Average Video Watch Time (Users) and Average Video Watch Time (Views) — TikTok

Two new watch-time metrics are available for TikTok reporting: Average Video Watch Time (Views) and Average Video Watch Time (Users). Use them in your reports and dashboards to see how long audiences spend with your TikTok videos — averaged per video view, and averaged per user — alongside your existing TikTok metrics. These give you a clearer read on content engagement and how watch time compares across campaigns, creatives, and audiences.