Facebook Ads: Link (Ad Settings) dimension

Facebook Ads reporting now includes a new Link (Ad Settings) dimension. It reports the destination URL set on each ad's creative — the same link you see in the Link (ad settings) field in Meta Ads Manager, including any UTM parameters.

Add it to a Facebook Ads report to see, per ad, where that ad sends people. Values appear blank for ad types that have no destination link set, such as lead-form ads and ads that promote an existing post.