Google Ads Change History dataset

Google Ads Change History is now available as a dataset in NinjaCat. You can report on who changed what and when across your Google Ads accounts — bid, budget, status, keyword, and ad-group edits — broken out across 12 dimensions covering the change type, the affected resource, old and new values, the tool used to make the change, and the date of the change.

Two things to know about the data. Google only exposes roughly the trailing 30 days of change history and this window cannot be backfilled, so a dataset accumulates history going forward from the day you first enable it. Change History reports also include a "Changes" metric — this is a count of how many change records match your filter, not a Google-measured performance value; the detail lives in the dimensions.