Improved
Show metrics as % of total in Template Builder widgets
May 26th, 2026
Template Builder now lets you display any metric as a percentage of its column total — so you can see at a glance what share of spend, impressions, clicks, or any other metric each row represents.
Turn on "Show Metrics as % of Total" at the widget level, or override on a per-metric basis from the metric edit modal. The percentage is dynamic: when a viewer applies filters or changes the date range, the denominator recalculates against the visible data. The setting is available across Tables, Pivot Tables, Charts (including stacked and 100% stacked), and Dynamic Text, and works with both standard and custom metrics, including rate metrics like CTR and CPC. Tables and Pivot Tables also support an independent toggle for comparison values.