
Data Type: text

Placement External ID

API Name: dfa:placementExternalId
NinjaCat System ID: google_doubleclick:DIM_dfa:placementExternalId
Data Type: text

Placement ID

API Name: dfa:placementId
NinjaCat System ID: google_doubleclick:DIM_dfa:placementId
Data Type: text

Placement Pixel Size

API Name: dfa:placementSize
NinjaCat System ID: google_doubleclick:DIM_dfa:placementSize
Data Type: text

Placement Rate

API Name: dfa:placementRate
NinjaCat System ID: google_doubleclick:DIM_dfa:placementRate
Data Type: text

Placement Start Date

API Name: dfa:placementStartDate
NinjaCat System ID: google_doubleclick:DIM_dfa:placementStartDate
Data Type: text

Placement Strategy

API Name: dfa:placementStrategy
NinjaCat System ID: google_doubleclick:DIM_dfa:placementStrategy
Data Type: text

Placement Tag Type

API Name: dfa:placementTagType
NinjaCat System ID: google_doubleclick:DIM_dfa:placementTagType
Data Type: text

Placement Total Booked Units

API Name: dfa:placementTotalBookedUnits
NinjaCat System ID: google_doubleclick:DIM_dfa:placementTotalBookedUnits
Data Type: text

Placement Total Planned Media Cost

API Name: dfa:placementTotalPlannedMediaCost
NinjaCat System ID: google_doubleclick:DIM_dfa:placementTotalPlannedMediaCost
Data Type: text

Platform Type

API Name: dfa:platformType
NinjaCat System ID: google_doubleclick:DIM_dfa:platformType
Data Type: text

Quarter

NinjaCat System ID: google_doubleclick:DIM_Quarter
Data Type: text
Display As: quarter
Aggregates To: DIM_QUARTER

Rendering ID

API Name: dfa:renderingId
NinjaCat System ID: google_doubleclick:DIM_dfa:renderingId
Data Type: text

Rich Media Event

API Name: dfa:richMediaEvent
NinjaCat System ID: google_doubleclick:DIM_dfa:richMediaEvent
Data Type: text

Row

NinjaCat System ID: google_doubleclick:DIM_ROW
Data Type: text
Aggregates To: DIM_ROW

Site (DCM)

API Name: dfa:site
NinjaCat System ID: google_doubleclick:DIM_dfa:site
Data Type: text

Site ID (DCM)

API Name: dfa:siteId
NinjaCat System ID: google_doubleclick:DIM_dfa:siteId
Data Type: text

Site ID (Site Directory)

API Name: dfa:siteDirectoryId
NinjaCat System ID: google_doubleclick:DIM_dfa:siteDirectoryId
Data Type: text

Site Keyname

API Name: dfa:siteKeyname
NinjaCat System ID: google_doubleclick:DIM_dfa:siteKeyname
Data Type: text

Site (Site Directory)

API Name: dfa:siteDirectory
NinjaCat System ID: google_doubleclick:DIM_dfa:siteDirectory
Data Type: text

State/Region

API Name: dfa:state
NinjaCat System ID: google_doubleclick:DIM_dfa:state
Data Type: text

System Account ID

NinjaCat System ID: google_doubleclick:DIM_ACCOUNT_ID
Data Type: text
Aggregates To: DIM_ACCOUNT_ID

User List

API Name: dfa:userList
NinjaCat System ID: google_doubleclick:DIM_dfa:userList
Data Type: text

User List Current Size

API Name: dfa:userListCurrentSize
NinjaCat System ID: google_doubleclick:DIM_dfa:userListCurrentSize
Data Type: text

User List Description

API Name: dfa:userListDescription
NinjaCat System ID: google_doubleclick:DIM_dfa:userListDescription
Data Type: text

User List ID

API Name: dfa:userListId
NinjaCat System ID: google_doubleclick:DIM_dfa:userListId
Data Type: text

User List Membership Life Span

API Name: dfa:userListMembershipLifeSpan
NinjaCat System ID: google_doubleclick:DIM_dfa:userListMembershipLifeSpan
Data Type: text

Video 4A's Ad-ID

API Name: dfa:richMediaVideo4asaId
NinjaCat System ID: google_doubleclick:DIM_dfa:richMediaVideo4asaId
Data Type: text

Video Length

API Name: dfa:richMediaVideoLength
NinjaCat System ID: google_doubleclick:DIM_dfa:richMediaVideoLength
Data Type: text

Video Player Size

API Name: dfa:verificationVideoPlayerSize
NinjaCat System ID: google_doubleclick:DIM_dfa:verificationVideoPlayerSize
Data Type: text

Video Prominence Score

API Name: dfa:verificationVideoProminenceScoreDimension
NinjaCat System ID: google_doubleclick:DIM_dfa:verificationVideoProminenceScoreDimension
Data Type: text

Week

API Name: dfa:week
NinjaCat System ID: google_doubleclick:DIM_dfa:week
Data Type: text

Week of Year (Sunday)

NinjaCat System ID: google_doubleclick:DIM_WeekOfYear
Data Type: text
Aggregates To: DIM_WEEK_OF_YEAR_SUNDAY

Year

NinjaCat System ID: google_doubleclick:DIM_Year
Data Type: text
Aggregates To: DIM_YEAR

ZIP/Postal Code

API Name: dfa:zipCode
NinjaCat System ID: google_doubleclick:DIM_dfa:zipCode
Data Type: text
Aggregates To: DIM_POSTAL_CODE

Metrics (268)

Active View: % Audible and Visible at Completion

API Name: dfa:activeViewPercentAudibleAndVisibleAtCompletion
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentAudibleAndVisibleAtCompletion
Data Type: decimal
Display As: percent

Active View: % Audible and Visible at First Quartile

API Name: dfa:activeViewPercentAudibleAndVisibleAtFirstQuartile
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentAudibleAndVisibleAtFirstQuartile
Data Type: decimal
Display As: percent

Active View: % Audible and Visible at Midpoint

API Name: dfa:activeViewPercentAudibleAndVisibleAtMidpoint
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentAudibleAndVisibleAtMidpoint
Data Type: decimal
Display As: percent

Active View: % Audible and Visible at Start

API Name: dfa:activeViewPercentAudibleAndVisibleAtStart
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentAudibleAndVisibleAtStart
Data Type: decimal
Display As: percent

Active View: % Audible and Visible at Third Quartile

API Name: dfa:activeViewPercentAudibleAndVisibleAtThirdQuartile
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentAudibleAndVisibleAtThirdQuartile
Data Type: decimal
Display As: percent

Active View: Average Viewable Time (Seconds)

API Name: dfa:activeViewAverageViewableTimeSecond
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewAverageViewableTimeSecond
Data Type: text
Display As: time

Active View: Eligible Impressions

API Name: dfa:activeViewEligibleImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewEligibleImpressions
Data Type: integer

Active View: Impression Distribution (Not Measurable)

API Name: dfa:activeViewImpressionDistributionNotMeasurable
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewImpressionDistributionNotMeasurable
Data Type: decimal
Display As: percent

Active View: Impression Distribution (Not Viewable)

API Name: dfa:activeViewImpressionDistributionNotViewable
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewImpressionDistributionNotViewable
Data Type: decimal
Display As: percent

Active View: Impression Distribution (Viewable)

API Name: dfa:activeViewImpressionDistributionViewable
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewImpressionDistributionViewable
Data Type: decimal
Display As: percent

Active View: Impressions Audible and Visible at Completion

API Name: dfa:activeViewImpressionsAudibleAndVisibleAtCompletion
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewImpressionsAudibleAndVisibleAtCompletion
Data Type: integer

Active View: Impressions Visible 10 Seconds

API Name: dfa:activeViewImpressionsVisible10Seconds
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewImpressionsVisible10Seconds
Data Type: integer

Active View: % Measurable Impressions

API Name: dfa:activeViewPercentageMeasurableImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentageMeasurableImpressions
Data Type: decimal
Display As: percent

Active View: Measurable Impressions

API Name: dfa:activeViewMeasurableImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewMeasurableImpressions
Data Type: integer

Active View: Not Measurable Impressions

API Name: dfa:activeViewNotMeasurableImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewNotMeasurableImpressions
Data Type: integer

Active View: Not Viewable Impressions

API Name: dfa:activeViewNotViewableImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewNotViewableImpressions
Data Type: integer

Active View: % Viewable Impressions

NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentageViewableImpressions
Data Type: decimal
Display As: percent
Formula: (google_doubleclick:MET_dfa:activeViewViewableImpressions / google_doubleclick:MET_dfa:activeViewMeasurableImpressions)

Active View: Viewable Impressions

API Name: dfa:activeViewViewableImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewViewableImpressions
Data Type: integer

Active View: % Visible 10 Seconds

API Name: dfa:activeViewPercentVisible10Seconds
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentVisible10Seconds
Data Type: decimal
Display As: percent

Active View: % Visible at Completion

API Name: dfa:activeViewPercentVisibleAtCompletion
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentVisibleAtCompletion
Data Type: decimal
Display As: percent

Active View: % Visible at First Quartile

API Name: dfa:activeViewPercentVisibleAtFirstQuartile
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentVisibleAtFirstQuartile
Data Type: decimal
Display As: percent

Active View: % Visible at Midpoint

API Name: dfa:activeViewPercentVisibleAtMidpoint
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentVisibleAtMidpoint
Data Type: decimal
Display As: percent

Active View: % Visible at Start

API Name: dfa:activeViewPercentVisibleAtStart
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentVisibleAtStart
Data Type: decimal
Display As: percent

Active View: % Visible at Third Quartile

API Name: dfa:activeViewPercentVisibleAtThirdQuartile
NinjaCat System ID: google_doubleclick:MET_dfa:activeViewPercentVisibleAtThirdQuartile
Data Type: decimal
Display As: percent

Activity Delivery Status

API Name: dfa:activityDeliveryStatus
NinjaCat System ID: google_doubleclick:MET_dfa:activityDeliveryStatus
Data Type: decimal
Display As: float

Activity Per Click

NinjaCat System ID: google_doubleclick:MET_dfa:activityPerClick
Data Type: decimal
Display As: percent
Formula: (google_doubleclick:MET_dfa:totalConversions /google_doubleclick:MET_dfa:clicks)

Activity Per Thousand Impressions

NinjaCat System ID: google_doubleclick:MET_dfa:activityPerThousandImpressions
Data Type: decimal
Display As: percent
Formula: (1000 * google_doubleclick:MET_dfa:totalConversions / google_doubleclick:MET_dfa:impressions)

Average Display Time

API Name: dfa:richMediaAverageDisplayTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaAverageDisplayTime
Data Type: text
Display As: time

Average Expansion Time

API Name: dfa:richMediaAverageExpansionTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaAverageExpansionTime
Data Type: text
Display As: time

Average Interaction Time

API Name: dfa:richMediaAverageInteractionTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaAverageInteractionTime
Data Type: text
Display As: time

Average Time

API Name: dfa:richMediaCustomAverageTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaCustomAverageTime
Data Type: text
Display As: time

Backup Image

API Name: dfa:richMediaBackupImages
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaBackupImages
Data Type: integer

Blocked Impressions

API Name: dfa:verificationBlockedImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:verificationBlockedImpressions
Data Type: integer

Booked Activities

API Name: dfa:bookedActivities
NinjaCat System ID: google_doubleclick:MET_dfa:bookedActivities
Data Type: integer

Booked Clicks

API Name: dfa:bookedClicks
NinjaCat System ID: google_doubleclick:MET_dfa:bookedClicks
Data Type: integer

Booked Impressions

API Name: dfa:bookedImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:bookedImpressions
Data Type: integer

Booked Viewable Impressions

API Name: dfa:bookedViewableImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:bookedViewableImpressions
Data Type: integer

Classified Impressions

API Name: dfa:verificationClassifiedImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:verificationClassifiedImpressions
Data Type: integer

Click Delivery Status

API Name: dfa:clickDeliveryStatus
NinjaCat System ID: google_doubleclick:MET_dfa:clickDeliveryStatus
Data Type: decimal
Display As: float

Clicks

API Name: dfa:clicks
NinjaCat System ID: google_doubleclick:MET_dfa:clicks
Data Type: integer
Aggregates To: MET_CLICKS

Click-through Conversion Events + Cross-Environment

API Name: dfa:crossDeviceClickThroughConversions
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceClickThroughConversions
Data Type: integer

Click-through Conversions

API Name: dfa:activityClickThroughConversions
NinjaCat System ID: google_doubleclick:MET_dfa:activityClickThroughConversions
Data Type: integer

Click-through Conversions + Cross-Environment

API Name: dfa:crossDeviceClickThroughConversionQuantity
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceClickThroughConversionQuantity
Data Type: integer

Click-through Revenue

API Name: dfa:activityClickThroughRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:activityClickThroughRevenue
Data Type: decimal
Display As: currency

Click-through Revenue + Cross-Environment

API Name: dfa:crossDeviceClickThroughConversionRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceClickThroughConversionRevenue
Data Type: decimal
Display As: currency

Code Serves

API Name: dfa:richMediaCodeServes
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaCodeServes
Data Type: integer

Companion Clicks

API Name: dfa:videoCompanionClicks
NinjaCat System ID: google_doubleclick:MET_dfa:videoCompanionClicks
Data Type: integer

Companion Impressions

API Name: dfa:videoCompanionImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:videoCompanionImpressions
Data Type: integer

Conv. Rate

NinjaCat System ID: google_doubleclick:MET_CONVERSION_RATE
Data Type: decimal
Display As: percent
Aggregates To: MET_CONVERSION_RATE
Formula: (google_doubleclick:MET_dfa:totalConversions / google_doubleclick:MET_ActionLeadingToConv)

Cost / Conv.

NinjaCat System ID: google_doubleclick:MET_COST_PER_CONVERSION
Data Type: decimal
Display As: currency
Aggregates To: MET_CPA
Formula: (google_doubleclick:MET_dfa:dbmCost / google_doubleclick:MET_dfa:totalConversions)

Cost Per Activity

NinjaCat System ID: google_doubleclick:MET_dfa:costPerActivity
Data Type: decimal
Display As: currency
Formula: (google_doubleclick:MET_dfa:mediaCost / google_doubleclick:MET_dfa:totalConversions)

Cost Per Revenue

NinjaCat System ID: google_doubleclick:MET_dfa:costPerRevenue
Data Type: decimal
Display As: currency
Formula: (google_doubleclick:MET_dfa:mediaCost / google_doubleclick:MET_dfa:totalConversionsRevenue)

Counters

API Name: dfa:richMediaCustomCounters
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaCustomCounters
Data Type: integer

Count (Unique Dimensions)

NinjaCat System ID: google_doubleclick:MET_COUNT_NC
Data Type: integer
Aggregates To: MET_COUNT_NC

CPC

NinjaCat System ID: google_doubleclick:MET_dfa:costPerClick
Data Type: decimal
Display As: currency
Aggregates To: MET_CPC
Formula: (google_doubleclick:MET_dfa:mediaCost / google_doubleclick:MET_dfa:clicks)

CPM

NinjaCat System ID: google_doubleclick:MET_dfa:effectiveCpm
Data Type: decimal
Display As: currency
Aggregates To: MET_CPM
Formula: (1000 * google_doubleclick:MET_dfa:mediaCost / google_doubleclick:MET_dfa:impressions)

CTR

NinjaCat System ID: google_doubleclick:MET_dfa:clickRate
Data Type: decimal
Display As: percent
Aggregates To: MET_CTR
Formula: (google_doubleclick:MET_dfa:clicks / google_doubleclick:MET_dfa:impressions)

Custom Variable Count 1

API Name: dfa:richMediaCustomVariableCount1
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaCustomVariableCount1
Data Type: integer

Custom Variable Count 2

API Name: dfa:richMediaCustomVariableCount2
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaCustomVariableCount2
Data Type: integer

DBM Cost (Account Currency)

API Name: dfa:dbmCost
NinjaCat System ID: google_doubleclick:MET_dfa:dbmCost
Data Type: decimal
Display As: currency

DBM Cost USD

API Name: dfa:dbmCostUsd
NinjaCat System ID: google_doubleclick:MET_dfa:dbmCostUsd
Data Type: decimal
Display As: currency

Downloaded Impressions

API Name: dfa:downloadedImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:downloadedImpressions
Data Type: integer

Dynamic Element Click Rate

NinjaCat System ID: google_doubleclick:MET_dfa:dynamicElementClickRate
Data Type: decimal
Display As: percent
Formula: (google_doubleclick:MET_dfa:dynamicElementClicks / google_doubleclick:MET_dfa:dynamicElementImpressions)

Dynamic Element Clicks

API Name: dfa:dynamicElementClicks
NinjaCat System ID: google_doubleclick:MET_dfa:dynamicElementClicks
Data Type: integer

Dynamic Element Click-through Conversions

API Name: dfa:dynamicElementClickThroughConversions
NinjaCat System ID: google_doubleclick:MET_dfa:dynamicElementClickThroughConversions
Data Type: integer

Dynamic Element Impressions

API Name: dfa:dynamicElementImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:dynamicElementImpressions
Data Type: integer

Dynamic Element Total Conversions

API Name: dfa:dynamicElementTotalConversions
NinjaCat System ID: google_doubleclick:MET_dfa:dynamicElementTotalConversions
Data Type: integer

Dynamic Element View-through Conversions

API Name: dfa:dynamicElementViewThroughConversions
NinjaCat System ID: google_doubleclick:MET_dfa:dynamicElementViewThroughConversions
Data Type: integer

Event Counters

API Name: dfa:richMediaEventCounters
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaEventCounters
Data Type: integer

Event Timers

API Name: dfa:richMediaEventTimers
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaEventTimers
Data Type: integer

Exits

API Name: dfa:richMediaCustomExits
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaCustomExits
Data Type: integer

Expansions

API Name: dfa:richMediaExpansions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaExpansions
Data Type: integer

Expansion Time

API Name: dfa:richMediaExpansionTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaExpansionTime
Data Type: integer

Floodlight Metric 001

API Name: dfa:floodlightVariableMetric1
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric1
Data Type: integer

Floodlight Metric 002

API Name: dfa:floodlightVariableMetric2
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric2
Data Type: integer

Floodlight Metric 003

API Name: dfa:floodlightVariableMetric3
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric3
Data Type: integer

Floodlight Metric 004

API Name: dfa:floodlightVariableMetric4
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric4
Data Type: integer

Floodlight Metric 005

API Name: dfa:floodlightVariableMetric5
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric5
Data Type: integer

Floodlight Metric 006

API Name: dfa:floodlightVariableMetric6
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric6
Data Type: integer

Floodlight Metric 007

API Name: dfa:floodlightVariableMetric7
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric7
Data Type: integer

Floodlight Metric 008

API Name: dfa:floodlightVariableMetric8
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric8
Data Type: integer

Floodlight Metric 009

API Name: dfa:floodlightVariableMetric9
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric9
Data Type: integer

Floodlight Metric 010

API Name: dfa:floodlightVariableMetric10
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric10
Data Type: integer

Floodlight Metric 011

API Name: dfa:floodlightVariableMetric11
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric11
Data Type: integer

Floodlight Metric 012

API Name: dfa:floodlightVariableMetric12
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric12
Data Type: integer

Floodlight Metric 013

API Name: dfa:floodlightVariableMetric13
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric13
Data Type: integer

Floodlight Metric 014

API Name: dfa:floodlightVariableMetric14
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric14
Data Type: integer

Floodlight Metric 015

API Name: dfa:floodlightVariableMetric15
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric15
Data Type: integer

Floodlight Metric 016

API Name: dfa:floodlightVariableMetric16
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric16
Data Type: integer

Floodlight Metric 017

API Name: dfa:floodlightVariableMetric17
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric17
Data Type: integer

Floodlight Metric 018

API Name: dfa:floodlightVariableMetric18
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric18
Data Type: integer

Floodlight Metric 019

API Name: dfa:floodlightVariableMetric19
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric19
Data Type: integer

Floodlight Metric 020

API Name: dfa:floodlightVariableMetric20
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric20
Data Type: integer

Floodlight Metric 021

API Name: dfa:floodlightVariableMetric21
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric21
Data Type: integer

Floodlight Metric 022

API Name: dfa:floodlightVariableMetric22
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric22
Data Type: integer

Floodlight Metric 023

API Name: dfa:floodlightVariableMetric23
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric23
Data Type: integer

Floodlight Metric 024

API Name: dfa:floodlightVariableMetric24
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric24
Data Type: integer

Floodlight Metric 025

API Name: dfa:floodlightVariableMetric25
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric25
Data Type: integer

Floodlight Metric 026

API Name: dfa:floodlightVariableMetric26
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric26
Data Type: integer

Floodlight Metric 027

API Name: dfa:floodlightVariableMetric27
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric27
Data Type: integer

Floodlight Metric 028

API Name: dfa:floodlightVariableMetric28
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric28
Data Type: integer

Floodlight Metric 029

API Name: dfa:floodlightVariableMetric29
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric29
Data Type: integer

Floodlight Metric 030

API Name: dfa:floodlightVariableMetric30
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric30
Data Type: integer

Floodlight Metric 031

API Name: dfa:floodlightVariableMetric31
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric31
Data Type: integer

Floodlight Metric 032

API Name: dfa:floodlightVariableMetric32
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric32
Data Type: integer

Floodlight Metric 033

API Name: dfa:floodlightVariableMetric33
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric33
Data Type: integer

Floodlight Metric 034

API Name: dfa:floodlightVariableMetric34
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric34
Data Type: integer

Floodlight Metric 035

API Name: dfa:floodlightVariableMetric35
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric35
Data Type: integer

Floodlight Metric 036

API Name: dfa:floodlightVariableMetric36
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric36
Data Type: integer

Floodlight Metric 037

API Name: dfa:floodlightVariableMetric37
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric37
Data Type: integer

Floodlight Metric 038

API Name: dfa:floodlightVariableMetric38
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric38
Data Type: integer

Floodlight Metric 039

API Name: dfa:floodlightVariableMetric39
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric39
Data Type: integer

Floodlight Metric 040

API Name: dfa:floodlightVariableMetric40
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric40
Data Type: integer

Floodlight Metric 041

API Name: dfa:floodlightVariableMetric41
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric41
Data Type: integer

Floodlight Metric 042

API Name: dfa:floodlightVariableMetric42
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric42
Data Type: integer

Floodlight Metric 043

API Name: dfa:floodlightVariableMetric43
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric43
Data Type: integer

Floodlight Metric 044

API Name: dfa:floodlightVariableMetric44
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric44
Data Type: integer

Floodlight Metric 045

API Name: dfa:floodlightVariableMetric45
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric45
Data Type: integer

Floodlight Metric 046

API Name: dfa:floodlightVariableMetric46
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric46
Data Type: integer

Floodlight Metric 047

API Name: dfa:floodlightVariableMetric47
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric47
Data Type: integer

Floodlight Metric 048

API Name: dfa:floodlightVariableMetric48
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric48
Data Type: integer

Floodlight Metric 049

API Name: dfa:floodlightVariableMetric49
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric49
Data Type: integer

Floodlight Metric 050

API Name: dfa:floodlightVariableMetric50
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric50
Data Type: integer

Floodlight Metric 051

API Name: dfa:floodlightVariableMetric51
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric51
Data Type: integer

Floodlight Metric 052

API Name: dfa:floodlightVariableMetric52
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric52
Data Type: integer

Floodlight Metric 053

API Name: dfa:floodlightVariableMetric53
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric53
Data Type: integer

Floodlight Metric 054

API Name: dfa:floodlightVariableMetric54
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric54
Data Type: integer

Floodlight Metric 055

API Name: dfa:floodlightVariableMetric55
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric55
Data Type: integer

Floodlight Metric 056

API Name: dfa:floodlightVariableMetric56
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric56
Data Type: integer

Floodlight Metric 057

API Name: dfa:floodlightVariableMetric57
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric57
Data Type: integer

Floodlight Metric 058

API Name: dfa:floodlightVariableMetric58
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric58
Data Type: integer

Floodlight Metric 059

API Name: dfa:floodlightVariableMetric59
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric59
Data Type: integer

Floodlight Metric 060

API Name: dfa:floodlightVariableMetric60
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric60
Data Type: integer

Floodlight Metric 061

API Name: dfa:floodlightVariableMetric61
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric61
Data Type: integer

Floodlight Metric 062

API Name: dfa:floodlightVariableMetric62
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric62
Data Type: integer

Floodlight Metric 063

API Name: dfa:floodlightVariableMetric63
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric63
Data Type: integer

Floodlight Metric 064

API Name: dfa:floodlightVariableMetric64
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric64
Data Type: integer

Floodlight Metric 065

API Name: dfa:floodlightVariableMetric65
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric65
Data Type: integer

Floodlight Metric 066

API Name: dfa:floodlightVariableMetric66
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric66
Data Type: integer

Floodlight Metric 067

API Name: dfa:floodlightVariableMetric67
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric67
Data Type: integer

Floodlight Metric 068

API Name: dfa:floodlightVariableMetric68
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric68
Data Type: integer

Floodlight Metric 069

API Name: dfa:floodlightVariableMetric69
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric69
Data Type: integer

Floodlight Metric 070

API Name: dfa:floodlightVariableMetric70
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric70
Data Type: integer

Floodlight Metric 071

API Name: dfa:floodlightVariableMetric71
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric71
Data Type: integer

Floodlight Metric 072

API Name: dfa:floodlightVariableMetric72
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric72
Data Type: integer

Floodlight Metric 073

API Name: dfa:floodlightVariableMetric73
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric73
Data Type: integer

Floodlight Metric 074

API Name: dfa:floodlightVariableMetric74
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric74
Data Type: integer

Floodlight Metric 075

API Name: dfa:floodlightVariableMetric75
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric75
Data Type: integer

Floodlight Metric 076

API Name: dfa:floodlightVariableMetric76
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric76
Data Type: integer

Floodlight Metric 077

API Name: dfa:floodlightVariableMetric77
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric77
Data Type: integer

Floodlight Metric 078

API Name: dfa:floodlightVariableMetric78
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric78
Data Type: integer

Floodlight Metric 079

API Name: dfa:floodlightVariableMetric79
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric79
Data Type: integer

Floodlight Metric 080

API Name: dfa:floodlightVariableMetric80
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric80
Data Type: integer

Floodlight Metric 081

API Name: dfa:floodlightVariableMetric81
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric81
Data Type: integer

Floodlight Metric 082

API Name: dfa:floodlightVariableMetric82
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric82
Data Type: integer

Floodlight Metric 083

API Name: dfa:floodlightVariableMetric83
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric83
Data Type: integer

Floodlight Metric 084

API Name: dfa:floodlightVariableMetric84
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric84
Data Type: integer

Floodlight Metric 085

API Name: dfa:floodlightVariableMetric85
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric85
Data Type: integer

Floodlight Metric 086

API Name: dfa:floodlightVariableMetric86
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric86
Data Type: integer

Floodlight Metric 087

API Name: dfa:floodlightVariableMetric87
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric87
Data Type: integer

Floodlight Metric 088

API Name: dfa:floodlightVariableMetric88
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric88
Data Type: integer

Floodlight Metric 089

API Name: dfa:floodlightVariableMetric89
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric89
Data Type: integer

Floodlight Metric 090

API Name: dfa:floodlightVariableMetric90
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric90
Data Type: integer

Floodlight Metric 091

API Name: dfa:floodlightVariableMetric91
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric91
Data Type: integer

Floodlight Metric 092

API Name: dfa:floodlightVariableMetric92
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric92
Data Type: integer

Floodlight Metric 093

API Name: dfa:floodlightVariableMetric93
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric93
Data Type: integer

Floodlight Metric 094

API Name: dfa:floodlightVariableMetric94
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric94
Data Type: integer

Floodlight Metric 095

API Name: dfa:floodlightVariableMetric95
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric95
Data Type: integer

Floodlight Metric 096

API Name: dfa:floodlightVariableMetric96
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric96
Data Type: integer

Floodlight Metric 097

API Name: dfa:floodlightVariableMetric97
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric97
Data Type: integer

Floodlight Metric 098

API Name: dfa:floodlightVariableMetric98
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric98
Data Type: integer

Floodlight Metric 099

API Name: dfa:floodlightVariableMetric99
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric99
Data Type: integer

Floodlight Metric 100

API Name: dfa:floodlightVariableMetric100
NinjaCat System ID: google_doubleclick:MET_dfa:floodlightVariableMetric100
Data Type: integer

Floodlight: Paid Search Action Conversion Percentage

API Name: dfa:paidSearchActionConversionPercentage
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchActionConversionPercentage
Data Type: decimal
Display As: percent

Floodlight: Paid Search Average Cost Per Action

API Name: dfa:paidSearchAverageCostPerAction
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchAverageCostPerAction
Data Type: decimal
Display As: currency

Floodlight: Paid Search Average Cost Per Transaction

API Name: dfa:paidSearchAverageCostPerTransaction
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchAverageCostPerTransaction
Data Type: decimal
Display As: currency

Floodlight: Paid Search Average DCM Transaction Amount

API Name: dfa:paidSearchAverageDfaTransactionAmount
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchAverageDfaTransactionAmount
Data Type: decimal
Display As: currency

Floodlight: Paid Search Spend Per Transaction Revenue

API Name: dfa:paidSearchSpendPerTransactionRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchSpendPerTransactionRevenue
Data Type: decimal
Display As: currency

Floodlight: Paid Search Transaction Conversion Percentage

API Name: dfa:paidSearchTransactionConversionPercentage
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchTransactionConversionPercentage
Data Type: decimal
Display As: percent

Floodlight: Paid Search Transaction Revenue Per Spend

API Name: dfa:paidSearchTransactionRevenuePerSpend
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchTransactionRevenuePerSpend
Data Type: decimal
Display As: currency

Full-Screen Average View Time

API Name: dfa:richMediaAverageFullScreenViewTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaAverageFullScreenViewTime
Data Type: text
Display As: time

Full-Screen Impressions

API Name: dfa:richMediaFullScreenImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaFullScreenImpressions
Data Type: integer

Full-Screen Video Completions

API Name: dfa:richMediaFullScreenVideoCompletes
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaFullScreenVideoCompletes
Data Type: integer

Full-Screen Video Plays

API Name: dfa:richMediaFullScreenVideoPlays
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaFullScreenVideoPlays
Data Type: integer

HD Video Player Size Impressions

API Name: dfa:verificationVideoPlayerHdSizeImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoPlayerHdSizeImpressions
Data Type: integer

HTML5 Impressions

API Name: dfa:richMediaHtml5Impressions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaHtml5Impressions
Data Type: integer

Impression Delivery Status

API Name: dfa:impressionDeliveryStatus
NinjaCat System ID: google_doubleclick:MET_dfa:impressionDeliveryStatus
Data Type: decimal
Display As: float

Impressions

API Name: dfa:impressions
NinjaCat System ID: google_doubleclick:MET_dfa:impressions
Data Type: integer
Aggregates To: MET_IMPRESSIONS

Interaction Rate

API Name: dfa:richMediaInteractionRate
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaInteractionRate
Data Type: decimal
Display As: percent

Interactive Impressions

API Name: dfa:richMediaInteractiveImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaInteractiveImpressions
Data Type: integer

Invalid Clicks

API Name: dfa:invalidClicks
NinjaCat System ID: google_doubleclick:MET_dfa:invalidClicks
Data Type: integer

Invalid Impressions

API Name: dfa:invalidImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:invalidImpressions
Data Type: integer

Large Video Player Size Impressions

API Name: dfa:verificationVideoPlayerLargeSizeImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoPlayerLargeSizeImpressions
Data Type: integer

Manual Closes

API Name: dfa:richMediaManualCloses
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaManualCloses
Data Type: integer

Measurable Impressions For Audio

API Name: dfa:verificationMeasurableImpressionsForAudio
NinjaCat System ID: google_doubleclick:MET_dfa:verificationMeasurableImpressionsForAudio
Data Type: integer

Measurable Impressions For Video Player Location

API Name: dfa:verificationMeasurableImpressionsForVideoPlayerLocation
NinjaCat System ID: google_doubleclick:MET_dfa:verificationMeasurableImpressionsForVideoPlayerLocation
Data Type: integer

Measurable Impressions For Video Player Size

API Name: dfa:verificationMeasurableImpressionsForVideoPlayerSize
NinjaCat System ID: google_doubleclick:MET_dfa:verificationMeasurableImpressionsForVideoPlayerSize
Data Type: integer

Media Cost

API Name: dfa:mediaCost
NinjaCat System ID: google_doubleclick:MET_dfa:mediaCost
Data Type: decimal
Display As: currency
Aggregates To: MET_COST

Natural Search Actions

API Name: dfa:naturalSearchActions
NinjaCat System ID: google_doubleclick:MET_dfa:naturalSearchActions
Data Type: integer

Natural Search Clicks

API Name: dfa:naturalSearchClicks
NinjaCat System ID: google_doubleclick:MET_dfa:naturalSearchClicks
Data Type: integer

Natural Search Revenue

API Name: dfa:naturalSearchRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:naturalSearchRevenue
Data Type: decimal
Display As: currency

Natural Search Transactions

API Name: dfa:naturalSearchTransactions
NinjaCat System ID: google_doubleclick:MET_dfa:naturalSearchTransactions
Data Type: integer

Paid Search Actions

API Name: dfa:paidSearchActions
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchActions
Data Type: integer

Paid Search Average Position

API Name: dfa:paidSearchAveragePosition
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchAveragePosition
Data Type: decimal
Display As: float

Paid Search Click Rate

NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchClickRate
Data Type: decimal
Display As: percent
Formula: (google_doubleclick:MET_dfa:paidSearchClicks / google_doubleclick:MET_dfa:paidSearchImpressions)

Paid Search Clicks

API Name: dfa:paidSearchClicks
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchClicks
Data Type: integer

Paid Search Cost

API Name: dfa:paidSearchCost
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchCost
Data Type: decimal
Display As: currency

Paid Search Impressions

API Name: dfa:paidSearchImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchImpressions
Data Type: integer

Paid Search Revenue

API Name: dfa:paidSearchRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchRevenue
Data Type: decimal
Display As: currency

Paid Search Transactions

API Name: dfa:paidSearchTransactions
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchTransactions
Data Type: integer

Paid Search Visits

API Name: dfa:paidSearchVisits
NinjaCat System ID: google_doubleclick:MET_dfa:paidSearchVisits
Data Type: integer

Percentage Of Measurable Impressions For Audio

API Name: dfa:verificationPercentageMeasurableImpressionsForAudio
NinjaCat System ID: google_doubleclick:MET_dfa:verificationPercentageMeasurableImpressionsForAudio
Data Type: decimal
Display As: percent

Percentage Of Measurable Impressions For Video Player Location

API Name: dfa:verificationPercentageMeasurableImpressionsForVideoPlayerLocation
NinjaCat System ID: google_doubleclick:MET_dfa:verificationPercentageMeasurableImpressionsForVideoPlayerLocation
Data Type: decimal
Display As: percent

Percentage Of Measurable Impressions For Video Player Size

API Name: dfa:verificationPercentageMeasurableImpressionsForVideoPlayerSize
NinjaCat System ID: google_doubleclick:MET_dfa:verificationPercentageMeasurableImpressionsForVideoPlayerSize
Data Type: decimal
Display As: percent

Planned Media Cost

API Name: dfa:plannedMediaCost
NinjaCat System ID: google_doubleclick:MET_dfa:plannedMediaCost
Data Type: decimal
Display As: currency

Publisher Problems

API Name: dfa:verificationPublisherProblems
NinjaCat System ID: google_doubleclick:MET_dfa:verificationPublisherProblems
Data Type: integer

Reporting Problems

API Name: dfa:verificationReportingProblems
NinjaCat System ID: google_doubleclick:MET_dfa:verificationReportingProblems
Data Type: integer

Revenue Per Click

NinjaCat System ID: google_doubleclick:MET_dfa:revenuePerClick
Data Type: decimal
Display As: currency
Formula: (google_doubleclick:MET_dfa:totalConversionsRevenue / google_doubleclick:MET_dfa:clicks)

Revenue Per Thousand Impressions

NinjaCat System ID: google_doubleclick:MET_dfa:revenuePerThousandImpressions
Data Type: decimal
Display As: currency
Formula: (1000 * google_doubleclick:MET_dfa:totalConversionsRevenue / google_doubleclick:MET_dfa:impressions)

Rich Media Click Rate

NinjaCat System ID: google_doubleclick:MET_dfa:richMediaClickRate
Data Type: decimal
Display As: percent
Formula: (google_doubleclick:MET_dfa:richMediaClicks / google_doubleclick:MET_dfa:richMediaImpressions)

Rich Media Clicks

API Name: dfa:richMediaClicks
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaClicks
Data Type: integer

Rich Media Engagements

API Name: dfa:richMediaEngagements
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaEngagements
Data Type: integer

Rich Media Impressions

API Name: dfa:richMediaImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaImpressions
Data Type: integer

Roadblock Impressions

API Name: dfa:roadblockImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:roadblockImpressions
Data Type: integer

Serving Problems

API Name: dfa:verificationServingProblems
NinjaCat System ID: google_doubleclick:MET_dfa:verificationServingProblems
Data Type: integer

Small Video Player Size Impressions

API Name: dfa:verificationVideoPlayerSmallSizeImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoPlayerSmallSizeImpressions
Data Type: integer

Timers

API Name: dfa:richMediaCustomTimers
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaCustomTimers
Data Type: integer

Total Conversion Events + Cross-Environment

API Name: dfa:crossDeviceTotalConversions
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceTotalConversions
Data Type: integer

Total Conversions

API Name: dfa:totalConversions
NinjaCat System ID: google_doubleclick:MET_dfa:totalConversions
Data Type: integer
Aggregates To: MET_CONVERSIONS

Total Conversions + Cross-Environment

API Name: dfa:crossDeviceTotalConversionQuantity
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceTotalConversionQuantity
Data Type: integer

Total Display Time

API Name: dfa:richMediaDisplayTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaDisplayTime
Data Type: integer

Total Interactions

API Name: dfa:richMediaInteractions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaInteractions
Data Type: integer

Total Interaction Time

API Name: dfa:richMediaInteractionTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaInteractionTime
Data Type: integer

Total Revenue

API Name: dfa:totalConversionsRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:totalConversionsRevenue
Data Type: decimal
Display As: currency

Total Revenue + Cross-Environment

API Name: dfa:crossDeviceTotalConversionRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceTotalConversionRevenue
Data Type: decimal
Display As: currency

Verifiable Impressions

API Name: dfa:verificationVerifiableImpressions
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVerifiableImpressions
Data Type: integer

Video Average View Time

API Name: dfa:richMediaAverageVideoViewTime
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaAverageVideoViewTime
Data Type: text
Display As: time

Video Companion Clicks

API Name: dfa:richMediaVideoCompanionClicks
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoCompanionClicks
Data Type: integer

Video Completions

API Name: dfa:richMediaVideoCompletions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoCompletions
Data Type: integer

Video First Quartile Completions

API Name: dfa:richMediaVideoFirstQuartileCompletes
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoFirstQuartileCompletes
Data Type: integer

Video Full-Screen

API Name: dfa:richMediaVideoFullScreens
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoFullScreens
Data Type: integer

Video Interaction Rate

NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoInteractionRate
Data Type: decimal
Display As: percent
Formula: (google_doubleclick:MET_dfa:richMediaVideoInteractions / google_doubleclick:MET_dfa:richMediaVideoViews)

Video Interactions

API Name: dfa:richMediaVideoInteractions
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoInteractions
Data Type: integer

Video Mid-points

API Name: dfa:richMediaVideoMidpoints
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoMidpoints
Data Type: integer

Video Muted At Start

API Name: dfa:verificationVideoMutedAtStart
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoMutedAtStart
Data Type: integer

Video Mutes

API Name: dfa:richMediaVideoMutes
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoMutes
Data Type: integer

Video Pauses

API Name: dfa:richMediaVideoPauses
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoPauses
Data Type: integer

Video Player Location Avg Pixels From Left

API Name: dfa:verificationVideoPlayerLocationAvgPixelsFromLeft
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoPlayerLocationAvgPixelsFromLeft
Data Type: integer

Video Player Location Avg Pixels From Top

API Name: dfa:verificationVideoPlayerLocationAvgPixelsFromTop
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoPlayerLocationAvgPixelsFromTop
Data Type: integer

Video Player Size Avg Height

API Name: dfa:verificationVideoPlayerSizeAvgHeight
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoPlayerSizeAvgHeight
Data Type: integer

Video Player Size Avg Width

API Name: dfa:verificationVideoPlayerSizeAvgWidth
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoPlayerSizeAvgWidth
Data Type: integer

Video Plays

API Name: dfa:richMediaVideoPlays
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoPlays
Data Type: integer

Video Progress Events

API Name: dfa:richMediaVideoProgressEvents
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoProgressEvents
Data Type: integer

Video Prominence Score

API Name: dfa:verificationVideoProminenceScore
NinjaCat System ID: google_doubleclick:MET_dfa:verificationVideoProminenceScore
Data Type: decimal
Display As: float

Video Replays

API Name: dfa:richMediaVideoReplays
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoReplays
Data Type: integer

Video Skips

API Name: dfa:richMediaVideoSkips
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoSkips
Data Type: integer

Video Stops

API Name: dfa:richMediaVideoStops
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoStops
Data Type: integer

Video Third Quartile Completions

API Name: dfa:richMediaVideoThirdQuartileCompletes
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoThirdQuartileCompletes
Data Type: integer

Video True Views

API Name: dfa:richMediaVideoTrueViews
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoTrueViews
Data Type: integer

Video Unmutes

API Name: dfa:richMediaVideoUnmutes
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoUnmutes
Data Type: integer

Video View Rate

API Name: dfa:richMediaVideoViewRate
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoViewRate
Data Type: decimal
Display As: percent

Video Views

API Name: dfa:richMediaVideoViews
NinjaCat System ID: google_doubleclick:MET_dfa:richMediaVideoViews
Data Type: integer

View-through Conversion Events + Cross-Environment

API Name: dfa:crossDeviceViewThroughConversions
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceViewThroughConversions
Data Type: integer

View-through Conversions

API Name: dfa:activityViewThroughConversions
NinjaCat System ID: google_doubleclick:MET_dfa:activityViewThroughConversions
Data Type: integer

View-through Conversions + Cross-Environment

API Name: dfa:crossDeviceViewThroughConversionQuantity
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceViewThroughConversionQuantity
Data Type: integer

View-through Revenue

API Name: dfa:activityViewThroughRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:activityViewThroughRevenue
Data Type: decimal
Display As: currency

View-through Revenue + Cross-Environment

API Name: dfa:crossDeviceViewThroughConversionRevenue
NinjaCat System ID: google_doubleclick:MET_dfa:crossDeviceViewThroughConversionRevenue
Data Type: decimal
Display As: currency

Warnings

API Name: dfa:verificationWarnings
NinjaCat System ID: google_doubleclick:MET_dfa:verificationWarnings
Data Type: integer

Updated 4 months ago