Added
Reddit Ads Reach and Frequency
October 13th, 2026
You can now report on four additional Reddit Ads metrics: Reach, Frequency, Video Viewable Watched 6 Seconds, and Video Viewable Watched 15 Seconds. Reach is the number of unique users who saw your ads, and Frequency is the average number of times each user saw them. You'll find all four in the template editor when building Reddit Ads widgets.
Reach and Frequency are unique metrics, so they can't be summed across days or rows — widgets handle them the same way as Facebook Reach. These metrics are available in widgets only, not in datasets, and Reddit provides Reach and Frequency data from June 2024 onward.