Google Ads — Unique Users metric

The Unique Users metric is now available for the Google Ads data source in Report Center and dashboards. Pull it into any Google Ads report or widget alongside existing metrics — no setup required.

A few things worth knowing: Unique Users is reported by Google for Display, Video, Demand Gen, and App campaigns only (Search and Shopping campaigns will return empty values), and Google's API caps the metric at date ranges of 92 days or less.