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Facebook Ads & Facebook Page Insights — Meta Graph API v25 upgrade

May 27th, 2026

Facebook Ads & Facebook Page Insights: updated for Meta's latest Graph API

We've upgraded both NinjaCat's Facebook Ads and Facebook Page Insights connectors to Meta's Graph API v25. Alongside the Facebook Ads v25 upgrade, this release also restores reporting for Page Impressions (affected by Meta's November 2025 Pages API change) and adds new paid/organic breakdown metrics at both the Page and Post level on the Page Insights side.

What's new — five new metrics (Facebook Page Insights):

  • Page Media Views (Paid)
  • Page Media Views (Organic)
  • Post Media Views (Paid)
  • Post Media Views (Organic)
  • Post Media Views (Followers)

The Page-level paid/organic split is new capability with no prior equivalent in NinjaCat. The Post-level breakdowns replace previously-deprecated post impressions paid/organic/fan metrics.

What's changed:

  • The metric previously labeled Page Impressions is now labeled Page Media Views, matching Meta's naming. Existing saved reports, dashboards, and scheduled deliveries continue to work — the metric's identity is unchanged, only its label and backend API call have moved.
  • 11 legacy Page Impressions variants (paid, viral, and the 9 story-type breakdowns) have been deprecated by Meta and are no longer available when building new reports. Saved reports will continue to return data through Meta's current API window; once Meta retires them later in 2026, those reports will stop returning data for those columns. Where Meta has provided a replacement, we've mapped to it. Viral-reach has no equivalent in the new API.

What you don't need to do: Existing reports, dashboards, and scheduled deliveries continue to run on both connectors. No migration step required.