Simpli.fi — Device Make & Conversion Segment Name dimensions

Simpli.fi reports now support two new dimensions: Device Make and Conversion Segment Name. Device Make lets you group and break out delivery data by device manufacturer (e.g., Apple, Samsung, Google) alongside the existing Device Type dimension, in the device-type-by-campaign-by-day reporting context. Conversion Segment Name lets you see which conversion segment fired on each campaign in the account-performance-by-campaign-by-day reporting context, so you can report conversions by the specific segment they came from. Both are live for all Simpli.fi customers with no opt-in. To see either dimension for historical dates, re-run or backfill the affected report; going forward, scheduled fetches populate them automatically.