Added
Feature: Bing Ads Video Metrics — 10 New Video Performance Fields Across All Core Reports
April 28th, 2026
NinjaCat's Bing Ads integration now includes a full suite of video performance metrics, giving customers visibility into how their video campaigns are performing directly within their NinjaCat reports and dashboards.
10 new video metrics are available across all four core Bing Ads report levels (Account, Campaign, Ad Group, and Ad):
- Video Views — Total number of times a video ad was viewed.
- Video Views at 25% — Number of times a video was watched to the 25% mark.
- Video Views at 50% — Number of times a video was watched to the 50% mark.
- Video Views at 75% — Number of times a video was watched to the 75% mark.
- Completed Video Views — Number of times a video was watched to completion.
- Video Completion Rate — Percentage of video views that resulted in a complete view (weighted average by Video Views).
- Total Watch Time (ms) — Cumulative watch time across all video views, in milliseconds.
- Average CPV — Average cost per video view (weighted average by Video Views).
- Avg. Watch Time per Video View — Average watch duration per video view (weighted average by Video Views).
- Avg. Watch Time per Impression — Average watch duration per impression (weighted average by Impressions).
- View Through Rate