Google Ads Expansion

We are excited to announce that our Google Ads provider now offers four new reports, providing you with deeper insights into your advertising performance:

• Asset Group Report
• Campaign Asset Report
• Performance Max Placement Report
• Search Term Performance Report

With the addition of these new reports, the following new fields have been added:
Asset Group Id
Asset Group Name
Asset Group Primary Status
Asset Group Primary Status Reasons
Asset Group Resource Name
Asset Group Status
Conversion Value Per Cost
Cost of Goods Sold
Cross Device Conversions Value Micros
Cross-sell Cost of Goods Sold Micros
Cross-sell Gross Profit Micros
Cross-sell Revenue Micros
Cross-sell Units Sold
Gross Profit Margin
Gross Profit
Lead Cost of Goods Sold
Lead Gross Profit
Lead Revenue
Lead Units Sold
Orders
Asset Interaction Target
Asset Interaction Target Interaction
Campaign Asset Field Type
Campaign Asset Primary Status
Campaign Asset Primary Status Details
Campaign Asset Primary Status Reasons
Campaign Asset Source
Asset Resource Name
Asset Name
Asset Type
Asset Text
Image Asset Full Size URL
YouTube Video Asset Video ID
Max. CPC
Target URL
Placement Display Name
Placement Type

New Report: Performance Max Placement
With the addition of the new report called “Performance Max Placement”. the following new fields have been brought in:

• Placement Display Name
• Placement
• Placement Type
• Resource Name
• Target URL

How Has Performance Max Reporting Changed or Enhanced?
Performance Max reporting is now more transparent and actionable, thanks to the new placement view. This enhancement allows for a better understanding of ad distribution and enables more informed decisions on campaign adjustments. While this report focuses on impressions, it offers several key benefits:
Clear Visibility:
You can see exactly where your ads are served, giving you a complete inventory of all placements.
Diagnostic Insights:
Even though impressions don’t capture clicks or conversions, they help you identify placements that might be overexposed or underperforming. You can then compare these findings with other campaign metrics.
Optimization Opportunities:
By knowing which placements are getting the most impressions, you can fine-tune your targeting or creative strategy, especially if certain placements don’t drive clicks or conversions.
Enhanced Transparency:
This view offers a clear picture of your ad exposure, which is crucial for maintaining brand safety and ensuring your marketing strategy is aligned with where your ads are appearing.

Note: Since this particular report only supports the impressions metric, if other metrics are needed (and not these specific dimensions), users can apply the Advertising Channel filter for Performance Max on other reports