Facebook click-to-call phone-call metrics (Calls Placed & 60s Calls Placed)

Facebook Ads call reporting now covers more of the call funnel. You can add two new metrics — Calls Placed and 60s Calls Placed — to reports and table widgets. Calls Placed counts phone calls placed from your click-to-call ads. 60s Calls Placed counts those calls that lasted 60 seconds or longer. Together they let you see call volume and call quality from your Facebook campaigns in a single view, alongside your existing call metrics.