Data Gap Analyzer — Identify & Fix Data Gaps with Targeted Backfills

We now have a powerful new internal diagnostic tool that gives visibility into up to 2 years of data health per advertiser, displayed as a color-coded visual grid. Instead of guessing what's missing or triggering a broad re-sync, you can now:

• See at a glance exactly which advertiser, network, and date has a gap
• Hover any cell to get the specific details
• Trigger a targeted backfill for just that gap, rather than reprocessing everything

This is a starting point for diagnosis, not a final verdict — a colored blue cell means "investigate," not automatically "broken." Gaps can be caused by auth issues, quota limits, or simply no data from the source that day. But now we have the tools to figure that out quickly and act precisely.